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All Journal Humanika : Kajian Ilmiah Mata Kuliah Umum INFORMASI KOM & REALITAS SOSIAL Jurnal Ilmu Komunikasi Channel : Jurnal Komunikasi Komunikator Jurnal ASPIKOM urnal Interaksi: Jurnal Ilmu Komunikasi International Journal of Communication and Society Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Tuturlogi: Journal of Southeast Asian Communication Komunikasiana: Journal of Communication Studies International Journal of Educational Management and Innovation (IJEMI) COMMICAST JHCLS Jurnal Impresi Indonesia Golden Ratio of Social Science and Education Borobudur Communication Review
Choirul Fajri
Universitas Ahmad Dahlan
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Regulations of Protection Tourists in High-Risk Tourism Destination Sari, Norma; Fajri, Choirul; Winiarti, Sri; Ahdiani, Ulaya; Zulhuda, Sonny
Journal of Human Rights, Culture and Legal System Vol. 4 No. 3 (2024): Journal of Human Rights, Culture and Legal System
Publisher : Lembaga Contrarius Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53955/jhcls.v4i3.366

Abstract

Indonesia is one of the tourism destination countries in the world. The Indonesian government should minimize the risk of tourism activities at high-risk tourist attractions. In the digital era, efforts to optimize tourist protection can be made with artificial intelligence. This study aims to study tourist protection regulations in high-risk tourist areas in Indonesia and compare tourist protection regulations developed by other countries such as the United States of America, Japan, India, and Thailand. This research uses empirical legal legal research, combining normative legal elements with additional empirical data or elements. The results of this research show that there are traveler protection regulations in Indonesia, but their implementation still needs to be improved. Indonesia needs to learn from other countries, such as the United States of America, Japan, India, and Thailand, which have used international standards and implemented Artificial Intelligence. Through the recommended models for using Artificial Intelligence by researchers, it is hoped that they will be able to optimize the protection of tourists at high-risk tourist attractions.
Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya Putra, Harish Maulana; Fajri, Choirul
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.2017

Abstract

The pandemic period has ended, but many culinary business actors and umkm actors who still have not risen from the downturn during the Covid-19 pandemic in Yogyakarta. Efforts that can be made by umkm players and culinary entrepreneurs are marketing products and introducing their products through social media. Based on this, Tiktok social media has the potential as an efficient promotional media on how to market umkm products in the Special Region of Yogyakarta. Here is one Tiktok account that has content as a promotional media is the @makanandiyogya account. The methodology used is the constructivist paradigm which has the aim of gaining understanding, reconstructing qualitative research so as to get deep understanding result from individuals and the public. Tiktok is a short marketing media and Indonesia is the largest user of the Tiktok application, this application is easy able to hit trend developments, influenced by celebrities, Tiktok is also an interesting form of promotional marketing.
Jogja Digital Valley's persuasive communication strategy in improving the potential of digital creative industry in Yogyakarta Saputri, Aprilia Ayu; Fajri, Choirul
COMMICAST Vol. 2 No. 1 (2021): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i1.3148

Abstract

Pemanfaatan teknologi digital saat ini bukan hal baru lagi. Tidak hanya sebagai sarana komunikasi tetapi juga untuk mendukung perkembangan industri kreatif di Indonesia, sehingga muncul istilah industri kreatif digital. Industri kreatif digital adalah pemanfaatan kreativitas dan keterampilan individu dalam menciptakan kesejahteraan dan lapangan kerja dengan memanfaatkan teknologi digital. Dengan berkembangnya industri kreatif digital, banyak perusahaan yang berlomba-lomba mengoptimalkan potensi industri kreatif digital sebagai tujuannya. Salah satunya TELKOM yang mendirikan Jogja Digital Valley sebagai fasilitator perkembangan industri kreatif digital di Yogyakarta. Oleh karena itu, harus ada strategi komunikasi yang persuasif dalam mencapai tujuan tersebut. Selanjutnya,Penelitian kualitatif ini mengungkap fenomena yang terjadi secara mendalam dan diperkuat dengan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Analisis data dilakukan dengan sistem pengisian dimana data digabungkan dengan teori-teori yang ada kemudian divalidasi melalui triangulasi dengan pengecekan data dari berbagai sumber.Tujuan penelitian ini adalah untuk mengetahui strategi komunikasi persuasif yang dilakukan Jogja Digital Valley dalam meningkatkan potensi industri kreatif digital di Yogyakarta. Berdasarkan hasil penelitian, Jogja Digital Valley menerapkan strategi komunikasi persuasif dengan menggunakan elemen AIDDA. Dalam strategi komunikasi persuasif, salah satunya dengan melaksanakan beberapa program yang target audiensnya adalah para pelaku industri kreatif digital dengan memanfaatkan media. Hasil penelitian menunjukkan bahwa Jogja Digital Valley menerapkan strategi komunikasi persuasif yang efektif untuk meningkatkan potensi industri kreatif digital di Yogyakarta.
The analysis of implementation in public relations to establishment the effort of the brand image coworking (a study at coworking space ETOS of Yogyakarta) Musdalifa, Musdalifa; Fajri, Choirul
COMMICAST Vol. 2 No. 2 (2021): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v2i2.3353

