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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Ekonomi Kuantitatif Terapan Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Trikonomika: Jurnal Ekonomi Jurnal Ilmiah Mahasiswa Ekonomi Pembangunan Jurnal Perspektif Ekonomi Darussalam SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Samudra Ekonomi dan Bisnis Journal of Aquaculture and Fish Health Jurnal Ekonomi dan Kebijakan Publik Indonesia Ekombis: Jurnal Fakultas Ekonomi Ekonomi Dan Pembangunan International Journal of Business, Economics, and Social Development International Journal of Community Service International Journal of Quantitative Research and Modeling Share: Jurnal Ekonomi dan Keuangan Islam Journal of Accounting Research, Organization and Economics (JAROE) Ekonomikalia Journal of Economics Majority Science Journal Jurnal Ekonomi Pembangunan Grimsa Journal of Business and Economics Studies
Chenny Seftarita
Universitas Syiah Kuala
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : International Journal of Community Service

 1 
Community Service: Entrepreneurship And Cultural Collaboration To Improve The Quality Of University Mutia, Evi; Madjid, Iskandarsyah; Azuddin Yakob, Noor; Asmara, Jhon Andra; Mulyany, Ratna; BZ, Fazli Syam; Farid, Farid; Suryani, Ade Irma; Halimatussakdiah, Halimatussakdiah; Nizam, Ahmad; Seftarita, Chenny; Bambang, Bambang
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.227

Abstract

This community service carries the theme of entrepreneurship and cultural collaboration, which aims to improve the quality of universities. Universities act as centers of academic learning and as agents of positive transformation and foster an entrepreneurial mindset among their students. This activity was carried out by the Faculty of Economics and Business, Universitas Syiah Kuala, in collaboration with the Graduate School of Business, Universiti Kebangsaan Malaysia. Using Service Learning (SL) and Partnership/Collaboration methods, this program combines entrepreneurship and cultural collaboration, providing a holistic approach to university engagement. Entrepreneurship education has gained significant recognition as a catalyst for innovation, economic growth, and job creation. Cultural collaboration, in parallel, underscores the importance of preserving and celebrating cultural diversity while fostering cross-cultural understanding, which in this program is carried out by rebranding the university in particular and Aceh in general. As the university grows, its commitment to community service remains a cornerstone of its mission to create a better, more inclusive, and culturally enriched society. Future initiatives could explore deeper aspects, such as innovation and sustainable collaboration strategies.
Strategic Approaches to University Product Marketing in the Global Market Silvia, Vivi; Zikra, Naswatun; Thahira, Zia; C. Dawood, Taufiq; Nazamuddin, Nazamuddin; Zulham, T.; Apridar, Apridar; Aliasuddin; Srinita, Srinita; Seftarita, Chenny
International Journal Of Community Service Vol. 4 No. 4 (2024): November 2024 (Indonesia - Thailand - Malaysia)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i4.788

Abstract

This community service program, conducted by Universitas Syiah Kuala (USK) in collaboration with Thaksin University (TSU), aimed to promote effective marketing strategies for university best local products to expand their presence in global markets. The program focused on the utilization of Aceh's patchouli oil, a product with substantial international demand, as an example of how local resources can be developed into competitive products for the global market. The methods used included dissemination sessions, interactive discussions, and demonstrations of products produced by the cooperative to both local farmers and academic partners in Thailand. The results indicated increased participant awareness of the potential of local products, with the Inovac ARC Cooperative playing a key role in the development and marketing of these products. The success of the program was attributed to the integration of product innovation, strategic marketing, and collaboration with international partners. Future programs should focus on strengthening international partnerships and exploring digital marketing strategies to enhance market access for local products. Decision-makers are encouraged to support cooperative initiatives that combine local expertise with global market standards.
Co-Authors Abd Jamal Abd Jamal Abd. Jamal Achmad Noerkhaerin Putra Ade Habya Fijay Ade Irma Suryani Aliasuddin Andri Andri Annisa Lati Polia Apridar Apridar Apridar Azra, Uliya Azuddin Yakob, Noor Bambang Bambang Binanga, Angga Bunsit, Thanawit BZ, Fazli Syam C. Dawood, Taufiq Cut Dara Fitriani Cut Idi Keumala Dewi Cut Miranda Pusra Dara Mutia Fikhriani Derry Fahrian Desi Novita Sari Dewi Ayu Muliani Diana, Asri Eli Marnia Henira Evi Mutia Fadliansah, Oka Fakhruddin Fakhruddin Farid Farid, Farid Ferayanti Ferayanti Ferayanti Ferayanti Ferayanti Ferayanti, Ferayanti Fijay, Ade Habya Fitrah Afandi Fitriyani Fitriyani Fitriyani Geubrina, Yulia Hadi Arisyah Putra Haifa Sari Halimatussakdiah Halimatussakdiah Indra Maipita Iskandarsyah Madjid, Iskandarsyah Jhon Andra Asmara Juaris Juaris Jul Fahmi Salim Litbang Bappeda M. Shabri Abd Majid Madiyoh, Abdulhakim Masro Fitri Ana Harahap Mikhral Rinaldi Mirza Winanda Mona Zahara Muhammad Fadhil Muhammad Nasir Muhammad Zul Mausir Muliza Muliza, Muliza Munawir Munawir Mustakim Mustakim Muti'ah Muti'ah Nazamuddin Nazamuddin Nita Faiziah Nizam, Ahmad Nurmaya Sari Nurul Putri Qadhri Putra, Hadi Arisyah Putri Kemala Sari Rahmad Rahmad Rahmat Fajri Raja Masbar Ratna Mulyany, Ratna Reovasimulo Anakusara Ringga, Edi Saputra Royanti, Mella Rudi Hermanto Said Musnadi Silvia, Vivi Siska Azkia Sitepu, Novi Indriyani Sofyan Syahnur Sofyan Syahnur Srinita Srinita Srinita, Srinita Suriani Suriani Suriani Suriani Suwaibah Suwaibah Syarifah Annisa T. Zulham Talbani Farlian Taufiq Carnegie Dawood Thahira, Zia Varlitya, Cut Risya Vivi Silvia Wintara, Heri Yahya Yahya Yassir Achmad Zikra, Naswatun