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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JUIMA : Jurnal Ilmu Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Organisasi Dan Manajemen International Journal of Social Science and Business Referensi : Jurnal Ilmu Manajemen dan Akuntansi E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Ekonis : Jurnal Ekonomi dan Bisnis MASTER: Jurnal Manajemen Strategik Kewirausahaan Journal of Management Analytical and Solution International Journal of Applied Business and International Management Journal of International Conference Proceedings Journal of Entrepreneurial and Business Diversity Values EMAS Journal Of Management Analytical and Solution (JoMAS) SENEMA
Ni Wayan Eka Mitariani
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HONDA DI CV.ASIA MOTOR PADA MASA PANDEMI COVID19 Ni Kadek Vidia Krisna Devi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 2 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Tingkat keuntungan dapat dipertahankan apabila perusahaan dapat mempertahankan dan meningkatkan penjualannya, salah satunya melalui usaha mencari dan membina para pelanggan. Selama pandemi Covid-19 sebagian besar masyarakat memfokuskan pendapatannya untuk memenuhi kebutuhan primer. Hal ini tentunya berujung pada pengetatan penggunaan pendapatan termasuk keputusan untuk pembelian sepeda motor. Penelitian ini bertujuan untuk menguji dan memperoleh bukti empiris pengaruh citra merek dan promosi terhadap keputusan pembelian honda di CV. Asia Motor pada masa pandemi Covid19. Populasi penelitian adalah seluruh pelanggan CV. Asia Motor tahun 2020 yang berjumlah 635 orang pelanggan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan menggunakan teknik purposive sampling. Pengumpulan data menggunakan observasi, wawancara, dokumentasi, dan kuesioner. Teknik analisis data yang digunakan yaitu analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian, promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian ini diharapkan dapat menjadi sebagai pengembangan ilmu pengetahuan yang berhubungan dengan pengaruh citra merek dan promosi terhadap keputusan pembelian.
PENGARUH BRAND IMAGE DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK KFC DI KOTA DENPASAR PADA MASA PANDEMI COVID 19 Gusti Ayu Intan Viani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 3 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Pandemi Covid-19 mengakibatkan banyak sektor mengalami kerugian dan penuruan omzet penjualan, salah satunya sektor Fast Food atau makanan cepat saji. Menghadapi situasi di mana perusahaan harus bisa secara kreatif dan inovatif untuk mempertahankan pangsa pasar, maka perusahaan terlebih dahulu harus mengetahui kebutuhan dan keinginan konsumen salah satunya yakni keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan persepsi harga terhadap keputusan pembelian ulang produk KFC di Kota Denpasar pada Masa Pandemi Covid 19. Penelitian ini dilakukan di KFC area Denpasar dengan menggunakan sampel sebanyak 55 orang responden. Teknik penentuan sampel yang digunakan adalah dengan teknik purposive sampling. Pengumpulan data dilakukan melalui dokumentasi, observasi, wawancara dan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linear berganda yang diolah menggunakan software SPSS. Bedasarkan hasil analisis, penelitian ini menunjukan bahwa brand image dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian ulang produk KFC di Kota Denpasar.
PENGARUH LOKASI, PERSEPSI HARGA DAN CITRA SEKOLAH TERHADAP KEPUTUSAN ORANG TUA MURID MEMILIH JASA PENDIDIKAN DI SEKOLAH DASAR JAMBE AGUNG BATUBULAN Dewa Gede Agung Artha Swikara Putra; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 4 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Penelitian ini bertujuan untuk menguji dan memperoleh bukti empiris pengaruh lokasi, persepsi harga dan citra sekolah terhadap keputusan orang tua murid memilih jasa Pendidikan di Sekolah Dasar Jambe Agung Batubulan. Obyek penelitian dalam penelitian ini adalah lokasi, persepsi harga, citra sekolah dan keputusan orang tua murid di Sekolah Dasar Jambe Agung Batubulan. Jumlah populasi dalam penelitian ini adalah 514 orang. Metode penentuan sampel menggunakan metode non-probability sampling. Jumlah sampel dalam penelitian ini 84 responden. Metode pengumpulan data menggunakan observasi, wawancara, kuesioner serta dokumentasi. Teknik analisis data menggunakan analisis regresi liner berganda. Hasil penelitian menunjukkan bahwa lokasi, persepsi harga dan citra sekolah berpengaruh positif dan signifikan terhadap keputusan orang tua murid memilih jasa Pendidikan di Sekolah Dasar Jambe Agung Batubulan.
PENGARUH DISIPLIN KERJA, MOTIVASI, DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PADA SARASWATI KONVEKSI GUWANG I Wayan Adi Juniarta; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 4 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Karyawan merupakan aset perusahaan yang sangat berharga yang harus dikelola dengan baik oleh perusahaan agar dapat memberikan kontribusi yang maksimal. Salah satu hal yang harus menjadi perhatian perusahaan adalah kinerja karyawan. Kinerja karyawan merupakan suatu hal yang sangat penting dan harus dimiliki dalam upaya mencapai tujuan organisasi atau perusahaan. Tujuan penelitian ini untuk mengetahui (1) pengaruh disiplin kerja terhadap kinerja karyawan pada Saraswati Konveksi Guwang, (2) pengaruh motivasi terhadap kinerja karyawan pada Saraswati Konveksi Guwang, dan (3) pengaruh komitmen organisasi terhadap kinerja karyawan pada Saraswati Konveksi Guwang. Teknik penentuan sampel yang digunakan adalah Teknik sensus (sampling jenuh) sehingga jumlah sampel yang diperoleh adalah 52 orang. Penelitian ini menggunakan teknik analisis data regresi linier berganda. Hasil penelitian menunjukan bahwa: (1) disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan Saraswati Konveksi Guwang dengan nilai signifikansi sebesar 0,005, (2) motivasi berpengaruh positif dan signifikan terhadap kinerja karyawan Saraswati Konveksi Guwang dengan nilai signifikasi sebesar 0,006, dan (3) komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan Saraswati Konveksi Guwang dengan nilai signifikasi sebesar 0,008.
PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN PADA PRODUK WARDAH DI KABUPATEN BADUNG I Gusti Ayu Kadek Yuni Elayanti; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 5 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The decision to repurchase is created after consumers carry out all the buying processes. In making these decisions, consumers will be influenced by various factors, especially brand image factors, product quality, and price perceptions. The purpose of the study was to analyze brand image, product quality and price perceptions on the decision to repurchase Wardah products in Badung Regency. This research was conducted at one of Wardah's product outlets in Badung Regency. The object of this research is consumers who make repeat purchases at Wardah outlets throughout Badung Regency with specified sample criteria and are related to brand image, product quality, and price perception. The population of this study is all people (consumers) who have purchased Wardah products in Badung Regency with an unknown population. The non-random sampling method in this study used a combination of accidental sampling methods. The number of samples in this study were 150 respondents. Data analysis used multiple linear regression. The result of the research is that brand image has a positive and significant effect on consumer repurchase decisions on Wardah Products in Badung Regency. This is because the brand image (brand image) is closely related to consumer confidence in a brand. Product quality has a positive and significant effect on consumer repurchase decisions on Wardah Products in Badung Regency. Price perception has a positive and significant effect on consumer repurchase decisions on Wardah Products in Badung Regency.
PENGARUH KOMITMEN ORGANISASI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN OUTSOURCING PADA PERUSAHAAN PENYEDIA JASA OUTSOURCING PT. ADIDAYA MADANI DENPASAR I Kadek Budiantara; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 6 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Kinerja adalah hasil kerja secara kualitas dan kuantitas yang dicapai oleh pegawai dalam melaksanakan tugasnya sesuai dengan tanggung jawab yang diberikan kepadanya. Kinerja karyawan yang baik tidak lepas dari implementasi tingginya Komitmen kerja karyawan dan budaya karyawan terhadap organisasi. Tujuan dari penelitian ini adalah Untuk mengetahui pengaruh komitmen organisasi dan budaya organisasi terhadap kinerja karyawan pada perusahaan Penyedia Jasa Outsourcing PT. Adidaya Madani Denpasar. Penelitian ini dilakukan pada PT Adidaya Madani yang beralamat di Jalan Diponogoro No. 177 Denpasar Barat. Objek penelitian ini adalah komitmen organisasi dan budaya organisasi dan pengaruhnya terhadap kinerja karyawan PT Adidaya Madani Denpasar. Populasi penelitian ini besarnya populasi sebanyak 41 orang karyawan pada PT Adidaya Madani Denpasar, Dengan sampel adalah seluruh karyawan pada PT Adidaya Madani Denpasar yang berjumlah 41 orang. Analisis data menggunakan regresi linier berganda. Hasil penelitian ini adalah Komitmen organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Adidaya Madani Denpasar. Budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan pada PT Adidaya Madani Denpasar. Saran yang diberikan adalah karyawan agar meningkatkan komitmen terhadap perusahaan sehingga tidak mengalami kesulitan dan meningkatkan semangat dalam bekerja agar semakin kompetitif.
PENGARUH LINGKUNGAN KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. WIJAYA STEEL MANDIRI DI GIANYAR Ni Komang Trinanda Saradewi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 6 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Wijaya Steel Mandiri in Gianyar is a company that is developing in the field of lightweight steel roof construction and developing its production in the form of trimdeck, battens and hollow. Where there is a problem that occurs, namely a decrease in target achievement, which is caused by several problems, namely the phenomena contained in the work environment, the lack of lighting in the production room and poor air circulation, making employees less work optimally and the phenomenon of job satisfaction seen from where their salary is. acceptance is still below standard, especially in the marketing department and employees also complain because they feel they have worked for a long time and have made a good contribution but did not get a proper promotion. This study aims to obtain empirical evidence between the effect of work environment and job satisfaction on employee performance at CV. Wijaya Steel Mandiri in Gianyar. The total of samples taken is 40 employees from CV. Wijaya Steel Mandiri in Gianyar City, with taking all employees as respondent. Data collection is done through interviews, observations, document studies, and distributing questionnaire. Multiple linear regression, multiple correlation analysis, analysis of determination, T Test and F Test are used as analysis techniques in this research. Research results shows that working environment and job satisfaction gives positive and significant impact towards employees working performance at CV. Wijaya Steel Mandiri in Gianyar City. Multiple correlation analysis result shows that there is a strong relationship between work environment and job satisfaction towards employee working performance. T Test result concludes that working environment significantly impacts (real) employee working performance, and it is said that job satisfaction significantly impacts employee working performance. Furthermore, F Test results shows that work environment and job satisfaction have simultaneous and significant impact towards employee working performance.
PENGARUH LOKASI, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG DI TOKO ERA DUNIA I Wayan Egi Permana; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 7 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The purpose of this study was to find out how the decision to repurchase at Toko Era Dunia. The independent variables used are location, promotion and service quality. This study uses a questionnaire method in obtaining related data and information for analysis. The data used in this study is primary data obtained from the results of filling out questionnaires by respondents who have purchased products at the World Era Store. Sampling in this study used the hair technique by counting the number of questionnaire items multiplied by the number of margins of error. The number of samples in this study was 100 data. The data analysis method used is the classical assumption test and multiple linear regression. This study uses the t test to determine the significance of the effect of the independent variable on the dependent variable partially. The results of this study indicate that the independent variable has a positive and significant effect on repurchase decisions at Toko Era Dunia.
PENGARUH LOKASI DAN SERVICESCAPE TERHADAP KEPUASAN KONSUMEN DI HOTEL BINTANG BALI RESORT Ni Komang Tri Utami Dewi; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 7 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Customer satisfaction is the goal of all companies and business people. In achieving a customer satisfaction, the company always tries to choose the location and provide the best servicecape. The purpose of the study was to determine how the influence of location and servicescape on customer satisfaction at the Bintang Bali Resort Hotel. This research is motivated by the occupancy rate at the Bintang Bali Resort Hotel which fluctuates every year and the complaints found in guest comments on the Hotel Bintang Bali Resort website and also in reviews from Online Travel Agents. The population in this study are all consumers who have stayed at the Bintang Bali Resort Hotel. The number of samples in this study were 85 respondents who were determined based on the purposive sampling method. The data analysis technique used is multiple linear regression analysis. The results of the study show that (1) location has a positive and significant effect on customer satisfaction at the Bintang Bali Resort Hotel, it shows that the more strategic the location, the higher the customer satisfaction. (2) servicescape has a positive and significant effect on customer satisfaction at the Bintang Bali Resort Hotel, it shows that the more servicescape is perceived in accordance with consumer expectations, the more satisfied consumers will be.
PENGARUH KEPUASAN KERJA, MOTIVASI DAN REWARD TERHADAP KINERJA KARYAWAN CV. KRISNA DESA WISATA BLANGSINGA Ni Kadek Mea Wandari; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 8 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Krisna Desa Wisata Blangsinga (Krisna Oleh-Oleh Khas Bali) is a private company engaged in the sale of Balinese souvenirs that offers a variety of attractive Balinese products in the form of various designs of cartoon T-Shirts about Bali which are produced by themselves. There are several phenomena of employee performance that can be seen from the attitude of the employees themselves since the implementation of rolling work due to the Covid-19 pandemic from March 2020 until now. Indications of this decline in employee performance can be illustrated by notes from personnel that some employees are starting to like to be late for work, lazy to work, not wearing uniforms according to schedule, often asking for sudden permission, leaving work hours and there are even some employees who submit resignation letters so that make many consumers move to other stores due to poor service, which consequently makes CV sales. Krisna Blangsinga Tourism Village is declining, of course this will have a bad impact if it continues. This study aims to examine and obtain empirical evidence of the effect of job satisfaction, motivation and reward on employee performance at CV. Krisna Blangsinga Tourism Village. The population in this study were all employees of CV. Krisna Blangsinga Tourism Village as many as 38 people.The results of this study indicate that job satisfaction, motivation and reward have a positive and significant effect on employee performance at CV. Krisna Blangsinga Tourism Village. Suggested to CV. Krisna Blangsinga Tourism Village to give more encouragement to employees in doing a good job and make the company proud.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dini Oktaviani Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Verdy Anantha Putra I Made Putra Wiranata I Made Surya Prayoga I Wayan Adi Juniarta I Wayan Egi Permana I WAYAN EKA SAPUTRA, I WAYAN EKA I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Mayuli, Putu Dinda Laksmita Ma’ruf Hidayat Musholikhah Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Rini Rahmawati Sri Wulaningsih, Ni Made Novi Widi Antara, I Kadek Dwi Widiarti, Luh Putu Widnyani, Ni Made Wijana, I Made Dauh Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede