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PENGARUH BRAND AMBASSADOR DAN KUALITAS PELAYANAN MELALUI KEPUTUSAN PEMBELIAN TERHADAP LOYALITAS PELANGGAN PADA APLIKASI SHOPEE Dewi Irana Sari; Hasyim Hasyim
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 1 No. 2 (2022): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.453 KB) | DOI: 10.30640/jumma45.v1i2.294

Abstract

This study is a quantitative study that aims to determine the influence of Brand Ambassador and Service Quality through Purchase Decisions on Customer Loyalty on the Shopee Application. The data collection technique was carried out using a Likert-scale questionnaire distributed online on Google Forms. The sampling technique used purposive sampling with a sample of 100 respondents, namely consumers or market users. The analysis technique used is Path Analysis. Then the results obtained that Brand Ambassador and Service Quality have a positive effect on Purchase Decisions, Purchase Decisions have a positive effect on Customer Loyalty. However, Brand Ambassadors on Customer Loyalty through Purchase Decisions have a greater influence than the direct influence of Brand Ambassadors on Purchase Decisions. So that the Purchase Decision can be said to have succeeded in becoming an intervening variable between Brand Ambassadors and Loyalty. Service Quality on Customer Loyalty has a greater influence than through Purchase Decisions. This means that consumers will be loyal or not to the product not because of the purchase decision made but because of the quality of service and the expectations that make them feel so that it can lead to customer loyalty.
Tam Approach: The Role Of Perceived Usefulness On Attitude In The Use Of Hospital Applications In Indonesia Rizkaully Permatasari Fitrianingsih; Hasyim Hasyim; Rokiah Kusumapradja
Jurnal Praba : Jurnal Rumpun Kesehatan Umum Vol. 3 No. 2 (2025): Juni : Jurnal Praba : Jurnal Rumpun Kesehatan Umum
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/praba.v3i2.343

Abstract

The development of information technology has changed the way patients interact with hospitals. The Minimum Service Standard Indicator for Hospitals in Indonesia shows that the number of registrations via mobile applications has still not reached the target and the results of the review show that there are still complexities and difficulties in using the application. Understanding the factors that influence patient intention to use the hospital mobile application is essential to optimize its adoption and use. This study aims to test the Technology Acceptance Model in understanding patient intention to use the Hospital mobile application. This quantitative study with the causality method used a sample of 100 users of the application who met the criteria. Data were collected through questionnaires and analyzed using path analysis. The results showed that perceived ease of use and perceived usefulness had an indirect effect on behavioral intention to use through attitude. Research findings show that Perceived Usefulness is the most dominant factor in influencing users attitudes towards applications. The implications are improvements in simplifying features, design, increasing the function of hospital mobile applications, as well as considering patient expectations of the application in order to increase user intention to adopt the application. These findings provide insight for hospital management to design mobile applications that are easier to use and provide benefits to patients, to increase adoption and use of the application.
Pengaruh Faktor-Faktor Ekonomi Makro Terhadap Stabilitas Perbankan Di Indonesia Frido Evindey Manihuruk; Arsiska Sari; Gresia Septina Sitohang; Hasyim Hasyim
Akuntansi Vol. 3 No. 2 (2024): Juni: Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v3i2.1987

Abstract

Banking stability has become an important issue in the economy, especially after the 1998 Asian economic crisis and the 2008 global crisis which showed that the economic stability of a country is strongly influenced by the stability of its financial system. This study aims to analyze the influence of macroeconomic factors such as inflation, interest rate (BI Rate), and rupiah exchange rate on banking stability in Indonesia. Using a quantitative approach and multiple regression analysis, it was found that interest rates (BI Rate) and the rupiah exchange rate have a significant influence on banking stability, while inflation was not found to have a significant influence. Interest rates affect stability through the cost of funds incurred by banks, while a stable rupiah exchange rate increases investor confidence and lowers exchange rate risk, strengthening financial system stability. The non-significant effect of inflation may be due to the banking sector's ability to adjust interest rates and effective risk management strategies. The results emphasize the importance of effective monetary policy and exchange rate risk management to maintain banking stability in Indonesia. This research provides valuable insights for regulators in formulating policies that support banking stability and sustainable economic growth.
Optimizing Retail Excellence: Exploring The Dynamic Nexus Of Skills, Leadership, And Motivation In Enhancing Performance Among Luwes Purwodadi Supermarket Employees Oxzy Yoga Pratama; Nurchayati Nurchayati; Suparmi Suparmi; Hasyim Hasyim
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.70

