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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas Journal of Communication, Business and Social Science (JCOBS)
Maylanny Christin
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Other

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PENGARUH KONTEN REVIEW BUKU TERHADAP MINAT BACA PADA FOLLOWERS TIKTOK MEISYA SALLWA Situmorang , Krisnawati br; Christin, Maylanny
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 8 No. 3 (2023): EDISI JULI
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v8i3.96

Abstract

Menurut data UNESCO (Devega, 2017), minat membaca masyarakat Indonesia saat ini tergolong sangat rendah. Salah satu faktor yang mempengaruhi rendahnya minat membaca adalah munculnya media baru seperti platform Tiktok. Tiktok awalnya dianggap sebagai media hiburan semata. Namun, terdapat pihak-pihak yang mematahkan stigma tersebut dengan memberikan konten edukatif. Meisya Sallwa merupakan salah satu content creator Tiktok yang memberikan konten edukasi berupa konten review buku pengembangan diri. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konten review buku terhadap minat membaca followers Tiktok Meisya Sallwa. Penelitian ini menggunakan metode kuantitatif dengan membagikan kuesioner secara online melalui Instagram, Tiktok dan Whatsapp. Teknik analisis data yang digunakan pada penelitian ini adalah analisis deskriptif, uji normalitas, analisis regresi linear sederhana, uji koefisien korelasi, uji koefisien determinasi dan uji T. Berdasarkan hasil penelitian diperoleh hasil pengaruh konten review buku pengembangan diri sebesar 43,7% terhadap minat minat membaca sedangkan, sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini
Komunikasi Pemasaran melalui Storytelling Media Sosial Instagram Live Klinik Kopi Yogyakarta Putri, Nabila Cahyani; Christin, Maylanny
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 8, No 2 (2024): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v8i2.19747

Abstract

Dengan perkembangan dunia bisnis yang semakin meningkat, fenomena coffee shop menjadi salah satu industri bisnis yang menuai banyak pesaing. Dengan berbagai teknik melalui adanya storytelling menjadi suatu  pendekatan  dalam  pemasaran.  Salah  satu  industri  bisnis  pada  bidang  coffee  shop  yang  menuai konsep storytelling yaitu Klinik Kopi. Hal ini dapat digunakan sebagai pemasaran digital dengan bantuan media sosial Instagram live yang menjadi tolak ukur guna mampu  membantu penjualan. Tujuan penelitian ini yaitu untuk mengidentifikasi bagaimana komunikasi pemasaran berbasis storytelling yang digunakan oleh  Klinik  Kopi  dalam  mengembangkan  bisnisnya  melalui  media  sosial  Instagram  live.  Penelitian  ini dilakukan  dengan  menggunakan  metode  kualitatif  di  mana  informasi  dikumpulkan  melalui  wawancara, observasi  dan  dokumentasi  kepada  informan  yang  dipilih.  Hasil  penelitian ini memaparkan  komunikasi pemasaran  yang  dilakukan  melalui  teknik  storytelling  menggunakan  media  Instagram  live  oleh  Klinik Kopi yang dikaitkan dengan teori yang digunakan.
Pengaruh Kampanye Ingat Pesan Ibu terhadap Sikap Patuh Protokol Kesehatan pada Masyarakat Kabupaten Karawang Zalfa Salsabila Aulia Putri; Christin, Maylanny
Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Vol 10 No 2 (2022): Medium: Jurnal Ilmiah Fakultas Ilmu Komunikasi Universitas Islam Riau
Publisher : Fakultas Ilmu Komunikasi Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/medium.2022.vol10(2).10092

