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PEMAHAMAN MASYARAKAT DESA LAMLEUBOK TERHADAP BANK SYARIAH INDONESIA Amanda Devina Putri; Novi Indriyani Sitepu
JURNAL ILMIAH MAHASISWA EKONOMI ISLAM Jurnal Ilmiah Mahasiswa Ekonomi Islam (JIMEKI) Vol. 4 No.1, Mei 2022
Publisher : FEB Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimeki.v4i1.23055

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pemahaman masyarakat terhadap Bank Syariah Indonesia di suatu desa. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif. Adapun narasumber dari peneltian ini adalah masyarakat. Hasil dari penelitian ini menunjukan bahwa pemahaman masyarakat terhadap Bank Syariah Indonesia beserta produknya bahwa masyarakat bisa dikatakan paham, meskipun dalam tingkatan yang terendah. Hasil wawancara tersebut juga bisa dalam kategorikan pemahaman tingkat kedua, yaitu pemahaman penafsiran. 
Factors Affecting Community's Interest In Paying Zakat In BAZNAS Siti Aisyah; Novi Indriyani Sitepu
AL-MASHARIF: JURNAL ILMU EKONOMI DAN KEISLAMAN Vol 10, No 2 (2022)
Publisher : Institut Agama Islam Negeri Padngsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/masharif.v10i2.6515

Abstract

Abstrak Penelitian ini bertujuan untuk melihat pengaruh kepercayaan, pengetahuan, lembaga zakat, kualitas pelayanan zakat dan religiusitas terhadap minat masyarakat membayar zakat pada BAZNAS di desa Pantai Gemi Kecamatan Stabat baik secara parsial maupun simultan. Penelitian ini merupakan jenis penelitian kuantitatif. Populasi yang digunakan adalah seluruh masyarakat Muslim yang ada di Desa Pantai Gemi, dengan sampel sebanyak 100 responden dengan menggunakan probability sampling dan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kepercayaan, pengetahuan, kualitas zakat dan pelayanan keagamaan berpengaruh secara parsial dan signifikan terhadap minat masyarakat membayar zakat di BAZNAS. Sedangkan kredibilitas lembaga zakat tidak berpengaruh signifikan terhadap minat membayar zakat di BAZNAS. Oleh karena itu, BAZNAS Langkat harus memperhatikan dan lebih mengembangkan kepercayaan, pengetahuan, kredibilitas lembaga zakat, kualitas layanan zakat dan religiusitas guna meningkatkan animo masyarakat untuk membayar zakat melalui BAZNAS. Abstract The purpose of this study was to show the influence of trust, knowledge, zakat institutions, quality of zakat services and religiosity of public interest in paying zakat at BAZNAS in Pantai Gemi village, Stabat sub-district, both orally and simultaneously. This study uses quantitative data. The population used is the entire Muslim community in the village of Pantai Gemi, with a sample of 100 respondents using probability sampling and using multiple linear regression analysis. The results showed that trust, knowledge, quality of zakat and religious services had a partial and significant effect on people's interest in paying zakat in BAZNAS. Meanwhile, the credibility of zakat institutions has no significant effect on interest in paying zakat at BAZNAS. Therefore, BAZNAS Langkat should pay attention and further develop trust, knowledge, credibility of zakat institutions, quality of zakat services and religiosity in order to increase public interest in paying zakat through BAZNAS.
Municipal Sukuk as an Alternative Source of Aceh Development Fund Fadhillah, Muhammad Haris; Sari, Nurma; Sartiyah, Sartiyah; Sitepu, Novi Indriyani; Nurlina, Eka
Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Vol 9 No 1 (2024): Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan
Publisher : Direktorat Jenderal Perbendaharaan, Kementerian Keuangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33105/itrev.v9i1.699

Abstract

This study explores the understanding of perception of opportunities of issuance, obstacles and strategies towards the development of Municipal Sukuk in Aceh. The research method used is descriptive qualitative, with data collection techniques used including (1) Interviews with Various Stakeholders including local and financial authorities, academia, and regional house of representatives related to the municipal sukuk of Aceh, (2) Documentation conducted through photos and recorders and (3) Triangulation. The study results show that Municipal Sukuk is an Alternative financial instrument to the special autonomy fund, which has a great opportunity for implementation in Aceh. This study also reveals several obstacles, such as Lack of readiness in the Aceh’s local government related to Municipal Sukuk issuance. This study proposes several development strategies that can be carried out, including forming a joint team to accelerate the issuance of Municipal Sukuk, making Municipal Sukuk one of the main topics of MUSRENBANG (Musyawarah Rencana Pembangunan/Development Plan Deliberation), holding scientific discussions and FGDs and increasing the socialization of Municipal Sukuk to various groups. This research carries out novel findings of the purpose of using Sukuk as an alternative to Aceh's development funds. The practical implications of this study are expected to increase awareness of the need for alternative financing as Aceh's development funds.
Strategies in Increasing Foreign Tourist Visits to Halal Destination: Insights from Sabang, Indonesia Sitepu, Novi Indriyani; Syahrizal, TM; Halim, Hendra; Razaqi, Halir; Zikran, Ghrina
Journal of Accounting Research, Organization and Economics Vol 7, No 2 (2024): JAROE Vol. 7 No. 2 August 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v7i2.35818

Abstract

Objective This research aims to determine the impact of increasing the intention to visit on the competitiveness of Aceh's leading tourist destinations and to develop strategic steps to increase foreign tourist visits to Sabang.Design/methodology The methodology used is a mixed method, with quantitative and qualitative data collected by concurrent triangulation design. The quantitative sample comprised 100 participants, while the qualitative sample consisted of seven informants, all sample and informant from foreign tourists.Results The impact of increasing the intention to visit on the competitiveness of Aceh's leading tourist destinations is based in large part on its halal image, with attitude also having a significant effect on tourists' intention to visit tourist destinations in Sabang. Halal awareness among international tourists can strengthen or weaken the relationship between halal image, attitude and tourists' intention to visit tourist destinations in the area. Efforts to increase foreign tourist visits can be made by developing strategic steps through the optimization of roles. For example, the government should conduct promotions, provide education, and ensure environmental cleanliness. Entrepreneurs should promote Sabang Island through social media and collaboration with the travel, provide cleaning the facilities, and build prayer rooms. The society needs to understand Sharia behavior and be able to communicate in English through training and education programs, and also needs to keep the environment clean.Research limitations/implications This study focuses on efforts to increase the number of foreign tourists in Sabang, Aceh's. The research can contribute to developing superior Sharia tourist destinations in Sabang in the future and consequently increase foreign exchange earnings from tourism.Novelty/Originality The novelty is the development of Sabang as a premium sharia tourism destination in Aceh. Unique efforts were made by increasing halal awareness and approach optimalization role uses foreign tourists perceptions. Contributions from local governments, entrepreneurs and the community are needed to increase interest in repeat visits by foreign tourists.
The Influence of Islamic Marketing, Lifestyle, and Price on Pre-Loved Clothing Purchases: Intention as a Mediator Sitepu, Novi Indriyani; Akustia, Syifa Salsabila
Share: Jurnal Ekonomi dan Keuangan Islam Vol 13, No 1 (2024)
Publisher : Faculty of Islamic Economics and Business, Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/share.v13i1.20089

Abstract

This study investigates the influence of Islamic marketing strategies, lifestyle factors, and pricing on pre-loved clothing purchase decisions, mediated by purchase intention. The study employs Structural Equation Modeling (SEM) to analyze data collected through questionnaires distributed to 120 respondents in Banda Aceh City, following a sample size determined by the Hair formula. The findings reveal that purchase intention directly impacts purchasing decisions. Additionally, Islamic marketing strategies, lifestyle factors, and pricing all exert a direct influence on purchase intention. Interestingly, the study identifies that lifestyle factors do not have a significant direct effect on purchasing decisions. Furthermore, the analysis demonstrates that purchase intention partially mediates the relationship between Islamic marketing strategies, lifestyle factors, price, and pre-loved clothing purchase decisions. These results suggest that Islamic marketing strategies can be a valuable tool for businesses operating in the pre-loved clothing market.==============================================================================================================ABSTRAK – Pengaruh Pemasaran Islami, Gaya Hidup, dan Harga terhadap Pembelian Pakaian Pre-Loved: Minat sebagai Mediator. Penelitian ini bertujuan untuk mengkaji pengaruh strategi pemasaran Islam, gaya hidup, dan harga terhadap keputusan pembelian pakaian pre-loved dengan minat beli sebagai mediator. Data dikumpulkan melalui sebaran kuesioner kepada 120 responden di Kota Banda Aceh, yang ditentukan dengan rumus Hair. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dalam software AMOS 22. Hasil penelitian menunjukkan bahwa minat beli secara langsung memengaruhi keputusan pembelian. Strategi pemasaran Islam, gaya hidup, dan harga juga secara langsung memengaruhi minat beli. Selain itu, strategi pemasaran Islam secara langsung memengaruhi keputusan pembelian. Namun, gaya hidup tidak menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian. Lebih lanjut, minat beli memediasi secara parsial pengaruh strategi pemasaran Islam, gaya hidup, dan harga terhadap keputusan pembelian. Oleh karena itu, bisnis preloved disarankan untuk terus menerapkan strategi pemasaran Islam dalam menjalankan usahanya.
The Influence of Information and Communication Technology and Demographic Variables on the Indonesian Economy: Before and During COVID-19 Ferayanti, Ferayanti; Varlitya, Cut Risya; Sitepu, Novi Indriyani; Seftarita, Chenny
Grimsa Journal of Business and Economics Studies Vol. 2 No. 1 (2025): January 2025
Publisher : Graha Primera Saintifika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61975/gjbes.v2i1.60

Abstract

Changes in population and advancements in information and communication technology (ICT) have significantly transformed the global economy. While the individual effects of these factors on economic growth have been extensively studied, little is known about their interaction, particularly in the context of the COVID-19 pandemic. The pandemic introduced new economic dynamics by altering consumer behavior and accelerating the adoption of digital technology. This study investigates the combined impact of ICT advancements and demographic shifts on Indonesia's economic growth before and after the pandemic. Using panel data from 2015 to 2021, a regression model explores the correlations between these factors. The results reveal that e-commerce, internet usage, and demographic factors positively influence economic growth. However, a negative correlation is observed between economic growth and mobile phone usage. Notably, economic expansion driven by ICT was more pronounced in the pre-COVID-19 period than in the post-pandemic era. To fully harness the potential of digital transformation and sustain growth, government interventions are essential. These include supporting MSMEs in developing digital capabilities, accelerating digital infrastructure development, enhancing digital human resources, streamlining regulations, and leveraging big data to guide policy decisions.
The Influence of Digital Marketing, Halal Awareness, and Brand Experience on Interest in Buying Safi Skincare among Syiah Kuala University Students Putri, Amanda Devina; Sitepu, Novi Indriyani
International Journal of Kita Kreatif Vol 2, No 1 (2025): International Journals Kita Kreatif Vol.2 No.1 Februari 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i1.39287

Abstract

This research aims to analyze the influence of digital marketing, halal awareness, and brand experience on interest in buying Safi skincare among Syiah Kuala University students. This research uses a quantitative approach. The data used is primary data obtained from distributing questionnaires to 100 respondents. Researchers determined respondents using non-probability sampling techniques with the Slovin formula and analyzed using multiple linear regression analysis. The results of this research show that digital marketing variables have a negative and significant effect on purchasing interest. Halal awareness and brand experience has a positive and significant effect on purchasing interest. Simultaneous test results show that the variables digital marketing, halal awareness, brand experience have a significant effect on interest in buying Safi skincare among Syiah Kuala University students.Keyword: Digital Marketing, Halal Awareness,Brand Experience, Purchase Interest
Entrepreneurship Workshop: Guide to Successful Entrepreneurship Competitions Rivani, Rivani; Halim, Hendra; Fadhil, Rahmat; Sitepu, Novi Indriyani; Hanidah, In In; Zikran, Ghrina
Jurnal Pengabdian Bakti Akademisi Vol 2, No 1 (2025): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v2i1.43559

Abstract

The Entrepreneurship Workshop: Guide to Successful Entrepreneurship Competitions was conducted to address the challenges faced by university mentors in providing effective guidance to entrepreneurial students. These challenges include a lack of strategic methods and limited exposure to best practices in entrepreneurship mentoring. The workshop aimed to enhance the competencies of 100 entrepreneurship mentors at Universitas Syiah Kuala by providing practical knowledge and tools.The activity employed a Service Learning (SL) method, integrating theoretical and practical approaches through case-based learning, simulations, and discussions. Participants were introduced to project-based mentoring strategies, digital and financial literacy, and entrepreneurial ecosystems. The workshop also incorporated insights from successful entrepreneurship programs implemented at Universitas Padjadjaran's OoRange Business Incubator.The results showed a significant improvement in participants' understanding and readiness, evidenced by an increase in average pre-test scores from 65 to post-test scores of 85. Additionally, 92% of participants reported high satisfaction with the workshop. The activity has contributed to enhancing mentoring effectiveness and preparing students for entrepreneurship competitions. This initiative supports the development of entrepreneurial ecosystems in universities and aligns with the goals of quality education and economic growth as outlined in the Sustainable Development Goals (SDGs).
Sharia-Based Family Financial Management Training in Aceh Jaya Regency Riyaldi, Muhammad Haris; Umuri, Khairil; Sartiyah, Sartiyah; Syahrizal, Teuku Muhammad; Sitepu, Novi Indriyani; Nurlina, Eka; Nurdin, Ridwan; Syahriyal, Syahriyal; ZT, Fitrah Afandi; Sari, Nurma
Jurnal Pengabdian Bakti Akademisi Vol 1, No 1 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i1.37620

Abstract

This community service aims to provide Sharia-based family finance socialization for women in Aceh Jaya Regency, Aceh. This activity was motivated by the low literacy level regarding Sharia-based family financial management in Aceh Province, especially among women. So, the service activities aim to increase understanding of Sharia-based family financial management, especially among women in Aceh Jaya Regency, Aceh Province. Service activities include preparation for activities, implementation of activities, and evaluation of activities. Implementing activities are planned in coordination with the Dinas Pemberdayaan Masyarakat, Perempuan, dan Keluarga Berencana (DPMPKB) Aceh Jaya regarding availability, location, and activity participants. Activities were carried out involving women in Aceh Jaya Regency, Aceh. The Sharia-based family financial management material is delivered through discussions and questions and answers. Evaluation of the implementation of service activities is reflected in the presence and enthusiasm of participants in listening to the material presented. Community service activities provide positive results by increasing participants' understanding of Sharia-based family financial management.
The Influence of Halal Labeling, Word of Mouth and Perceived Quality on the Decision to Purchase Body Lotion Scarlett Whitening Among Gen Z in Banda Aceh City Ayuna, Dyla; Sitepu, Novi Indriyani
International Journal of Kita Kreatif Vol 2, No 2 (2025): International Journals Kita Kreatif Vol.2 No. 2 Mei 2025
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v2i2.39134

Abstract

This study aims to examine the influence of halal labels, word of mouth and perceived quality on purchasing decisions for Scarlett Whitening body lotion. The sample in this study was generation Z in Banda Aceh City who used Scarlett whitening body lotion products with a total of 100 respondents taken based on the Slovin technique. The data used in this research is primary data. The analysis used in this research is multiple linear regression analysis. The results of the research show that partially the halal label variables, word of mouth and perceived quality have a significant positive effect on the decision to purchase Scarlett Whitening body lotion. Then simultaneously the halal label variables, word of mouth and perceived quality have a significant positive effect on the decision to purchase Scarlett Whitening body lotion. The findings of this research provide insight to consumers and producers to ensure that there is a halal label on product packaging and consider the word of mouth aspect or word of mouth recommendations by improving product quality to provide a satisfying experience for consumers.