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Journal : Jurnal Ilmiah ESAI

 1 
Analisis Kelayakan Pasar Tahu Produksi Polinela Bina Unteawati; Fitriani Fitriani
Jurnal Ilmiah ESAI Vol 1 No 1 (2007)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v1i1.1364

Abstract

This research was due to know which Polinela tofu production was feasible in marketing aspect or not.  The marketing aspect describes market condition including the potential market, market segmentation, marketing target and market opportunity.  The analysis approached by quantitative and qualitative  descriptive methode.  Based on the marketing analysis, Polinela tofu was feasible at potensial market, marketing target, and market segmented. Kata Kunci:   kelayakan pasar,  potensi pasar, sasaran, dan segmentasi pasar.
Co-Authors Ambya, Ambya Analianasari Analianasari Artie Arditha Rahman Bina Unteawati Bina Unteawati Bustanul Arifin Bustanul Arifin Cholid Fatih Dayang Berliana Desfaryani, Rini Dewi Kania Widyawati Dewi Kania Widyawati Dian Febrianingsih Dian Nirmala Dewi Dewi Dwi Haryono Dwi Puji Hartono Endang Asliana Evi Yuniarti Fadila Marga Saty Fadila Marga Saty Fembriarti Erry Prasmatiwi I Wayan Ryan Anggara Intan Andya Bellapama Irawan Irawan Irmayani Noer Irwandi . Kuswadi, Didik Laras Fitriyani Lestari, Dyah Aring Hepiana Marlinda Apriyani Marlinda Apriyani Muhammad Zaini ningtyas, Kurnia rimadhanti Nuni Anggraini Nurmala Nurmala Nyoman Armawan R Hanung Ismono Rachmad Edison Rima Maulini Rizky Pambagio Robet Asnawi Sri Handayani Sudiyo Sudiyo Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Teguh Budi Trisnanto Wan Abbas Zakaria Wira Yuda Yundari, Yundari Zainal Mutaqin