Abstract

In the midst of the Covid-19 pandemic that is currently spreading, the government is intensifying actions so that the Indonesian people are obedient in implementing the Covid-19 prevention health protocol. One such action is to intensify the "Remember Mom's Message" campaign. This campaign is intensified in various regions in Indonesia including the Karawang Regency area. This study aims to analyze the influence of the Remember Mother's Message campaign on protocol compliance attitudes in the people of Karawang Regency. This research uses quantitative research with survey methods. Sampling was carried out using the probability sampling method with a simple random sampling type with the people of Karawang Regency as the population. This study used descriptive and inferential data analysis techniques. Based on the t-test that has been carried out, it shows that the H0 which states the Remember Mother's Message Campaign has a significant effect on the Karawang Regency Public Health Protocol Compliance Attitude is rejected and H1 which states that the Remember Mother's Message Campaign has a significant effect on the Karawang Regency Public Health Protocol Compliance Attitude is accepted. The amount of influence of the Remember Mother's Message Campaign on protocol compliance attitudes in the Karawang Regency community obtained from the determination coefficient test was 67.4%. This shows that the Remember Mother's Message Campaign has an influence of 67.4% on Ptotokol's Obedient Attitude, while the remaining 32.6% is influenced by other factors or variables that are not studied. Keywords: Attitude, Communication, Campaign, Effect, Protocol
Construction of Social Reality for Physical Distancing During the COVID-19 Pandemic Maylanny Christin; Dasrun Hidayat; Atie Rachmiatie
Jurnal Komunikasi Vol. 13 No. 1 (2021): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v13i1.9612

Abstract

The focus of the research is communication behavior in the Physical Distancing phase during COVID-19. Physical Distancing is a government policy intended to reduce the spread of COVID-19. The research objective was to analyze the knowledge and communication behavior of the people. The method used is phenomenology with a qualitative approach. Involving the people of Bandung city as research informants as many as 11 people. The technique of collecting data through online interviews is that physical distancing is still in place. The results showed that the physical distancing phase of the community's communication behavior can be categorized into three groups including active, sympathetic, and indifferent groups. Active group means being concerned with finding information and implementing Physical Distancing policies. The sympathy group is receiving Physical Distancing information, but not fully carrying out Physical Distancing. Informant groups are indifferent or passive informants in seeking information and do not carry out Physical Distancing. Another communication behavior that the Physical Distancing phase activities is carried out online using digital media. Informants admit that Physical Distancing activities have changed the dimension of interpersonal communication which requires the presence of distance, but the Physical Distancing phase has turned virtual. This communication behavior builds a shared experience that online communication encourages the formation of virtual relationships. The results of this study are expected to contribute to online communication competence as an effort to maintain the quality of communication even though it is done online. Fokus penelitian adalah perilaku komunikasi pada fase Physical Distancing selama COVID-19. Physical Distancing merupakan kebijakan pemerintah yang dimaksudkan untuk mengurangi penyebaran COVID-19. Tujuan penelitian untuk menganalisis pengetahuan dan perilaku komunikasi masyarakat. Metode yang digunakan fenomenologi dengan pendekatan kualitatif. Melibatkan masyarakat kota Bandung sebagai informan penelitian sebanyak 11 orang. Adapun teknik pengumpulan data melalui wawancara daring mengingat masih diberlakukannya Physical Distancing. Hasil penelitian menunjukkan bahwa perilaku komunikasi masyarakat fase Physical Distancing dapat dikategorikan dalam tiga kelompok meliputi kelompok aktif, simpati, dan acuh. Kelompok aktif artinya peduli dengan mencari informasi dan menjalankan kebijakan Physical Distancing. Kelompok simpati yaitu menerima informasi Physical Distancing, namun tidak sepenuhnya menjalankan Physical Distancing. Kelompok informan acuh atau informan pasif dalam mencari informasi dan tidak menjalankan Physical Distancing. Perilaku komunikasi lainnya bahwa aktivitas fase Physical Distancing dilakukan secara daring dengan menggunakan media digital. Informan mengakui bahwa aktivitas Physical Distancing telah merubah dimensi komunikasi interpersonal yang mensyaratkan kehadiran jarak, namun fase Physical Distancing berubah menjadi virtual. Perilaku komunikasi tersebut membangun pengalaman bersama bahwa komunikasi daring mendorong terbentuknya hubungan virtual. Hasil penelitian ini diharapkan dapat berkontribusi terhadap kompetensi komunikasi daring sebagai upaya menjaga kualitas komunikasi meskipun dilakukan secara daring.
Coffee Clinic Marketing Communication Strategy Through Instagram Live Social Media Storytelling Nabila Cahyani Putri; Maylanny Christin
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 4 No. 4 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku2741

