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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Sipakaraya : Jurnal Pengabdian Masyarakat Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas INJECT Interdisciplinary Journal of Communication Journal of Communication, Business and Social Science (JCOBS)
Maylanny Christin
Universitas Telkom
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Analisis Strategi Marketing Public Relations Pada Campaign Teratu Beauty Cycle Dalam Memperkuat Image Teratu Beauty Peduli Lingkungan Fadhilah, Fanny; Christin, Maylanny
eProceedings of Management Vol. 10 No. 6 (2023): Desember 2023
Publisher : eProceedings of Management

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Abstract

Meningkatnya isu tentang lingkungan membuat beberapa brand mengubah beberapa konsepnya menjadi green marketing salah satunya Teratu Beauty. Teratu Beauty menciptakan campaign Teratu Beauty Cycle berdasarkan pada kepedulian terhadap lingkungan serta memperkuat brand image Teratu Beauty. Strategi marketing public relations dinilai efektif untuk menarik perhatian publik sehingga dapat mencapai tujuannya. Tujuan penelitian ini yaitu untuk mengetahui strategi marketing public relations apa saja yang dilakukan Teratu Beauty untuk menyebarkan campaign Teratu Beauty Cycle. Metode yang digunakan pada penelitian ini yaitu metode kualitatif melalui wawancara, observasi, dan dokumentasi. Aspek yang dilakukan dalam campaign Teratu Beauty Cycle yaitu aspek publikasi, acara, identitas media, dan tanggung jawab sosial. Sementara aspek berita, komunitas, lobi dan negosiasi saat ini belum termasuk ke dalam strategi marketing public relations Teratu Beauty. Saran yang dapat diberikan untuk campaign Teratu Beauty Cycle yaitu dapat menyebarkan informasi mengenai campaign Teratu Beauty Cycle dibeberapa platform sosial media lainnya dan bekerja sama dengan komunitas lingkungan.Kata Kunci-Marketing Public Relations, Green Marketing, Teratu Beauty, Teori PENCILS
Strategi Public Relations PT Petrokimia Gresik Dalam Mempertahankan Citra Perusahaan Syaputra, Ferdiansyah Maulana; Christin, Maylanny
eProceedings of Management Vol. 10 No. 6 (2023): Desember 2023
Publisher : eProceedings of Management

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PT Petrokimia Gresik dihadapkan dengan potensi krisis yang terjadi di media sosial di mana banyaknya akun hoaks dan informasi palsu paska terjadinya perubahan kebijakan pupuk bersubsidi. Demi mempertahankan citra positif perusahaan dan menghadapi potensi krisis yang terjadi di media sosial tersebut, PT Petrokimia Gresik menerapkan strategi public relations melalui employee Influencer sebagai langkah desiminasi informasi positif perusahaan sekaligus bagian mitigasi krisis citra. Tujuan penelitian ini adalah peneliti ingin mengetahui strategi public relations PT Petrokimia Gresik dalam mempertahankan citra perusahaan melalui employee Influencer, mengetahui implementasi strategi public relations PT Petrokimia Gresik dalam mempertahankan citra perusahaan melalui employee Influencer, serta mengetahui evaluasi strategi public relations PT Petrokimia Gresik dalam mempertahankan citra perusahaan melalui employee Influencer. Metode penelitian yang digunakan adalah kualitatif studi kasus eksplanatoris. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan observasi. Hasil penelitian ini menunjukkan dalam mempertahankan citra perusahaan,. Pada evaluasi, yang dapat dilakukan adalah pemetaan terlebih dahulu untuk menjadi dasar strategi untuk diterapkan, employee Influencer dapat diikutsertakan pada program offline.Kata kunci-PT Petrokimia Gresik, Strategi Public Relations, Employee Influencer,Strategy of Image, Strategy of Argumentation
Peran Komunikasi Interpersonal Pemilik Kapal Dalam Meningkatkan Semangat Kerja Anak Buah Kapal Di Pelabuhan Kota Tegal (Studi Kasus Pada Koloman Cat Putih) Azari, Dimas Hazim; Christin, Maylanny
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