Abstract

This research aims to determine the influence of ability and leadership on the performance of self-service employees through work motivation as an intervening variable at the Luwes Purwodadi Supermarket. The population is 150 employees with a sample of 109 respondents. Data collection methods used questionnaires and primary data, analyzed using SPSS 25 and multiple linear regression analysis. The research results show that ability has a positive and significant effect on employee performance, meaning that increasing ability can improve performance. Leadership also has a positive and significant effect on performance, emphasizing the role of leaders in creating a productive work environment. Work motivation has a positive and significant influence on employee performance, this shows that efforts to increase motivation can increase productivity. This research provides an understanding of the complex relationship between ability, leadership, work motivation, and performance in supermarkets. Companies can use these findings to develop more effective human resource management strategies. In conclusion, this research provides insights for human resource management and confirms the importance of capability development, effective leadership, and work motivation to achieve performance excellence in the self-service sector
Strategi Guru Pendidikan Agama Islam Dalam Menanamkan Pembelajaran Moderasi Beragama Di SMK Dwija Bhakti 1 Jombang Mohamad Yusuf Hamzah Taufiq; Hasyim Hasyim
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penanaman nilai-nilai moderasi beragama dalam lingkungan pendidikan sangatlah penting untuk dilakukan, khususnya di tengah keragaman latar belakang siswa dan meningkatnya tantangan intoleransi di kalangan generasi muda. Guru Pendidikan Agama Islam (PAI) memiliki peran strategis dalam membentuk sikap keberagamaan yang toleran, inklusif, dan dialogis melalui pembelajaran yang relevan dan kontekstual. SMK Dwija Bhakti 1 Jombang menjadi objek penelitian karena dikenal sebagai sekolah yang menerapkan praktik-praktik kolaboratif lintas agama dan aktif membangun budaya moderat di lingkungan sekolah. Tujuan dari penelitian ini adalah untuk mendeskripsikan strategi yang digunakan guru PAI dalam menanamkan pembelajaran moderasi beragama serta menganalisis implikasi dari strategi tersebut terhadap guru, siswa, dan budaya sekolah secara keseluruhan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif, yang bertujuan untuk menggambarkan secara mendalam strategi guru Pendidikan Agama Islam dalam menanamkan pembelajaran moderasi beragama di SMK Dwija Bhakti 1 Jombang. Sumber data primer dalam penelitian ini adalah guru Pendidikan Agama Islam, guru agama lain (Kristen), guru mata pelajaran umum, dan peserta didik. Sedangkan data sekunder diperoleh dari dokumen-dokumen sekolah, program kegiatan, dan dokumentasi pembelajaran. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi. Untuk menjaga keabsahan data, peneliti menggunakan teknik triangulasi sumber dan teknik, member check. Analisis data dilakukan secara interaktif melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan/verifikasi secara berkelanjutan hingga data dianggap jenuh. Hasil penelitian menunjukkan bahwa (1). strategi guru Pendidikan Agama Islam di SMK Dwija Bhakti 1 Jombang dalam menanamkan moderasi beragama diterapkan melalui keteladanan, dialog terbuka, integrasi nilai toleransi dalam pembelajaran, serta kolaborasi lintas agama yang diperkuat dengan media digital dan keterlibatan siswa dalam proyek kreatif. (2). Strategi ini berimplikasi positif terhadap guru, yang bertransformasi menjadi fasilitator dialog dan pembimbing karakter yang reflektif dan inklusif. Bagi siswa, strategi ini membentuk sikap toleran, terbuka, dan empatik dalam menghadapi perbedaan, serta mendorong mereka lebih aktif dalam berdialog dan memahami keberagaman secara bijak.
Navigasi Ejaan Yang Disempurnakan (EYD) dalam Diskursus Sains: Tinjauan Pustaka Kritis Hasyim Hasyim; Syahril Ramadhan; Agung Pranoto Kadiatmaja
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 02 (2026): APRIL - MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini mengkaji posisi dan fungsi Ejaan yang Disempurnakan (EYD) Edisi V dalam konteks komunikasi ilmiah kontemporer, khususnya kaitannya dengan kredibilitas epistemik karya ilmiah dan kesenjangan antara penguasaan kaidah ejaan secara teoretis dan penerapannya dalam praktik penulisan ilmiah di berbagai jenjang pendidikan serta dominasi bahasa Inggris dalam publikasi ilmiah global turut memengaruhi rendahnya kepatuhan terhadap EYD, sehingga bahasa Indonesia kerap diposisikan sebagai bahasa ilmiah sekunder. Penelitian ini bertujuan untuk mengidentifikasi celah, kontradiksi, serta peluang dalam penerapan EYD guna memperkuat peran bahasa Indonesia sebagai wahana pengetahuan ilmiah yang kompetitif di tingkat global.Penelitian ini menggunakan pendekatan kualitatif dengan metode tinjauan pustaka kritis terhadap dokumen resmi dan literatur ilmiah yang relevan, serta mengikuti prosedur PRISMA untuk menjamin sistematisitas analisis. Hasil penelitian menunjukkan bahwa pengabaian EYD dipengaruhi oleh beberapa faktor utama, selain itu, digitalisasi memberikan dampak ganda berupa dukungan melalui alat bantu bahasa sekaligus tantangan dalam visibilitas karya ilmiah akibat mekanisme algoritma pencarian. Oleh karena itu, diperlukan upaya penguatan dan adaptasi kebijakan kebahasaan agar bahasa Indonesia mampu berfungsi secara optimal sebagai wahana pengetahuan ilmiah yang kompetitif di tingkat global.
Pengaruh Matakuliah Kewirausahaan dan Motivasi Berwirausaha Terhadap Minat Menjadi Wirausahawan dikalangan Mahasiswa Prodi Manajemen Angkatan 2023 Universitas Negeri Medan Hasyim Hasyim; Afifah Nida Suhailah Boru Dalimunthe; Jekson Sihombing; Tasya Chintain Simanjuntak
MANAJEMEN Vol. 6 No. 1 (2026): Mei : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/mmt33x13

Abstract

This study aims to examine the effect of Entrepreneurship Courses and Entrepreneurial Motivation on students Entrepreneurial Intention at Universitas Negeri Medan. The study employed a quantitative approach with a sample of 48 students and analyzed the data using multiple linear regression. The results show that, simultaneously, both variables have a positive and significant effect on entrepreneurial intention (F = 27.228; p < 0.001), with a coefficient of determination (R²) of 0.548. Partially, Entrepreneurship Courses have a positive and significant effect (β = 0.413; p = 0.008), while Entrepreneurial Motivation has a more dominant influence (β = 0.489; p < 0.001). These findings indicate that intrinsic motivation plays a more crucial role in enhancing students’ entrepreneurial intention, although entrepreneurship education also contributes positively.
Aplikasi Analytic Hierarchy Process (AHP) Pada Pemilihan Moda Transportasi Bus Damri Dan Kendaraan Pribadi Rute Bizam-Mataram Rohani Rohani; I Dewa Made Alit Karyawan; Hasyim Hasyim; Ida Ayu Oka Sideman; Lalu Andhika Raja Pamungkas
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.16574

Abstract

Pulau Lombok merupakan salah satu daerah yang dikenal karena potensi pariwisatanya. Banyak wisatawan, baik mancanegara maupun domestik, yang berkunjung ke Lombok, selain itu masyarakat setempat juga kerap melakukan perjalanan antarwilayah. Kondisi ini menyebabkan tingginya mobilitas pada rute dari Bandara Internasional Zainuddin Abdul Madjid (BIZAM) ke Mataram. Berbagai moda transportasi melayani rute tersebut, seperti Bus Damri, bus pariwisata, travel, taksi, serta kendaraan pribadi. Bus Damri menjadi salah satu moda yang cukup diminati oleh pengguna jasa transportasi, meskipun penggunaan kendaraan pribadi juga masih cukup tinggi. Penelitian ini bertujuan untuk mengetahui kecenderungan masyarakat dalam memilih moda transportasi antara Bus Damri dan kendaraan pribadi pada rute Bizam–Mataram dengan menggunakan metode Analytic Hierarchy Process (AHP). Data yang digunakan dalam penelitian ini diperoleh melalui survei kuesioner kepada pengguna Bus Damri dan kendaraan pribadi. Hasil analisis menggunakan metode AHP menunjukkan bahwa faktor yang paling berpengaruh dalam pemilihan kedua moda transportasi adalah kenyamanan, dengan bobot sebesar 24%. Sementara itu, berdasarkan kriteria yang dipilih, mayoritas responden cenderung memilih kendaraan pribadi sebesar 58,26%, sedangkan yang memilih Bus Damri sebesar 41,74%.
Co-Authors Afifah Nida Suhailah Boru Dalimunthe Afina Charolin Agung Pranoto Kadiatmaja Ainur oktania Ali Asdon Tanjung Amelia Putri ANGELINA ROLAS OLIVIA NAIBAHO Arsiska Sari Aulia Nurfitriana Bebyzha Bunga Agachi Bonaraja Purba Cristina M Manurung CSP Wekadigunawan Dafa Ariza Daniel Sanggam Luhutan Delima Delima Deselarosa Immaculata Simanjuntak Dewi Irana Sari Diki Purnomo Diva Alnaya Duta Liana Dwi Silfani Eka Valentina Manurung Ella Fiana br Sitohang Erlina Ali Marpaung Eza Syahbana Farah Dilla FEROZI RAMDANA IRSYAD Feryanto Nababan FILJA AZKIAH SIREGAR Frandika Situmorang Fransiska Adelia Frido Evindey Manihuruk Gresia Septina Sitohang Gustina Sari Hasbunallah Hasbunallah Ida Ayu Oka Sideman Ine Febrianti Siregar Ishak Bachtiar Jeane Alisya Jekson Sihombing Jelita Novianma Sipahutar Joan Agus Sirait JONATAN MARBUN Jusran Jusran Karyawan, I Dewa Made Alit Kustoro Budiarta Kusumapradja, Rokiah Lalu Andhika Raja Pamungkas Lola br Ginting Lola Vitaloka Simanjuntak Mohamad Yusuf Hamzah Taufiq Muhammad Aldi Akbar Nofierni, Nofierni Noubel Putra Nainggolan Nova Romadiyah Nurchayati Nurchayati Oxzy Yoga Pratama Radja Marihat Batu Bara Rahel Veronika Rahma Sonang Ritonga Rasyidah Nadir Ratih Mala Raymond Panuturi Siboro Rifka Fauziah Batubara Rizkaully Permatasari Fitrianingsih Rohani Rohani Ruth Septaria Hutapea Samatha Amelia Putri Sarma Juliana Silaban Sinta Rahmawati Siti Tri Adha Sophia Hanum Suparmi Suparmi Syafila Nurfathia Syahril Ramadhan Tasya Chintain Simanjuntak Theresia Sihombing Tinti Sriyani Umi Syarah Veranita Sitio Windi Octaviani Yemima E Nadapdap Yohana Feby Zaki Edi Saputra