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PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN Fajri, Choirul
Informasi Vol. 47 No. 1 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.134 KB) | DOI: 10.21831/informasi.v47i1.14885

Abstract

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison tooutsiders (spokesman). With the UAD's Public Relations, expected various publicinterest and the interests of the organization can run together. Programs and strategyhas been conducted by UAD's Public Relations to have good relations with stakeholdersof UAD. This research own, intended to see how the role of public relations UAD tobolster loyalty of stakeholders. By using the case study method, with data collectionmethod using focus group disscussion, it is hoped the result of research is could becomebasic to improving UAD's Public Relations. This research result indicates that publicrelations are expected to draw up strategies appropriate to enhance loyalty stakeholders,both in terms of the management of its own organization, communication pattern, andmanagement of media connection.Universitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagaipenghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut,diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalanbersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untukmenjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri,dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkanloyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metodepengumpulan data dengan menggunakan focus group disscussion, diharapkan hasildari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itusendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusunstrategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baikdari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaanmedia komunikasinya.
PEMAHAMAN LITERASI MEDIA DI LINGKUNGAN PENGURUS PIMPINAN WILAYAH AISYIYAH DAERAH ISTIMEWA YOGYAKARTA PERIODE 2015-2020 Ulfah, Mariana; Fajri, Choirul; Fadillah, Dani
Informasi Vol. 47 No. 2 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.162 KB) | DOI: 10.21831/informasi.v47i2.16574

Abstract

As parents mothers play an important role in giving directions to targeted all relating to the event who deserves to consume by family. This study was conducted by adopting descriptive quantitative. Handing out the questionnaire to the Leader of "˜Aisyiyah DIY the period 2015-2020. The result of shows that there has been understanding of literacy media of "˜Aisyiyah DIY, the attitude shown to the son of/his daughter in preventing negative effects impressions television. But of the that good, do not affect significantly to the attitudes shown.  Sebagai orang tua Ibu memiliki peran penting dalam memberikan arahan kepadaputra-putrinya terkait dengan acara yang layak untuk dikonsumsi keluarga. Penelitianini dilaksanakan dengan menggunakan pendekatan deskriptif kuantitatif. Denganmembagikan kuesioner kepada Pengurus Pimpinan Wilayah Aisyiyah Yogyakartaperiode 2015-2020. Hasil dari menunjukkan adanya pemahaman dari literasi mediaPengurus PWA "˜Aisyiyah DIY, adanya sikap yang ditunjukkan kepada putra/putrinyadalam mencegah dampak buruk tayangan televisi. Akan tetapi dari pemahaman yangbaik tersebut, tidak berpengaruh secara signifikan terhadap sikap yang ditunjukkan.
Risk Communication and Community Engagement (RCCE) in Handling Stunting: A Comparative Case Study of Indonesia and China Fajri, Choirul; Fadillah, Dani; Farihanto, Muhammad Najih
Jurnal Ilmu Komunikasi Vol 22 No 3 (2024): Desember 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i3.13263

Abstract

Stunting is a major cause of under-five child mortality due to malnutrition. According to UNICEF, in 2022, 21.6% of children in Indonesia and over 11 million children in China were stunted, particularly in rural areas. This study aims to evaluate the effectiveness of Risk Communication and Community Engagement (RCCE) in addressing stunting in both countries. RCCE involves effectively communicating stunting risks and fostering community participation in prevention and treatment efforts. A qualitative approach was employed, focusing on interpretive analysis of field data, including observations and interview with the Ministry of Health Indonesia. The findings reveal that both the Indonesian and Chinese governments have implemented commendable RCCE programs; however, their effectiveness can be further enhanced by strengthening communication, education, community participation, and monitoring. The study concludes that RCCE has significant potential to reduce stunting rates if implemented holistically and collaboratively.
Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya Harish Maulana Putra; Choirul Fajri
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.2017

Abstract

The pandemic period has ended, but many culinary business actors and umkm actors who still have not risen from the downturn during the Covid-19 pandemic in Yogyakarta. Efforts that can be made by umkm players and culinary entrepreneurs are marketing products and introducing their products through social media. Based on this, Tiktok social media has the potential as an efficient promotional media on how to market umkm products in the Special Region of Yogyakarta. Here is one Tiktok account that has content as a promotional media is the @makanandiyogya account. The methodology used is the constructivist paradigm which has the aim of gaining understanding, reconstructing qualitative research so as to get deep understanding result from individuals and the public. Tiktok is a short marketing media and Indonesia is the largest user of the Tiktok application, this application is easy able to hit trend developments, influenced by celebrities, Tiktok is also an interesting form of promotional marketing.
CSR Communication Model for Sustainable Development Goals through Artificial Intelligence in Indonesia and China Fajri, Choirul; Fadillah, Dani; Faturrahman, Haris Imam Karim; Chang, Jian; Longani, Kirti Dang
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.28484

Abstract

This study examines how Artificial Intelligence (AI) enhances Corporate Social Responsibility (CSR) communication to advance the Sustainable Development Goals (SDGs) in Indonesia and China. Using a mixed-methods approach, data were collected from 15 in-depth interviews with CSR managers, communication practitioners, and academics, and from a content analysis of 50 corporate CSR reports (25 from Indonesia and 25 from China) published between 2020 and 2024. Quantitative indicators such as the frequency of AI integration in CSR activities and digital engagement rates were coded and compared. Results show that Indonesia emphasizes participatory, multi-platform communication, whereas China adopts a centralized, policy-aligned approach supported by stronger AI infrastructure. AI tools, including chatbots and big-data analytics, improved message precision and stakeholder participation by up to 35% in companies adopting AI-driven CSR strategies. The study proposes an AI-based CSR communication model that links data analytics with stakeholder engagement to increase program transparency and efficiency. These findings contribute empirically to cross-national CSR communication research and provide a practical framework for aligning corporate innovation with sustainable development objectives.
Analisis Sentimen Netizen Terhadap Trend Velocity Pada Akun @yuukiituru di Platform Tiktok Rahmi Islahul Azizah; Choirul Fajri
Jurnal Impresi Indonesia Vol. 4 No. 10 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i10.7097

Abstract

Fenomena media sosial saat ini telah menjadikan TikTok sebagai ruang utama bagi generasi muda dalam mengekspresikan diri secara visual, estetik, dan dinamis. Salah satu tren yang menonjol adalah penggunaan efek Velocity, yakni teknik penyuntingan video dengan transisi cepat, ritme sinkron dengan musik, serta efek visual dramatis yang viral di kalangan Gen Z. Akun TikTok @yuukiituru menjadi representasi kuat dari tren ini, dengan jutaan pengikut dan engagement tinggi. Fenomena ini menimbulkan pertanyaan tentang bagaimana publik, khususnya netizen Indonesia, merespons tren ini secara emosional dan opini melalui komentar-komentar di media sosial. Penelitian ini bertujuan untuk menganalisis sentimen netizen terhadap tren visual Velocity yang diterapkan dalam konten akun @yuukiituru. Metode yang digunakan adalah kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data meliputi observasi non-partisipatif terhadap komentar publik, wawancara semi-terstruktur dengan pengguna aktif TikTok, serta studi pustaka untuk memperkuat landasan teoritis. Analisis data dilakukan melalui tiga tahap utama yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Validitas data dijaga melalui triangulasi sumber, teknik, dan waktu, serta melalui proses member check. Hasil yang diharapkan dari penelitian ini adalah teridentifikasinya pola sentimen netizen terhadap konten Velocity, baik berupa apresiasi, kejenuhan, maupun kritik. Penelitian ini diharapkan dapat memberikan kontribusi teoritis dalam pengembangan kajian media sosial berbasis visual dan kontribusi praktis bagi content creator, akademisi, serta pengambil kebijakan dalam memahami dinamika respon publik terhadap tren digital. Dengan demikian, penelitian ini memperkaya pemahaman mengenai hubungan antara estetika konten, algoritma distribusi, dan opini publik di era komunikasi digital.
Pattern Analysis on Multi-Sensor Networks: Short-Term Forecasting at Parangtritis Coastal, Yogyakarta, Indonesia Haris Imam Karim Fathurrahman; Choirul Fajri; Chin Li-Yi; Khoirudin Wisnu Mahendra
Control Systems and Optimization Letters Vol 4, No 2 (2026)
Publisher : Peneliti Teknologi Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59247/csol.v4i2.333

Abstract

Reliable microclimatic records are a prerequisite for evidence-based agricultural planning, yet high-resolution ground-truth datasets for tropical coastal environments remain scarce in the Indonesian literature. This study analyzes six months (December 2025 – May 2026) of 10-minute interval observations across 18 meteorological variables from the Parangtritis Automated Weather Station (AWS), Bantul Regency, Yogyakarta, Indonesia. Rainfall was reconstructed via a differential method from the cumulative station counter, yielding a period total of 1748.4 mm over 180 days. Of these, 112 days (66.1%) recorded measurable precipitation, punctuated by seven dry-spell episodes; the longest extended 12 consecutive days (5–16 May 2026). Schmidt-Ferguson classification returned Q = 20%, placing the site in Climate Type B (Wet/Basah). Reference evapotranspiration (ET₀, Hargreaves–Samani) averaged 10.20 mm/day (total: 1796.0 mm), and a PDSI proxy indicated extreme drought conditions by the close of the observation period (PDSI = −7.45), a deficit attributable primarily to persistently high ET₀ demand rather than rainfall deficiency per se. Cross-correlation analysis identified relative humidity as the dominant concurrent temperature predictor (lag 0; r = −0.676). An XGBoost model achieved short-term temperature forecasting accuracy of MAE = 0.56°C and RMSE = 0.71°C (R² = −1.419, reflecting the site's narrow diurnal thermal variance rather than model failure). Prophet projected sharply reduced rainfall for June–August 2026 (0.25–4.77 mm), which the generic staple-crop suitability framework scores as Not Recommended, reflecting unsuitability for rainfed rice, yet these drier conditions are agronomically favourable for shallot in coastal Yogyakarta.