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All Journal Jurnal Manajemen dan Organisasi EkoBis ( Ekonomi & Bisnis ) Kinerja E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Journal of Accounting and Investment Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal REKOMEN (Riset Ekonomi Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Journal of Information System, Applied, Management, Accounting and Research Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Jurnal Pengembangan Penyuluhan Pertanian Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Nasional Manajemen Pemasaran dan SDM EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) Transekonomika : Akuntansi, Bisnis dan Keuangan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ekonomi dan Bisnis Islam (JEBI) Journal of Management and Digital Business Jurnal bintang manajemen Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif IIJSE Causa: Jurnal Hukum dan Kewarganegaraan Dedikasi : Jurnal Pengabdian Lentera KANGMAS: Karya Scientific Community Service is a journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ilmiah Ekonomi Terpadu IJBAE
Budi Hartono
Department Of Management, Faculty Of Economics, Universitas Tidar, Central Java
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Veterinary Other

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Anteseden yang memengaruhi minat beli ulang: Studi pada konsumen produk Mie Sedaap di Jawa Tengah Kurniawati, Dina; Hartono, Budi; Ratnawati, Shinta
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.1604

Abstract

Instant noodle consumption has increased every year, both in Indonesia and worldwide. Ease of consumption, good taste, and the ability to be incorporated into various foods make instant noodles very popular with the public. Various instant noodle brands are also required to continue innovating to avoid losing market share. One of the brands known to Indonesians is Mie Sedaap. This study aims to determine the effect of brand awareness, brand image, brand loyalty, and perceived quality on repurchase intention in consumers of Mie Sedaap products in Central Java. The sampling technique in this study was purposive, with 162 respondents who were consumers of Mie Sedap in Central Java. The results of the study indicate that brand awareness has a positive and significant effect on repurchase intention, that brand loyalty has a positive and significant effect on repurchase intention, and that perceived quality has a positive and significant effect on repurchase intention. However, brand image has a negative and significant effect on the repurchase intention of Mie Sedaap consumers in Central Java. These results indicate that Mie Sedaap needs to pay attention to its image, which can be achieved by improving the quality of its products to meet consumer expectations better.
Pemberdayaan Ekonomi Kaum Difabel melalui Circular Economy Berbasis Komoditas Unggulan Daerah dan Kampanye Digital Inklusivitas Hartono, Budi; Atmaja, Hanung Eka; Hardyta, Galy; Utomo, Brilian Setyo; Lutvi, Muhammad; Wardhani, Amelia Cyntia Kusuma
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1257

Abstract

Persons with disabilities often experience limited access to productive economic opportunities due to social stigma, inadequate skills, and weak systemic support. This community engagement program aims to strengthen economic and food self-reliance among persons with disabilities through a circular economy approach based on regionally superior commodities, supported by an inclusive digital campaign. A participatory–collaborative method was employed, encompassing local commodity identification, skills training in salak processing, maggot cultivation, Elba chicken–based urban farming, intensive mentoring, and digital outreach. The results demonstrate substantial improvements in participants’ capacities, particularly in maggot production skills (from 30% to 80%) and food self-sufficiency (from 20% to 60%), alongside increased public awareness of the economic potential of persons with disabilities. Although the digital campaign remains at an initial dissemination stage, the program exhibits strong sustainability potential in promoting inclusive, locally grounded economic empowerment.
PENINGKATAN KAPASITAS BINAAN USAHA MIKRO MELALUI INTEGRATED FARMING DAN EKONOMI SIRKULAR Hartono, Budi; Giovanni, Axel; Wafa, Muchammad Khusni; Purwanto, Mu'alfad Zulfikar; Harsono, Mirna
COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/community.v6i1.8949

Abstract

Micro-enterprises focusing on food security, particularly in the context of urban farming, play a vital role in the local economy. However, many micro-enterprises in this sector face significant challenges, including limited business management capacity, scarce resources, and insufficient technical knowledge related to efficient and sustainable agricultural practices. This community engagement program aims to enhance the capacity of micro-enterprises through the application of integrated farming and circular economy approaches to improve efficiency, sustainability, and product competitiveness. Implemented through a strategic partnership with Fita Farm an organization with expertise in integrated agriculture and community empowerment the program involves training, hands-on mentoring, and continuous evaluation to develop a more efficient and sustainable micro-enterprise model. Furthermore, it targets tangible outcomes such as scientific publications, video documentation, and the acquisition of intellectual property rights (IPR) for innovations developed during the program. Ultimately, the expected outcomes include improved business management capacity, increased income, and greater resilience and sustainability of micro-enterprises in facing economic challenges. ABSTRAK Usaha mikro yang berfokus pada ketahanan pangan, terutama dalam konteks urban farming, memainkan peran penting dalam perekonomian lokal. Namun, banyak usaha mikro yang terlibat dalam sektor ini menghadapi tantangan yang signifikan, seperti keterbatasan kapasitas pengelolaan usaha, keterbatasan sumber daya, dan kurangnya pengetahuan teknis terkait praktik pertanian yang efisien dan berkelanjutan. Program pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas usaha mikro melalui pendekatan integrated farming dan ekonomi sirkular, yang bertujuan untuk meningkatkan efisiensi, keberlanjutan, dan daya saing produk usaha mikro. Program ini dilaksanakan melalui kemitraan strategis dengan Fita Farm, yang memiliki keahlian dalam pertanian terpadu dan pemberdayaan masyarakat, sebagai mitra utama dalam pelaksanaan kegiatan. Program ini melibatkan pelatihan, pendampingan langsung, serta evaluasi berkelanjutan dengan tujuan untuk menghasilkan model usaha mikro yang lebih efisien dan berkelanjutan. Di samping itu, program ini juga menargetkan hasil berupa publikasi ilmiah, dokumentasi video, dan perolehan Hak Kekayaan Intelektual (HKI) atas inovasi yang dikembangkan. Hasil yang diharapkan adalah peningkatan kapasitas pengelolaan usaha, peningkatan pendapatan, serta keberlanjutan usaha mikro yang lebih tangguh dalam menghadapi tantangan ekonomi.
The Impact of Digital Waste Initiatives on Enhancing Community Mindset in Daleman Kidul Village Aiming to Boost the Village Economy Through Maggot Farming, Organic Fertilizer Production, and Crafts from Inorganic Waste. Faris Candra Priyana; Muhammad Faiz Rachmadianto; Ahmad Rif’an; Budi Hartono
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3650

Abstract

This research aims to analyze the impact of the Digital Waste House (DWH) program on improving the economy and changing the mindset of the people of Daleman Kidul Village, Pakis Subdistrict, Magelang Regency. This research uses a qualitative method with a descriptive approach. Data were collected through observation, interviews, and literature studies. The results showed that the DWH program positively impacted the economy and community mindset. This program increases awareness and community participation in waste management and opens opportunities to increase residents' income through selling waste sorting results, cultivating maggots, processing organic fertilizers, and making handicrafts from inorganic waste.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Agustin, Hesti Ahmad Rif’an Aldo Arul Hermawan Alex Johanes Simamora Alief Rizaldi Alma Sri Anjani Alma Sri Anjani Amelia Cyntia Kusuma Wardhani Arie Setyo Dwi Purnomo Axel Giovanni Azizah, Rumaisha Nur Barros, Agapito Barros Bayu Erdian Syah Bulan Triandini Cahya Ramadani Candra Priyana, Faris Clarisa Alfa Lionora Clarisa Alfa Lionora Denisa, Sekar Putri Devi Setyawan Putri Devita Putri DEWI SETYANINGRUM Dina Kurniawati Erni Puji Astutik Faiz Rachmadianto, Muhammad Faris Candra Priyana Fitriana, Yenny Reiza Hanung Eka Atmaja Hapsari, Salsabila Nur Hardyta, Galy Harsono, Mirna Ikhsan Maksum Ikhwan, Khairul Ikhwan Indayani, Siti Iswanaji, Chaidir Jaka Isgiyarta Jihar Syihab Ulin Nuha Kamila Kartika Sekar Damayanti Khafidhoh, Nully Huda Imam Khairul Ikhwan Lutvi, Muhammad M Rayhan Fadhil Rais M. Boy Singgih Gitayuda Mila Camelia Mirna Harsono Mudinillah, Adam Mufadlotul izzah Muhamad Rizal Rifa’i Muhammad Faiz Rachmadianto Muhammad Rian Setyawan Muthohar, Abda Fahmi Muzaqei, Faizal Nabila Exsa Tristanti Nabila, Salsabila Chierly Naufal Ainun Ridho Wibowo Novitaningtyas, Ivo Nugraheni, Agustina Prativi Nurmala, Ahya Nurul Khasanah Priyana, Faris Candra Purwanto, Mu'alfad Zulfikar Rachmadianto, Muhammad Faiz Rafid Dwi Alfian Ratih Rizkiwati Rendha Wahyu Pratiwi Rif’an, Ahmad Rif’an, Ahmad Riyan Adi Saputra Rizal Aludya Danu Siswanto Robbani, Hamzah Ryan Afdal Aldryan Ryan Dwi Pratama Sekar Mayang Ayuningtya Sholeh, Ibnu Imam Siti Nur Mukhlisoh Siti Nur Mukhlisoh Siti Nurhidayah Siti Yurika Kurniawati Sitoresmi, Mumpuni Wahyudiarti Sofiyah nurul Hakimah Suci Nasehati Sunaningsih Suci Nasehati Sunaningsih Suci Nasehati Sunaningsih Supanji Setiyawan Tito Yasin Hidayah Utomo, Brilian Setyo Verawati, Dian Verawati, Dian Marlina Wafa, Muchammad Khusni Wahyu Susi Prastiyani Wardhani, Amelia Cyntia Kusuma Wildan Yudhanto Yacobo P. Sijabat Yoga Aji Kusuma