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All Journal Jurnal Sosioteknologi Jurnal Penelitian Komunikasi dan Opini Publik Komunikator Jurnal Kajian Komunikasi Kanal : Jurnal Ilmu Komunikasi ETTISAL Journal of Communication J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung PRofesi Humas Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Komunikasi MetaCommunication; Journal Of Communication Studies urnal Interaksi: Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) SEIKO : Journal of Management & Business Jurnal Profetik Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Mantik Jurnal Audience Avant Garde Journal of Media and Communication Science (JcommSci) Jurnal Politikom Indonesiana Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Darma Agung Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Charity : Jurnal Pengabdian Masyarakat Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Digital Media dan Relationship Jurnal Locus Penelitian dan Pengabdian Media Nusantara Journal of Public Representative and Society Provision Jurnal Indonesia Sosial Teknologi Eduvest - Journal of Universal Studies eProceedings of Management Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Sipakaraya : Jurnal Pengabdian Masyarakat Indonesian Journal of Humanities and Social Sciences Jurnal Abdimas INJECT Interdisciplinary Journal of Communication Journal of Communication, Business and Social Science (JCOBS) Ettisal: Journal of Communication
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Public Relations Management Strategy to Counter Land Disinformation in the Multi-Stakeholder Project of Nusantara Capital City (IKN) Dhea Rizka Ramadhana; Maylanny Christin
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.687

Abstract

This study examines the public relations management strategy employed by the Nusantara Capital City Authority (OIKN) to counter land disinformation in Indonesia's multi-stakeholder capital relocation project. Using a qualitative descriptive-exploratory approach, the research involved purposive sampling of expert informants, key informants from OIKN and affected communities, and additional informants including journalists. Data collection employed in-depth interviews, participant observation, and document analysis, with findings analyzed using Miles and Huberman's three-stage approach and validated through triangulation methods. The study reveals that OIKN's public relations strategy demonstrates limited effectiveness, remaining predominantly reactive rather than preventive in addressing land disinformation. Key findings indicate significant communication gaps, including the absence of direct mandates for PR involvement in land regulation socialization, inadequate two-way communication channels, and geographic disparities in information distribution. The research identifies five primary obstacles hindering PR effectiveness: regulatory complexity, lack of direct PR mandates, one-way communication patterns, limited digital literacy and access, and institutional distrust due to insufficient transparency. Stakeholder perspectives from academics, affected residents, and media practitioners consistently emphasize the need for more proactive, inclusive, and transparent communication strategies. The study concludes that OIKN's current PR approach requires fundamental restructuring toward participatory dialogue facilitation, community-based communication, and strategic media partnerships to effectively manage disinformation and build public trust in large-scale development projects.
EXPLORING THE SOUL OF ALGORITHMS: A DEEP DIVE INTO THE RISE OF VIRTUAL IN-FLUENCERS IN INDONESIA Betty Tresnawaty; Muhammad Rif’at Al-Razi; Maylanny Christin
Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik Vol. 8 No. 2 (2025): Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Politik
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/paradigmapolistaat.v8i2.39681

Abstract

The emergence of digital technologies initiated never-before-seen changes in the field of marketing, such as the introduction of virtual influencers. Cutting-edge computer animation techniques produce these personalities and are carefully crafted to interact with and sway the opinions of people online. This study intends to analyze the emerging virtual influencer phenomenon that is gradually unfolding in Indonesia’s digital economy, giving particular attention to its evolution, effects, and specific strategies employed in contemporary marketing communication. The purpose is to chart the evolution of virtual influencers in Indonesia and assess their effectiveness as novel digital marketing tools. The approach taken in this study is qualitative descriptive to capture the virtual influencer phenomenon holistically in the context of Indonesia's digital landscape. The results of this study are expected to provide insights and recommendations for digital marketing actors, companies, practitioners, and researchers in designing effective marketing campaigns by utilizing virtual influencers. Computer-generated influencers, also referred to as virtual influencers, have heavy followings which are substantial in number. They are expanding the phenomenon of influencer marketing. These characters are very proficient in endorsing various products and services on different digital platforms, making them valuable marketing assets.
Representations of Indonesia in Dutch Cinema: Media Analysis of the Films De Oost, Gordel van Smaragd, and Oeroeg: Representations of Indonesia in Dutch Cinema: Media Analysis of the Films De Oost, Gordel van Smaragd, and Oeroeg Danil Kasputra; Alila Pramiyanti; Betty Tresnawaty; Maylanny Christin
Kanal: Jurnal Ilmu Komunikasi Vol. 15 No. 1 (2026): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the modern era, film has become a medium for cultural communication in creating public understanding of history and collective memory. Within the framework of Dutch-Indonesian relations, colonial and post-colonial films not only attempt to show the past, but also become a place for negotiating meanings related to colonialism, violence and national identity. This study seeks to understand how Indonesia and Dutch colonialism are represented in three Dutch films, namely Gordel van Smaragd, Oeroeg and De Oost, and how the representations in these three films serve to frame colonial memory in the public sphere. This study uses a qualitative approach with a comparative media analysis design. The analysis is based on Stuart Hall's framework of representation, supplemented by visual semiotics and postcolonial discourse analysis. Various data are analysed through the identification of narratives, characters, visuals, and storytelling structures in the three films to reveal patterns of representation. The results of the study show that the three Dutch films consistently focus the narrative perspective on the experiences of Dutch characters. Gordel van Smarang frames colonialism with imperial nostalgia that normalises colonial life. Meanwhile, the film Oeroeg attempts to reflect on the post-colonial situation in a more critical manner, although it still limits itself to the moral dilemmas of Dutch characters. 
Digital Storytelling and Social Media Management for Garut Sheep Educational Tourism Husnita Maylanny Christin
Jurnal Abdimas Vol. 30 No. 2 (2026): December 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v30i2.57690

Abstract

Sindang Ratu Village, located in Wanaraja District, Garut Regency, possesses prime potential in the form of Garut Sheep (Domba Garut), which holds significant economic, cultural, and educational value. However, the utilization of this potential as a tourist attraction still confronts numerous obstacles, particularly regarding digital promotion, community digital literacy, social media management, and destination branding. This community service program aims to enhance community capacity in developing Garut Sheep Educational Tourism (Eduwisata Domba Garut) through digital storytelling and social media management training. The activity involved 24 participants comprising the Garut Sheep breeders' community, village officials, youth, and residents of Sindang Ratu Village. The implementation method encompassed preparation and needs analysis stages, digital storytelling training, social media management training, the establishment and mentoring of a Village Social Media Team, and program evaluation. The results indicated an enhancement in participants' understanding and skills in constructing promotional narratives rooted in local culture, producing digital content utilizing smartphones, managing social media strategically, and analyzing content performance through insights and engagement metrics. Furthermore, the establishment of the Village Social Media Team serves as a vital output supporting the sustainability of digital promotion for Garut Sheep Educational Tourism. This program also catalyzed a shift in community perspectives, viewing Garut Sheep not merely as livestock commodities, but as cultural tourism assets with economic value and destination appeal. Consequently, digital storytelling and social media management training proved to be an effective strategy in strengthening the branding of Garut Sheep Educational Tourism and supporting community-based tourism development alongside community empowerment in the digital era.
Co-Authors Acep Rohendi Adywibawa, Rangga Aru Putra Aini, Sheva Nada Aisy, Nafisa Rihadatul Alila Pramiyanti Andi Refandi Febriyansyah Andi Refandi Febriyansyah, Andi Refandi Angela Gaya Noviko Anshari, Ahmad Ardhana Riscwari Adikancana Atie Rachmiatie Aulia, Muhammad Mirza Rizky Ayub Ayub Ayub Ilfandy Imran Az Zahra, Rida Ratu Azari, Dimas Hazim Azizah Ainun Fitriani Azzahra, Jihan Azzura, Corry Nur Baihaqi, Muhammad Ihsan Baskoro, Lahandi Betty Tresnawaty Betty Tresnawaty Daffa Alfiant Putra Danil Kasputra Dasrun Hidayat Deri Hanafy D Dewa Ayu Chyntia Novyanti Dewi, Sonia Dhea Rizka Ramadhana Dimas Anargya Bhagaskara Dita Isnata Dwi Putri Loven Endang Rahayu Evira Ayustin Evira Ayustin Fadhilah, Fanny Glenn Petroliunanda Gustini, Leili Kurnia Hikam, Muhammad Naufal Humam, Taqiyudin Muhammad Husnita Intan Nur Azis Janice Natasya Jihan Farida Putri Justicia Chantika D.A Kadek Alda Rahmawati Kadiva Dwilia Rosadiputri Khairunnisa Khairunnisa Lenggawati Rahayu Lusi Susilawati Lutfiyyah, Risya Silky Magdalena Yohana Marshal, Tito Maulida, Hayra Tri Muhammad Rif’at Al-Razi Nabila Cahyani Putri Nur'aeni, Nur'aeni Nur’Aeni, Nur’Aeni Pangestu, Muhammad Alif Aryo Pratama, M. Rafli Putra Adywibawa, Rangga Aru Putri, Nabila Cahyani Putro, Raka Asmoro Putu Isma Saraswati Rahmamia Anggitasari Rahman, Isya Alif Rangga Putera Perdana Rangga Putera Perdana, Rangga Putera Rania Putri Alifa Razie Razak Reza Rizkina Taufik Rico Kurnia Yudhaswara Rizky Aulia, Muhammad Mirza Ruth Mei Ulina Malau Salsa Guspita Situmorang , Krisnawati br Syaputra, Ferdiansyah Maulana Syilfa Fakhira Tita Melia Milyane Tri Riska Utami Yasyfa Fitri Yuhanida Ramadanty Zalfa Salsabila Aulia Putri Zenobia, Zhafira Zhafira Zenobia