Abstract

The use of storytelling is of course related to current technological developments, almost most social media offer streaming options that allow interaction with other users. One streaming option that is often used for storytelling by the public is the live streaming feature. Storytelling itself is used as a marketing communication tool as a differentiation effort to attract consumer attention. Apart from increasingly rapid technology, the development of the business world has increased quite significantly, this includes the business industry that is currently developing, namely the coffee shop phenomenon. In the business world, of course there are different marketing communication strategies according to their target consumers, plus this has a very important role in forming consumer understanding and awareness. The aim of this research is to identify the marketing communication strategy carried out by the Coffee Clinic through Instagram live social media storytelling and what message and media strategies are used in marketing communications through Instagram Live social media storytelling at the Coffee Clinic. This research uses a qualitative method where information is collected through interviews, observation and documentation with selected informants. The data analysis technique is carried out by reducing, then presenting the data and drawing conclusions from the results obtained. The results of this research explain the marketing communication strategy carried out by the Coffee Clinic through Instagram Live storytelling, of course linked to the marketing communication strategy theory by (Machfoedz, 2010) which includes message and media strategies
Pembentukan Opini Publik Telkom University sebagai ‘The Best Private University in Indonesia’ Dewi, Sonia; Christin, Maylanny; Imran, Ayub Ilfandy
Avant Garde Vol 12, No 2 (2024): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v12i2.3255

Abstract

In 2019, the Ministry of Education and Culture (Kemdikbud) announced the clustering of higher education institutions through the Kemdikbud website portal (http://klasterisasi-pt.kemendikbud.go.id). Based on the clustering results, Telkom University ranked 14th nationally and 1st as the best private university in Indonesia. In 2020, Kemdikbud again announced the clustering of higher education institutions with Telkom University ranking 17th nationally and still 1st as the best private university in Indonesia. Telkom University then used this result as the tagline ‘The Best Private University in Indonesia’ for institutional branding. Up to now, Telkom University continues to use the tagline ‘The Best Private University in Indonesia’. To maintain this branding, Telkom University implements a branding strategy through the formation of public opinion. This study employs a descriptive qualitative method and data collection through in-depth interviews. The results of the study show that Telkom University faces challenges in maintaining consistent branding amidst diverse public opinions. This makes it difficult to create a widely accepted brand image. To strengthen its claim as 'The Best Private University in Indonesia,' Telkom University improves transparency and engages in better interactions through social media while responding to constructive criticism. The branding claimed by Telkom University has received various responses, both positive and critical, indicating the need for further evaluation of the claim. Telkom University uses visual communication strategies and promotional activities that emphasize the university’s achievements to support its branding as ‘The Best Private University in Indonesia’.
Strategies of Virtual Influencers Crafting Viral Content in Indonesia Zenobia, Zhafira; Christin, Maylanny
ETTISAL : Journal of Communication Vol. 9 No. 2 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i2.13251

Abstract

Virtual influencers are becoming increasingly popular on social media, with many major brands targeting young consumers preferring virtual influencers as they are easier to manage compared to human influencers. This study aims to analyze the digital storytelling strategies and representations of virtual influencers from various countries, specifically Indonesia, the United States, and Brazil, on social media platforms like TikTok. Using a qualitative method with narrative analysis, this study found that virtual influencers reflect significant cultural and market differences based on their promotional focus and content style. For instance, Indonesian virtual influencer Arbie Seo promotes products from the brand Nabati, and Lentari Pagi focuses on promoting sports events like e-football. Meanwhile, American virtual influencer Lil Miquela collaborates with major brands like Dior, and Lu do Magalu from Brazil promotes household products. Digital storytelling is compelling as it unconsciously draws audiences into following storylines by integrating multimedia elements presented by virtual influencer content. This strategy not only enhances audience engagement but also increases the potential for content to go viral. This study provides insights into how virtual influencers build audience connections through storytelling and appealing representations.
Hiperealitas Virtual Influencer Lentari Pagi di Instagram Azzahra, Jihan; Christin, Maylanny
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i1.19895

Abstract

The development of technology in the Industry 4.0 era has given rise to artificial intelligence (AI), one example of which is virtual influencers. Virtual influencers are an advancement from real human influencers, supported by technological developments. This study discusses how artificial intelligence produces content that creates experiences nearly indistinguishable from reality in the world of social media, specifically Instagram. The objective of this research is to understand how artificial intelligence generates content that increasingly blurs the line between reality and virtual experiences on Instagram. The research method employed is descriptive qualitative, with data collection techniques including literature studies, interviews, and observations of the Instagram account of the virtual influencer Lentari Pagi. The findings of this study indicate that the virtual influencer Lentari Pagi can create experiences that are hard to distinguish from reality through AI-generated content. Lentari Pagi portrays herself as a real individual and convinces her followers that she can perform activities typically done by humans, thus creating a representation that mimics real-world processes and systems.
Image of sport tourism Kiara Artha Park Bandung Hidayat, Dasrun; Gustini, Leili Kurnia; Christin, Maylanny; Nur’aeni, Nur’aeni; Taufik, Reza Rizkina
PRofesi Humas Vol 7, No 2 (2023): February 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v7i2.41903

Abstract

Background: Sports tourism is a new approach to growing public interest in sports. Sports tourism is expected to foster interest in sports and build an image of sport tourism as a dual force that can help economic growth. Purpose: The research was conducted at Kiara Artha Park, one of the sports tourism sites in Bandung. The aim is to analyze the stages of forming the image of Kiara Artha sports tourism. Methods: Using a qualitative and phenomenology approach, involving 11 informants: Kiara Artha Park managers, tenants, and visitors. Results: The study results explain that the image built in Kiara Arta Park is a place of recreation with the concept of healthy living. The stages of building the image of Kiara Artha Park begin with the commitment of the management to prepare facilities in the form of green open land designed as a recreational park and exercise. They are also conducting socialization in conventional media, building sports community support, and managing community participation of social media users. Conclusion: The image of Kiara Artha Park as a tourist sport place is built through public awareness as users need a place to exercise and recreation. The two combined concepts encourage interest in maintaining a healthy life. Thus, the type of image formed is a user image or image built by consumers based on personal needs related to personality, lifestyle, and social status. Implications: The results of this study can provide input to the management and government of the city of Bandung as a policy in every tourist destination to provide sport tourism facilities as an additional public space that can improve the physical and mental health of the community.
Navigating Hyperreality: Transmedia Storytelling and Virtual Influencers in Digital Public Relations Christin, Maylanny; Baskoro, M. Lahandi; Hidayat, Dasrun
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31492

Abstract

In a digital era, full of challenges, the phenomenon of hyperreality was becoming increasingly prominent, narrowing the difference between the real physical world and the world of digital simulations. Thanks to advances in technology, virtual influencers appear on social media as virtual figures who behave like real humans. This research seeks to discuss the impact and potential of virtual strategies in public relations (PR) practice in the digital realm. Integrating the concept of transmedia storytelling, the implication of this approach from a communication science perspective is to create a narrative flow that strengthens communication and messages. Characters and figures are created in such a way that they involve three elements, namely the storyteller, the fairy tale and the interacting listener. The storyteller in this case is the creator of the character, the fairy tale is the scenario in the form of the message to be conveyed, the listener who interacts is the involvement that is created. The aim of this research is to determine Hyperrealism in Transmedia Storytelling in Digital Public Relations Activities. This study uses a case study method with a common case approach, which takes Miquela as a virtual influencer case for further study. The research results highlight changes in communication activities from conventional to modern, especially through the use of technology and social media. Furthermore, this research shows that, in facing the complex digital era, PR needs to build and maintain a reputation that is honest, transparent and balanced between the digital and real worlds. In essence, this research not only provides theoretical input but also provides practical insight for PR professionals to face the dynamics of communication in the ever-growing digital world.
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Anshari, Ahmad Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Az Zahra, Rida Ratu Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Betty Tresnawaty, Betty Bhagaskara, Dimas Anargya Daffa Alfiant Putra Dasrun Hidayat Dasrun Hidayat Deri Hanafy D Dewa Ayu Chyntia Novyanti Dewi, Sonia Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Guspita, Salsa Gustini, Leili Kurnia Hikam, Muhammad Naufal Humam, Taqiyudin Muhammad Husnita, Husnita Intan Nur Azis Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Magdalena Yohana Marshal, Tito Maulida, Hayra Tri Muhammad Rif’at Al-Razi Nabila Cahyani Putri Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Ramadhana, Dhea Rizka Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tri Riska Utami Yasyfa Fitri Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira