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Journal : Al-Buhuts (e-journal)

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Keputusan Pembelian ditinjau dari Harga, Promosi, Inovasi Produk dan Kualitas Produk Dirwan, Dirwan; Asniwati, Asniwati
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.4815

Abstract

The purpose of this study was to examine the effect of price, promotion, product innovation and product quality on purchasing decisions at the Browcyl Makassar outlet center.  The population in this study were Browcyl (Banana Brownies) consumers totaling 96 people who were also used as research samples. The technique or how to determine the sample in this study using purposive sampling. The analysis used is multiple linear regression analysis. The results showed that partially price, promotion, product innovation and product quality have a positive and significant effect on purchasing decisions.
Co-Authors Ahmad Firman Alamsyar, Al Ali Supriadi Amin, Asbi Amir Mahmud Andi Ircham Hidayat Annur SB, Ince Adzzahra Asniwati Bahrul Ulum Ilham, Bahrul Ulum Basri Basri Bunyamin Bunyamin Dara Ayu Nianty Fahrun, Moh Farid Farid, Farid Febrianti, Resty Ayu Haerani, Gusmi Hardianty Askar Hasnah Hasnah Hernawati Hernawati Ilham, Rahmaniah Irawati, Arwita Khaeran, Muh. Isnan Kurniati Abidin, Kurniati L, Fitriani Latief, Fitriani Mande, Henni Maulana, Andi Arif Muhammad Idris Multhazam, Nur Afifah Thohirah Muslim, Almutia Muslimin, Istyqamah Nursiah Nursiah, Nursiah Rafiqah, Rafiqah Rajindra Randa, Alfa Rasdi Rasdi, Rasdi Sefrilita R.A.R Sofyan, Iradat Rayhan Suriyanti, Suriyanti Umrah, St Wildani Pingkan S. Hamzens