Abstract

ETOS co working space, one of the workspaces located in Yogyakarta that carries a simple concept, but is still in demand by the public. Manyhave emerged co-working spaces with attractive concepts and are in demand by many people. ETOS still carries the concept of "real co-working space" and competes with its competitors, and in less than a year ETOS has already received regular clients and customers every day. With the title "The Analysis of the Implementation Public Relations to Develop The Effort of The Brand Image Co working space" with the formulation of the problem of how to use the role of public relations in an effort to increase the brand image of the ETOS co working space in Yogyakarta with the aim of research, namely to determine the use of the role of public relations in an effort to improve brand image co working space ETOS. This research uses descriptive qualitative research methods. Data collection techniques are carried out using observation, interviews, and documentation. This research process focuses on utilizing the role of public relations in an effort to increase the brand image of the co-working space at ETOS. By using several data analysis techniques such as data reduction, display data, and conclusion drawing / verification. For data validation, this study used triangulation techniques. Based on the research results obtained in the field, it is concluded that in an effort to improve the brand image of the ETOS co working space , ETOS Public Relations takes advantage of the role of public relations , namely, expert prescribe, communication facilitator, problem solving facilitator, and communication technician. ETOS PR also implements management public relations in this case planning, implementation, and evaluation.
Rebranding strategy PT. Indonesia Building Solutions Plant Cilacap in forming brand awareness Rohmah, Hani Fatkhur; Fajri, Choirul
COMMICAST Vol. 3 No. 1 (2022): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i1.3773

Abstract

The business world is increasingly showing developments with many new business actors appearing both on a small and large scale. The emergence of new business actors certainly has tightened business competition in the market so that it is not uncommon for businesses to close down because they do not have creative strategies to be able to compete. Rebranding is one of the strategies undertaken by business people to maintain their business. There are several factors that cause rebranding, such as changes in ownership, a brand that is starting to be forgotten, to a bad image in the eyes of the public, etc. Rebranding is tantamount to reshaping its brand awareness or public awareness of a new brand. PT. Indonesia Building Solutions is one of the companies that rebranded as a result of the acquisition by Semen Indonesia Group (SIG) of Holcim in January 2019. The acquisition process was followed by a change in all identities starting from the brand name, namely PT. Indonesia Building Solutions and the product name is dynamix. This research was conducted to determine how the rebranding strategy carried out by PT. SBI in forming brand awareness. The method used is descriptive qualitative by conducting direct research through interviews with related parties, documentation, field observations, and supporting data from the internet. Based on the research that has been done, PT. Indonesia Building Solutions rebranded with several stages, namely Repositioning, Renaming, Redesaigning, and Relaunching. With the implementation of these four stages, PT. Indonesia Building Solutions has achieved brand awareness at the brand recognition stage where there are still two more stages to be able to reach top of mind. The title of the research conducted by researchers is "The Rebranding Strategy of PT. Indonesia Building Solutions in Forming Brand Awareness "
Artificial intelligence-based risk communication for traveller protection in Indonesia Fajri, Choirul; Sari, Norma; Karim Fathurrahman, Imam; Najih Farihanto, Muhammad; Fadillah, Dani
COMMICAST Vol. 6 No. 1 (2025): March
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i1.14442

Abstract

Indonesia, as a global tourism destination, faces various challenges in protecting tourists from the risks of natural disasters, health crises, and security threats. This study aims to analyze the use of Artificial Intelligence (AI) technology in risk communication systems for tourist protection in Indonesia. Through a systematic literature review approach, this study examines the concept of risk communication, the application of AI in tourism crisis management, and the implementation of this technology in the Indonesian context. The results show that AI has significant potential to improve the effectiveness of risk communication through early warning systems, information personalization, interactive chatbots, and predictive analytics. The implementation of AI in tourism risk communication in Indonesia requires integration between the Ministry of Tourism and Creative Economy, the National Disaster Management Agency, and the private sector. This study recommends the development of an AI framework that is responsive to local contexts, increased human resource capacity, and policies that support technological innovation in tourist protection. Importantly, this study contributes to the existing body of knowledge by providing a comprehensive framework that highlights how AI can be systematically integrated into national tourism safety strategies. It also offers practical insights for policymakers, tourism practitioners, and researchers in designing context-specific AI-based solutions for risk communication. By addressing theoretical and practical gaps, this research not only strengthens the academic discourse on AI in tourism but also supports the creation of safer and more resilient tourism destinations in Indonesia.
Interpersonal Communication Strategy and Cultural Adaptation in Sriwijaya Dormitory Berliano, Ramadhan; Fajri, Choirul
Golden Ratio of Social Science and Education Vol. 5 No. 2 (2025): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v5i2.1591

Abstract

This research investigates the strategic role of interpersonal communication in mitigating culture shock experienced by students living in the Balai Sriwijaya male dormitory in Yogyakarta. It specifically addresses the following research questions: (1) How do students employ interpersonal communication strategies to cope with cultural dissonance? Moreover, (2) In what ways does such communication facilitate their psychological and cultural adjustment? Employing a qualitative case study design, data were gathered through in-depth interviews and analyzed using thematic interpretation. The study reveals that interpersonal communication is not merely supportive but also transformative in enabling students to navigate cultural dissonance and psychological adaptation. Findings highlight three core mechanisms: first, relational openness that fosters emotional safety and reduces uncertainty; second, peer-driven empathetic support that functions as a coping framework against disorientation and homesickness; and third, active cultural negotiation through daily dialogue, allowing students to reconstruct a hybrid identity without rejecting their cultural roots. The dormitory context serves as a living laboratory for intranational intercultural exchange, where communication becomes the primary tool for fostering inclusion, emotional resilience, and cognitive adaptation. Rather than passive assimilation, students engage in reciprocal meaning-making processes that reshape their worldview and strengthen their cultural competence. This study contributes to the scholarship of interpersonal and intercultural communication by contextualizing cultural adaptation within a domestic, student-based microenvironment. The implications underscore the need for intentional communication spaces in educational housing to foster inclusive and adaptive communities amid cultural diversity.
How is Student Entrepreneurial Motivation at Ahmad Dahlan University? Sugiharto, Gatot; Bhakti, Caraka Putra; Fajri, Choirul; Anwar, Astrid Nabilah; Ariyani, Dian
International Journal of Educational Management and Innovation Vol. 5 No. 1 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/ijemi.v5i1.7861

Abstract

This study aims to describe the entrepreneurial motivation of students who have taken entrepreneurship courses. The technique used in this research is purposive sampling and accidental sampling. This research was conducted at Ahmad Dahlan University, with several respondents of 801 students. The instrument used is an entrepreneurial motivation scale adapted by Nugroho (2017) using the motivational aspects developed by Vanesaar et al. (2006), namely the aspects of ambition for freedom, self-Realisation, and pushing factors. Test this validity by comparing the r count's value with the r table, then by calculating the r count (rxy) for each item using the CORREL formula in excel. Reliability is calculated using the Cronbach alpha formula. It is found that student entrepreneurship motivation is in the high category. The highest aspect is in the Ambition for Freedom aspect, and the lowest is in Self Realisation. The Ambition for Freedom aspect with details strongly agrees with a frequency of 218 (27.22%), and the agree category with a frequency of 518 (64.67%). Aspects of Self Realisation with respondents' answers in the strongly agree category with a frequency of 153 (19.10%), the agree category with a frequency of 357 (44.57%), the category disagrees with a frequency of 291 (36.33%).
PERSEPSI MASYARAKAT KOTAGEDE TERHADAP PENGGUNAAN MEDIA KOMUNIKASI OLEH ORGANISASI FORUM JOGLO UNTUK PELESTARIAN BUDAYA DI KOTAGEDE YOGYAKARTA Fajri, Choirul
Humanika: Kajian Ilmiah Mata Kuliah Umum Vol. 15 No. 1 (2015): Humanika: Kajian Ilmiah Mata Kuliah Umum
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/hum.v15i1.7639

Abstract

AbstrakTujuan penelitian ini adalah untuk mengetahui persepsi masyarakat Kotagedeterhadap penggunaan media komunikasi guna membantu melestarikan budaya olehOrganisasi Forum Joglo di Kotagede. Penelitian ini merupakan penelitian deskriptif.Data diperoleh melalui teknik angket, wawancara mendalam, observasi dan studidokumen. Hasil penelitian menunjukkan adanya persepsi yang baik dari masyarakatKotagede terkait dengan penggunaan media komunikasi oleh Organisasi Forum Joglo.Persepsi yang baik itu memberikan pengaruh berupa tingkat partisipasi yang tinggiterhadap program-program yang dilaksanakan.Kata kunci : persepsi, media komunikasi, OrganisasiForum Joglo, Kotagede
Strategi Branding Sembung Batik Kulon Progo dalam Menarik Minat Konsumen di Era Pandemi Covid-19 Prastiwi, Tika Widya; Fajri, Choirul
Komunikasiana: Journal of Communication Studies Vol 4, No 2 (2022)
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/kjcs.v4i2.21720

Abstract

Coronavirus Disease-2019 (Covid-19) merupakan varian virus baru yang masuk ke Indonesia pada tahun 2021. Dalam rangka mengendalikan penyebaran wabah Covid-19, pemerintah mengambil tindakan untuk membatasi aktivitas masyarakat. Kebijakan yang ditetapkan pemerintah tersebut mengakibatkan penurunan aktivitas ekonomi yang berdampak pada beberapa produsen, salah satunya produsen kain Batik milik Sembung Kulon Progo. Tujuan dari penelitian ini adalah untuk mengetahui strategi branding yang digunakan oleh Sembung Batik Kulon Progo untuk menarik minat konsumen di era pandemi Covid-19. Penelitian ini menggunakan sepuluh elemen branding: Brand Identity, Brand Positioning, Brand differentiation, Brand Communication, Brand Image, Brand Personality, Brand Equity, Brand Experience, dan Brand Gap. Penelitian ini termasuk dalam jenis penelitian deskriptif kualitatif, dimana pengumpulan data akan dilakukan melalui wawancara, observasi, dan data sekunder. Hasil penelitian ini menunjukkan bahwa Sembung Batik Kulon Progo dapat menarik minat konsumen di era pandemi dengan memperhatikan hal-hal sederhana yang kemudian dijadikan media branding. Dari sepuluh elemen branding yang digunakan peneliti dalam penelitian ini, Sembung Batik Kulon Progo memenuhi semua elemen branding yang ada. Dengan cara ini, Sembung Batik Kulon Progo memiliki branding yang kuat di pasaran, sehingga ketika salah satu brandingnya melemah, ada branding lain yang dapat menutupi kelemahan tersebut. Diharapkan penelitian ini akan memberikan informasi kepada khalayak luas mengenai ruang lingkup branding yang terjadi di lapangan.
Co-Authors Anton Yudhana Anwar, Astrid Nabilah Ariyani, Dian Berliano, Ramadhan Caraka Putra Bhakti Dani Fadillah Gatot Sugiharto, Gatot Harish Maulana Putra Ida Puspita Karim Fathurrahman, Imam Kusuma, Alan Longani, Kirti Dang M.Hum, Umarino Mariana Ulfah, Mariana Mawadati, Siti Muhammad Najih Farihanto, Muhammad Najih Musdalifa Musdalifa Najih Farihanto, Muhammad Najih, Muhammad Norma Sari Novianto, Fiftin Nusantari, Krysna Yudy Prastiwi, Tika Widya Putra, Harish Maulana Putra, Muhammad Rangga Segara Rahman, Ahmad Rofiki Rohmah, Hani Fatkhur Saputri, Aprilia Ayu Siti Mawadati Sonny Zulhuda Sri Winiarti Ulaya Ahdiani Umarino Umarino