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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas Journal of Communication, Business and Social Science (JCOBS)
Maylanny Christin
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Other

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Implementation of 7 Good Habits of Great Indonesian Children Through Writing for Goals Journaling Habits activity Christin, Maylanny; Hasanah, Ratih; Husnita, Husnita
Jurnal Abdimas Vol. 29 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/55ev7598

Abstract

The Great Indonesian Children's Habits Movement is a real manifestation of the Ministry of Education and Culture's commitment to developing a national education system that is oriented towards strengthening the nation's character. Through this movement, it will produce Indonesian children who are tough, superior and responsible both to themselves and to society, and will have an extraordinary impact on national change. This study aims to examine how community service activities are implemented, understand the perceptions and responses of junior high school students towards journaling activities as a medium for character building, and evaluate the effectiveness of journaling activities in implementing 7 good habits of great Indonesian children through writing for goals journaling habits activities. The habits that must be carried out by students every day are called the 7 habits of great Indonesian children, namely waking up early, praying, exercising, eating healthy and nutritious food, loving to learn, being in society, and going to bed early. This study uses a descriptive qualitative approach with the method used being the counseling and mentoring method in the form of workshop activities carried out in collaboration with SMP Sumatera 40 Bandung. The results of the study indicate that the implementation of 7 good habits of great Indonesian children in the lives of junior high school students greatly helps them to achieve their goals and build strong characters, which are an important part of the Great Indonesian Children movement. This activity not only increases self-awareness and goal-setting skills, but also strengthens children's characters through daily reflection. Journaling provides space for personal and meaningful learning. Therefore, the integration of positive habits in the world of education is an important step in realizing a competitive Indonesian golden generation that contributes to society. One effective way to instill positive habits is through writing for goals or journaling. Journaling can play a role in developing good habits and achieving goals gradually.
AKTIVITAS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DALAM MEMPERTAHANKAN LOYALITAS CUSTOMER PADA PT. MITSUBISHI NUSANTARA BERLIAN MOTOR CIBUBUR Hikam, Muhammad Naufal; Christin, Maylanny
Journal of Communication, Business and Social Science (JCOBS) Vol. 2 No. 1 (2024): Juni 2024
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jcobs.v2i1.7975

Abstract

Peningkatan industry otomotif GAIKINDO (gabungan industry kendaraan bermotor Indonesia) mencatat kurang lebih terdapat 1juta penjualan selama tahun 2022, naik dari tahun sebelumnya 17,4%, melihat dari adanya perkembangan teknologi dan kebutuhan masyarakat maka terdapat peluang pada sektor industri otomotif yang besar, PT.Nusantara Berlian Motor Cibubur menggunakan CRM pada pelayanan yang diberikan, melalui komunikasiyang pada awalnya adalah traditional bersifat transaksional, berubah kepada yang bersifat relasional dan berbasis kepada membangun hubungan jangka Panjang dan saling menguntungkan antara dealer dan customer, dengan mengoptimalkan tiga aspek CRM yaitu:People, Process dan Techonology, seperti yang dilakukan dealer untukmenjaga loyalitas customernya, dengan memastikan seluruh komponen pelayanan dealer saling berkorelasi yangakan mempengaruhi kinerja yang berdampak pada kualitas pelayanan dan kepuasan customernya. Perencanaan SOP, pelatihan SDM, membangun komunikasi yang baik, serta pemaksimalan fasilitas merupakan faktor penting yang dibangun dealer didalam menciptakan kepuasan customernyadalam menjaga loyalitas, Teori yang dipakai dalam penelitian ini adalah Integrasi CustomerRelationship Management. Metode penelitian yang digunakan yaitu kualitatif yaitu postpositivism. Adapun Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi.Hasil penelitian yang didapat bahwa dealer menerapkan CRM dengan memberikan pelayanan yang diharapkan dan dibutuhkan untukmenciptakan kepuasan dan menjaga loyalitas customernya,
Content Appeal’s Influence on TikTok Affiliators’ Engagement Lutfiyyah, Risya Silky; Christin, Maylanny
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4532

Abstract

This study examined the influence of four content appeal dimensions—informative, emotional, visual, and originality—on audience engagement in the context of TikTok affiliate marketing in Indonesia. The research was motivated by the growing trend of public participation in affiliate programs. A quantitative method was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM), based on data collected from 150 respondents. The results showed that informative, emotional, and originality appeals had a positive and significant effect on audience engagement, while visual appeal did not show a significant impact. Originality emerged as the strongest factor in driving interaction. These findings indicate that informative content with emotional depth and original delivery is more effective in fostering engagement than visual content alone. This suggests that visual elements have become a common standard on TikTok, making originality, message clarity, and emotional resonance the key differentiators in capturing audience attention.
Religiusitas dan Intensi Generasi Z untuk Membeli Fashion Luxury Brand di Kota Bandung Az Zahra, Rida Ratu; Christin, Maylanny
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2026): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v10i1.20517

Abstract

Agama memiliki pengaruh yang signifikan terhadap perilaku pembelian produk barang mewah di Indonesia. Hal ini dapat dilihat dari meningkatnya permintaan akan fashion luxury brand di kalangan generasi Z di Indonesia. Salah satu faktor yang mempengaruhi pembelian barang mewah yaitu adanya faktor sosial yang didalamnya terdapat unsur agama. Fenomena yang terjadi dalam beberapa tahun terakhir yaitu generasi Z muslim di Kota Bandung yang dihadapkan dengan barang-barang mewah dan lebih menekankan aspek keagamaan dalam kehidupannya. Bagi beberapa orang yang religius, pembelian barang mewah sangat bertentangan dengan ajaran nilai agama yang mengedepankan kesederhanaan. Tujuan dari penelitian ini yaitu untuk mengeksplorasi bagaimana tingkat religiusitas dan motivasi yang terjadi pada generasi Z dalam intensi membeli produk fashion luxury, serta bagaimana religiusitas berperan didalam motivasi tersebut. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan paradigma konstruktivisme. Teknik pengumpulan data dilakukan melalui wawancara dan dokumentasi dengan menggunakan studi kasus intrinstik. Serta dianalisis menggunakan teknik analisis data dari Miles and Hubberman. Hasil penelitian mengungkapkan bahwa religiusitas yang terjadi pada generasi Z dalam intensi membeli fashion luxury brand yang telah diamati melalui dimensi keyakinan, pengetahuan, peribadatan atau praktik, penghayatan, dan efek atau pengalaman. Dilihat dari lima dimensi tersebut terlihat bahwa tujuan generasi Z untuk membeli fashion luxury yaitu untuk aktualisasi diri.
EXPLORING THE SOUL OF ALGORITHMS: A DEEP DIVE INTO THE RISE OF VIRTUAL IN-FLUENCERS IN INDONESIA Betty Tresnawaty; Muhammad Rif’at Al-Razi; Maylanny Christin
Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 8 No. 2 (2025): Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/paradigmapolistaat.v8i2.39681

Abstract

The emergence of digital technologies initiated never-before-seen changes in the field of marketing, such as the introduction of virtual influencers. Cutting-edge computer animation techniques produce these personalities and are carefully crafted to interact with and sway the opinions of people online. This study intends to analyze the emerging virtual influencer phenomenon that is gradually unfolding in Indonesia’s digital economy, giving particular attention to its evolution, effects, and specific strategies employed in contemporary marketing communication. The purpose is to chart the evolution of virtual influencers in Indonesia and assess their effectiveness as novel digital marketing tools. The approach taken in this study is qualitative descriptive to capture the virtual influencer phenomenon holistically in the context of Indonesia's digital landscape. The results of this study are expected to provide insights and recommendations for digital marketing actors, companies, practitioners, and researchers in designing effective marketing campaigns by utilizing virtual influencers. Computer-generated influencers, also referred to as virtual influencers, have heavy followings which are substantial in number. They are expanding the phenomenon of influencer marketing. These characters are very proficient in endorsing various products and services on different digital platforms, making them valuable marketing assets.
Analisis Resepsi Pada Iklan Indomie Versi Artificial Intelligence Akun Youtube @Ghostyscomic Humam, Taqiyudin Muhammad; Christin, Maylanny
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan artificial intelligence dapat memberikan bantuan kepada suatu bisnis dalam memahami pilihan konsumendan memperkirakan perilaku konsumen di masa yang akan datang. Dengan adanya bantuan artifical intelligence ini tentudapat membantu suatu bisnis untuk menyesuaikan strategi pemasaran perusahaan dengan lebih baik. Penerapan artificialintelligence pada sebuah iklan khususnya dalam bentuk animasi adalah sebuah inovasi pemasaran yang masih belumbanyak digunakan oleh perusahaan. Pada channel Youtube Indomie menampilkan contoh penerapan animasi artificialintelligence pada sebuah iklan. Iklan ini mendapatkan banyak perhatian dari khalayak media sosial. Channel Youtube@GHOSTYsCOMIC yang memberikan penilaian terhadap iklan Indomie memberikan dampak semakin meluasnyaperbincangan terkait iklan Indomie tersebut pada sosial media. Metode yang digunakan dalam penelitian ini adalahkualitatif dengan menggunakan teori Resepsi Stuart Hall dalam menganalisis proses penerimaan pesan. Berdasarkanhasil penelitian kepada hasil komentar pada channel Youtube @GHOSTYsCOMIC dengan menggunakan analisisresepsi terdapat perbedaan dalam menerima dan memaknai pesan dalam penerapan animasi artficial intellignence padaakun Youtube @GHOSTYsCOMIC. Hasil penelitian ini menunjukkan bahwa pemberi komentar pada channel Youtube@GHOSTYsCOMIC berada di posisi oposisi, dimana khalayak media Youtube @GHOSTYsCOMIC menolakpenerapan AI pada iklan Indomie. Pandangan yang sejalan dengan komunikator akan membuat audiens dapat lebihmenerima, memahami, serta memaknai pesan pada penerapan animasi artificial intelligence pada channel YoutubeIndomie.Kata Kunci : Analisis Resepsi, Animasi Artificial Intelligence, Youtube
Public Relations Management Strategy to Counter Land Disinformation in the Multi-Stakeholder Project of Nusantara Capital City (IKN) Ramadhana, Dhea Rizka; Christin, Maylanny
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.687

Abstract

This study examines the public relations management strategy employed by the Nusantara Capital City Authority (OIKN) to counter land disinformation in Indonesia's multi-stakeholder capital relocation project. Using a qualitative descriptive-exploratory approach, the research involved purposive sampling of expert informants, key informants from OIKN and affected communities, and additional informants including journalists. Data collection employed in-depth interviews, participant observation, and document analysis, with findings analyzed using Miles and Huberman's three-stage approach and validated through triangulation methods. The study reveals that OIKN's public relations strategy demonstrates limited effectiveness, remaining predominantly reactive rather than preventive in addressing land disinformation. Key findings indicate significant communication gaps, including the absence of direct mandates for PR involvement in land regulation socialization, inadequate two-way communication channels, and geographic disparities in information distribution. The research identifies five primary obstacles hindering PR effectiveness: regulatory complexity, lack of direct PR mandates, one-way communication patterns, limited digital literacy and access, and institutional distrust due to insufficient transparency. Stakeholder perspectives from academics, affected residents, and media practitioners consistently emphasize the need for more proactive, inclusive, and transparent communication strategies. The study concludes that OIKN's current PR approach requires fundamental restructuring toward participatory dialogue facilitation, community-based communication, and strategic media partnerships to effectively manage disinformation and build public trust in large-scale development projects.
Communications Identity Analysis @Viviatal in Forming Personal Branding in Tiktok Magdalena Yohana; Maylanny Christin
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 7 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i7.1107

Abstract

This research aims to analyze @viviatal's communication identity in forming personal branding on Tiktok. This research was conducted using a qualitative approach. This research uses a case study type of research. The subject of this research is the content creator of book reviews, namely Cut Vivi Talita who has the social media account TikTok @viviatal. Data collection methods in this research are interviews, observation, literature study and documentation. Data analysis in this research uses the Identity Communication theory proposed by Michael L. Hecht. The analytical method used in this research is based on the interactive model analysis technique of Miles, Huberman, and Saldana. The research results show that Cut Vivia, through her TikTok social media account @Viviatal, has a strong personal brand and never gives up even though she comes from an underprivileged family background. Cut Vivia builds personal branding through book review content about self-development which is then linked to her life journey to provide motivational value to the audience. Based on the content shared, Cut Vivia is a visionary as seen from her ability to express opinions regarding divorce even though it is known that she has never built a household before.
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Anshari, Ahmad Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Az Zahra, Rida Ratu Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Betty Tresnawaty, Betty Bhagaskara, Dimas Anargya Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewi, Sonia Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Guspita, Salsa Gustini, Leili Kurnia Hikam, Muhammad Naufal Humam, Taqiyudin Muhammad Husnita, Husnita Intan Nur Azis Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Magdalena Yohana Marshal, Tito Maulida, Hayra Tri Muhammad Rif’at Al-Razi Nabila Cahyani Putri Novyanti, Dewa Ayu Chyntia Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Ramadhana, Dhea Rizka Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tri Riska Utami Yasyfa Fitri Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira