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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Primanomics : Jurnal Ekonomi & Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Education, Humaniora and Social Sciences (JEHSS) TIN: TERAPAN INFORMATIKA NUSANTARA JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Widya Manajemen dan Bisnis JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Masyarakat Indonesia Jurnal Peradaban Masyarakat (JPM) Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Community Dedication Jurnal Visi Manajemen (JVM) Manajemen Kreatif Jurnal Intellektika: Jurnal Ilmiah Mahasiswa International Journal of Economics, Commerce, and Management Jurnal Manajemen Bisnis Digital Terkini Jurnal Manajemen dan Pemasaran
Adhitya, Wisnu Rayhan
Universitas Negeri Medan
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WORKSHOP INDUSTRI EKONOMI KREATIF DALAM PERSPEKTIF BISNIS Wisnu Rayhan Adhitya; Yuli Arnida Pohan; Taufiq Risal; Santi Rizki; Jumeida Simatupang; Tika Nirmala Sari; Austin Alexander Parhusip; Ratih Anggraini Siregar
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 4 (2023): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The developmentof creative industries is one of the goverments efforts in advancing the economy especially the economy in Indonesia. This is Realized by the creative industry of creativity and human wealth done by Indonesia. Creative economy is now a sector that is enough to help the country’s economy. Social media is communication medium that almost owned by every internet user, including for the creative business in Indonesia. So it is unfortunate if this oppurtunity is not utilized by business actors. If businessman usually needs a place and set time in marketing the products and services, now all that can begin tobe eliminated now.
Eksplorasi Makna Dan Nilai Sosial Pada Perilaku Konsumen Non Muslim Dalam Berburu Takjil Di Bulan Ramadhan : Studi Kasus Di Kota Medan Dewi Nuriani Balqissyah; Debi Ester Claudia Siregar; Amnah Khairani; Azizah Heriyani Erizal; Cici Paranita Sipangkar; Serina Br Sembiring; GloriaWiryajaya; Wisnu Rayhan Adhitya
Intellektika : Jurnal Ilmiah Mahasiswa Vol. 2 No. 4 (2024): Juli : Jurnal Ilmiah Mahasiswa
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/intellektika.v2i4.1308

Abstract

This research explores the meaning and social value of non-Muslim consumer behavior in hunting takjil during Ramadan in Medan City. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results collected amounted to 35 sets (Respondents) from 7 different locations where the results showed that non-Muslim consumers showed tolerance, openness, and mutual respect for Muslims. They participate in Ramadan traditions and understand the associated social values. Factors that encourage non-Muslims to hunt for takjil include culinary curiosity, the vibrant atmosphere of Ramadan, and support from Muslims. Takjil hunting also reflects the values of tolerance, togetherness and sharing. The month of Ramadan brings changes in the consumption habits of non-Muslims, with positive impacts in social and economic aspects.
The Influence Of Social Media and Business Communication On The Development Of The Warkop Seulawah Kupi Business In Medan City Putri Najwa Safitri; Laras Fitri Aini Hasibuan; Irene Checilia Sihotang; Hera Wati; Wisnu Rayhan Adhitya
International Journal of Economics, Commerce, and Management Vol. 1 No. 3 (2024): July : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v1i3.84

Abstract

The study aims to analyze the influence of business communication and social media on the growth of Warkop Seulawah Kupi in Medan City. The number of customers and popularity of Warkop Seulawah has increased in recent years. It is suspected that the main factor in this development is the effective use of social media and good business communication with suppliers, distributors and other business partners. The method used is quantitative using multiple linear regression analysis techniques . The research results show that the two independent variables of business communication and social media have a positive and significant influence on the business development of Warkop Seulawah. The results provide traditional businesses with an understanding of how important it is to utilize social media and business communications to face competition in the digital era.
Pemanfaatan Kecerdasan Artifisial (AI) untuk Perancangan Pembelajaran dan Pembuatan Media Ajar Inovatif bagi Guru Adhitya, Wisnu Rayhan; Adhitya, Tiara Reizsa; Dody Hidayat
Prioritas: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 01 (2025): EDISI MARET 2025
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/prioritas.v7i01.1166

Abstract

Digital transformation in the world of education requires teachers to adopt innovative technologies to improve the quality of learning. Generative Artificial Intelligence (AI) offers great potential to help teachers design learning and create more optimal and creative teaching media. However, teachers' understanding and skills in utilizing Generative AI tools are often still limited. This community service activity aims to improve the conceptual understanding and practical skills of teachers at the Ar-Rahman Medan Education Foundation in utilizing Generative AI to optimize learning design and create innovative teaching media. The implementation method of the activity includes an initial survey, a 2-day intensive workshop that includes material presentation, demonstration of AI tools (such as ChatGPT, Canva AI, Pictory AI), guided practice sessions (hands-on), discussions, and post-workshop assistance. Evaluation was carried out through pre-test, post-test, observation, product analysis, and satisfaction questionnaires. The results of the activity showed a significant increase in participants' conceptual understanding of Generative AI, as evidenced by an increase in the average post-test score of 0.00 compared to the pre-test. Participants also showed an increase in practical skills in using various AI tools to design learning components and produce innovative teaching media. The level of participant satisfaction with the implementation of the workshop was very high, with an average score. It was concluded that the training on the use of Generative AI was effective in improving teacher competence and answering the need for learning innovation in the digital era. It is recommended that there be a tiered training program and institutional support for the sustainability of implementation. Keywords: Generative Artificial Intelligence, Teacher Training, Learning Media, Educational Innovation, Learning Design
DIGITALISASI DAN ASPEK KEUANGAN DALAM PENGEMBANGAN UMKM DI ERA DIGITAL: TINJAUAN LITERATUR Khaira, Imamul; Wisnu Rayhan Adhitya; Syati Manaharawan siregar; Tiara Reizsa Adhitya; Evi Syuriani Harahap
Jurnal Manajemen dan Pemasaran Vol. 3 No. 2 (2025): Edisi Februari 2025
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jumper.v3i2.1601

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in a country's economy. In the digital era, digital transformation is a necessity to enhance MSME competitiveness and sustainability. However, this digitalization process is inseparable from the aspects of healthy and effective financial management. This research aims to review the latest literature on the interaction between digitalization and financial aspects in the context of MSME development in the digital era. Using a systematic literature review (SLR) method based on 12 provided scholarly articles, this research synthesizes findings related to the urgency of digitalization, its challenges and benefits, the importance of financial literacy and financial inclusion, the digitalization of financial processes, and their impact on MSME performance and sustainability. The review results indicate that digitalization not only includes digital marketing but also the digitalization of financial processes such as bookkeeping and reporting. Financial literacy and financial inclusion are very important in supporting the adoption of financial technology (fintech) and good financial management practices in the digital era. Various studies confirm the positive influence of digitalization and financial aspects on MSME performance and sustainability, although challenges such as limited infrastructure, digital literacy, and resistance to change still persist. Support from the government and other stakeholders through training and providing access to technology plays an important role in facilitating the digital transition and strengthening the financial aspects of MSMEs. This review provides insights for MSME actors, policymakers, and researchers regarding critical areas that require further attention to support MSME development in the digital era.
Trasformasi Digital dan Kebutuhan Reskilling BUMN: Analisis Program Reskilling dan Upskilling dalam Menghadapi Disrupsi Digital: Studi Kasus BRI di Medan Tioma Theresia Tp Bolon; Lastri Octaviani Girsang; Nara Pangihutan Saragih; Dea Riskylina Simamora; Aprinawati Aprinawati; Wisnu Rayhan Adhitya
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 4 (2025): Oktober : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i4.888

Abstract

Digital transformation has become a necessity for State-Owned Enterprises (BUMN), particularly BRI, to face disruptions in the technological era. This study evaluates the reskilling and upskilling programs at BRI Medan in addressing the need for digital competencies, productivity improvement, and digital banking services. A mixed-method approach was used through in-depth interviews and questionnaires with program participants and HR management at BRI Medan, supported by digital policy documents and performance reports. The analysis focused on digital competencies, participant satisfaction, team performance impact, and regional implementation scale. Initial results indicate that the program emphasizes digital literacy, cybersecurity, the use of digital platforms, basic data analytics, and digital customer service. There was an improvement in skills and adaptability despite challenges such as limited training resources, varying employee profiles, and the need for job-specific customization. Positive impacts on operational efficiency and digital customer satisfaction were identified, with the acceleration of data-driven initiatives. The discussion highlights sustainable design, routine monitoring and evaluation, and the integration of the program into career paths. Policy implications: expansion of the program at Medan branches with a clear budget and strengthening the digital learning ecosystem. This study provides a practical overview of how BUMN, particularly BRI Medan, manages digital transformation through regional competency development.
Implementasi Digital Marketing Menggunakan Platform E-Commerce dan Media Sosial Terhadap Masyarakat Dalam Melakukan Pembelian adhitya, wisnu rayhan; Teviana, Tengku; Sienny, Sienny; Hidayat, Ahmad; Khaira, Imamul
TIN: Terapan Informatika Nusantara Vol 5 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i1.5293

Abstract

This research aims to determine the implementation of digital marketing using e-commerce platforms and social media for the public in making purchases. The aim of implementing digital marketing using e-commerce platforms and social media for people to make purchases includes several important aspects, namely that e-commerce platforms and social media enable businesses to reach a wider audience globally. By leveraging this technology, businesses can get their products or services in front of more people, increasing their chances of attracting new customers. E-commerce makes it easy for people to make purchases anytime and anywhere without having to come to a physical store. A fast and easy purchasing process improves the customer experience and drives loyalty. Through social media and e-commerce platforms, businesses can collect data on consumer preferences and behavior. This data is used to create more relevant and personalized marketing campaigns, thereby increasing the likelihood of conversion. Social media allows businesses to interact directly with customers, receive feedback and build stronger relationships. This interaction can increase customer trust and encourage them to make purchases. Digital marketing is usually more cost efficient compared to traditional marketing. Businesses can reach a large audience with a smaller budget through online advertising and promotions on social media. Digital platforms provide tools to measure and analyze marketing campaign performance in real-time. This data helps businesses to evaluate their strategies and make necessary adjustments to improve results. Digital marketing allows businesses to be more creative in their marketing approach. Interactive content, videos, and other creative campaigns can capture audience attention and make brands stand out. Through social media, businesses can work with influencers to expand their reach and leverage user-generated content to increase brand authenticity and trust. By effectively utilizing e-commerce and social media platforms, businesses can achieve their marketing goals more efficiently, increase sales and build stronger relationships with customers.
PENGARUH DISIPLIN KERJA, BUDAYA ORGANISASI DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI DI BPPRD UPT PPD MEDAN Dewi, Fika Tamara; Adhitya, Wisnu Rayhan
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.290

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Disiplin (X1), Budaya Organisasi (X2) dan Kepuasan kerja(X3) terhadap komitmen organisasi (Y) pegawai di BPPRD UPT PPD Medan Utara. Sampel diperoleh dengan metode sample jenuh, sebanyak 66 responden. Sedangkan analisis data yang digunakan dalam penelitian ini meliputi: uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi linear berganda dan uji hipotesis. Hasil uji signifikan parsial (uji statistik t) dari analisis dan pembahasan penelitian menunjukkan bahwa: 1) disiplin, dengan nilai thitung 5,532 > ttabel1,998. Dengan demikian berarti bahwa disiplin (X1) memiliki pengaruh positif dan signifikan terhadap komitmen organisasi pegawai secara parsial. 2) budaya organisasi, dengan nilai thitung 5,111 > ttabel 1,998. Dengan demikian berarti bahwa budaya organisasi (X2) memiliki pengaruh posif dan signifikan terhadap komitmen organisasi pegawai secara parsial. 3) kepuasan kerja, dengan nilai thitung 5,717 > ttabel 1,998. Dengan demikian berarti bahwa kepuasan kerja (X3) memiliki pengaruh signifikan terhadap komitmen organisasi pegawai secara parsial. Sementara hasil uji signifikan simultan (uji f) menunjukkan bahwa Fhitung 45,328>Ftabel 1.99. Dengan demikian berarti bahwa variabel disiplin (X1), budaya organisasi (X2) dan kepuasan kerja (X3) secara simultan memiliki pengaruh signifikan pada komitmen organisasi pegawai di BPPRD UPT PPD Medan Utara.
PENGARUH HARGA, CITA RASA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG KONSUMEN MIXUE MARELAN TANAH ENAM RATUS Pratiwi, Inda; Adhitya, Wisnu Rayhan
JURNAL WIDYA Vol. 5 No. 1 (2024): Jurnal Widya, April 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i1.292

Abstract

Skripsi yang berjudul “Pengaruh Harga, Cita Rasa dan Kualitas Pelayanan Terhadap Minat Beli Ulang Konsumen Mixue Marelan Tanah Enam Ratus” merupakan hasil penelitian kuantitatif yang bertujuan untuk menjawab pertanyaan tentang pengaruh harga, cita rasa dan kualitas pelayanan terhadap minat beli ulang konsumen mixue marelan tanah enam ratus. Metodologi penelitian yang digunakan adalah penelitian kuantitatif dengan menggunakan Teknik pengambilan sampel menggunakan simple propability sampling dengan jumlah 100 responden. Teknik pengumpulan data menggunakan kuesioner yang diolah menggunakan SPSS versi 26. Analisis data menggunakan regresi linier berganda. Berdasarkan hasil penelitian secara parsial bahwa variabel harga berpengaruh positif dan signifikan terhadap minat beli ulang dengan nilai t hitung 2.785 > t tabel 1.660 dan nilai signifikan 0,006 < 0,05, cita rasa tidak berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung 1.568 < t tabel 1.660 dan nilai signifikan 0,120 > 0,05 dan kualitas pelayanan berpengaruh negatif dan signifikan terhadap minat beli ulang dengan nilai t hitung -2.430 < t tabel 1.660 dan nilai signifikan 0,017 < 0,05 pada Mixue. Dan secara simultan menunjukan bahwa variabel harga, cita rasa dan kualitas pelayanan berpengaruh signifikan dan positif terhadap keputusan pembelian dengan nilai f hitung 15.449 > f tabel 2.70 dan nilai signifikan 0,000 < 0,05
"FOMO Effect" dalam E-Marketing: Live Shopping dan Flash Sale terhadap terhadap Niat Beli Konsumen Gen Z Wisnu Rayhan Adhitya; Tiara Reizsa Adhitya
Jurnal ILMAN (Jurnal Ilmu Manajemen) Vol. 13 No. 2 (2025): Juni
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/ilman.v13i2.886

Abstract

This study aims to analyze the impact of Live Shopping and Flash Sale on Generation Z consumers' Purchase Intention, specifically focusing on the role of the "FOMO Effect" (Fear of Missing Out) as a primary driver within the e-marketing context. Employing a quantitative approach, data were collected from 100 Generation Z student respondents from the University of North Sumatra and Medan State University through online questionnaires. The data were analyzed using multiple linear regression after conducting validity, reliability, and classical assumption tests. The findings indicate that both Live Shopping and Flash Sale significantly and positively influence Generation Z consumers' Purchase Intention, both partially and simultaneously. This understanding is reinforced by the notion that the Fear of Missing Out (FOMO) phenomenon serves as a key mechanism, whereby the urgency, perceived scarcity of offers, and exclusive interactive experiences inherent in live shopping and flash sale sessions trigger Generation Z consumers to make purchases. The two variables collectively explain 28.5% of the variance in purchase intention. The implications of this study highlight the importance for marketers to design e-marketing strategies that leverage elements of urgency, scarcity, and direct interaction to effectively activate the "FOMO Effect" and boost purchase intention among the digitally savvy Generation Z target market.
Co-Authors Adhitya, Tiara Reizsa Ahmad Hidayat Amalia Br Pakpahan Amirhud Dalimunthe Amnah Khairani Aprinawati, Aprinawati Aryza Fauziah Aryza Fauziah Azizah Heriyani Erizal Cici Paranita Sipangkar Dea Riskylina Simamora Debi Ester Claudia Siregar Dewi Nuriani Balqissyah Dewi, Fika Tamara Dody Hidayat Eka Purnama Sari, Eka Purnama Evi Syuriani Harahap Fitri Yani GloriaWiryajaya Hera Wati Imamul Khaira Irene Checilia Sihotang Jumeida Simatupang Laras Fitri Aini Hasibuan Lastri Octaviani Girsang Lubis, Azmi Rizki Nara Pangihutan Saragih Parhusip, Austin Alexander Pratama, Saras Pratiwi, Inda Putri Najwa Safitri Rina Budiarti Santi Rizki Sari, Tika Nirmala Serina Br Sembiring Sienny, Sienny Siregar, Ratih Anggraini Sumitro Hutagalung Syahputra, Fahmy Syati Manaharawan siregar T Teviana Taufiq Risal Taufiq Risal Taufiq Risal Tiara Reizsa Adhitya Tika Nirmala Sari Tioma Theresia Tp Bolon Vivi Suwandari C Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan