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All Journal Jurnal Ilmiah Widya Jurnal Pariwisata Widya Cipta : Jurnal Sekretari dan Manajemen Wanastra : Jurnal Bahasa dan Sastra Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Jurnal Ilmiah Manajemen "E M O R" SENTRALISASI JURNAL EDUCATION AND DEVELOPMENT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan IKRA-ITH EKONOMIKA Business Innovation and Entrepreneurship Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ekonomi dan Manajemen Jurnal AbdiMas Nusa Mandiri Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Impresi Indonesia Madani: Multidisciplinary Scientific Journal Journal of Economics and Business (JECOMBI) Jurnal Informatika Ekonomi Bisnis Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Socius: Social Sciences Research Journal Journal of Management and Informatics Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Desy Tri Anggarini
Universitas Bina Sarana Informatika
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Analisis Adaptasi Karyawan Dalam Meningkatkan Produktivitas Dengan Metode Skala Likert Pada Dinas Tata Ruang Kota Bekasi Yudiana, Eka Mega Putri; Syarif, Mahmud; Anggarini, Desy Tri
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 2 (2025): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17019652

Abstract

In a dynamic business environment, employee adaptation is crucial for organizational productivity. This study analyzes the role of employee adaptation in improving productivity within the Spatial Control Division of the Bekasi City Spatial Planning Office. Using a non-statistical quantitative approach, data was collected through direct observation of 45 employees and a Likert scale questionnaire. Descriptive analysis was performed by integrating findings from both observation and the questionnaire to identify the relationship between variables. The results demonstrate that adaptation to changes, such as the introduction of a new Canon printer, has a tangible impact on productivity. This is evidenced by observational data showing the time required to print a map decreased from 15 minutes to 8 minutes and the frequency of printing errors dropped from 10% to 2%. These findings align with the positive perceptions of employees recorded in the questionnaire. The validity and reliability of the instruments were also confirmed, with a Cronbach's Alpha of 0.895 for the adaptation variable (X) and 0.867 for the productivity variable (Y). The conclusion of this research confirms a positive correlation between adaptation and increased work productivity, highlighting that investing in the development of employee adaptability is a vital strategy for any organization.
The Influence of Influencer Marketing, Online Customer Reviews, and Online Customer Ratings on Purchase Decisions on the Shopee E-Commerce Platform Yangcen, Ronald Rose; Syarif, Mahmud; Anggarini, Desy Tri
Jurnal Impresi Indonesia Vol. 4 No. 9 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i9.7002

Abstract

The rapid growth of e-commerce in Indonesia has made Shopee the platform with the highest number of visits in 2023. This study aims to analyze the influence of influencer marketing, online customer reviews, and online customer ratings on Shopee users' purchasing decisions, both partially and simultaneously. The research method uses a quantitative approach with associative design. Data was collected through a questionnaire to 100 respondents who were domiciled in Bekasi and had made transactions on Shopee. The analysis technique used multiple linear regression with the help of SPSS 23. The results showed that influencer marketing (t count = 3,515 > t table = 1,984), online customer reviews (t count = 2,220 > t table = 1,984), and online customer rating (t count = 4,346 > t table = 1,984) had a positive and partially significant effect on purchase decisions with a significance level of < 0.05. Simultaneously, all three variables also had a significant effect (F count = 32.277 > F table = 2.699). Of the three variables, online customer rating is the most dominant factor with a beta coefficient of 0.411. The Adjusted R Square value of 0.487 indicates that 48.7% of the variation in purchasing decisions can be explained by all three independent variables. These findings provide insight into e-commerce businesses in designing more effective digital marketing strategies to increase customer conversions and loyalty.
Pengaruh Kedisplinan dan Lingkungan Kerja Terhadap Kinerja Pegawai di Lembaga Perlindungan Saksi dan Korban Jakarta Ferdiansyah, Rama; Syarif, Mahmud; Anggarini, Desy Tri
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 3 (2025): October 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.17364903

Abstract

This study aims to analyze the influence of discipline and work environment on employee performance at the Witness and Victim Protection Agency (LPSK) Jakarta. Enhancing employee performance is crucial for organizational success, and discipline and work environment factors are often identified as important predictors. The research employed a quantitative method with a survey approach, where data was collected through questionnaires distributed to employees of LPSK Jakarta. The research sample was selected using purposive sampling. The collected data were analyzed using multiple linear regression to test the proposed hypotheses. The results of this study are expected to show that discipline and work environment, both partially and simultaneously, have a significant influence on employee performance. The practical implications of this research are to provide recommendations to LPSK Jakarta for developing policies and programs that can enhance discipline and create a conducive work environment to optimize employee performance.
Pengaruh Pengembangan Karir dan Motivasi Kerja terhadap Produktivitas Karyawan di Kantor Kelurahan Cempaka Baru Jakarta Pusat Wirdha Hardiyanti; Mahmud Syarif; Desy Tri Anggarini
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i6.2335

Abstract

This study is motivated by the importance of improving the productivity of civil servants (ASN) at the sub-district level, which serves as the frontline in delivering public services. Bureaucratic reform and service digitalization demand employees to work more professionally, competently, and productively. Career development and work motivation are considered two crucial factors that influence productivity improvement. The objectives of this research are to examine the effect of career development on employee productivity, to analyze the effect of work motivation on employee productivity, and to test the simultaneous influence of both factors at the Cempaka Baru Sub-District Office, Central Jakarta. The research employed a quantitative method with a saturated sample of 48 respondents. Data were collected through online questionnaires and interviews, then analyzed using multiple linear regression, t-test, and F-test. The results show that career development has a significant positive effect on productivity (t-value 3.051 > t-table 2.014; sig. 0.004 < 0.05). Work motivation also significantly affects productivity (t-value 3.206 > t-table 2.014; sig. 0.002 < 0.05). Simultaneously, both variables significantly influence productivity (F-value 79.546 > F-table 3.20; sig. 0.000 < 0.05). Therefore, career development and work motivation can be regarded as important factors in enhancing employee productivity at the Cempaka Baru Sub-District Office.
Kinerja Karyawan yang Dipengaruhi oleh Beban Kerja dan Stres Kerja Melalui Kepuasan Kerja Sebagai Variabel Intervening pada PT Bank Central Asia Tbk KCU Kedoya Jakarta Barat Nikmah, Wasilatun; Anggarini, Desy Tri; Siregar, Otto
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1987

Abstract

Tujuan penelitian ini adalah untuk menguji bagaimana kepuasan kerja sebagai variabel intervening mempengaruhi kinerja karyawan PT Bank Central Asia Tbk KCU Kedoya Jakarta Barat dalam kaitannya dengan beban kerja dan stres kerja. Penelitian ini bertujuan untuk memahami cara-cara di mana variabel-variabel ini berinteraksi dalam lingkungan kerja dan lingkungan perbankan yang dinamis. Kuesioner digunakan untuk mengumpulkan data dengan metode penelitian kuantitatif. Populasi penelitian adalah karyawan PT Bank Central Asia Tbk KCU Kedoya Jakarta Barat, dan sampel dipilih berdasarkan standar yang telah ditentukan. Kuesioner yang dibuat menggunakan kerangka konseptual penelitian untuk mengumpulkan data. SmartPLS digunakan untuk analisis data guna menilai hipotesis penelitian dan mengukur pentingnya dan kekuatan korelasi antar variabel. Hasil dari penelitian ini bahwa Beban Kerja berpengaruh positif signifikan terhadap Kepuasan Kerja, Beban Kerja berpengaruh positif signifikan terhap Kinerja Karyawan, Kepuasan  berpengaruh terhadap Kinerja Karyawan, Stress Kerja berpengaruh  terhadap  Kepuasan Kerja,  Kepuasan Kerja berperan sebagai partial control yang berarti untuk mengetahui hubungan antar variabel terdapat hubungan langsung seperti Beban Kerja terhadap Kineja karyawan,  Kepuasan Kerja sebagai partial control dalam hubungan stress kerja terhadap Kinerja Karyawan. Pengukuran ini memberikan nilai Q2 sebesar 0.9865 atau 98,65%, yang menunjukkan bahwa nilai tersebut lebih tinggi dari nol. Sehingga membuktikan bahwa bahwa Kinerja Karyawan secara utuh dipengaruhi oleh variabel Beban Kerja, Stress Kerja dan Kepuasan Kerja sebesar 98,65% dan sisanya oleh variabel lain di luar model penelitian.
The Effect of Quality Product, Price Perception, and Promotion onVivo Smartphone Purchase Decisions: A Study at the Archa PhoneCounter in Bekasi Melyani, Melyani; Swastika, Rahayu; Widyastuti, Reni; Shaura, Rizkiana Karmelia; Pramularso, Eigis Yani; Anggarini, Desy Tri; Tambunan, Diana
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.203

Abstract

This study investigates the influence of product quality, price perception, and promotion on Vivosmartphone purchase decisions. A quantitative survey was administered to 100 consumers at the ArchaPhone Counter in Bekasi using purposive sampling. Multiple linear regression analysis revealed thatall three variables have a significant positive partial effect on the purchase decision. The modelexplained 85% of the variance (Adjusted R² = 0.726), confirming their simultaneous influence. Productquality was identified as the most dominant predictive factor, validating its critical role in consumerchoice. 
Experiential Marketing as a Strategy to Enhance Consumer Engagement in the Local Coffee Industry Hidayat, Danny; Trianto, Anton; Anggarini, Desy Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1352

Abstract

This study examines the impact of experiential marketing strategies on consumer engagement in the local coffee industry. With a focus on sensory driven experiences, personalized services, and in store events, the research investigates how these strategies influence consumer satisfaction, loyalty, and brand advocacy. Using a mixed methods approach, data was collected through surveys, interviews, and direct observations from multiple local coffee shops. The results indicate that experiential marketing significantly enhances consumer satisfaction and emotional engagement, leading to higher loyalty and positive brand perceptions. Personalized services, in particular, were found to have the greatest impact on customer loyalty. The study concludes that local coffee businesses can leverage experiential marketing to differentiate themselves in a competitive market, fostering long term customer relationships and brand advocacy. Further research could explore the long term effects of these strategies on customer retention and the role of digital tools in enhancing experiential marketing efforts.
Co-Authors Achmad Syahlani Andang Prihasnowo Anggraini Anggraini Ani Rakhmanita Arifin, Arifin Aspari Aspari Diana Tambunan Eigis Yani Pramularso Endang Suparni endang suparni, endang Eria Prajayanti Ferdiansyah, Rama Fitri, Riskilia Aida Henny Armaniah Hidayat, Danny Intan Indra Putri Kartika Mariskhana Mahmud Syarif Mahmud Syarif Maya Sari Melyani Melyani, Melyani Muhammad Hasby Muhammad Taufik Nikmah, Wasilatun Nining Suharyanti Nugraha Otto Siregar Paramitha Kusumawardhani Prihasnowo, Andang Rahmadianti, Rosi Novita Rakhman, Ani Rakhmanita Reni Widyastuti Rizkiana Karmelia Shaura S, Sariah Sadeli, Melly Silviany Sani, Syika Putri Santo Dewatmoko Swastika, Rahayu Udayat Udayat Wirdha Hardiyanti Yangcen, Ronald Rose Yudiana, Eka Mega Putri