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All Journal Populis : Jurnal Sosial dan Humaniora Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Economic, Bussines and Accounting (COSTING) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Majalah Ilmiah Bijak JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen dan Inovasi (MANOVA) AKSELERASI: Jurnal Ilmiah Nasional International Journal of Social Science Oikonomia: Jurnal Manajemen International Journal of Social Service and Research Jurnal Info Sains : Informatika dan Sains Jurnal Kelola : Jurnal Ilmu Sosial International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Serat Acitya Jornal Of Tourism Sciences (Toursci) International Journal of Economics and Management Sciences Digital Innovation : International Journal Of Management Multidisciplinary Indonesian Center Journal Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Atestasi : Jurnal Ilmiah Akuntansi
Efendi, Suryono
Universitas Nasional
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Multidisciplinary Indonesian Center Journal

 1 
CUSTOMER-DRIVEN EXCELLENCE STRATEGY: LEVERAGING SERVICE QUALITY, BRAND CREDIBILITY, AND PERCEIVED VALUE IN THE UMRAH TRAVEL INDUSTRY IN DEPOK CITY Wulandari, Aghnia; Efendi, Suryono; Hasanudin
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.1146

Abstract

This study examines the implementation of customer-driven excellence strategy in the Umrah travel industry in Depok City by investigating the relationships between service quality, brand credibility, perceived value, and customer-driven excellence outcomes. Using a quantitative research approach with Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 105 customers who have utilized Umrah travel services within the past two years. The measurement model demonstrated excellent reliability and validity, with all constructs meeting stringent psychometric criteria for convergent and discriminant validity. The structural model reveals that all three hypotheses are strongly supported, with brand credibility emerging as the most influential factor (β = 0.398, p < 0.001), followed by perceived value (β = 0.356, p < 0.001) and service quality (β = 0.285, p < 0.001). The integrated model explains 74.2% of variance in customer-driven excellence, demonstrating strong explanatory power and large predictive relevance (Q² = 0.486). These findings provide empirical evidence that successful customer-driven excellence strategy requires integrated approaches prioritizing brand credibility development while simultaneously enhancing perceived value and service quality. The study offers valuable insights for Umrah travel operators seeking to optimize competitive advantage through comprehensive customer excellence strategies that address both functional and emotional dimensions of religious tourism services.
SUSTAINABLE AGILITY-DRIVEN CULTURE IN HUMAN RESOURCE MANAGEMENT: A PRIDE FRAMEWORK FOR FUTURE-READY ORGANIZATIONS Wulandari, Aghnia; Efendi, Suryono; Hasanudin; Han, Yonghwa
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1571

Abstract

This research develops the PRIDE Framework to integrate five interdependent dimensions, People (People-Centric Excellence), Resilience, Innovation, Development, and Empowerment, into a unified model explaining how HRM practices drive both sustainability and agility. A systematic literature review guided by PRISMA principles was conducted, selecting peer-reviewed empirical and conceptual studies that examine HRM, organizational agility, and sustainability. Thematic synthesis and reflexive analysis produced a circular puzzle architecture representing these dimensions and their interconnections. Findings reveal that integrated people-centric policies, robust knowledge management, embedded innovation practices, continuous learning, and distributed decision-making create synergistic capabilities that enable rapid adaptation while maintaining long-term viability. Critical enablers include psychological safety, holistic wellness initiatives, adaptive learning programs, and outcome-based empowerment. The framework addresses gaps by showing sustainability and agility as complementary imperatives rather than competing priorities. Future research should validate the framework through multi-level and longitudinal studies, incorporate diverse language sources for broader context, and explore the impacts of AI-enabled HRM on each dimension. Limitations involve temporal and linguistic scope.
Co-Authors Acang Nurachman Aditya Santoso Aghnia Wulandari Agustina, Lutvi Sri ANDINI NURWULANDARI Andini Nurwulandari Anggit Purwanto Ari Wibowo, Toni Arief Prakoso Bella Puspita Audina Chellsa Afridhamita Darmadi Darmadi Dermanti, Estorina Lambok Dina Oktofarita Hidayat Edi Sugiono Edy Rahardja Epi Jama Estorina Lambok Dermanti fauziana, Rika Febri Hariyanto Febriani, Dini Fiton, Moch. Khusnul Flavianus Ridwan Jojong Jojong Galih Dwijayanda H Demolingo, Ramang Hakim, Khoirul Umam Han, Yonghwa Handayani, Ani Juwita Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Hasanudin Heri Gunawan Hidayat, Dina Oktofarita I Wayan Darmawan Indah Rahmadani Jojong, Flavianus Ridwan Jojong Joko Susilo Joko Susilo Latifah Latifah Lijan Poltak Sinambela Maharani, Intan Marcelia, Elizabeth Masdaryanto, Masdaryanto Mirjawal Mirjawal Nikmatuloh, Mujib Ogy Winenriandhika Pradini, Gagih R Dimas Praditya Rahayu Lestari Rebin Sumardi Rifky Basalim Rita Rosita Dewi Rizky Hidayat, Rizky Sugiono, Edi Sugito Efendi Sumardi, Rebin Suwarno Tri Widodo Taryono, Taryono Tri Waluyo Yani Afrina Yudi Juanda Yusuf, Amirudin