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Etika AI Dalam Konteks Disinformasi Digital: Penyalahgunaan Identitas Pada Penipuan Online Nazwa Salsabila; Sari Endah Nursyamsi; Nuna Lailani; Ulan Safitri; Sayyidah Fatma Azzahra
Fibonacci: Jurnal Ilmu Ekonomi, Manajemen dan Keuangan Vol. 2 No. 1 (2025): Fibonacci: Jurnal Ilmu Ekonomi, Manajemen, dan Keuangan
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/fibonacci.v2i1.267

Abstract

Perkembangan AI kini mengubah banyak hal dalam kehidupan kita, terutama di dunia digital. Sayangnya, kemajuan ini juga membuka celah bagi penyalahgunaan, seperti pembuatan disinformasi. Teknologi deepfake dan voice cloning memudahkan manipulasi wajah atau suara seseorang, yang sering dipakai untuk penipuan online dan penyebaran berita bohong. Penelitian ini menganalisis pelanggaran etika dalam penggunaan AI, serta mengecek seberapa efektif aturan hukum Indonesia melawan disinformasi digital. Menggunakan metode kualitatif dari studi pustaka, hasilnya menunjukkan bahwa prinsip etika penting seperti tanggung jawab, kejujuran, dan keadilan sering dilupakan. Sementara itu, regulasi hukum di Indonesia belum cukup kuat untuk lindungi masyarakat dari penyalahgunaan AI.
Instagram As A Platform For Personal Branding Sari Endah Nursyamsi; Nasaruddin Siregar; Arief Yanto Rukmana; Wandi Kurniadi; Geofakta Razali
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 2 No. 3 (2023): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v2i3.1040

Abstract

One of the communication strategies that implants a positive perception of a person in the public is personal branding. The presence of Instagram has a function, which is to create a social media marketing strategy and build a brand. With the presence of Instagram, it can influence the behaviour of its followers. One of them is the Instgarm Akbar Maulana selebgram, known as the famous Personal Ajudan because his personality is considered pleasant and entertaining. This research method is qualitative descriptive, with a focus on the case study of the research, which is to find out the form of personal branding Akbar Maulana uses through his social media account Instagram. Supported by Peter Montoya’s eight core personal branding concepts, his research shows that Akbar Maulana’s personal branding meets eight key concepts: specialisation, leadership, personality, difference, appearance, unity, firmness and good name. With a distinctive and strong character in shaping personal branding as a smart, vigorous, and entertaining teenager. Not only that, using the Instagram app that has supplemented a variety of special features with various decorations when making videos, then uploading them to the Instagram media account