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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JUIMA : Jurnal Ilmu Manajemen Jurnal Organisasi Dan Manajemen International Journal of Social Science and Business Referensi : Jurnal Ilmu Manajemen dan Akuntansi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Ekonis : Jurnal Ekonomi dan Bisnis MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Management Analytical and Solution International Journal of Applied Business and International Management International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity Values EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Journal Of Management Analytical and Solution (JoMAS) SENEMA
Ni Wayan Eka Mitariani
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH ONLINE PROMOTION, ONLINE CUSTOMER RATING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA WRITE HOSTEL Dewa Ayu Putri Laksmi; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
VALUES Vol. 6 No. 1 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh online promotion, online customer rating, dan e-wom terhadap keputusan pembelian konsumen. Hostel merupakan salah satu sarana akomodasi yang digunakan bagi para pelaku bisnis maupun wisatawan sebagai tempat tinggal sementara untuk beristirahat, maupun tempat untuk makan dan minum. Sejalan dengan berkembangnya industri pariwisata di Indonesia maka semakin banyak hostel yang dibutuhkan sebagai sarana akomodasi, sehingga semakin banyak pula persaingan antar hostel. Dengan kondisi yang seperti ini dan banyaknya pemain di bidang usaha kepariwisataan yang menaikkan tingkat persaingan. Untuk mengantisipasi masalah persaingan itu. Langkah yang dapat ditempuh antara lain dengan menentukan strategi pemasaran yang baik, terarah dan terpadu dalam rangka mempertahankan atau bahkan meningkatkan penjualan produk dan jasanya. Penelitian ini dilakukan pada Write Hostel yang berlokasi di Desa Batununggul, Kecamatan Nusa Penida, Kabupaten Klungkung. Sampel dalam penelitian ini adalah konsumen yang menggunakan jasa pelayanan pada Write Hostel. Penentuan ukuran sampel dalam penelitian ini menggunakan teori Hair et al dimana jumlah minimum sampel yang sebaiknya dipakai yaitu 10 kali dari jumlah seluruh indikator, maka ukuran sampel yang dibutuhkan sejumlah 14 x 10 = 140 responden. Kemudian Teknik pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling. Kemudian teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa online promotion berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, online customer rating berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, dan e-wom berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen.
Green Choices: The Role of Green Skepticism and Eudaimonic Well-Being in Evoking Green Purchase Intention Mitariani, Ni Wayan Eka; Agus Wahyudi Salasa Gama; Nilna Muna
International Journal of Social Science and Business Vol. 9 No. 2 (2025): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v9i2.93850

Abstract

Nowadays, companies are competing to produce green products to maintain sustainability. However, consumer responses to these efforts are still varied. This research aimed to investigate the impact of green skepticism on the relationship between expected eudaimonic well-being and green purchase intention. Additionally, the mediating role of expected eudaimonic well-being in the relationship between green brand awareness, green brand image, and green purchase intention. The approach of this research is quantitative research. Data collected from 250 respondents using questionnaire and were analyzed using SEM-PLS. Respondents of this research were people in Bali, who had knowledge about green products.  The result found expected eudaimonic well-being significantly affect the green purchase intention. Green brand awareness and green brand image have no direct effect to green purchase intention. Green brand awareness and green brand image indirectly affect the green purchase intention through expected eudaimonic well-being. The interaction of expected eudaimonic well-being and green skepticism has no significant effect on green purchase intention.  The findings in the paper provide clear evidence supporting the Behavioral Reasoning Theory.  The results of this study also confirm that eco-friendly products are a brand's commitment to sustainability, requiring brands to consider long-term impacts, provide benefits to communities, and increase consumer awareness of the products they offer. To overcome consumer skepticism, brands need to visibly commit to sustainability, educate customers, and transparently communicate their values and commitment to the environment.
Pengaruh Pelatihan, Pengembangan Karir Dan Efikasi Diri Terhadap Kinerja Karyawan Pada CV. Mitra Pemenang Denpasar Budiono, Wahyu Galang; Suryani, Ni Nyoman; Mitariani3, Ni Wayan Eka
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol. 25 No. 1 (2024): April
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/e-mabis.v25i1.1274

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan, pengembangan karir dan efikasi diri terhadap kinerja karyawan pada CV Mitra Pemenang Denpasar. Penelitian ini merupakan bentuk penelitian kuantitatif. Teknik pengumpulan data yang digunakan dalam penelitian ini dengan cara observasi dan kuesioner. Metode yang digunakan dalam penentuan sampel adalah metode sampel jenuh atau sensus dengan 52 responden. Teknik analisis yang digunakan dalam penelitian ini dengan analisis regresi linier berganda melalui program SPSS versi 25 for windows. Hasil penelitian ini menunjukan bahwa pelatihan, pengembangan karir dan efikasi diri berpengaruh positif dan signifikan terhadap kinerja karyawan pada CV Mitra Pemenang Denpasar
Green Product, Social Media Marketing and Its Influence on Purchasing Decisions Okadiani, Ni Luh Bayu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.684

Abstract

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.
The Effect of a Green Lifestyle on Organic Food Purchase Decisions Using the Behavioral Reasoning Theory Approach I Kadek Adi Sanjaya Putra; Ni Wayan Eka Mitariani; I G NG A Gede Eka Teja Kusuma
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4080

Abstract

The worsening environmental degradation has encouraged a shift in public behavior toward adopting a green lifestyle, which in turn affects consumption patterns, including decisions to purchase organic food. This study aims to analyze the influence of a green lifestyle on organic food purchasing decisions using the Behavioral Reasoning Theory (BRT) framework. A quantitative method was applied through a survey of 200 respondents knowledgeable about organic food, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that Reason For has a significant positive effect on purchase decisions (T = 4.467; p 0.001), indicating that stronger supporting reasons, such as health consciousness and environmental concern, enhance consumers’ likelihood of buying organic food. In contrast, Reason Against shows no significant effect (T = 0.856; p = 0.392), suggesting that barriers such as high prices or limited availability do not substantially discourage purchase intentions. These findings underscore the importance of emphasizing the positive value and sustainability aspects of organic products in marketing strategies to strengthen consumer engagement in green consumption behavior.
Patient Satisfaction as a Mediator of Service Quality, Hospital Image, and Loyalty Among Participants of Indonesia’s BPJS Kesehatan Program Luh Putu Widiarti; I Wayan Widnyana; Ni Wayan Eka Mitariani; I Made Dauh Wijana
International Journal of Applied Business and International Management Vol 10, No 2 (2025): August 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i2.4005

Abstract

Maintaining patient loyalty is a key challenge in public healthcare services. This study aims to examine the mediating role of patient satisfaction in the relationship between service quality, hospital image, and the Social Security Agency for Health (BPJS Kesehatan) participants' loyalty at RSUD Mangusada Badung. A quantitative method was employed by distributing questionnaires to BPJS participants who had received services at the hospital. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results show that service quality and hospital image significantly influence both patient satisfaction and loyalty. Patient satisfaction also partially mediates the relationship between service quality, hospital image, and loyalty. Numerically, service quality has a path coefficient of X, hospital image Y, and patient satisfaction Z toward loyalty, all with significant p-values (p 0.05). These findings imply that improving service quality and maintaining a strong hospital image can enhance patient satisfaction and foster long-term loyalty among BPJS participants. The study contributes to healthcare service management literature and offers practical insights for hospital administrators and BPJS policymakers in formulating strategies to strengthen patient retention and institutional trust.
Explaining Consumer Purchase Decisions Through Store Image, Store Atmosphere, And Word of Mouth: Evidence From A Batik Retailer in Bali Dinda Ayu Suastini; Ni Wayan Eka Mitariani; I Made Surya Prayoga
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14103

Abstract

Store image, store atmosphere, and word of mouth are key factors that shape consumers’ perceptions, comfort, and confidence when making purchases. However, the inconsistent findings of previous studies regarding the influence of these three variables on purchasing decisions underscore the need for further research. This study aims to analyze the influence of store image, store atmosphere, and word of mouth on purchasing decisions among consumers of the Sari Amerta Batik Collection in Bali. The research sample consisted of 112 respondents who are consumers of the Sari Amerta Batik Collection in Bali. Data collection was conducted through the distribution of a questionnaire measured using a Likert scale with a range of values from 1 to 5. The data analysis technique used in this study is multiple linear regression analysis. The results indicate that store image has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali. Store atmosphere also has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali. Word of mouth has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali.
The Effect of Work Experience, Work Communication, and Self Efficacy on Employee Performance at The Royal Pita Maha Resort Ubud, Gianyar Dewa Ayu Nyoman Oka Sulastri; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 1 (2025): Journal Of Management Analytical and Solution (JOMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i1.19847

Abstract

Hotel is one of the most popular accommodation services for tourists. In companies that provide accommodation services, of course, they must pay attention to the quality of their human resources because it will affect performance within the company. There is a phenomenon of decreased realization of company revenue along with customer complaints submitted on google reviews. Therefore, this study was conducted to examine the effect of work experience, work communication, and self efficacy on employee performance at The Royal Pita Maha Resort Ubud. The population in this study were employees at The Royal Pita Maha Resort Ubud, which numbered 85 employees. The sampling technique used is saturated sampling technique with data analysis technique, namely multiple linear regression analysis technique. The results showed that work experience, work communication, and self efficacy had a positive and significant effect on employee performance. Resort management is expected to improve aspects of increasing work experience, work communication, and self efficacy.
The Effect of Work Experience, Work Communication, and Self Efficacy on Employee Performance at The Royal Pita Maha Resort Ubud, Gianyar Dewa Ayu Nyoman Oka Sulastri; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
Journal Of Management Analytical and Solution (JoMAS) Vol. 5 No. 1 (2025): Journal Of Management Analytical and Solution (JOMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v5i1.19847

Abstract

Hotel is one of the most popular accommodation services for tourists. In companies that provide accommodation services, of course, they must pay attention to the quality of their human resources because it will affect performance within the company. There is a phenomenon of decreased realization of company revenue along with customer complaints submitted on google reviews. Therefore, this study was conducted to examine the effect of work experience, work communication, and self efficacy on employee performance at The Royal Pita Maha Resort Ubud. The population in this study were employees at The Royal Pita Maha Resort Ubud, which numbered 85 employees. The sampling technique used is saturated sampling technique with data analysis technique, namely multiple linear regression analysis technique. The results showed that work experience, work communication, and self efficacy had a positive and significant effect on employee performance. Resort management is expected to improve aspects of increasing work experience, work communication, and self efficacy.
PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW, DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MAKANAN ONLINE (STUDI PADA PELANGGAN GOFOOD DI GIANYAR) I Komang Trishnu Aripaingga; Ni Wayan Eka Mitariani; Ni Putu Nita Anggraini
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, online customer review, dan online customer rating terhadap keputusan pembelian makanan online pada pelanggan GoFood di Gianyar. Penelitian ini menggunakan metode kuantitatif dengan112 responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan regresi linear berganda. Hasil penelitianmenunjukkan bahwa promosi dan online customer rating berpengaruh positif serta signifikan terhadap keputusan pembelian, sedangkan online customer review tidak berpengaruh signifikan karena sebagian besar konsumen tidak terlalu memperhatikan ataumembaca ulasan sebelum melakukan pembelian. Temuan ini mendukung Theory of Planned Behavior (TPB) yang menjelaskan bahwa promosi dan rating mampu membentuk sikap, norma subjektif, serta persepsi kontrol perilaku yang mendorong keputusanpembelian konsumen GoFood di Gianyar.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dinda Ayu Suastini Dini Oktaviani Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi Hermyanti Hermyanti I G NG A Gede Eka Teja Kusuma I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Adi Sanjaya Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Trishnu Aripaingga I Komang Verdy Anantha Putra I Made Dauh Wijana I Made Putra Wiranata I Made Surya Prayoga I Putu Wahyu Dwinata JS I Wayan Adi Juniarta I Wayan Egi Permana I Wayan Eka Saputra I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Putu Widiarti Ma’ruf Hidayat Musholikhah Ni Kadek Ayu Dwita Metiari Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Nyoman Yusita Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Putu Dinda Laksmita Mayuli Rini Rahmawati Sri Wulaningsih, Ni Made Novi Widi Antara, I Kadek Dwi Widnyani, Ni Made Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede