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All Journal Sosiohumaniora KOM & REALITAS SOSIAL MetaKom : Jurnal Kajian Komunikasi Jurnal Ushuluddin Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya International Multidiciplinary Conference on Social Sciences (IMCoSS) Religi�: Jurnal Studi Agama-agama Al-Tsaqafa: Jurnal Ilmiah Peradaban Islam Living Islam: Journal of Islamic Discourses Khazanah Theologia Khazanah Theologia Jurnal Wahana Pendidikan SABURAI INTERNASIONAL JOURNAL OF SOCIAL, SCIENCES, AND DEVELOPMENT (Saburai-IJSSD) JENTRE Journal Of World Science Jurnal Iman dan Spiritualitas Journal Media Public Relations JENTRE: Journal of Education, Administration, Training and Religion Jurnal Lektur Keagamaan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Journal of Contemporary Rituals and Traditions Zona Education Indonesia Studi Multidisipliner: Jurnal Kajian Keislaman INTERACTION Communication Studies Journal Kontekstual: Jurnal Ilmu Komunikasi CONVERSE Journal Communication Science Madania: Jurnal Kajian Keislaman Tarikh : Journal of Islamic History and Civilization
Wawan Hernawan
Universitas Bandar Lampung
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : CONVERSE Journal Communication Science

 1 
Communication Strategy Patterns in Tourism to Increase Visitors (A Study on Mangrove Ecotourism Cuku Nyi-Nyi Pesawaran District) Yudistira; Hernawan, Wawan; Poyo, M.
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4605

Abstract

This research aims to analyze the communication strategy patterns in tourism to increase the number of visitors at the Cuku Nyi-Nyi Mangrove Ecotourism in Pesawaran Regency. The study uses a descriptive qualitative approach with data collection techniques including interviews, observations, and documentation. The results indicate that communication strategies through social media, word of mouth, local storytelling, collaboration with stakeholders, and local community participation have successfully formed a positive image of the destination and increased tourist visits in 2023-2024. This study utilizes the theory of Social Action, Phenomenology, and IMC as the basis for analysis. The findings show that digital, participatory, and educational communication strategies are effective in enhancing appeal and building sustainable tourist engagement.
The Effect of Environmental Communication on Community Participation in Waste Management (Case Study of Emak.id Waste Bank, South Lampung, Indonesia) Wulandari, Ayu; Hernawan, Wawan; Waskito, Budhi
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4587

Abstract

This study aims to examine the effect of environmental communication on increasing community participation in waste management at Emak.id Waste Bank, Natar District, South Lampung Regency. The background of this study is the low level of public awareness and participation in sustainable waste management, despite various environmental communication efforts that have been carried out by waste bank organizers. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 97 respondents who are members of the Emak.id Waste Bank, which were selected using the Proportional Stratified Random Sampling technique. The independent variable is environmental communication measured through the dimensions of waste management socialization (X1), communication media used (X2), and waste transactions as education (X3), while the dependent variable is community participation (Y). Data were analyzed using multiple linear regression. The results showed that socialization, communication media, and waste transaction as education, both partially and simultaneously, had a positive and significant effect on community participation in waste management. The findings confirm that an integrated environmental communication strategy is essential increase community involvement in community-based waste management programs. 
Communication Strategy in Building Corporate Image (a Case Study on PT KAI Divre IV Tanjungkarang) Ulfa, Wardah; Hernawan, Wawan; Poyo, M Denu
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4702

Abstract

This study aims to analyze the communication strategies implemented by PT KAI Divre IV Tanjungkarang in building a positive corporate image. The research uses a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The findings show that PT KAI employs external strategies via Instagram @siger.railway, mass media, and safety campaigns, while internal strategies include officer training and inter-departmental coordination. The research is analyzed using Weber’s Social Action Theory and Blumer’s Symbolic Interactionism, revealing that the company’s communication acts are rational, symbolic, and consistent in building public trust.
Co-Authors . Muniroh Abdurrahman Abdurrahman Ading Kusdiana Ahdillah, Zaahidah Aufaa Avicena, Muhamad Zaky Ayu Wulandari Badruzzaman, Puad Budhi Waskito Busro, B. Cahya Putri, Intan Cahyani, Hani Regita Casram Deni Miharja Dhea Kiranti, Mona Halim, Ilim Abdul Hanindyalaila Pienrasmi Hasan Basri Hawari, Ilham Faisal Hendri Dunan Hidayat, Asep Achmad Isnendes, Chye Retty Karim, Mohamad Aqbil Wikarya Abdul Khalida An Nadhrah, Nabila Kusumawardhana, Gelar Taufiq Kuswana, Dadang M. Denu Poyo Marantaka, Fransisca Maulana, Ilman Meira, Mentari Anggun Meylani, Hilda Muchmad Alfarrel Baagil Mulyanudin, Mulyanudin Mutia Ravenska Najmudin, Salman Noning Verawati Nuraidah, Syifa Nurcahya, Yan Pauzian, Muhamad Hilmi Poyo, M. Purnama, Arie Rizki Aryshena, Renanda Rostandi, Usep Dedi Sakinah, Wafa Salsabila Sari, Ainun Nuriyah Rahmah Sepri Pratama Soewito Supendi, Usman Supriatna, Wawan Supriyanto SUPRIYANTO Syah, M Kautsar Thariq Syahroni, Roni Teddiansyah Nata Negara Tesalonica, Veren Ulfa, Wardah Utari, Muhammad Yudistira Yusandi, Yusandi