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PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN Fajri, Choirul
Informasi Vol. 47 No. 1 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.134 KB) | DOI: 10.21831/informasi.v47i1.14885

Abstract

Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison tooutsiders (spokesman). With the UAD's Public Relations, expected various publicinterest and the interests of the organization can run together. Programs and strategyhas been conducted by UAD's Public Relations to have good relations with stakeholdersof UAD. This research own, intended to see how the role of public relations UAD tobolster loyalty of stakeholders. By using the case study method, with data collectionmethod using focus group disscussion, it is hoped the result of research is could becomebasic to improving UAD's Public Relations. This research result indicates that publicrelations are expected to draw up strategies appropriate to enhance loyalty stakeholders,both in terms of the management of its own organization, communication pattern, andmanagement of media connection.Universitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagaipenghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut,diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalanbersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untukmenjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri,dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkanloyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metodepengumpulan data dengan menggunakan focus group disscussion, diharapkan hasildari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itusendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusunstrategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baikdari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaanmedia komunikasinya.
PEMAHAMAN LITERASI MEDIA DI LINGKUNGAN PENGURUS PIMPINAN WILAYAH AISYIYAH DAERAH ISTIMEWA YOGYAKARTA PERIODE 2015-2020 Ulfah, Mariana; Fajri, Choirul; Fadillah, Dani
Informasi Vol. 47 No. 2 (2017): INFORMASI
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (679.162 KB) | DOI: 10.21831/informasi.v47i2.16574

Abstract

As parents mothers play an important role in giving directions to targeted all relating to the event who deserves to consume by family. This study was conducted by adopting descriptive quantitative. Handing out the questionnaire to the Leader of "˜Aisyiyah DIY the period 2015-2020. The result of shows that there has been understanding of literacy media of "˜Aisyiyah DIY, the attitude shown to the son of/his daughter in preventing negative effects impressions television. But of the that good, do not affect significantly to the attitudes shown.  Sebagai orang tua Ibu memiliki peran penting dalam memberikan arahan kepadaputra-putrinya terkait dengan acara yang layak untuk dikonsumsi keluarga. Penelitianini dilaksanakan dengan menggunakan pendekatan deskriptif kuantitatif. Denganmembagikan kuesioner kepada Pengurus Pimpinan Wilayah Aisyiyah Yogyakartaperiode 2015-2020. Hasil dari menunjukkan adanya pemahaman dari literasi mediaPengurus PWA "˜Aisyiyah DIY, adanya sikap yang ditunjukkan kepada putra/putrinyadalam mencegah dampak buruk tayangan televisi. Akan tetapi dari pemahaman yangbaik tersebut, tidak berpengaruh secara signifikan terhadap sikap yang ditunjukkan.
Risk Communication and Community Engagement (RCCE) in Handling Stunting: A Comparative Case Study of Indonesia and China Fajri, Choirul; Fadillah, Dani; Farihanto, Muhammad Najih
Jurnal Ilmu Komunikasi Vol 22 No 3 (2024): Desember 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i3.13263

Abstract

Stunting is a major cause of under-five child mortality due to malnutrition. According to UNICEF, in 2022, 21.6% of children in Indonesia and over 11 million children in China were stunted, particularly in rural areas. This study aims to evaluate the effectiveness of Risk Communication and Community Engagement (RCCE) in addressing stunting in both countries. RCCE involves effectively communicating stunting risks and fostering community participation in prevention and treatment efforts. A qualitative approach was employed, focusing on interpretive analysis of field data, including observations and interview with the Ministry of Health Indonesia. The findings reveal that both the Indonesian and Chinese governments have implemented commendable RCCE programs; however, their effectiveness can be further enhanced by strengthening communication, education, community participation, and monitoring. The study concludes that RCCE has significant potential to reduce stunting rates if implemented holistically and collaboratively.
Peran Komunikasi Interpersonal Orang Tua Dalam Pencegahan Judi Slot Online Pada Mahasiswa : (Studi Kasus di Universitas Ahmad Dahlan) Putra, Muhammad Rangga Segara; Fajri, Choirul
Jurnal Impresi Indonesia Vol. 4 No. 10 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i10.7102

Abstract

Perkembangan teknologi digital yang pesat telah membawa dampak signifikan terhadap perilaku sosial, termasuk meningkatnya akses anak muda terhadap judi slot online. Penelitian ini bertujuan untuk mengkaji peran komunikasi interpersonal orang tua dalam mencegah keterlibatan anak, khususnya mahasiswa Universitas Ahmad Dahlan, dalam praktik judi slot online. Pendekatan kualitatif dengan metode studi kasus digunakan untuk memahami dinamika komunikasi dalam keluarga, melalui wawancara, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa komunikasi interpersonal yang terbuka, konsisten, dan emosional antara orang tua dan anak berperan penting dalam membentuk kesadaran serta nilai moral yang mampu menahan godaan judi online. Faktor-faktor seperti pola komunikasi yang suportif, pemahaman orang tua terhadap teknologi digital, serta kehadiran emosional yang kuat menjadi kunci dalam mencegah keterlibatan anak dalam praktik menyimpang tersebut. Sebaliknya, minimnya komunikasi atau komunikasi yang otoriter dapat meningkatkan kerentanan anak terhadap pengaruh lingkungan luar. Penelitian ini memperkuat relevansi teori Family Systems dan Teori Penguatan Sosial dalam menjelaskan pentingnya keterlibatan aktif keluarga sebagai sistem yang saling memengaruhi dalam membentuk perilaku anak. Temuan ini memberikan kontribusi teoritis dalam pengembangan kajian komunikasi keluarga di era digital, serta kontribusi praktis dalam merumuskan strategi pencegahan berbasis komunikasi interpersonal di lingkungan keluarga dan pendidikan tinggi.
Pemanfaatan Media Sosial TikTok sebagai Media Promosi untuk Pengenalan Industri Kuliner di Yogyakarta melalui Akun TikTok @makanandiyogya Harish Maulana Putra; Choirul Fajri
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.2017

Abstract

The pandemic period has ended, but many culinary business actors and umkm actors who still have not risen from the downturn during the Covid-19 pandemic in Yogyakarta. Efforts that can be made by umkm players and culinary entrepreneurs are marketing products and introducing their products through social media. Based on this, Tiktok social media has the potential as an efficient promotional media on how to market umkm products in the Special Region of Yogyakarta. Here is one Tiktok account that has content as a promotional media is the @makanandiyogya account. The methodology used is the constructivist paradigm which has the aim of gaining understanding, reconstructing qualitative research so as to get deep understanding result from individuals and the public. Tiktok is a short marketing media and Indonesia is the largest user of the Tiktok application, this application is easy able to hit trend developments, influenced by celebrities, Tiktok is also an interesting form of promotional marketing.