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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Cakrawala : Jurnal Humaniora Bina Sarana Informatika Jurnal Studi Manajemen dan Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURAKUNMAN (JURNAL AKUNTANSI DAN MANAJEMEN) CERMIN: Jurnal Penelitian SOLUSI Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal EK dan BI IJECA (International Journal of Education and Curriculum Application) International Journal of Social and Management Studies (IJOSMAS) JES (Jurnal Ekonomi STIEP) Jurnal Abdimas Ekonomi dan Bisnis Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Manajemen Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Jurnal Bisnis dan Manajemen (JURBISMAN) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal of Management and Informatics BATIK: Jurnal Pengembangan dan Pengabdian Masyarakat Multikultural
Eigis Yani Pramularso
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Effect of Quality Product, Price Perception, and Promotion onVivo Smartphone Purchase Decisions: A Study at the Archa PhoneCounter in Bekasi Melyani, Melyani; Swastika, Rahayu; Widyastuti, Reni; Shaura, Rizkiana Karmelia; Pramularso, Eigis Yani; Anggarini, Desy Tri; Tambunan, Diana
Journal of Management and Informatics Vol. 4 No. 3 (2025): December Season | JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v4i3.203

Abstract

This study investigates the influence of product quality, price perception, and promotion on Vivosmartphone purchase decisions. A quantitative survey was administered to 100 consumers at the ArchaPhone Counter in Bekasi using purposive sampling. Multiple linear regression analysis revealed thatall three variables have a significant positive partial effect on the purchase decision. The modelexplained 85% of the variance (Adjusted R² = 0.726), confirming their simultaneous influence. Productquality was identified as the most dominant predictive factor, validating its critical role in consumerchoice. 
Co-Authors Adiki, Haris Aldi Friyatna Dira Andini, Vina Octafia Azkiya, Nada Isna Badriah, Lilis Chatarina Umbul Wahyuni Dede Mustomi Dedy Shahyuni dedy syahyuni, dedy Desy Tri Anggarini Diana Tambunan Faroman Syarief Finanto, Mic Fitri Rahmiyatun Fitria, Arie Hafshah, Siti Nur Hana Luthfia Hardani - - Hardani Hardani I Gusti Komang Fajar Nugraha Ida Zuniarti Imelda Sari Imelda Sari Isnurrini Hidayat Susilowati Isnurrini Hidayat Susilowati Judijanto, Loso Lidwan, Nanang Lilis Badriah Maemunah Maemunah Melyani Melyani, Melyani Mohammad Amas Lahat Muchammad Danis Wahyudi Nastiti Rahma Safika Natalia Anastasye Lotte, Luckhy Nurhayaty, Ety Nurul Anggraeni Rahayu, Gappuraning Ratnawaty Marginingsih Reni Widyastuti Rizkiana Karmelia Shaura Roy Irawan Septiani Latifah Shahyuni, Dedy Slamet Heri Winarno Sofyan Marwansyah Susan Rachmawati Susan Rachmawati Swastika, Rahayu Taat Kuspriyono, Taat Thalib, Bahrun Wiji Rahayu