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Yana Ulfah
Universitas Mulawarman
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BRAND TRUST AND PERCEIVED QUALITY AS DETERMINANTS OF SKINCARE PRODUCT PURCHASE DECISIONS : THE MEDIATING ROLE OF CONSUMER ATTITUDES Aurelia Salsabilla Almirah; Rahmawati; Yana Ulfah
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June (ON PROGRESS)
Publisher : CV. Radja Publika

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Abstract

The growth of the global skincare industry demonstrates a shift in consumer behavior that increasingly relies on safety evaluations and user experience in forming long-term decisions. Current literature indicates that the relationship between product perceptions and consumer loyalty remains unclear due to limitations in uncovering the underlying psychological mechanisms (Nguyen et al., 2022; Wang et al., 2023). This study aims to analyze the influence of product safety perceptions and user experience on consumer loyalty, with consumer satisfaction as the mediator. A quantitative explanatory approach was used, involving 180 respondents who used Skintific skincare products in Samarinda City, and analyzed using PLS-SEM (Hair et al., 2024). The results showed that product safety perceptions and user experience have a positive and significant effect on consumer satisfaction and loyalty. Consumer satisfaction was also shown to significantly mediate this relationship. These findings confirm that loyalty is formed through an internal evaluation mechanism that integrates cognitive and affective aspects. This study contributes by strengthening the role of satisfaction as a primary causal mechanism in explaining loyalty formation for high-risk products such as skincare.
Co-Authors . Winarti . Winarti A., Erwin Kurniawan A.A. Ketut Agung Cahyawan W Abdul Gafur Abdul Gafur Abdul Gafur Abdul Gafur Adi Wijaya Agus Iwan Kesuma Agus Setiawaty Ahmad Sofwan Rabbani Alan Smith Purba Aliyaluna Yasmin Alsabar, Muhammad Adnan Alsyadilla Anggita Alvin Aprilyanto HamginPutra Amalia Safitri Amalia Safitri Andry Andry Gojaya Anggita, Alsyadilla Anis Rachma Utary Anis Rachma Utary Anisa Fitriani Anisa Kusumawardani Arbain Arbain Arbianti, Siska Ardi Paminto Ardiansa, Yayan Arfiah Busari Ari Dwiandani ARIEF FATHURAHMAN Ariska Riski Arizona Arizona, Ariska Riski Aurelia Salsabilla Almirah Ayu Indah Septiana Purwanto Baehaqi Bayu Prasetyo Bayu Prasetyo, Bayu Benni Primarkus Br Ginting, Yoremia Lestari Br. Ginting, Yoremia Lestari Dendi Ariansyah Dennis Berhan Dhina Mustika Sari Dhina Mustika Sari Dhina Mustika Sari Diah Putri Wulansari Dian, Nonce Hulau Dio Caisar Darma Dwi Risma Deviyanti Dwiandani, Ari Edyson Susanto Eka Agustina Eka Agustina, Eka Eka Febriani Eny Rochaida Eries Sulis Tiowati Ermawati Ermawati Erwin Kurniawan A. Erwin Kurniawan A. Fachry Abda El Rahman Fajri Ramdani Fathah, Mariatul Febryanti, Ashari Dwi Ferry Dianti Ferry Diyanti Ferry Diyanti Ferry Diyanti Ferry Diyanti Ferry Diyanti Ferry Diyanti Fibriyani Nur Khairin Fitri Komariah Fitria, Yunita Fitria, Yunita Fitriadi Fitriadi Fitriani, Anisa Gorby Ardiansyah Gusti Noorlitria A Hadi Machbudiansyah Hakim, Y. Permadi Happy Anisa Rengkung Hariman Bone Haris Siswandi Heri Santoso Herman Latumahina Hessel Ricardo Hikmawati, Miya Nova Hutabarat, Emayanti Christina Ibnu Abni Lahaya Ichwan Nur Ihsan Ihsan, Ichwan Nur Ihza Mahendra Indah Kartika Sari Indra Sutoyo Kurniawan Indra Suyoto Kurniawan Irwansyah Irwansyah - Irwansyah Irwansyah Irwansyah Irwansyah Irwansyah Irwansyah Iskandar Iskandar Iskandar Iskandar Isma Yanti Putri Istiqomah, Annisa Rachmi Jessica Paulina Siahaya Jhony Thamara Jiuhardi Jiuhardi Jiuhardi, Jiuhardi Jumiati Jumiati Karmila Aulia Sahaja Khoirun Nisa Kifli, Achmad Zull Kurniasih, Nur Kurniawan, Indra Sutoyo Kustiawan, Andriawan Latumahina, Herman Ledy Setiawati Lenny Risma Agustina Lilik Kholifah M Zamroji Almursyid Maeysarah Maeysarah Maeysarah, Maeysarah Maimunah Maimunah Mardi Franlius Marfu'a Marfu'a Marfu'a, Marfu'a Maria Purnama Nduru Mariatul Fathah Maryam Nadir Mega Norsita Mega Sekararum Katulistiwa Melda Aulia Ramadhani Merina Yulia Miftakhur Rohmah, Miftakhur Miya Nova Hikmawati Muhammad Adnan Alsabar Muhammad Doni Prastyo Muhammad Fajar Muhammad Harits Zidni Khatib Ramadhani Muhammad Ikbal Muhammad Ikbal Muhammad Ikbal muhammad junaid kamaruddin Muhammad Naufal Pratama Muhammad Rafi Risanta Muhammad Reza Ramadhan Muhammad Rinaldi MUHAMMAD SEPTIAN ADITYA Mujibah Mujibah Musdalifah Azis Musviyanti Musviyanti Muzakki, Naufal Nely Juni Rifka Niam Maisyaroh Nike Demos Nonce Hulau Dian Noor, M. Fauzan Normaida Normaida Nouvan Suwenda Nur Kurniasih Nuradlina Nuradlina Nuradlina, Nuradlina Nurcahyani Handayani Nurita Affan Nurul Fiqra Nauap Nurul Munawarah Nuryani Nuryani Opitia Umar Paseru, Rani Permatasari, Nanda Emma Primarkus, Benni Priyagus, Priyagus Putri, Serli Amanda Rachmansyah Rachmansyah Rahayu Nova Daryati Rahmah Tania Rahmat Saputro Trinandes Rahmawati Rahmawati, Rahmawati Ramli, Risnawati Randa Dwi Saputra Rani Paseru Ratna Andika RAUDATUL ASLAMIYAH Refitamasi, Upik Reskantika, Rieka Retno Susanti Rezkiyanti, Nur Alfiah Rian Hilmawan Rieka Reskantika Rifka, Nely Juni Rima Istanita Rima Istanita Rina Juwita Risanta, Muhammad Rafi Rizka Dwi Jayanti Rizqi Safitri Robiansyah, Robiansyah Rufi'i Rusliansyah Rusliansyah S. Riadi, Sukisno Sadam Sadam Sahaja, Karmila Aulia Salmah Pattisahusiwa Salviantono, Brian Saputra, Randa Dwi Set Asmapane Setia Rahmi Yasmi Siska Arbianti Siti Radiah Indriani Sri Mintarti Suharno Suharno Sukisno S. Riadi Susanto, Edyson Suwenda, Nouvan Syamsul Arifin Theresia Militina Theresia Militina Theresia Militina Theresia Militina Theresia Militina Tiya Riani Tri Wahyuning Tyas Upik Refitamasi Veri Atong Batara Wahyu Hidayah Wahyu Hidayat Widi Iswanto Wulan Iyhig Ratna Sari Wulandari, Inayah Y. Permadi Hakim Yaftha Lasung Yanti, Erni Novi Yasmin, Aliyaluna Yayan Ardiansa Yoremia Lestari Br. Ginting Yoremia Lestari Br. Ginting Yulia, Merina Yuliana Angelia Yulistiawati Yulistiawati Yunita Fitria Zainal Abidin Zainal Arifin Zainal Ilmi Zaki Fakhroni Zavira, Audrey Zulrisky, Yahya