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All Journal JAM : Jurnal Aplikasi Manajemen JSEH (Jurnal Sosial Ekonomi dan Humaniora) MIX : Jurnal Ilmiah Manajemen DERIVATIF Jurnal Ilmiah Universitas Batanghari Jambi Syntax Literate: Jurnal Ilmiah Indonesia EKONOMIS : Journal of Economics and Business Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan NUSANTARA : Jurnal Ilmu Pengetahuan Sosial International Journal of Supply Chain Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Jurnal Ilmiah Akuntansi dan Keuangan PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Majalah Ilmiah Bijak Jurnal Administrasi dan Manajemen Jurnal Ekonomika Cakrawala Management Business Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Revitalisasi : Jurnal Ilmu Manajemen Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Terapan Manajemen dan Bisnis CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomika KARYA: Jurnal Pengabdian Kepada Masyarakat Golden Ratio of Human Resource Management BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Ilman: Jurnal Ilmu Manajemen JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Pengabdian Masyarakat Sains dan Teknologi Jurnal Pengabdian Masyarakat Nusantara Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Indonesian Journal of Advanced Research (IJAR) Jurnal Riset dan Inovasi Manajemen Jurnal Ekonomi dan Bisnis Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia El-Mujtama: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Yuniningsih Yuniningsih
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PENGARUH CONTENT MARKETING DAN PERCEIVED VALUE TERHADAP CITRA PERUSAHAAN (STUDI KASUS: INSTAGRAM DI PT REDI) Kusumaningsih, Intan; Yuniningsih, Yuniningsih; Haryanto, Albertus Eka Putra; Fauzi, Indra Nur
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 5 No. 3 (2025)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v5i3.6179

Abstract

Corporate image can have an impact on the sustainability of a company's business. In today's increasingly competitive digital era, maintaining a company's image through social media is one of the challenges faced. PT. Regional Economic Development Institute is one of the research institutions that uses Instagram as a means of two-way communication with users through content marketing in increasing brand awareness and increasing the existence of the company's image. This study aims to determine the effect of content marketing and perceived value on REDI's corporate image mediated by brand awareness. This study uses quantitative data collection techniques by distributing online questionnaires based on a Likert scale filled out by REDI's Instagram followers. The data analysis method used in this study is Structural Equation Modeling (SEM) - Partial Least Square (PLS) to analyze the causal relationship between unmeasured variables. The results of the study show that content marketing and perceived value have a positive and significant direct effect on corporate image. Brand awareness can be a mediating variable in the perceived value variable in influencing corporate image positively and significantly. ABSTRAKCitra perusahaan mampu memberikan dampak pada kelangsungan bisnis suatu perusahaan. Pada era digital yang semakin ketat saat ini mempertahankan citra perusahaan melalui media sosial menjadi salah satu tantangan yang dihadapi. PT. Regional Economic Development Institute merupakan salah satu lembaga penelitian yang menggunakan instagram sebagai sarana komunikasi dua arah dengan pengguna melalui pemasaran konten dalam meningkatkan kesadaran merek dan meningkatkan eksistensi citra perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh content marketing dan perceived value terhadap citra perusahaan REDI yang dimediasi oleh brand awareness. Penelitian ini menggunakan teknik pengumpulan data kuantitatif dengan menyebarkan kuesioner online berbasis skala likert yang diisi oleh pengikut instagram REDI. Analisis data dilakukan menggunakan pendekatan Partial Least Squares–Structural Equation Modeling (PLS-SEM) untuk menguji hubungan kausal antar konstruk laten. Hasil penelitian menunjukkan bahwa content marketing dan perceived value berpengaruh positif dan signifikan secara langsung terhadap citra perusahaan. Brand awareness mampu menjadi variabel mediasi pada variabel perceived value dalam memengaruhi citra perusahaan secara positif dan signifikan.
Analysis Of The Influence Of Financial Literacy And Financial Technology On Financial Satisfaction With Financial Management Behavior As Medition Ameera, Najwa Saffa; Yuniningsih, Yuniningsih
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12046

Abstract

inancial satisfaction is one of the goals that individuals want to achieve to obtain well-being in life, as a result of decisions in financial behavior. This is influenced by individual behavior in managing finances, which is also shaped by an individual's financial literacy and their use of financial technology. This research aims to investigate the influence of financial literacy and financial technology on financial satisfaction, with financial behavior acting as an intervening variable, in Management students of UPN "Veteran" East Java. This research adopts a quantitative approach, utilizing primary data obtained through a questionnaire. The research sample consisted of 95 active students of the Management study program at the Veteran National Development University of East Java who were selected using non-provbability sampling with a purposive sampling technique based on certain criteria. The data were analyzed using Structural Equation Movdeling (SEM) with the help of SmartPLS software. Data acquisition was obtained from a survey method questionnaire through the distribution of questionnaires, which contained several statements related to the research. The data in this study were analyzed using the Partial Least Squares (PLS) method with thev assistance of SmartPLS sovftware. The findings indicate that both financial literacy and financial technology positively influence financial satisfaction. Moreover, financial management behavior effectively mediates the relationship between financial literacy, financial technology, and financial satisfaction
Prespektif Kebijakan Hutang pada Perusahaan Indeks LQ45 yang Terdaftar di Bursa Efek Indonesia (BEI) Ari, Kavita; Yuniningsih, Yuniningsih
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 3 No. 2 (2020): Juli
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v3i2.298

Abstract

Kebijakan hutang merupakan keputusan yang sangat penting dalam perusahaan. Hutang merupakan salah satu bagian dari pendanaan perusahaan yang akan mengurangi konflik agensi dan meningkatkan nilai perusahaan. Penelitian ini bertujuan untuk mengetahui apakah Free Cash Flow, Keputusan Investasi, Profitabilitas dan Kepemilikan Institusional berpengaruh terhadap kebijakan hutang. Sampel dalam penelitian ini adalah perusahaan yang secara konsisten masuk dalam Indeks LQ45 yang terdaftar di Bursa Efek Indonesia(BEI) selama 2015-2018 dengan jumlah 132 sampel perusahaan. Teknis analisis penelitian ini menggunakan metode analisis regresi linier berganda. Metode analisis data yang digunakan yaitu dengan menggunakan uji asumsi klasik, analisis regresi linier berganda, uji koefesien determinasi, uji t dan uji f. Hasil analisis menunjukan bahwa free cash flow tidak berpengaruh terhadap kebijakan hutang, Keputusan Investasi dan Profitabilitas berpengaruh negatif signifikan terhadap kebijakan hutang, sedangkan Kepemilikan Institusional berpengaruh positif signifikan terhadap kebijakan hutang.
The Influence of Financial Ratio on Shares Prices of Commercial Banks That Experience Profits on The Indonesian Stock Exchange Anggraini, Dina; Yuniningsih, Yuniningsih
Jurnal Riset Ekonomi, Manajemen, dan Bisnis Vol. 1 No. 1 (2024): November 2024
Publisher : Universitas Kristen Petra dan Ikatan Sarjana Ekonomi Indonesia Cabang Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the effect of Profitability, Market Value, Capital, Asset Quality to the stock price at the commercial banks in the Indonesia Stock Exchange period 2015-2019. The population has been selected by using purposive sampling method at commercial banks which are listed in Indonesia Stock Exchange (IDX) in 2015-2019 periods and based on the predetermined criteria, 17 commercial banks have been selected as samples, while the number of years used are five years, so the sample size is 85 data. The analysis technique used in this research is multiple linear regression analysis and SPSS (Statistical Product and Service Solution) application tool. The result of the research shows that Profitability and Market Value give positive and significant influence on the stock price, Capital gives negative and significant influence on the stock price, and then Asset Quality does not give any significant and positive influence to the stock price.
Work-Life Balance and Employee Performance: The Mediating Roles of Job Engagement, Satisfaction, and Stress : A Case in an Indonesian Private University Marpudianto, Kharis; Yuniningsih, Yuniningsih; Rini, Hesty Prima
Majalah Ilmiah Bijak Vol. 22 No. 2: September 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i2.4775

Abstract

The performance of educators is a crucial factor in achieving the effectiveness of educational institutions. However, in recent years, the performance of educators at X University in Surabaya has declined. One factor suspected to influence performance is work-life balance. This study aims to analyze the effect ofWork-life balance on employee performance, both directly and through job engagement, job satisfaction, and job stress as mediating variables. This study employs a survey method to analyze the influence of work engagement, job satisfaction, and work stress on the performance of educators at Wijaya Kusuma University Surabaya. Data were collected using a systematically designed questionnaire to measure these variables. The results indicate thatWork-life balance contributes to improving employee performance. Job engagement and job satisfaction strengthen this relationship, while job stress can hinder optimal performance achievement. Therefore, educational institutions need to implement policies that support a balance between work and personal life, such as flexible work arrangements and stress management programs, to create a more productive and conducive work environment.
Co-Authors Agnes Oktavia Pramitha Alfan Aththor Firdausy Alfi Rizka Ameera, Najwa Saffa Amisha Novita Arif Andhika, Fedherick Andi Satrio Wibowo Anessya Anggia Savitri Ardi Maulana Efendi Ardi Putra Pamungkas Ari, Kavita Barid Nizarudin Wajdi Bintang Rahmat Firmansyah Bowo Santoso Bowo Santoso Bowo Santoso Che Zalina bt Zulkifli Clariska Oktania Mega Saputri Da Silva, Dona Maria Evanca Dahlan Abdullah Dandung Prada Sandika Debriana Anggita A.S Della Aulia Riskha Arifinda Dewi Puji Arofah Dhani Ichsanuddin Nur Dhea Nanda Astimeyra Difa Rachmayanti Difa Rachmayanti DINA ANGGRAINI Dina Anggraini Djuliandhika Rachmaningtyas Dwi Suhartini Farel, Kholin Gio Fauzi, Indra Nur Fedherick Andhika Hanifah Qowiyamatin Hardi Warsono Haryanto, Albertus Eka Putra I Putu Artaya Intan Sekarsari Ira Wikartika Irvan Romadhon Irvinta Mestika Sari Jannah, Ulfa Rizkiatul Jasmine Aszahra Kavita Ari Kustini Kustini Kusumaningsih, Intan Lestari, Sukma Puji Lestari, Veronika Nugraheni Sri Levia Yanuarita Hermida Linggarjati, Vicky Aldo Luqman Ramadhan Margareth, Sylvia Marpudianto, Kharis Mia Debbiyanti Yunita Mohammad Abhinaya Ramadhan Muh Barid Nizarudin Wajdi Muhamad Taufiq Muhammad Farid Muhammad Ikhsan Setiawan Nadela Difia Putri Nafalia Dini Faradilla Nanda Farah Zhafirah Nanda Farah Zhafirah Nifta Dwi Ramadani Nisrina Atika Hasna Novita Dwi Agustina Nurmawati Nurmawati Pramono, Anggun Budi Premesti, Ajeng Dwipa Rahman Amrullah Suwaidi Rini, Hesty Prima Setiawan, Muhammad Ikhsan Sri Winarti Sugeng Widodo Umar Akbar Veronika Nugraheni Sri Lestari Veronika Nugraheni Sri Lestari Vicky Aldo Linggarjati Wasana Boonsong Wijaya, Nica Putra Wiwik Handayani Yuni Chikmawati Yusril Andrianto Zuni Rochmawati