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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Sipakaraya : Jurnal Pengabdian Masyarakat Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas INJECT Interdisciplinary Journal of Communication Journal of Communication, Business and Social Science (JCOBS)
Maylanny Christin
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Other

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Religiusitas dan Intensi Generasi Z untuk Membeli Fashion Luxury Brand di Kota Bandung Az Zahra, Rida Ratu; Christin, Maylanny
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 1 (2026): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v10i1.20517

Abstract

Agama memiliki pengaruh yang signifikan terhadap perilaku pembelian produk barang mewah di Indonesia. Hal ini dapat dilihat dari meningkatnya permintaan akan fashion luxury brand di kalangan generasi Z di Indonesia. Salah satu faktor yang mempengaruhi pembelian barang mewah yaitu adanya faktor sosial yang didalamnya terdapat unsur agama. Fenomena yang terjadi dalam beberapa tahun terakhir yaitu generasi Z muslim di Kota Bandung yang dihadapkan dengan barang-barang mewah dan lebih menekankan aspek keagamaan dalam kehidupannya. Bagi beberapa orang yang religius, pembelian barang mewah sangat bertentangan dengan ajaran nilai agama yang mengedepankan kesederhanaan. Tujuan dari penelitian ini yaitu untuk mengeksplorasi bagaimana tingkat religiusitas dan motivasi yang terjadi pada generasi Z dalam intensi membeli produk fashion luxury, serta bagaimana religiusitas berperan didalam motivasi tersebut. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan paradigma konstruktivisme. Teknik pengumpulan data dilakukan melalui wawancara dan dokumentasi dengan menggunakan studi kasus intrinstik. Serta dianalisis menggunakan teknik analisis data dari Miles and Hubberman. Hasil penelitian mengungkapkan bahwa religiusitas yang terjadi pada generasi Z dalam intensi membeli fashion luxury brand yang telah diamati melalui dimensi keyakinan, pengetahuan, peribadatan atau praktik, penghayatan, dan efek atau pengalaman. Dilihat dari lima dimensi tersebut terlihat bahwa tujuan generasi Z untuk membeli fashion luxury yaitu untuk aktualisasi diri.
EXPLORING THE SOUL OF ALGORITHMS: A DEEP DIVE INTO THE RISE OF VIRTUAL IN-FLUENCERS IN INDONESIA Betty Tresnawaty; Muhammad Rif’at Al-Razi; Maylanny Christin
Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 8 No. 2 (2025): Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/paradigmapolistaat.v8i2.39681

Abstract

The emergence of digital technologies initiated never-before-seen changes in the field of marketing, such as the introduction of virtual influencers. Cutting-edge computer animation techniques produce these personalities and are carefully crafted to interact with and sway the opinions of people online. This study intends to analyze the emerging virtual influencer phenomenon that is gradually unfolding in Indonesia’s digital economy, giving particular attention to its evolution, effects, and specific strategies employed in contemporary marketing communication. The purpose is to chart the evolution of virtual influencers in Indonesia and assess their effectiveness as novel digital marketing tools. The approach taken in this study is qualitative descriptive to capture the virtual influencer phenomenon holistically in the context of Indonesia's digital landscape. The results of this study are expected to provide insights and recommendations for digital marketing actors, companies, practitioners, and researchers in designing effective marketing campaigns by utilizing virtual influencers. Computer-generated influencers, also referred to as virtual influencers, have heavy followings which are substantial in number. They are expanding the phenomenon of influencer marketing. These characters are very proficient in endorsing various products and services on different digital platforms, making them valuable marketing assets.
Analisis Resepsi Pada Iklan Indomie Versi Artificial Intelligence Akun Youtube @Ghostyscomic Humam, Taqiyudin Muhammad; Christin, Maylanny
eProceedings of Management Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penggunaan artificial intelligence dapat memberikan bantuan kepada suatu bisnis dalam memahami pilihan konsumendan memperkirakan perilaku konsumen di masa yang akan datang. Dengan adanya bantuan artifical intelligence ini tentudapat membantu suatu bisnis untuk menyesuaikan strategi pemasaran perusahaan dengan lebih baik. Penerapan artificialintelligence pada sebuah iklan khususnya dalam bentuk animasi adalah sebuah inovasi pemasaran yang masih belumbanyak digunakan oleh perusahaan. Pada channel Youtube Indomie menampilkan contoh penerapan animasi artificialintelligence pada sebuah iklan. Iklan ini mendapatkan banyak perhatian dari khalayak media sosial. Channel Youtube@GHOSTYsCOMIC yang memberikan penilaian terhadap iklan Indomie memberikan dampak semakin meluasnyaperbincangan terkait iklan Indomie tersebut pada sosial media. Metode yang digunakan dalam penelitian ini adalahkualitatif dengan menggunakan teori Resepsi Stuart Hall dalam menganalisis proses penerimaan pesan. Berdasarkanhasil penelitian kepada hasil komentar pada channel Youtube @GHOSTYsCOMIC dengan menggunakan analisisresepsi terdapat perbedaan dalam menerima dan memaknai pesan dalam penerapan animasi artficial intellignence padaakun Youtube @GHOSTYsCOMIC. Hasil penelitian ini menunjukkan bahwa pemberi komentar pada channel Youtube@GHOSTYsCOMIC berada di posisi oposisi, dimana khalayak media Youtube @GHOSTYsCOMIC menolakpenerapan AI pada iklan Indomie. Pandangan yang sejalan dengan komunikator akan membuat audiens dapat lebihmenerima, memahami, serta memaknai pesan pada penerapan animasi artificial intelligence pada channel YoutubeIndomie.Kata Kunci : Analisis Resepsi, Animasi Artificial Intelligence, Youtube
Public Relations Management Strategy to Counter Land Disinformation in the Multi-Stakeholder Project of Nusantara Capital City (IKN) Ramadhana, Dhea Rizka; Christin, Maylanny
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.687

Abstract

This study examines the public relations management strategy employed by the Nusantara Capital City Authority (OIKN) to counter land disinformation in Indonesia's multi-stakeholder capital relocation project. Using a qualitative descriptive-exploratory approach, the research involved purposive sampling of expert informants, key informants from OIKN and affected communities, and additional informants including journalists. Data collection employed in-depth interviews, participant observation, and document analysis, with findings analyzed using Miles and Huberman's three-stage approach and validated through triangulation methods. The study reveals that OIKN's public relations strategy demonstrates limited effectiveness, remaining predominantly reactive rather than preventive in addressing land disinformation. Key findings indicate significant communication gaps, including the absence of direct mandates for PR involvement in land regulation socialization, inadequate two-way communication channels, and geographic disparities in information distribution. The research identifies five primary obstacles hindering PR effectiveness: regulatory complexity, lack of direct PR mandates, one-way communication patterns, limited digital literacy and access, and institutional distrust due to insufficient transparency. Stakeholder perspectives from academics, affected residents, and media practitioners consistently emphasize the need for more proactive, inclusive, and transparent communication strategies. The study concludes that OIKN's current PR approach requires fundamental restructuring toward participatory dialogue facilitation, community-based communication, and strategic media partnerships to effectively manage disinformation and build public trust in large-scale development projects.
Communications Identity Analysis @Viviatal in Forming Personal Branding in Tiktok Magdalena Yohana; Maylanny Christin
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 7 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i7.1107

Abstract

This research aims to analyze @viviatal's communication identity in forming personal branding on Tiktok. This research was conducted using a qualitative approach. This research uses a case study type of research. The subject of this research is the content creator of book reviews, namely Cut Vivi Talita who has the social media account TikTok @viviatal. Data collection methods in this research are interviews, observation, literature study and documentation. Data analysis in this research uses the Identity Communication theory proposed by Michael L. Hecht. The analytical method used in this research is based on the interactive model analysis technique of Miles, Huberman, and Saldana. The research results show that Cut Vivia, through her TikTok social media account @Viviatal, has a strong personal brand and never gives up even though she comes from an underprivileged family background. Cut Vivia builds personal branding through book review content about self-development which is then linked to her life journey to provide motivational value to the audience. Based on the content shared, Cut Vivia is a visionary as seen from her ability to express opinions regarding divorce even though it is known that she has never built a household before.
The Implementation of Social Media Marketing on Instagram GWK Cultural Park Bali in Creating Customer Engagement Dewa Ayu Chyntia Novyanti; Maylanny Christin
Metacommunication: Journal of Communication Studies Vol 9, No 2 (2024): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v9i2.19669

Abstract

In the current era of globalization, all human activities have evolved to become completely digital. Social media is one of the uses of technology in the field of communication that is often used by people throughout the world. Not only as a medium for communicating and expressing yourself, social media is now widely used for marketing, or what is often called social media marketing. GWK Cultural Park Bali is one of the tourist destinations that implements social media marketing via Instagram. The aim is to provide information regarding the GWK Cultural Park tourist destination to the audience and to create customer engagement. Therefore, this research aims to determine the implementation of social media marketing on Instagram at GWK Cultural Park Bali in creating customer engagement. The method used in this research is descriptive-qualitative, with data collection through interviews, observation, documentation, and a literature study. The data validity technique uses source triangulation. The results of this research show that GWK Cultural Park has carried out social media marketing through four components (context, communication, collaboration, and connection). However, in its application, GWK Cultural Park is not yet optimal in creating interactive content, so interaction from the audience is still lacking. Therefore, there needs to be optimization so that Instagram followers (@gwkbali) feel engaged with this tourist destination.  
Peningkatan Literasi Media dalam Menghadapi Hoaks Berbasis AI melalui Program Edukasi pada Siswa MAN 1 Pangandaran Tita Melia Milyane; Razie Razak; Ardhana Riscwari Adikancana; Maylanny Christin; Janice Natasya
Sipakaraya : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2026): Sipakaraya : Jurnal Pengabdian Masyarakat
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/sipakaraya.v4i2.6137

Abstract

Informasi hoaks bisa ditemui di berbagai media massa, baik media mainstream maupun media-media digital dan media sosial. Dampak dari informasi hoaks pun tidaklah sederhana, karena hoaks bisa mempengaruhi emosi seseorang, guncangan mental secara pribadi, menimbulkan konflik bahkan tak sedikit mengakibatkan terjadinya perilaku kejahatan seperti pencemaran nama baik, hilangnya kepercayaan pada diri maupun lingkungan, hujatan/ejekan/hinaan yang dilakukan kepada seseorang dan peristiwa lainnya. Untuk itu, mengingat pentingnya pemahaman akan informasi hoaks di era teknologi Artificial Intelegence (AI) ini dan mengingat remaja adalah generasi yang rentan terhadap informasi hoaks di media massa, maka kami melakukan kegiatan pengabdian Masyarakat yang dilaksanakan di Madrasah Aliyah Negeri (MAN) 1 Kabupaten Pangandaran, dengan sasaran siswa-siswi kelas XII. Tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman informasi hoaks yang menggunakan teknologi AI pada siswa siswi MA dan meningkatkan keterampilan memilah informasi yang benar dan yang palsu. Manfaat dari kegiatan ini adalah terbentuknya pemahaman pada siswa MAN akan informasi Hoax berbasis AI dan mampu membedakannya dengan informasi Hoax non AI. Metode yang digunakan adalah berupa pendampingan/edukasi literasi media massa terkait informasi hoaks bagi siswa siswi MAN 1 Pangandaran sebagai mitra sasar, dimana pelatihan dilaksanakan selama 1 hari, dengan jumlah peserta sebanyak 35 siswa. Hasil kegiatan ini adalah terjadinya peningkatan pemahaman literasi media massa mitra sasar sebesar 28,25% yang terimplementasikan dalam keterampilan memilah dan membedakan informasi hoaks berbasis AI di media massa.
Performing Minority Identity: Storytelling Practices Of Indonesian Migrant Caregivers On Tiktok Jihan Farida Putri; Maylanny Christin
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 2 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i2.6696

Abstract

This study aims to analyze how Indonesian migrant caregivers in Japan construct and perform their minority identities through storytelling practices on TikTok. It also explores the extent to which these representations open up opportunities for the emergence of micro-celebrities in the digital space. Previous studies have tended to position migrant workers as objects of structural analysis, thus remaining limited in explaining how they actively encode, negotiate, and represent their lived experiences through self-produced narratives on social media. To address this gap, this study employs a qualitative approach using Qualitative Content Analysis (QCA) on ten TikTok videos produced by Indonesian migrant caregivers, with thematic analysis assisted by NVivo software. The findings identify seven main themes: emotional burden, occupational risks, workplace realities, self-regulation, workplace relationship dynamics, communication barriers, and personal growth. Through the lens of Stuart Hall’s theory of representation, these narratives reflect dominant, negotiated, and oppositional readings. Digital storytelling functions not only as a medium for self-expression but also as a strategic performative practice that generates authenticity capital, reinforces niche identity, and builds parasocial bonds with the audience. This study contributes to expanding communication research on performative minority identity at the intersection of digital storytelling, platform visibility, and migrant workers’ self-representation.
Comparison of Generation Z and Millennial Communication Styles on Social Media X in the Angry Community Salsa Guspita; Maylanny Christin
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.33509

Abstract

The rapid development of social media has shaped the dynamics of social communication, especially among Millennials and Generation Z. This study aims to interpret the communication styles of the two generations on the social media platform X (formerly Twitter), focusing on their interactions in the "Angry Community" which is a place for expressing emotions and social issues. Using a qualitative approach with a constructivist paradigm, this study explores how social reality is expressed and shaped through digital communication patterns. The results show significant differences in communication styles: members of the Angry Community from the Millennial Generation tend to adopt a more careful, systematic, and reflective communication style, emphasizing information verification and maintaining politeness. In contrast, Generation Z shows a more expressive, spontaneous, and informal communication style, often using slang, sarcasm, abbreviations, and emojis to voice complaints and share authentic experiences, although sometimes lacking verification. This study identifies that six dominant issues (such as economic inequality, social pressure, and job discrimination) are expressed with the distinctive communication styles of each generation, making the Angry Community a reflection of the complexity of digital expression and intergenerational interaction that also highlights structural problems in society. 
Walter White's Moral Transformation in the Breaking Bad Series: A Semiotic Analysis Based on Friedrich Nietzsche's Six Tasks of the Camel Spirit Dimas Anargya Bhagaskara; Maylanny Christin
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51442

Abstract

This study examines the moral transformation of Walter White in the Breaking Bad series through a semiotic analysis based on Friedrich Nietzsche's concept of the "Six Tasks of the Camel Spirit" as outlined in Thus Spoke Zarathustra. The research aims to explore how Walter White's character evolves from a mild-mannered teacher into a ruthless figure, driven by a personal quest for power and control, by analyzing the visual and narrative signs that represent his psychological, moral, and ideological changes. Using Roland Barthes’ semiotic framework, the study decodes the denotative, connotative, and mythic meanings in key scenes that mark crucial moments of transformation in Walter’s character. Nietzsche’s philosophy, particularly the tasks related to self-overcoming and the rejection of herd morality, provides a philosophical lens through which Walter’s moral journey is understood. The findings highlight how Breaking Bad represents a complex interplay between visual symbolism, narrative structure, and moral philosophy, shedding light on the ways in which media shapes and reflects individual and collective values. This study contributes to the field of media and cultural studies by offering a critical model for understanding moral transformations in contemporary television narratives..
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Angela Gaya Noviko Anshari, Ahmad Ardhana Riscwari Adikancana Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Az Zahra, Rida Ratu Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Betty Tresnawaty, Betty Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewa Ayu Chyntia Novyanti Dewi, Sonia Dimas Anargya Bhagaskara Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Gustini, Leili Kurnia Hikam, Muhammad Naufal Humam, Taqiyudin Muhammad Husnita, Husnita Intan Nur Azis Janice Natasya Jihan Farida Putri Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Magdalena Yohana Marshal, Tito Maulida, Hayra Tri Muhammad Rif’at Al-Razi Nabila Cahyani Putri Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Ramadhana, Dhea Rizka Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Razie Razak Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Salsa Guspita Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tita Melia Milyane Tri Riska Utami Yasyfa Fitri Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira