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All Journal JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) MIX : Jurnal Ilmiah Manajemen Jurnal Pilar Nusa Mandiri EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Manajemen Perhotelan dan Pariwisata Journal of Applied Data Sciences Innovative: Journal Of Social Science Research Jurnal Penelitian Pendidikan Indonesia TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Sundring Pantja Djati
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Multisensory Experiential Tourism Strategies in Guangxi, China Na, Quan; Nurmalinda, Elda; Rianto, Rianto; Djati, Sundring Pantja; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.247

Abstract

Analyzing the affecting factors of experiential tourism, the study aims to explore the innovational strategies for multisensory experiential tourism. The adopted research methods are qualitative research and case study, which make a comparison between the boom of ice-snow tourism in Harbin city, northeast China, and its interactive partner, Guangxi, southwest China, in Jan. 2024. Analyzing the innovational tourism phenomena of the 33 pieces of related news online in China Daily, the data is collected and a framework of multisensory experiential tourism strategies was drawn up. With the influential factors of multisensory experiential tourism, such as sight, hearing, smell, taste, and touch, ice and snow tourism in Harbin made a hit. In conclusion, by building up sustainable smart destinations, experiencing the different lifestyle, and highlighting study tour activities, it is hoped to put forward a framework of multisensory experiential tourism strategies for Guangxi, based on its unique leisure tourism resources. Keywords: tourism strategy, multisensory experiential, innovation, Harbin, Guangxi
Co-Authors Alirejo, Mohamad Subroto Budiyanto, Hendro Dewantara, Yudhiet Fajar lim Sanny, lim Myrza Rahmanita Myrza Rahmanita Na, Quan Nurbaeti Nurbaeti Nurmalinda, Elda Pinontoan, Nexen Alexandre Purwanti Dyah Pramanik Rahmat Indra Pratama Anom Rahmat Kusnedi Rianto Rianto Rini, Wahju Astjarjo Saragih, Herlina Juni Risma Sarjito, Aris Siahaan, Denny Sinulingga, Minan Thamrin, Suyono Thomas Stefanus Kaihatu Ujang Saepudin Wahju Astjarjo Rini Wibawanti, Andjar Budi Wijaya, Hendy Risdianto Zeplin Jiwa Husada Tarigan