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All Journal Advances in Global Economics and Business Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Asia Pacific Journal of Management and Education
A.A. Gde Satia Utama
Universitas Airlangga
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Thai Airways Restructuring Plan to Avert Bankruptcy Rupesh Sinha; Navaneetha Kumar; Chinmay Gandre; Rajesh Kumar Nair; Finn Alessandrino; Daisy Mui Hung Kee; Jullia Deol; Khairunraihani Mohd Samuddin; Nor Asyiqin Rosmadi; Rif’atul Muna; A.A. Gde Satia Utama
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1035

Abstract

For the past ten years, Thai Airways International Public Company Limited (THAI) has been suffering successive losses year after year. In 2014, THAI implemented a restructuring plan to improve its revenue streams, yet to no avail as it has been reporting losses. This study aims to determine the impacts of the restructuring plan on profitability ratios in the company and to determine which variable contributes the most towards their profits or losses. The data used were THAI financial statements of 2010 to 2019. As the results show, THAI's profitability ratios show no significant changes before and after the implementation of the restructuring plan, and the largest contributors to their losses are fuel and oil expenses and impairment losses of aircraft.
Influences of Advertisement on Buying Behaviour A.A. Gde Satia Utama; Rajesh Kumar Nair; Wan En Cheng; Daisy Mui Hung Kee; ZeXian Chen; Min Ru Cheng; ZiHang Cheng; Shruti Talesara
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 3 (2021): October 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i3.1202

Abstract

In this era of advanced technology, sellers are provided with different methods, platforms, and designs to prepare their advertisements. This study examines the ways advertisement influences consumer buying behavior in Malaysia and India. A total of 100 responses were collected from surveys to 51 Malaysian respondents and 49 Indian respondents from universities’ groups, personal friends, and families. The findings indicate that advertising is highly persuasive. Also, we identify that social media ad achieve the most affecting advertising channels. We have also identified the difference of view about the influences of advertisement before and after the pandemic.
Impact of COVID-19 on the Sales Trend of E-commerce In Malaysia Eugene Gan Hing Jian; Dong Ru Han; Du Guan Ting; Efa Afzan Bt Mohd Kamal Bahri; Mariajose Ruiz Atencio; A.A. Gde Satia Utama; James Perez-Moronnb
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 5, No 2 (2022): June 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v5i2.1594

Abstract

On March 2020, the Coronavirus pandemic spread globally, and the tendencies have been profoundly altered. This pandemic also made doing business extremely tough. As international borders tighten, people around the world are forced to stay in their home and shops are closed, businesses are now facing new challenges and difficulties. Many businesses are facing closure either temporarily or permanently, leaving workers with months of financial burden and anxieties. Consumer behaviour was forced to alter on a massive scale. People in isolation or under lockdown cannot go about their daily lives because local businesses have been ordered to close for safety reasons. This paper investigates the current e-commerce trends in this Covid-19 pandemic, as well as how e-commerce advancements may affect customer behaviour in the future and the growth of e-commerce due to Covid-19. E-commerce has become a substitute in this pandemic and e-retailers must provide quality products that usually customers buy in physical stores traditionally. Keywords: Covid-19, E-Commerce, Pandemic, Sales Trend, E-Retailer
Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia Oh Zi Jian; A.A. Gde Satia Utama; Wan Nurin Afrina Binti Wan Musa; Wafiq Bin Hasly; Ramizah Fatimah Binti Al-Rifae; Nur Syawaltul Aisyah Binti Mohamad Hussa; Nofel Andriawan
International Journal of Applied Business and International Management Vol 6, No 2 (2021): August 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v6i2.1167

Abstract

The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.
Marketing Strategies of Travel and Tourism Industry Varsha Ganatra; A.A. Gde Satia Utama; Purvika Pawar; Sahil Verma; Rudresh Pandey; Jhonathan Whiryawan; Liem Gai Sin; Chong Chiew Ling; Daisy Mui Hung Kee; Chai Yeong Jin; Tan Hui Min; Lim Sin Chen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
A Study of Subway Marketing 4P Strategy Varsha Ganatra; A.A. Gde Satia Utama; Puran Puran; Rudresh Pandey; Liang Mei Qi; Daisy Mui Hung Kee; Irene Saw Ai Ling; Lim Hooi Sien; Tan Jia Tien; Hafizh Sasining Ramadhan; Liem Gai Sin; Madhu Ashok Pandey
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 2 (2021): July 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i2.1069

Abstract

The purpose of this study is to examine Subway marketing 4P strategy as the competition in the fast-food industry is extremely high. Subway is needed to keep on striving for better performances to build existing customer loyalty while attracting new customers. Therefore, we examine Subway marketing 4P (product, price, promotion, and place) to ensure that Subway can obtain a competitive advantage in the marketplace. The study used primary and secondary data methods to collect respondents’ perceptions of Subway performances. The findings indicated that marketing 4P strategies are the important prediction of the success of the company.
Co-Authors Adinda Dessy Indriana Safitri Ainin Syazana Ajay Massand Alif Azrul Amirul Raziq Amol Sanjay Karkare Asraaf Mohmed Azmi Azimah Shazeeda Suleiman Bing Lin Ang Chai Yeong Jin Chinmay Gandre Chong Chiew Ling Chun Shuen Nga Da Wei Chan Daisy Mui Hung Kee Dong Ru Han Du Guan Ting Efa Afzan Bt Mohd Kamal Bahri Eugene Gan Hing Jian Fadhilah Khoiruwnia Finn Alessandrino Hafizh Sasining Ramadhan Irene Saw Ai Ling James Perez-Moronnb James Perez-Moronnb Jhing Hoong Aw Jhonathan Whiryawan Jing Yi Ng Jullia Deol Khairunraihani Mohd Samuddin Kok Ban Teoh Kshitij Shukla Liang Mei Qi Liem Gai Sin Liem Gai Sin Lim Hooi Sien Lim Sin Chen Madhu Ashok Pandey Mariajose Ruiz Atencio Mariajose Ruiz Atencio Miguel Cordova Min Ru Cheng Mohideen Hasifa A Monica Verma Nana Nur Hasanah Navaneetha Kumar Navaneetha Kumar Ng Pui Yan Nik Nadia Izzati Nofel Andriawan Nor Asyiqin Rosmadi Nur Syawaltul Aisyah Binti Mohamad Hussa Oh Zi Jian Ooi Pei Ying Ooi Tian Xiang Phuan Mun Zhin Pratama, Dian Priyanka Sebastian Puran Puran Purvika Pawar Purvika Pawar Rajesh Kumar Nair Ramizah Fatimah Binti Al-Rifae Rif’atul Muna Rif’atul Muna Rudresh Pandey Rupesh Sinha Rupesh Sinha Sahil Verma Sam Jing Wen Shruti Talesara Shweta Pandey Tan Hui Min Tan Jia Tien Tan Min Er Tan Pei Xin Tan Sia Ling Teh Jing Xuan Uma Warrier Vaishnavi Yadav Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Vinay Mehta Wafiq Bin Hasly Wan En Cheng Wan Nurin Afrina Binti Wan Musa Wong Sin Yue Wulan Ruhiyyih Khanum Yalla Satya Sai Venkata Sri Harsha Yeoh Jun Yuan Yip Jia Hui Yu Xuan Ng ZeXian Chen ZiHang Cheng