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<![CDATA[PENGARUH KONTEN REVIEW BUKU TERHADAP MINAT BACA PADA FOLLOWERS TIKTOK MEISYA SALLWA ]]>
<![CDATA[Situmorang , Krisnawati br]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 3 (2023): EDISI JULI ]]>
Publisher : <![CDATA[Laboratorium Ilmu Komunikasi Fisip UHO ]]>
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DOI: 10.52423/jikuho.v8i3.96
<![CDATA[Menurut data UNESCO (Devega, 2017), minat membaca masyarakat Indonesia saat ini tergolong sangat rendah. Salah satu faktor yang mempengaruhi rendahnya minat membaca adalah munculnya media baru seperti platform Tiktok. Tiktok awalnya dianggap sebagai media hiburan semata. Namun, terdapat pihak-pihak yang mematahkan stigma tersebut dengan memberikan konten edukatif. Meisya Sallwa merupakan salah satu content creator Tiktok yang memberikan konten edukasi berupa konten review buku pengembangan diri. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konten review buku terhadap minat membaca followers Tiktok Meisya Sallwa. Penelitian ini menggunakan metode kuantitatif dengan membagikan kuesioner secara online melalui Instagram, Tiktok dan Whatsapp. Teknik analisis data yang digunakan pada penelitian ini adalah analisis deskriptif, uji normalitas, analisis regresi linear sederhana, uji koefisien korelasi, uji koefisien determinasi dan uji T. Berdasarkan hasil penelitian diperoleh hasil pengaruh konten review buku pengembangan diri sebesar 43,7% terhadap minat minat membaca sedangkan, sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini]]>
<![CDATA[Komunikasi Pemasaran melalui Storytelling Media Sosial Instagram Live Klinik Kopi Yogyakarta ]]>
<![CDATA[Putri, Nabila Cahyani]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[UMSU ]]>
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DOI: 10.30596/interaksi.v8i2.19747
<![CDATA[Dengan perkembangan dunia bisnis yang semakin meningkat, fenomena coffee shop menjadi salah satu industri bisnis yang menuai banyak pesaing. Dengan berbagai teknik melalui adanya storytelling menjadi suatu pendekatan dalam pemasaran. Salah satu industri bisnis pada bidang coffee shop yang menuai konsep storytelling yaitu Klinik Kopi. Hal ini dapat digunakan sebagai pemasaran digital dengan bantuan media sosial Instagram live yang menjadi tolak ukur guna mampu membantu penjualan. Tujuan penelitian ini yaitu untuk mengidentifikasi bagaimana komunikasi pemasaran berbasis storytelling yang digunakan oleh Klinik Kopi dalam mengembangkan bisnisnya melalui media sosial Instagram live. Penelitian ini dilakukan dengan menggunakan metode kualitatif di mana informasi dikumpulkan melalui wawancara, observasi dan dokumentasi kepada informan yang dipilih. Hasil penelitian ini memaparkan komunikasi pemasaran yang dilakukan melalui teknik storytelling menggunakan media Instagram live oleh Klinik Kopi yang dikaitkan dengan teori yang digunakan.]]>
<![CDATA[Pengaruh Kampanye Ingat Pesan Ibu terhadap Sikap Patuh Protokol Kesehatan pada Masyarakat Kabupaten Karawang ]]>
<![CDATA[Zalfa Salsabila Aulia Putri]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Islam Riau ]]>
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DOI: 10.25299/medium.2022.vol10(2).10092
<![CDATA[In the midst of the Covid-19 pandemic that is currently spreading, the government is intensifying actions so that the Indonesian people are obedient in implementing the Covid-19 prevention health protocol. One such action is to intensify the "Remember Mom's Message" campaign. This campaign is intensified in various regions in Indonesia including the Karawang Regency area. This study aims to analyze the influence of the Remember Mother's Message campaign on protocol compliance attitudes in the people of Karawang Regency. This research uses quantitative research with survey methods. Sampling was carried out using the probability sampling method with a simple random sampling type with the people of Karawang Regency as the population. This study used descriptive and inferential data analysis techniques. Based on the t-test that has been carried out, it shows that the H0 which states the Remember Mother's Message Campaign has a significant effect on the Karawang Regency Public Health Protocol Compliance Attitude is rejected and H1 which states that the Remember Mother's Message Campaign has a significant effect on the Karawang Regency Public Health Protocol Compliance Attitude is accepted. The amount of influence of the Remember Mother's Message Campaign on protocol compliance attitudes in the Karawang Regency community obtained from the determination coefficient test was 67.4%. This shows that the Remember Mother's Message Campaign has an influence of 67.4% on Ptotokol's Obedient Attitude, while the remaining 32.6% is influenced by other factors or variables that are not studied. Keywords: Attitude, Communication, Campaign, Effect, Protocol]]>
<![CDATA[Construction of Social Reality for Physical Distancing During the COVID-19 Pandemic ]]>
<![CDATA[Maylanny Christin]]>;
<![CDATA[Dasrun Hidayat]]>;
<![CDATA[Atie Rachmiatie]]>
<![CDATA[ Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas Tarumanagara ]]>
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DOI: 10.24912/jk.v13i1.9612
<![CDATA[The focus of the research is communication behavior in the Physical Distancing phase during COVID-19. Physical Distancing is a government policy intended to reduce the spread of COVID-19. The research objective was to analyze the knowledge and communication behavior of the people. The method used is phenomenology with a qualitative approach. Involving the people of Bandung city as research informants as many as 11 people. The technique of collecting data through online interviews is that physical distancing is still in place. The results showed that the physical distancing phase of the community's communication behavior can be categorized into three groups including active, sympathetic, and indifferent groups. Active group means being concerned with finding information and implementing Physical Distancing policies. The sympathy group is receiving Physical Distancing information, but not fully carrying out Physical Distancing. Informant groups are indifferent or passive informants in seeking information and do not carry out Physical Distancing. Another communication behavior that the Physical Distancing phase activities is carried out online using digital media. Informants admit that Physical Distancing activities have changed the dimension of interpersonal communication which requires the presence of distance, but the Physical Distancing phase has turned virtual. This communication behavior builds a shared experience that online communication encourages the formation of virtual relationships. The results of this study are expected to contribute to online communication competence as an effort to maintain the quality of communication even though it is done online. Fokus penelitian adalah perilaku komunikasi pada fase Physical Distancing selama COVID-19. Physical Distancing merupakan kebijakan pemerintah yang dimaksudkan untuk mengurangi penyebaran COVID-19. Tujuan penelitian untuk menganalisis pengetahuan dan perilaku komunikasi masyarakat. Metode yang digunakan fenomenologi dengan pendekatan kualitatif. Melibatkan masyarakat kota Bandung sebagai informan penelitian sebanyak 11 orang. Adapun teknik pengumpulan data melalui wawancara daring mengingat masih diberlakukannya Physical Distancing. Hasil penelitian menunjukkan bahwa perilaku komunikasi masyarakat fase Physical Distancing dapat dikategorikan dalam tiga kelompok meliputi kelompok aktif, simpati, dan acuh. Kelompok aktif artinya peduli dengan mencari informasi dan menjalankan kebijakan Physical Distancing. Kelompok simpati yaitu menerima informasi Physical Distancing, namun tidak sepenuhnya menjalankan Physical Distancing. Kelompok informan acuh atau informan pasif dalam mencari informasi dan tidak menjalankan Physical Distancing. Perilaku komunikasi lainnya bahwa aktivitas fase Physical Distancing dilakukan secara daring dengan menggunakan media digital. Informan mengakui bahwa aktivitas Physical Distancing telah merubah dimensi komunikasi interpersonal yang mensyaratkan kehadiran jarak, namun fase Physical Distancing berubah menjadi virtual. Perilaku komunikasi tersebut membangun pengalaman bersama bahwa komunikasi daring mendorong terbentuknya hubungan virtual. Hasil penelitian ini diharapkan dapat berkontribusi terhadap kompetensi komunikasi daring sebagai upaya menjaga kualitas komunikasi meskipun dilakukan secara daring.]]>
<![CDATA[Coffee Clinic Marketing Communication Strategy Through Instagram Live Social Media Storytelling ]]>
<![CDATA[Nabila Cahyani Putri]]>;
<![CDATA[Maylanny Christin]]>
<![CDATA[ Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 4 (2024) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.daengku2741
<![CDATA[The use of storytelling is of course related to current technological developments, almost most social media offer streaming options that allow interaction with other users. One streaming option that is often used for storytelling by the public is the live streaming feature. Storytelling itself is used as a marketing communication tool as a differentiation effort to attract consumer attention. Apart from increasingly rapid technology, the development of the business world has increased quite significantly, this includes the business industry that is currently developing, namely the coffee shop phenomenon. In the business world, of course there are different marketing communication strategies according to their target consumers, plus this has a very important role in forming consumer understanding and awareness. The aim of this research is to identify the marketing communication strategy carried out by the Coffee Clinic through Instagram live social media storytelling and what message and media strategies are used in marketing communications through Instagram Live social media storytelling at the Coffee Clinic. This research uses a qualitative method where information is collected through interviews, observation and documentation with selected informants. The data analysis technique is carried out by reducing, then presenting the data and drawing conclusions from the results obtained. The results of this research explain the marketing communication strategy carried out by the Coffee Clinic through Instagram Live storytelling, of course linked to the marketing communication strategy theory by (Machfoedz, 2010) which includes message and media strategies]]>
<![CDATA[Pembentukan Opini Publik Telkom University sebagai ‘The Best Private University in Indonesia’ ]]>
<![CDATA[Dewi, Sonia]]>;
<![CDATA[Christin, Maylanny]]>;
<![CDATA[Imran, Ayub Ilfandy]]>
<![CDATA[ Avant Garde Vol 12, No 2 (2024): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/ag.v12i2.3255
<![CDATA[In 2019, the Ministry of Education and Culture (Kemdikbud) announced the clustering of higher education institutions through the Kemdikbud website portal (http://klasterisasi-pt.kemendikbud.go.id). Based on the clustering results, Telkom University ranked 14th nationally and 1st as the best private university in Indonesia. In 2020, Kemdikbud again announced the clustering of higher education institutions with Telkom University ranking 17th nationally and still 1st as the best private university in Indonesia. Telkom University then used this result as the tagline ‘The Best Private University in Indonesia’ for institutional branding. Up to now, Telkom University continues to use the tagline ‘The Best Private University in Indonesia’. To maintain this branding, Telkom University implements a branding strategy through the formation of public opinion. This study employs a descriptive qualitative method and data collection through in-depth interviews. The results of the study show that Telkom University faces challenges in maintaining consistent branding amidst diverse public opinions. This makes it difficult to create a widely accepted brand image. To strengthen its claim as 'The Best Private University in Indonesia,' Telkom University improves transparency and engages in better interactions through social media while responding to constructive criticism. The branding claimed by Telkom University has received various responses, both positive and critical, indicating the need for further evaluation of the claim. Telkom University uses visual communication strategies and promotional activities that emphasize the university’s achievements to support its branding as ‘The Best Private University in Indonesia’.]]>
<![CDATA[Strategies of Virtual Influencers Crafting Viral Content in Indonesia ]]>
<![CDATA[Zenobia, Zhafira]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication ]]>
Publisher : <![CDATA[Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo ]]>
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DOI: 10.21111/ejoc.v9i2.13251
<![CDATA[Virtual influencers are becoming increasingly popular on social media, with many major brands targeting young consumers preferring virtual influencers as they are easier to manage compared to human influencers. This study aims to analyze the digital storytelling strategies and representations of virtual influencers from various countries, specifically Indonesia, the United States, and Brazil, on social media platforms like TikTok. Using a qualitative method with narrative analysis, this study found that virtual influencers reflect significant cultural and market differences based on their promotional focus and content style. For instance, Indonesian virtual influencer Arbie Seo promotes products from the brand Nabati, and Lentari Pagi focuses on promoting sports events like e-football. Meanwhile, American virtual influencer Lil Miquela collaborates with major brands like Dior, and Lu do Magalu from Brazil promotes household products. Digital storytelling is compelling as it unconsciously draws audiences into following storylines by integrating multimedia elements presented by virtual influencer content. This strategy not only enhances audience engagement but also increases the potential for content to go viral. This study provides insights into how virtual influencers build audience connections through storytelling and appealing representations.]]>
<![CDATA[Hiperealitas Virtual Influencer Lentari Pagi di Instagram ]]>
<![CDATA[Azzahra, Jihan]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[UMSU ]]>
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DOI: 10.30596/interaksi.v9i1.19895
<![CDATA[The development of technology in the Industry 4.0 era has given rise to artificial intelligence (AI), one example of which is virtual influencers. Virtual influencers are an advancement from real human influencers, supported by technological developments. This study discusses how artificial intelligence produces content that creates experiences nearly indistinguishable from reality in the world of social media, specifically Instagram. The objective of this research is to understand how artificial intelligence generates content that increasingly blurs the line between reality and virtual experiences on Instagram. The research method employed is descriptive qualitative, with data collection techniques including literature studies, interviews, and observations of the Instagram account of the virtual influencer Lentari Pagi. The findings of this study indicate that the virtual influencer Lentari Pagi can create experiences that are hard to distinguish from reality through AI-generated content. Lentari Pagi portrays herself as a real individual and convinces her followers that she can perform activities typically done by humans, thus creating a representation that mimics real-world processes and systems.]]>
<![CDATA[Image of sport tourism Kiara Artha Park Bandung ]]>
<![CDATA[Hidayat, Dasrun]]>;
<![CDATA[Gustini, Leili Kurnia]]>;
<![CDATA[Christin, Maylanny]]>;
<![CDATA[Nur’aeni, Nur’aeni]]>;
<![CDATA[Taufik, Reza Rizkina]]>
<![CDATA[ PRofesi Humas Vol 7, No 2 (2023): February 2023 ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/prh.v7i2.41903
<![CDATA[Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.]]>
<![CDATA[The Implementation of Social Media Marketing on Instagram GWK Cultural Park Bali in Creating Customer Engagement ]]>
<![CDATA[Novyanti, Dewa Ayu Chyntia]]>;
<![CDATA[Christin, Maylanny]]>
<![CDATA[ Metacommunication Journal of Communication Studies ]]>
Publisher : <![CDATA[Universitas Lambung Mangkurat ]]>
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DOI: 10.20527/mc.v9i2.19669
<![CDATA[In the current era of globalization, all human activities have evolved to become completely digital. Social media is one of the uses of technology in the field of communication that is often used by people throughout the world. Not only as a medium for communicating and expressing yourself, social media is now widely used for marketing, or what is often called social media marketing. GWK Cultural Park Bali is one of the tourist destinations that implements social media marketing via Instagram. The aim is to provide information regarding the GWK Cultural Park tourist destination to the audience and to create customer engagement. Therefore, this research aims to determine the implementation of social media marketing on Instagram at GWK Cultural Park Bali in creating customer engagement. The method used in this research is descriptive-qualitative, with data collection through interviews, observation, documentation, and a literature study. The data validity technique uses source triangulation. The results of this research show that GWK Cultural Park has carried out social media marketing through four components (context, communication, collaboration, and connection). However, in its application, GWK Cultural Park is not yet optimal in creating interactive content, so interaction from the audience is still lacking. Therefore, there needs to be optimization so that Instagram followers (@gwkbali) feel engaged with this tourist destination. ]]>
