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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Primanomics : Jurnal Ekonomi & Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Education, Humaniora and Social Sciences (JEHSS) EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) TIN: TERAPAN INFORMATIKA NUSANTARA JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Widya Manajemen dan Bisnis JEKKP (JURNAL EKONOMI, KEUANGAN DAN KEBIJAKAN PUBLIK) Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Masyarakat Indonesia Jurnal Peradaban Masyarakat (JPM) Prioritas : Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Visi Manajemen (JVM) Manajemen Kreatif Jurnal Intellektika: Jurnal Ilmiah Mahasiswa International Journal of Economics, Commerce, and Management Jurnal Manajemen Bisnis Digital Terkini Jurnal Manajemen dan Pemasaran ACCUMULATED JOURNAL Journal of Community Dedication
Adhitya, Wisnu Rayhan
Universitas Negeri Medan
Aerospace Engineering Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Graber: Studi Peluang Bisnis Alternatif Mahasiswa di Kota Medan Adhitya, Wisnu Rayhan; Sari, Eka Purnama
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 2, No 2 (2019): Journal of Education, Humaniora and Social Sciences (JEHSS) Desember
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v2i2.91

Abstract

This study aims to uncover the phenomenon of current students who choose to join Graber as a part-time job besides studying. The study also aims to determine the positive and negative impacts of graber on student academic achievement. This research was conducted in Medan city with student respondents who joined the online transportation company Grab Medan, with a sample of students from four state universities namely Medan State University, North Sumatra University, North Sumatra State Islamic University and Medan State Polytechnic using accidental sampling. Data collection uses questionnaires, and data analysis uses descriptive statistics to uncover the choice of students to become grabers, and t-test comparative analysis to reveal the influence as a graber on student academic achievement between before and after becoming a graber.
Transformasi Perpustakaan Konvensional Menjadi Smart Library Dengan Teknologi Pemindaian Cepat Di SMK Negeri 1 Percut Sei Tuan Syahputra, Fahmy; Lubis, Azmi Rizki; Dalimunthe, Amirhud; Adhitya, Wisnu Rayhan; Pratama, Saras
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.317

Abstract

The advancement of information technology has brought significant changes to library management, shifting from conventional systems toward the Smart Library concept, which is more modern, efficient, and interactive. This study aims to implement fast-scanning technology based on QR Code and RFID in the management system for book collections, borrowing, and returning processes at SMK Negeri 1 Percut Sei Tuan. The research adopts a Research and Development (R&D) approach using the prototyping model, which includes stages of needs analysis, system design, implementation, and limited testing within the school environment. The implementation results show an increase in library service efficiency by up to 65% compared to the manual method, along with a reduction in recording errors and improved convenience for students in locating and borrowing books. Therefore, the application of a Smart Library system utilizing fast-scanning technology has proven to be effective and feasible as an innovative digital solution to support the transformation of library services in vocational schools
Pengaruh Kredibilitas Streamer dan Fitur Interaktif terhadap Niat Beli Konsumen di Live Commerce Marketplace Adhitya, Wisnu Rayhan; Adhitya, Tiara Reizsa
TIN: Terapan Informatika Nusantara Vol 6 No 6 (2025): November 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v6i6.8482

Abstract

The rapid growth of e-commerce and the popularity of live commerce have created a new competitive landscape for marketplaces in Indonesia, necessitating a deeper understanding of the factors that drive consumer purchase intention. This study aims to analyze the influence of two key elements: Streamer Credibility (the human element) and Interactive Features (the technological element) on Consumer Purchase Intention within the context of live shopping. This study employs a quantitative approach using a survey method, with data collected via an online questionnaire from 100 respondents who are active users of live shopping features on marketplace applications in Indonesia. Data were analyzed using path analysis with Smart-PLS software. The findings reveal that Interactive Features have a strong, significant, and positive influence on Consumer Purchase Intention (path coefficient = 0.730; T-statistic = 10.134). Conversely, and contrary to common assumptions, Streamer Credibility was found to have no significant direct influence on Purchase Intention (path coefficient = 0.006; T-statistic = 0.056). However, the study also found that Interactive Features significantly and positively influence Streamer Credibility perception. The study concludes that the technological aspect (Interactive Features) plays a more dominant role than the human aspect (Streamer Credibility) in directly driving consumer purchase intention within the live commerce ecosystem. This implies that for business practitioners, the main priority should be investing in a seamless and engaging interactive experience as a key strategy to boost sales.
Dinamika Pasar Kosmetik Halal Di Sumatera Utara: Analisis Perspektif Konsumen Dan Strategi Produsen Nasution, Akmal Huda; Munthe, Salman; Adhitya, Wisnu Rayhan; Khaira, Imamul; Rahman, Haikal
EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan) Vol 9 No 2 (2025): EKSISBANK (Ekonomi Syariah dan Bisnis Perbankan)
Publisher : STIES INDONESIA PURWAKARTA Dan MES PURWAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/xapnwq68

Abstract

The halal cosmetics industry is experiencing rapid growth, driven by increasing consumer awareness, particularly among Millennial and Gen Z consumers. This study aims to present a holistic analysis of the factors driving consumer purchase intention towards halal cosmetics in North Sumatra and to formulate the strategies implemented by producers in response to market dynamics. Employing an explanatory sequential mixed-methods design, the research combines a quantitative survey of 400 Millennial and Gen Z respondents with qualitative in-depth interviews with seven industry stakeholders. The quantitative analysis utilized Partial Least Squares-based Structural Equation Modeling (PLS-SEM), while the qualitative analysis employed thematic analysis. The results from the structural model analysis demonstrate that consumer purchase intention is strongly and directly influenced by two core psychological pillars: attitude toward halal products and consumer trust, with the model's predictive power reaching 72.4%. Positive attitude is significantly shaped by the individual's level of religiosity and adequate halal knowledge. Trust, conversely, is cultivated by consumer perception of product quality, positive brand image, and the formal assurance of halal certification. A crucial finding confirms that the influence of product quality and brand image on purchase intention is fully mediated by the trust variable. Halal cosmetic producers in North Sumatra acknowledge the dual market demands, where halal certification is a basic prerequisite, while superior product quality is a competitive necessity. Furthermore, digital marketing via influencers and electronic word-of-mouth (e-WOM) is highly effective in building brand image, yet it does not directly foster deep trust, indicating the fragility of digital reputation if not supported by strong product substance. The most significant operational challenge lies in maintaining the integrity and traceability of the halal supply chain from upstream to downstream. The main conclusion of this study is that success in the modern halal cosmetics market demands an integrated strategy that moves beyond regulatory compliance, focusing consistently on enhancing product quality and supply chain transparency to build authentic and sustainable consumer trust.
DAMPAK KONFLIK INTERNASIONAL TERHADAP PERILAKU KONSUMEN KEPADA PERUSAHAAN ASAL AMERIKA YANG BEROPERASI DI INDONESIA Adhitya, Wisnu Rayhan; Adhitya, Tiara Reizsa; Hawani, Saniah Lidiya
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.261

Abstract

This research aims to analyze and determine the impact related to the international conflict that occurred in the Middle East between the State of Israel and Palestine on the economic and business sectors in Indonesia. The many products and companies from the United States operating in Indonesia have become the target of anger among the Indonesian people due to rumors stating that the United States is the mastermind behind the conflict. The cause of this issue resulted in many calls for a boycott of products and companies originating from the United States, causing various problems in terms of company income and the fate of the employees who worked at the company. Of course, if these American products are boycotted by the Indonesian people, the company's sales will decrease, causing company losses which will also have an impact on reducing operational costs which will result in a reduction in workforce at each company so that it could become a new problem for Indonesia which causing the unemployment rate to increase due to this problem.
Dampak Dari Brand Ambassador Dan Brand Image Terhadap Pengambilan Keputusan Konsumen Dalam Melakukan Pembelian Pada Marketplace Tokopedia Wisnu Rayhan Adhitya
ACCUMULATED JOURNAL Vol 4 No 2 (2022): ACCUMULATED JOURNAL (JULI 2022 )
Publisher : LPPM Univ Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/accj.4.2.2022.174-259

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh variabel duta merek dan variabel citra merek terhadap keputusan pembelian konsumen. Jumlah responden dalam penelitian ini adalah 100 siswa, teknik analisis data yang digunakan untuk menguji hipotesis adalah analisis jalur. Dari variabel brand ambassador yang diuji terhadap keputusan pembelian berdasarkan brand image, kemudian variabel brand image terhadap keputusan pembelian oleh brand ambassador, kemudian variabel brand image berpengaruh terhadap variabel brand ambassador dan variabel brand ambassador mampu menyampaikan hubungan antar variabel brand image dan variabel keputusan pembelian konsumen.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ONLINE MAHASISWA DI KOTA MEDAN PADA APLIKASI SHOPEE Wisnu Rayhan Adhitya
ACCUMULATED JOURNAL Vol 3 No 2 (2021): ACCUMULATED JOURNAL (JULI 2021 )
Publisher : LPPM Univ Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/accj.3.2.2021.142-161

Abstract

Permasalahan dalam penelitian ini adalah perubahan paradigma para Mahasiswa di Kota Medan dalam sikap berbelanja yang duulunya terbiasa secara konvensional atau tradisional sekarang sudah cenderung mengarah modern dengan menggunakan teknologi yang berkembang pesat saat ini. Perubahan paradigma belanja ini biasa disebut dengan online shopping yaitu melakukan kegiatan jual beli dengan menggunakan infrastruktur hardware, software dan jaringan internet dalam prosesnya. Tujuan penelitian ini adalah untuk mengetahui secara simultan dan parsial variabel kualitas produk, harga produk, kemudahan berbelanja dan ulasan produk terhadap keputusan pembelian online Mahasiswa di Kota Medan. Metode analisis data yang digunakan adalah deskriptif kuantitatif dengan menggunakan analisis regresi linier berganda. Variabel kualitas produk (X1) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), harga produk (X2) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), kemudahan berbelanja (X3) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), ulasan produk (X4) secara parsialberpengaruh positif dan signifikan terhadap keputusan pembelian (Y), kualitas produk (X1), harga produk (X2), kemudahan berbelanja (X3), dan ulasan produk (X4) secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian (Y) online mahasiswa di kota Medan pada aplikasi Shopee.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, DAN BUDAYA ORGANISASI TERHADAP DISIPLIN KERJA KARYAWAN PADA PT. BANK SUMUT CABANG SUKARAMAI Wisnu Rayhan Adhitya; Dian Kurnia Afiandi; Nurmahyuni Lubis
ACCUMULATED JOURNAL Vol 3 No 1 (2021): ACCUMULATED JOURNAL (JANUARI 2021 )
Publisher : LPPM Univ Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/accj.3.1.2021.28-41

Abstract

Tujuan penelitian ini adalah untuk mengetahui ada tidaknya pengaruh secara simultan dan parsial gaya kepemimpinan, lingkungan kerja dan budayan organisasi terhadap disiplin kerja karyawan PT. Bank Sumut Cabang Sukaramai. Jumlah responden dalam penelitian sebanyak 50 orang karyawan. Teknik analisis data yang digunakan untuk menguji hipotesis adalah analisis regresi linier berganda. Analisis yang dilakukan menunjukan hasil penelitian bahwa variabel gaya kepemimpinan, lingkungan kerja dan budaya organisasi berpengaruh signifikan secara simultan terhadap disiplin kerja karyawan pada PT. Bank Sumut Cabang Sukaramai dengan kontribusi sebesar 79 persen. Variabel gaya kepemimpinan, lingkungan kerja dan budaya organisasi juga berpengaruh positif dan signifikan secara parsial terhadap disiplin kerja karyawan pada PT. Bank Sumut Cabang Sukaramai dengan variabel gaya kepemimpinan sebagai variabel yang berpengaruh dominan terhadap disiplin kerja karyawan PT. Bank Sumut Cabang Sukaramai.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI TERHADAP PRESTASI KERJA DI PT. NINDYA KARYA (Persero) Wisnu Rayhan Adhitya
ACCUMULATED JOURNAL Vol 2 No 2 (2020): ACCUMULATED JOURNAL (JULI 2020)
Publisher : LPPM Univ Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/accj.2.2.2020.146-161

Abstract

Permasalahan dalam penelitian ini adalah ketidakdisiplinan karyawan sering ditandai dengan telat masuk, mangkir dalam tugasnya atau lebih cepat pulang. Oleh sebab itu, maka perusahaan merasa perlu memberikan kompensasi yang diberikan berupa tunjangan jabatan, gaji, jaminan hari tua, jaminan kesehatan dan jaminan tenaga kerjaan kepada karyawan untuk membangun semangat kerja dan membangun lingkungan kerja yang nyaman, aman dan tentram untuk meningkatkan prestasi kerja karyawan. Penelitian ini bertujuan untuk mengetahui secara simultan dan parsial variabel disiplin kerja, kompensasi dan lingkungan kerja terhadap prestasi kerja. Metode analisis data yang digunakan adalah deskriptif kuantitatif dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini adalah (1) disiplin kerja secara parsial berpengaruh positif dan signifikan terhadap prestasi kerja, (2) kompensasi secara parsial berpengaruh positif namun tidak signifikan terhadap prestasi kerja, (3) lingkungan kerja secara parsial berpengaruh positif dan signifikan terhadap prestasi kerja, dan (4) disiplin kerja, kompensasi dan lingkungan kerja secara bersama-sama atau simultan berpengaruh positif dan tidak signifikan terhadap prestasi kerja karyawan PT. Nindya Karya (Persero).
ANALISIS PERILAKU NASABAH DAN LOYALITAS NASABAH TERHADAP PENGAMBILAN KEPUTUSAN KREDIT DI KOPERASI SIMPAN PINJAM BAITUL MAAL WATTAMWILL (BMT) MEDAN JOHOR Wisnu Rayhan Adhitya
ACCUMULATED JOURNAL Vol 1 No 2 (2019): ACCUMULATED JOURNAL (JULI 2019 )
Publisher : LPPM Univ Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/accj.1.2.2019.142-159

Abstract

Dalam jurnal ini akan diulas tentang bisnis simpan pinjam yang mengapa dijadikan pilihan untuk aplikasi pembiayaan oleh masyarakat. Jurnal ini akan membahas perilaku pelanggan dan loyalitas terhadap pengambilan keputusan kredit dalam bisnis simpan pinjam Baitul Maal Wattamwill (BMT). Data dalam penelitian ini adalah data primer dan data sekunder. Metode analisis data yang digunakan adalah deskriptif kuantitatif dengan menggunakan regresi linier berganda. Variabel penelitian adalah variabel bebas dan terikat. Populasi penelitian ini adalah semua bisnis simpan pinjam Baitul Maal Watamwill. Populasi penelitian ini adalah 100 responden sebagai sampel penelitian, dengan teknik purposive sampling. Skala yang digunakan dalam penyusunan kuesioner adalah skala Likert. Variabel Perilaku Pelanggan (X1) secara parsial berpengaruh positif dan signifikan terhadap pengambilan keputusan kredit (Y), variabel loyalitas pelanggan (X2) secara parsial berpengaruh positif dan signifikan terhadap pengambilan keputusan kredit (Y), perilaku pelanggan (X1) dan loyalitas pelanggan (X2) ) secara simultan berpengaruh positif dan signifikan terhadap pengambilan keputusan kredit (Y) pada bisnis simpan pinjam Baitul Maal Wattamwill (BMT).
Co-Authors Adhitya, Tiara Reizsa Ahmad Hidayat Akmal Huda Nasution, Akmal Huda Amalia Br Pakpahan Amirhud Dalimunthe Amnah Khairani Aprinawati, Aprinawati Aryza Fauziah Aryza Fauziah Azizah Heriyani Erizal Cici Paranita Sipangkar Dea Riskylina Simamora Debi Ester Claudia Siregar Dewi Nuriani Balqissyah Dewi, Fika Tamara Dian Kurnia Afiandi Dody Hidayat Eka Purnama Sari, Eka Purnama Evi Syuriani Harahap Fitri Yani GloriaWiryajaya Hawani, Saniah Lidiya Hera Wati Imamul Khaira Irene Checilia Sihotang Jumeida Simatupang Laras Fitri Aini Hasibuan Lastri Octaviani Girsang Lubis, Azmi Rizki Nara Pangihutan Saragih Nurmahyuni Lubis Parhusip, Austin Alexander Pratama, Saras Pratiwi, Inda Putri Najwa Safitri Rahman, Haikal Rina Budiarti Salman Munthe Santi Rizki Sari, Tika Nirmala Serina Br Sembiring Sienny, Sienny Siregar, Ratih Anggraini Sumitro Hutagalung Syahputra, Fahmy Syati Manaharawan siregar T Teviana Taufiq Risal Taufiq Risal Tika Nirmala Sari Tioma Theresia Tp Bolon Vivi Suwandari C Yahya Tanjung Yuli Arnida Pohan Yuli Arnida Pohan