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Ratnawaty Marginingsih
Universitas Bina Sarana Informatika
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Pengaruh Atmosfer, Kualitas Produk dan Kualitas Layanan Terhadap Kepuasan Pelanggan Minuman Kopi pada Kedai “Kopi Dari Hati” di Kabupaten Bogor Lorenza, Uyung; Susilowati, Isnurrini Hidayat; Marginingsih, Ratnawaty; Widiyanti, Wiwik
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 6 No 2 (2025): DECEMBER 2025
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v6i2.5599

Abstract

The development of business types in Indonesia is increasing, marked by the emergence of many new types of businesses, one of which is the culinary business. This situation has led to intense competition among business actors. The purpose of this study is to see the influence of atmosphere, product quality, and service quality on customer satisfaction with coffee drinks at the "Kopi Dari Hati" shop in Bogor Regency. Quantitative methods are used for data collection with observation, questionnaires, documentation, and interviews. This study uses a non-probability sampling technique with a convenience sampling method on 155 respondents whose validity and reliability have been tested. The results of this study show that the atmosphere does not have a partial significant effect of -0.363 < t table with sig. 0.717 on customer satisfaction, product quality has a partial significant effect of 5.422 > t table with sig. 0.000 on customer satisfaction and service quality does not have a partial significant effect of 1.809 < t table with sig. 0.072 on customer satisfaction. Simultaneously, atmosphere, product quality, and service quality have a positive and significant effect of 27.462 > f table with sig. 0.000 < 0.05 on customer satisfaction.
Co-Authors Ade Nanda Saputri Adler Haymans Manurung Agung Dharmawan Buchdadi Akhmad Fauzan Des Putra Alfina Salsabila Alvina, Alda Dwi Aminnudin Annisa Eka Aprilia Annisa Pratiwi Utami Annisa Salzabila Dewi Ayu Nur Wulandari Eigis Yani Pramularso Etty Gurendrawati, Etty Futri Nur Cahya Gita Mustika Hasanudin Hasanudin Husnah Gustiyaningsih Imelda Sari Isnurrini Hidayat Susilowati Isnurrini Hidayat Susilowati Isnurrini hidayat, Isnurrini Jelita Sondang Sitorus Lorenza, Uyung Lutfia Ferdiana Putri Margie, Lyandra Aisyah Muhamad Fadli Saronika Muhammad Riko Wahyunianto Muhammad Yusuf Novitasari, Yuyun Nurhayaty, Ety Nurmala, Putri Nurul Alfiah Oktriviani, Liza Palahudin Panji Patra Anggaredho, Panji Patra Pratama, Flower Indah Puspita Dewi, Dhea Putra, Akhmad Fauzan Des Rani Rayhan Febrianto Rida Prihatni Rikha Antika Putri Rizky Putra Akbar Rohaeni , Wiwit Rohaeni Yulianti, Wiwit Rohaeni Yulianty, Wiwit Safitri, Annisa Selfi Khoirani Septiani, Nur Sibarani, Bintang Berliana Siti Maryam Bolen Siti Otaviani Putri Sunarti sunarti sunarti Suparno Suparno Syahrir Willyan Muslim Wiwik Widiyanti Wiwik Widiyanti, Wiwik Wiwit Rohaeni Yulianti Wulan Syakirah Yohana Viola Yulianti, Wiwit Rohaeni Zahara, Sheka