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Paguyuban koloman cat putih di Pelabuhan Kota Tegal terkenal dengan tingkat keberhasilan hasil tangkapan laut yangluar biasa. Keberhasilan ini dapat dipengaruhi oleh kemampuan pemilik kapal dalam menerapkan komunikasiinterpersonal kepada anak buah kapal. Pemilik kapal memiliki keterampilan dalam menggunakan komunikasiinterpersonal untuk memotivasi para anak buah kapal yang bertujuan agar meningkatkan semangat kerja di atas kapal.Tujuan dari penelitian ini yaitu Untuk mengetahui bagaimana peran komunikasi interpersonal yang dilakukan olehsetiap pemilik kapal koloman cat putih kepada anak buah kapal dalam meningkatkan semangat kerja. Teori yangdigunakan dalam penelitian ini yaitu teori komunikasi interpersonal dan teori semangat kerja. Metode pada penelitianini yaitu menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang digunakanuntuk sumber data primer meliputi observasi, wawancara, dan dokumentasi. Sumber data sekunder menggunakanjurnal, buku dan referensi lainnya yang menunjang hasil penelitian ini. Hasil penelitian ini yaitu komunikasiinterpersonal dari pemilik kapal dapat membangkitkan semangat kerja anak buah kapal untuk meningkatkankeberhasilan hasil tangkapan laut yang mempunyai faktor mulai dari keterbukaan, empati, sikap mendukung, dankesetaraan. Kata Kunci-anak buah kapal, komunikasi interpersonal, paguyuban, pemilik kapal, semangat kerja
Strategi Negosiasi Pada Proses Pembebasan Lahan Oleh Land Matters & Formalities (LMF) PT Pertamina Hulu Sanga Sanga (PHSS) Pratama, M. Rafli; Christin, Maylanny
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

Kegiatan usaha yang memanfaatkan Sumber Daya Alam (SDA) tentunya membutuhkan lahan dan tidak akan lepasdari proses pembebasan lahan. Dalam proses pembebasan lahan dibutuhkan strategi negosiasi agar dapat menemukankata sepakat. Negosiasi dilakukan oleh perusahaan untuk menemukan kesepakatan dalam memenuhi kepentingan, PTPertamina Hulu Sanga Sanga (PHSS) sebagai salah satu Badan Usaha Milik Negara (BUMN) yang bergerak di bidangeksplorasi dan eksploitasi memiliki fungsi Land Matters & Formalities (LMF) dalam melakukan pembebasan lahan.Pada umumnya negosiasi di perusahaan berhadapan dengan sesama negosiator handal, berbeda dengan yang terjadioleh Land Matters & Formalities (LMF) PT Pertamina Hulu Sanga Sanga (PHSS) yang berhadapan denganmasyarakat atau khalayak yang secara demografi memiliki pendidikan rendah. adanya ketidaksetaraan pendidikan diantara anggota masyarakat dapat memengaruhi dinamika negosiasi dan menyebabkan beberapa hambatan, individudengan pendidikan rendah memiliki keterbatasan pengetahuan dan keterampilan komunikasi, yang dapatmempengaruhi kemampuan mereka untuk memahami isuisu yang kompleks atau untuk menyampaikan pendapat dankebutuhan mereka secara efektif selama negosiasi sehingga lebih menekankan pada strategi pendekatan dibandingkemampuan komunikasi terstruktur. Sesuai dengan yang terjadi di atas, penulis tertarik untuk melakukan penelitiantentang bagaimana strategi negosiasi Land Matters & Formalities (LMF) PT Pertamina Hulu Sanga Sanga (PHSS)ketika berhadapan dengan masyarakat atau khalayak yang berpendidikan rendah dalam melakukan negosiasipembebasan lahan. Metodologi atau pendekatan penelitian ini adalah kualitatif dengan jenis kualitatif deskriptif danteori strategi negosiasi sebagai analisis pembahasan. Dengan menggunakan strategi negosiasi menurut Bardge (2009),diantaranya adalah (1) membingkai (framing); (2) menyusun strategi; dan (3) mengelola hubungan.Kata Kunci-strategi, negosiasi, Land Matters & Formalities (LMF), PT Pertamina Hulu Sanga Sanga (PHSS),masyarakat atau khalayak.
Communication Ethics of Generation Z and Millennial Generation on Tiktok Social Media Rizky Aulia, Muhammad Mirza; Maylanny Christin
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5966

Abstract

Problems often faced in the context of social media in Indonesia include the spread of fake news (hoaxes), hate speech, cyberbullying, and privacy violations. TikTok's popularity among Generation Z and Millennials makes it an ideal platform to study how these generations understand and apply communication ethics in the digital era. The research method used is a descriptive qualitative research method. Overall, this study shows that both Millennials and Generation Z have different understandings and applications of communication ethics, but both recognize the importance of ethical principles in communication on social media. The integration of communication ethics theory with practice in the field provides valuable insights into how ethics can be applied and maintained on platforms such as TikTok. This study reveals the differences in views between Millennials and Generation Z regarding communication ethics on TikTok, as well as how these ethics are operationalized and their impact on social interactions.
Influencer Jejouw's Self-Presentation on Instagram Social Media in an Effort to Build Personal Branding Putra Adywibawa, Rangga Aru; Maylanny Christin
JOM Vol 5 No 3 (2024): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i3.5967

Abstract

This research investigates the personal branding and impression management practices implemented by Jejouw influencers on the social media platform Instagram, using Erving Goffman's dramaturgical theory approach. Jejouw is used as a study subject to reveal how he builds and maintains a consistent personal image. The research method used is a descriptive qualitative approach, including in-depth interviews and analysis of Jejouw's Instagram content. The research results show that Jejouw succeeded in playing a complex role in public (front stage), by managing the desired impression through the content he published. Behind the scenes (backstage), Jejouw shows a more authentic and personal side to his followers. This study provides insight into how influencers use social media to build strong relationships with their audiences, influencing followers' opinions and behavior. With practical and theoretical implications, this research recommends further development of dramaturgical theory in a digital context, as well as the implementation of more structured impression management strategies for influencers and digital marketing practitioners. This is expected to increase understanding of the dynamics of social interaction and personal branding practices in the ever-growing social media era.
Penerapan Komunikasi Penyuluhan Pertanian pada Lahan Basah di Wilayah Gantiwarno, Klaten, Jawa Tengah Baihaqi, Muhammad Ihsan; Christin, Maylanny
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.4362

Abstract

Indonesia is an agricultural country where 40% of the population has a livelihood in agriculture. The agricultural sector plays an important role in the development of the national economy, including the regional economy. The agricultural sector itself has a function as a provider of food for the community, reducing poverty, pioneering employment, and as a source of community income. In the agricultural sector, someone is needed to communicate agricultural technology programs and developments to the farming community so that they can facilitate the agricultural sector. Agricultural technology has had a positive impact on economic welfare and made facilities and infrastructure for farming and maintenance of agriculture easier. Gantiwarno is one of the sub-districts where most of the agricultural land is wetland. Wetlands are lands whose properties or types of soil are saturated with water, and their ecosystems are controlled by water. land whose nature or type of soil is saturated with water. This study uses a constructivism paradigm with a descriptive qualitative approach and uses data collection techniques with in-depth interviews, observation, and documentation. Researchers conducted interviews with 4 key informants consisting of farmers, UD. Setiti Tani farm shop owners, UD farm shop employees. Setiti Tani and 1 expert informant to complete the data. The researcher draws the conclusion that agricultural extension communication on wetlands in the Gantiwarno area, Klaten, Central Java uses the SMCR communication method, namely: source as a source for giving messages when counseling is carried out, messages that must be conveyed in good and easy-to-understand language, channels or media it is very important to facilitate the dissemination in agricultural extension, the receiver or receiver of the message must be able to receive the message properly so that he is able to direct it in a good direction from before.
Implementation of 7 Good Habits of Great Indonesian Children Through Writing for Goals Journaling Habits activity Christin, Maylanny; Hasanah, Ratih; Husnita, Husnita
Jurnal Abdimas Vol. 29 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/55ev7598

Abstract

The Great Indonesian Children's Habits Movement is a real manifestation of the Ministry of Education and Culture's commitment to developing a national education system that is oriented towards strengthening the nation's character. Through this movement, it will produce Indonesian children who are tough, superior and responsible both to themselves and to society, and will have an extraordinary impact on national change. This study aims to examine how community service activities are implemented, understand the perceptions and responses of junior high school students towards journaling activities as a medium for character building, and evaluate the effectiveness of journaling activities in implementing 7 good habits of great Indonesian children through writing for goals journaling habits activities. The habits that must be carried out by students every day are called the 7 habits of great Indonesian children, namely waking up early, praying, exercising, eating healthy and nutritious food, loving to learn, being in society, and going to bed early. This study uses a descriptive qualitative approach with the method used being the counseling and mentoring method in the form of workshop activities carried out in collaboration with SMP Sumatera 40 Bandung. The results of the study indicate that the implementation of 7 good habits of great Indonesian children in the lives of junior high school students greatly helps them to achieve their goals and build strong characters, which are an important part of the Great Indonesian Children movement. This activity not only increases self-awareness and goal-setting skills, but also strengthens children's characters through daily reflection. Journaling provides space for personal and meaningful learning. Therefore, the integration of positive habits in the world of education is an important step in realizing a competitive Indonesian golden generation that contributes to society. One effective way to instill positive habits is through writing for goals or journaling. Journaling can play a role in developing good habits and achieving goals gradually.
AKTIVITAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DALAM MEMPERTAHANKAN LOYALITAS CUSTOMER PADA PT. MITSUBISHI NUSANTARA BERLIAN MOTOR CIBUBUR Hikam, Muhammad Naufal; Christin, Maylanny
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 1 (2024): Juni 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i1.7975

Abstract

Peningkatan industry otomotif GAIKINDO (gabungan industry kendaraan bermotor Indonesia) mencatat kurang lebih terdapat 1juta penjualan selama tahun 2022, naik dari tahun sebelumnya 17,4%, melihat dari adanya perkembangan teknologi dan kebutuhan masyarakat maka terdapat peluang pada sektor industri otomotif yang besar, PT.Nusantara Berlian Motor Cibubur menggunakan CRM pada pelayanan yang diberikan, melalui komunikasiyang pada awalnya adalah traditional bersifat transaksional, berubah kepada yang bersifat relasional dan berbasis kepada membangun hubungan jangka Panjang dan saling menguntungkan antara dealer dan customer, dengan mengoptimalkan tiga aspek CRM yaitu:People, Process dan Techonology, seperti yang dilakukan dealer untukmenjaga loyalitas customernya, dengan memastikan seluruh komponen pelayanan dealer saling berkorelasi yangakan mempengaruhi kinerja yang berdampak pada kualitas pelayanan dan kepuasan customernya. Perencanaan SOP, pelatihan SDM, membangun komunikasi yang baik, serta pemaksimalan fasilitas merupakan faktor penting yang dibangun dealer didalam menciptakan kepuasan customernyadalam menjaga loyalitas, Teori yang dipakai dalam penelitian ini adalah Integrasi CustomerRelationship Management. Metode penelitian yang digunakan yaitu kualitatif yaitu postpositivism. Adapun Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi.Hasil penelitian yang didapat bahwa dealer menerapkan CRM dengan memberikan pelayanan yang diharapkan dan dibutuhkan untukmenciptakan kepuasan dan menjaga loyalitas customernya,
Content Appeal’s Influence on TikTok Affiliators’ Engagement Lutfiyyah, Risya Silky; Christin, Maylanny
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4532

Abstract

This study examined the influence of four content appeal dimensions—informative, emotional, visual, and originality—on audience engagement in the context of TikTok affiliate marketing in Indonesia. The research was motivated by the growing trend of public participation in affiliate programs. A quantitative method was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), based on data collected from 150 respondents. The results showed that informative, emotional, and originality appeals had a positive and significant effect on audience engagement, while visual appeal did not show a significant impact. Originality emerged as the strongest factor in driving interaction. These findings indicate that informative content with emotional depth and original delivery is more effective in fostering engagement than visual content alone. This suggests that visual elements have become a common standard on TikTok, making originality, message clarity, and emotional resonance the key differentiators in capturing audience attention.
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Angela Gaya Noviko Anshari, Ahmad Ardhana Riscwari Adikancana Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Az Zahra, Rida Ratu Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Betty Tresnawaty, Betty Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewa Ayu Chyntia Novyanti Dewi, Sonia Dimas Anargya Bhagaskara Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Gustini, Leili Kurnia Hikam, Muhammad Naufal Humam, Taqiyudin Muhammad Husnita, Husnita Intan Nur Azis Janice Natasya Jihan Farida Putri Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Magdalena Yohana Marshal, Tito Maulida, Hayra Tri Muhammad Rif’at Al-Razi Nabila Cahyani Putri Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Ramadhana, Dhea Rizka Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Razie Razak Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Salsa Guspita Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tita Melia Milyane Tri Riska Utami Yasyfa Fitri Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira