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All Journal International Journal of Advances in Applied Sciences Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan AGRIMOR Masyarakat, Kebudayaan dan Politik Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agro Industri Perkebunan Jurnal Inovasi Bisnis (Inovbiz) Journal of Socioeconomics and Development Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Manajemen Informatika dan Sistem Informasi SEMAR Journal of Food System and Agribusiness (JoFSA) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Akuntansi Bisnis & Manajemen (ABM) Journal of the Community Development in Asia NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah ESAI
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Sumber Kerentanan Ekonomi Petani Kopi Di Hulu DAS Lampung: LAMPUNG SMALLHODERS COFFEE FARMER’S ECONOMICS VULNERABILITY SOURCES IN UPSTREAM WATERSHEDS Fitriani Fitriani; Didik Kuswadi
Jurnal Penelitian Pertanian Terapan Vol 22 No 3 (2022)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v22i3.2286

Abstract

It is necessary to strengthen the resilience of farmer households by increasing their adaptability and mitigating difficult conditions or risks of business that make unsustainable. The sources of the potential economic vulnerability of farmer households are the initial information for basic dealing with business risks. The ability to identify potential sources of vulnerability as an economic risk will stimulate efforts to increase productivity, income, and rural economic growth. This research focuses on exploring the potential sources of the economic vulnerability of coffee farmers' households in the upstream Lampung watershed. The survey research conducted in coffee production centers in three sub-districts coverage​​the upstream Way Besai watershed, West Lampung. It was Air Hitam, Way Tenong, and Sumber Jaya sub-districts with a total of 165 coffee farmers as respondents. The data analysis method used a non-parametric statistical approach. The results of the study indicate that the source of the potential economic vulnerability of farmers in the upstream watershed is closely related to the ownership and area of ​​land assets. Land assets are the main source of income for farming households and a source of household expenditure allocation for both food and non-food, including for savings and investment purposes. These important factors become important entry points in efforts to build resilient farmer household resilience. Resilience is the basic social capital in achieving sustainable production.
Pendampingan Lembaga Gapoktan Sebagai Rintisan Sub terminal Agribisnis Swadaya Di Kabupaten Pringsewu Fitriani Fitriani; Cholid Fatih; Teguh Budi Trisnanto; Sutarni Sutarni; Evi Yuniarti; Fadila Marga Saty; Marlinda Apriyani; Dayang Berliana; Sri Handayani
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 6, No 1 (2023): Januari 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v6i1.1697

Abstract

The price of agricultural products usually fluctuates cause of seasonal harvesting, bulky, voluminous, and the distance of the production centre to consumers.  This activity was conducted to build an initiative of the farmer association (Gapoktan) to self-governing over sub-terminal agribusiness (STA).  Extention and technical assistance were approached to solve their problem. Based on the analysis performed that STA has an important role in solving the weakness in the market.  STA is a power to strengthen the Gapoktan in facing market restrictions. The success of the establishment of STA in the production centre depends on the managerial ability of the STA management board.  They must push hard to build synergy between production and the market network.  After following the extension, member of the farmer association had been increased their knowledge about the requirement of STA establishment and STA management.  Technical assistance is delivered separately.  Gapoktan Sumber Katon initiated the self-governing STA focussed on horticulture production link with the market.  Besides Gapoktan Srikandi established the self-governing STA focussed on rice production. Development activities for pioneering Agribusiness Sub Terminals at Gapoktan in Kab. Pringsewu resulted in the establishment of a self-supporting STA in the centre of farming production.            Keywords: agriculture; farmer group; Gapoktan; self-governing; terminal-market.Permasalah utama produk pertanian adalah fluktuasi harga yang disebabkan oleh dinamika situasi produksi dan permintaan serta sistem rantai nilai produk dari produsen ke konsumen. Lemahnya akses pasar pertanian berdampak pada ketidakpastian harga di tingkat petani. Kegiatan ini bertujuan membangun kapasitas Gapoktan dalam inisiasi pasar alternatif melalui Sub Terminal Agribisnis (STA). Penyuluhan dan bimbingan teknis digunakan untuk metode pelaksanaan kegiatan pendampingan. Berdasarkan analisis yang dilakukan bahwa STA memiliki peran penting dalam mengatasi kelemahan pasar produk pertanian. STA memperkuat Gapoktan dalam menghadapi keterbatasan akses pasar. Keberhasilan pendirian STA di sentra produksi tergantung pada kemampuan manajerial pengurus STA. Pengurus STA harus bekerja keras mendorong sinergi antara pelaku produksi dan jejaring pasar. Setelah mengikuti penyuluhan, anggota Gapoktan bertambah pengetahuannya tentang syarat-syarat pendirian STA dan pengelolaan STA. Bantuan teknis disampaikan secara terpisah. Gapoktan Sumber Katon memprakarsai STA swakelola yang berfokus pada hubungan produksi hortikultura dengan pasar. Gapoktan Srikandi mendirikan STA swakelola yang fokus pada produksi beras. Kegiatan pembinaan perintisan STA pada Gapoktan di Kab. Pringsewu menghasilkan kelembagaan STA swadaya di daerah sentra produksi sayur mayur.  Tumbuh kembang STA swadaya di daerah sentra produksi akan tergantung kepada kesungguhan dan kerja keras unsur pengurus dalam memperjuangkan akses pasar bagi hasil produksi pertanian anggotanya. Kata kunci: gapoktan; kelembagaan; pemasaran-terpadu; pertanian; sub terminal agribisnis; swadaya 
TINGKAT KEPUASAN KONSUMEN DALAM MENGONSUMSI PRODUK MINUMAN KOPI BERDASARKAN ATRIBUT PRODUK (Studi Kasus KL Coffee Bandar Lampung) Dian Febrianingsih; Fadila Marga Saty; Irmayani Noer; Fitriani Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8938

Abstract

The rise of coffee shops in Bandar Lampung causes people to have many choices according to the wishes of the community. One of the coffee shops that has survived the rapid development of the coffee shop business in Bandar Lampung is KL Coffee. This final project aims to describe the characteristics of KL Coffee consumers, analyze the level of satisfaction and recommendations for improvement of KL Coffee priorities, as well as to determine the loyalty of KL Coffee consumers. The sampling technique used in this study is Accidental Sampling. Respondents in this study amounted to 52 respondents. The data analysis methods used are descriptive analysis, Customer Satisfaction Index (CSI) analysis, Importance Performance Analysis (IPA), and Net Promoter Score (NPS). The results showed that the characteristics of KL Coffee respondents were 78.85% of respondents aged 21-25 years, dominated by female consumers as many as 61.54% of respondents, as many as 88.46% of respondents were unmarried, 50% of respondents had a D4/S1 education, with 46.15% of respondents have pocket money/income per month as much as Rp. 500,000 – Rp. 2,500,000, as well as family members 1-4 people as much as 50% of respondents and 5-8 people as much as 50% of respondents. The results of the analysis using the Customer Satisfaction Index (CSI) method show that the level of customer satisfaction is 87.80% which is included in the very satisfied category. Recommendations for improvement for KL Coffee are instruments that are in quadrant I of the Cartesian diagram of Importance Performance Analysis (IPA) there are 4 instruments, namely consumers hope that the price of products offered by KL Coffee is affordable with quality, consumers hope that the products served have a stable taste in every season. the presentation. The results of the calculation of the Net Promoter Score (NPS) obtained a result of 30.77% which is included in the loyal category.
Program Studi Agribisnis Pangan Rizky Pambagio; Sutarni Sutarni; Marlinda Apriyani; Fitriani Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8739

Abstract

This study aims to determine the level of income, the use of production factors for organic rice production, and the level of organic rice farming scale in Pringsewu Regency. This research was conducted from December 2021 to May 2022. Sampling used census sampling, namely taking the entire population as the research sample and the number of respondents as many as 33 people. Data analysis uses income analysis, Cobb-Douglas function analysis, and the level of business scale (return to scale). The results showed that organic rice farming was profitable and feasible to run because it had an R/C ratio of 2.64. Production factors of land area, seeds, manure, labor, and POC have a simultaneous effect on organic rice production with a percentage of production variation of 97.7%. The organic rice production process in Pringsewu Regency is at an increasing level of business (increasing return to scale), meaning that if an addition is made to the use of production factors, it will produce additional production with a larger proportion.
Analisis Kelayakan Pasar Tahu Produksi Polinela Bina Unteawati; Fitriani Fitriani
Jurnal Ilmiah ESAI Vol 1 No 1 (2007)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/esai.v1i1.1364

Abstract

This research was due to know which Polinela tofu production was feasible in marketing aspect or not.  The marketing aspect describes market condition including the potential market, market segmentation, marketing target and market opportunity.  The analysis approached by quantitative and qualitative  descriptive methode.  Based on the marketing analysis, Polinela tofu was feasible at potensial market, marketing target, and market segmented. Kata Kunci:   kelayakan pasar,  potensi pasar, sasaran, dan segmentasi pasar.
Analysis of Shallot Farming Business in Pringsewu Regency Maryusuf Achmad; Fitriani Fitriani; Henry Kurniawan
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.2910

Abstract

Shallot farming in Pringsewu Regency, Indonesia, is a profitable business with an average income of IDR 298 million per hectare. However, the productivity is still low, at 15 tons/ha compared to the potential of 20 tons/ha. This research analyzes the cost structure, production, income, and income of shallot farming in Pringsewu Regency. The research results show that the total cost is IDR 115 million per hectare, while the average income is IDR 182 million per hectare. The feasibility analysis shows that shallot farming is profitable with an R/C ratio of 2.6 and a B/C ratio of 1. To improve the performance of shallot cultivation in Pringsewu and Pagelaran Districts, important suggestions involve providing proactive mentoring and advice from the Food Crops Agriculture Service, facilitated by PPL officers. Furthermore, farmers should explore the adoption of advanced shallot farming techniques to increase income. Additionally, it is recommended to extend the duration of shallot cultivation, supported by favorable returns on investment, as indicated by Internal Rate of Return (IRR) values of 97% and 93% for two planting periods in Pagelaran District, exceeding the bank interest rate of 12%. In summary, increasing productivity can further increase the profitability of shallot farming in Pringsewu Regency
Predictive modeling of regional economic growth using agricultural and socioeconomic indicators Septafiansyah Dwi Putra; Feri Utomo; Fitriani Fitriani; Irmayani Noer; Heriansyah Heriansyah
International Journal of Advances in Applied Sciences Vol 15, No 2: June 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijaas.v15.i2.pp872-882

Abstract

Economic growth and food security are closely interconnected dimensions of sustainable regional development, particularly in agrarian regions such as Lampung Province, Indonesia. However, conventional analytical approaches often fail to capture the complex and nonlinear relationships between agricultural productivity and socio-economic conditions. This study aims to analyze the determinants of regional economic growth by integrating agricultural and socio-economic indicators using a random forest–based modeling framework. Secondary panel data from 15 districts over the period 2014–2024 were analyzed, comprising 165 observations and 14 explanatory variables. The results show that agricultural production plays a dominant role, with rice production and harvested area contributing approximately 39.8% and 34.7% of total feature importance, respectively. The model achieved strong predictive performance with a coefficient of determination (R2) of 0.68 and root mean squared error (RMSE) of 6,346.82, indicating that the selected variables explain a substantial portion of gross regional domestic product (GRDP) variation. Socio-economic factors, including poverty rate, per capita expenditure, and human development index (HDI), also contribute meaningfully to regional economic outcomes. These findings highlight the importance of integrating agricultural productivity with social development policies to achieve inclusive and sustainable economic growth. The proposed approach provides a data-driven framework to support regional policy formulation and improve food security strategies.
Pemberdayaan Masyarakat melalui Penguatan Branding Produk Hilir Kakao di Suka Agung Bulok Tanggamus Lampung Dayang Berliana; Analianasari Analianasari; Fadila Marga Saty; Rima Maulini; Sutarni Sutarni; Fitriani Fitriani; Kurnia Rimadhanti Ningtyas
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 14, No 2 (2025): November
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v14i2.110532

Abstract

Pekon Suka Agung merupakan salah satu pekon di Kecamatan Bulok yang memiliki luas lahan kering tertinggi untuk budi daya kakao. Kelompok tani di Pekon ini telah membudi dayakan kakao sejak tahun 1998 serta memperoleh hibah bantuan Dana Aspirasi berupa Fasilitas Pengelolaan Biji Kakao November 2020. Pembentukan kelompok tani Sido rukun 5 sejak tahun 2016 dengan jumlah anggota kelompok tani berjumlah 24 orang aktif serta luas garapan 37 ha. Sarana prasarana pengolahan produk cokelat yang dimiliki kelompok tani Sido rukun 5 tergolong cukup memadai. Sarpras tersebut berasal dari Bantuan Dana Aspirasi untuk memproduksi bubuk cokelat dan coco butter. Merek produk cokelat yang dihasilkan bernama Kihako. Namun,  kemasan dan label produk belum variatif, inovatif dan menarik.  Promosi maupun penjualan produk bubuk cokelat masih terbatas lokal. Penerapan digital marketing belum dilakukan secara optimal oleh anggota kelompok. Oleh karenanya perlunya penguatan branding produk melalui pengenalan platform pemasaran digital dan pendampingan promosi kepada anggota kelompok. Kegiatan ini menjadi langkah strategis untuk memperluas jangkauan pasar dan menjadikan produk kelompok mampu bersaing secara kompetitif di tingkat regional hingga nasional. Tujuan kegiatan ini adalah meningkatkan pengetahuan dan keterampilan kelompok tentang pembuatan desain kemasan dan label produk bubuk cokelat yang variatif, inovatif dan menarik dan meningkatkan pengetahuan kelompok tentang pembuatan materi promosi dan penerapan digital marketing. Metode pendekatan yang digunakan untuk mengatasi berbagai permasalahan yang dihadapi Kelompok Sido Rukun 5 adalah dengan cara pendekatan partisipatif aktif. Berdasarkan hasil kegiatan dapat diketahui bahwa sebanyak 90% peserta PKM setuju adanya peningkatan pengetahuan petani tentang pentingnya kemasan, desain, dan label produk serta 90% juga peserta PKM siap menerapkan  digital marketing dalam meningkatkan daya saing produk anggota poktan.  Kemasan yang dimiliki anggota kelompok setelah adanya kegiatan PKM menjadi lebih variatif dan desainnya lebih menarik. Sebanyak 90% anggota kelompok tani juga siap menerapkan promosi digital pada akun-akun media sosial yang dimiliki.
Co-Authors Ambya, Ambya Analianasari Analianasari Artie Arditha Rahman Bina Unteawati Bina Unteawati Bustanul Arifin Bustanul Arifin Cholid Fatih Dayang Berliana Desfaryani, Rini Dewi Kania Widyawati Dian Febrianingsih Dian Nirmala Dewi Dewi Dwi Haryono Dwi Puji Hartono Endang Asliana Evi Yuniarti Fadila Marga Saty Fadila Marga Saty Fembriarti Erry Prasmatiwi Feri Utomo Henry Kurniawan Heriansyah Heriansyah I Wayan Ryan Anggara Intan Andya Bellapama Irawan Irawan Irwandi . Kuswadi, Didik Laras Fitriyani Lestari, Dyah Aring Hepiana Marlinda Apriyani Marlinda Apriyani Maryusuf Achmad Muhammad Zaini ningtyas, Kurnia rimadhanti Noer, Irmayani Nuni Anggraini Nurmala Nurmala Nyoman Armawan Putra, Septafiansyah Dwi R Hanung Ismono Rachmad Edison Rima Maulini Rizky Pambagio Robet Asnawi Sri Handayani Sudiyo Sudiyo Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Sutarni Teguh Budi Trisnanto Wan Abbas Zakaria Widyawati, Dewi Kania Wira Yuda Yundari, Yundari Zainal Mutaqin