Articles
<![CDATA[Trust As Mediator Between Service Quality And Customer Satisfaction: Evidence From Courier Services In Surabaya And Sidoarjo ]]>
<![CDATA[Fardan, Moch Khoirul Fardan]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>;
<![CDATA[Azmil Chusnaini]]>;
<![CDATA[Reizano Amri Rasyid]]>
<![CDATA[ Jurnal Manajemen dan Inovasi (MANOVA) Vol. 9 No. 1 (2026): January ]]>
Publisher : <![CDATA[Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.15642/manova.v9i1.2320
<![CDATA[This study examines the effect of service quality on customer satisfaction with trust as a mediating variable, focusing on JNE courier service customers in Surabaya and Sidoarjo. Employing a quantitative research design, data were collected through questionnaires distributed to 121 respondents and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings reveal that both service quality and trust have a positive and significant influence on customer satisfaction; however, trust does not significantly mediate the relationship between service quality and customer satisfaction. The study’s scope was limited to courier service customers in two major Indonesian cities, suggesting the need for future research to expand the sample size, include multiple courier firms, or conduct cross-regional comparisons to enhance external validity. These results emphasize the strategic importance for courier companies to improve service quality and strengthen customer satisfaction while fostering trust through transparent, consistent, and reliable service performance. This research contributes empirical evidence on the mediating role of trust within Indonesia’s courier service industry and enriches the growing literature on customer behavior and digital service management in emerging markets.]]>
<![CDATA[Dapur Sehat ke Pasar Mandiri: Pemberdayaan Ibu Balita Pra-Stunting dengan Flossroll Lele dan Minuman Telang ]]>
<![CDATA[Yati Isnaini Safitri]]>;
<![CDATA[Esty Puji Rahayu]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>;
<![CDATA[Elvinda Aulia Putri Ma'ruf]]>;
<![CDATA[Intan Azkiya'ul Qolbiyah]]>
<![CDATA[ APMa Jurnal Pengabdian Masyarakat Vol. 6 No. 1: Januari 2026 ]]>
Publisher : <![CDATA[STIKES Bhakti Husada Mulia Madiun ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47575/apma.v6i1.846
<![CDATA[Kegiatan ini bertujuan untuk memberdayakan ibu balita pra-stunting melalui dua pendekatan yang saling melengkapi, yaitu edukasi kesehatan reproduksi yang berhubungan dengan stunting dan pelatihan peningkatan ekonomi melalui pelatihan pembuatan flossroll lele yang tinggi protein sehingga bisa menekan angka stunting. Selain itu, minuman telang yang tinggi antioksidan diberikan sebagai upaya meningkatkan day atahan tubuh balita terhadap paparan penyakit. Metode kegiatan meliputi sosialisasi dan pelatihan kepada 20 ibu balita pra-stunting pada bulan Oktober 2025, yang dilanjutkan dengan pendampingan dan evaluasi sampai bulan Desember 2025. Indikator keberhasilan dalam kegiatan ini adalah adanya peningkatan pengetahuan dan terjualnya flossroll lele dan minuman telang. Hasil kegiatan menunjukkan peningkatan pengetahuan tentang kesehatan reproduksi yang berpengaruh ke stunting dari 25% ke 90%. Sedangkan pada edukasi manajemen pemasaran terdapat peningkatan pengetahuan dari 15% ke 90%. Selain edukasi, peserta juga dilatih untuk membuat floshroll dan abon lele serta memasarkan produk secara online. Hasil penjualan flossroll dapat menjadi modal untuk produksi selanjutnya sehingga bisa meningkatkan ekonomi. Terdapat peningkatan pengetahuan tentang kesehatan reproduksi, stunting dan peningkatan keterampilan dalam membuat flossroll dan minuman telang. Keberlanjutan program dengan memantau proses pemasaran dan penjualan flossroll dan minuman telang.]]>
<![CDATA[Utilization of Social Media Platforms to Increase Visibility and Sales of MSMEs in Pondok Legi Pepelegi, Sidoarjo ]]>
<![CDATA[Denis Fidita Karya]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>;
<![CDATA[Mohamad Yusak Anshori]]>
<![CDATA[ Indonesia Berdaya Vol. 7 No. 1 (2026) ]]>
Publisher : <![CDATA[UKInstitute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.47679/ib.20261422
<![CDATA[This community service aims to increase the visibility and sales of Micro, Small and Medium Enterprises (MSMEs) through the use of social media platforms such as Facebook and Instagram. This program was carried out at the Pondok Legi Pepelegi , Sidoarjo, with the participation of 40 MSME actors. This community service activity consists of socialization, training, and interactive discussions. The results of the evaluation showed a significant increase in participants' understanding of social media for marketing. Before the training, only 40% of the participants had a basic understanding of the use of social media, while after the training this figure increased to 90%. In conclusion, this activity succeeded in improving participants' skills in utilizing social media to increase visibility and expand the market. Further assistance programs are needed to maintain the sustainability of the positive impacts produced.]]>
<![CDATA[INTENTION TO VISIT RELIGIOUS DESTINATION: SUBJECTIVE NORMS, RELIGIOSITY AND ATTITUDE ]]>
<![CDATA[Berto Mulia Wibawa]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>;
<![CDATA[Rizki Amalia Elfita]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 1 No. 1 (2022): Journal of Halal Research, Policy and Industry ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v1i1.3638
<![CDATA[Indonesia is a country with the largest majority population in the world. Of the total population, about 86.9% of the population are followers of Islam. The high number of Muslims in Indonesia has increased the government's attention to developing the potential for halal tourism, one of which is religious tourism. This study aimed to determine the impact of religiosity, subjective norms attitude and intention to visit Sunan Ampel Surabaya. This research method uses quantitative methods using purposive random sampling techniques. Data collection used a questionnaire distributed to 150 Muslims in Surabaya who had never visited the Tomb of Sunan Ampel. The data obtained were then analyzed using Partial Least Square (PLS). The results of this study show that there is a significant positive influence between religiosity, subjective norms, attitude and intention to visit the Tomb of Sunan Ampel. The results of this study also explain that attitude can mediate subjective norms, religiosity and intention to visit.]]>
<![CDATA[The Influence of Knowledge, Religious Beliefs, and Halal Certificate on Attitude Toward Brand, Halal Awareness and Purchase Intention: A Case Study on Safi Skincare ]]>
<![CDATA[Khusnul Khotimah]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v2i1.4820
<![CDATA[The development of the halal cosmetics business has experienced significant growth in recent years. Halal cosmetics are beauty products that are produced and processed according to Islamic sharia principles. This includes the use of halal ingredients, without haram ingredients such as alcohol or animal ingredients that are not legislated. This study aims to analyze whether Knowledge, Religious Belief, Halal Certificate affect Attitude Toward Brand, Halal Awareness, and Purchase Intention. The population of this study is women who use or do not use Safi products. The sample of this research is 200 respondents obtained by purposive sampling. The data analysis model in this study uses path analysis with smartPLS software. The results of the study show that Knowledge, Religious Belief, Halal Certificate have a significant effect on Attitude Toward Brands, Halal Awareness, and Purchase Intention.]]>
<![CDATA[The Influence of Service Quality on Customer Satisfaction (Case Study of Outpatients of a Moslem Friendly Hospital in Gresik) ]]>
<![CDATA[Alisyah Azzahra Putri]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v2i1.5445
<![CDATA[Hospitals are one of the health service providers that have an important task to provide the best health service to the community. Hospitals have the tasks of medical care, health recovery, maintenance and improvement of individual health, organizing personal education and research and development of health technology. This study aims to analyze the effect of service quality on customer satisfaction. The research method uses quantitative methods with non-probablility sampling techniques with 170 respondents. The analysis in this study uses IPA (Importance Performance Anlysis) and CSI (Customer Satisfaction Index). IPA research results, there are 2 attributes in quadrant I, 13 attributes in quadrant II, 7 atributes in quadrant III, 3 attributes in quadrant IV. CSI research calculation obtained results of 88.8%]]>
<![CDATA[Analysis of The Influence of Tiktok's Social Media Marketing on Brand Equity, Brand Loyalty and Brand Experience on Halal Skincare Products ]]>
<![CDATA[Inas Suroya Rahmadini]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 2 No. 1 (2023): Journal of Halal Research, Policy and Industry: July ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v2i1.5446
<![CDATA[This is because it relates to the suitability of the target market that has been made. The large number of different brand choices on the market encourages Wardah to be superior in competition, namely through good brand equity in order to seize market share and gain profits, because good brand equity will create added value for consumers to make repeated product purchases in the future. come. Given the very high competition, encouraging the cosmetic industry to carry out various strategies to win the competition. Wardah carries out various strategies to attract customers to make purchases, one of which is a strategy based on emotional motives, namely by reviewing the experience that users get from the product. This study aims to analyze the effect of social media marketing on brand equity, brand loyalty and brand experience. The research method uses quantitative methods with purposive sampling technique. The distribution of the questionnaire was made online via the Google form which was distributed to 240 respondents within one week. Analysis can in this study use Partial Least Square (PLS). The results of this study are that there is a significant influence between social media marketing on brand equity, brand loyalty and brand experience. Brand experience has an influence on brand loyalty and brand equity.]]>
<![CDATA[The Influence of Price, Product Quality and E-Wom on Customer Satisfaction and Repurchase Intention: Study on Moslem Daily Wear (Hijab Buttonscarves Products) ]]>
<![CDATA[Raniyah Diva Rosalbah]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v2i2.5447
<![CDATA[Indonesia is a country with the majority of Muslims in the world. One of the fastest changing trends in Muslim fashion products is hijab. This fact is intended for companies so that they can carry out their business processes in order to retain potential old consumers and get new consumers. This study aims to analyze the effect of price, product quality, and E- WOM on customer satisfaction and repurchase intention. This research method uses quantitative methods with purposive sampling techniques. The questionnaire was distributed online via google form which was distributed to 200 respondents within 1 week. The analysis in this study used Partial Least Square (PLS). The results in this study are that there is a significant influence between price and product quality on customer satisfaction. price and customer satisfaction have a significant influence on repurchase interest. however, this study found that E-WOM has an insignificant effect on customer satisfaction and repurchase interest, and product quality has an insignificant effect on repurchase interest]]>
<![CDATA[The Influence of Brand Ambassador, Brand Awareness, and Price on Brand Image and Purchasing Decision in Halal Skincare Product (Study on MS Glow Skincare Products in Surabaya) ]]>
<![CDATA[Indina Ni’ma Sam Ardian]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v2i2.5449
<![CDATA[The influence of technology in everyday life can influence a person's buying decision. Companies must be up to date in seeing existing developments and changes. This study aims to determine whether there is an influence of Brand ambassador, Brand awareness and Price on Brand image and Purchasing decision. The population in this study is consumers who have purchased Ms.glow products domiciled in Surabaya. The sample of the study was 227 respondents obtained in the purposive sampling research method. The data analysis method in this study uses path analysis with smartPLS software. The results of the study showed a significant influence between Brand ambassadors on Brand image and not significant on Purchase decisions. There is a significant influence between Brand awareness and Price on Brand Image and Purchasing decisions. And there is a significant influence of Brand image on Purchasing decisions.]]>
<![CDATA[The Effect of Brand Ambassador, Brand Image, Brand Trust and E- WOM on Purchase Intention for Halal Skincare Product. (Study on Avoskin Skincare in Surabaya) ]]>
<![CDATA[Fatkhiyatus Sa’adah]]>;
<![CDATA[Rachma Rizqina Mardhotillah]]>
<![CDATA[ Journal of Halal Research, Policy, and Industry Vol. 2 No. 2 (2023): Journal of Halal Research, Policy, and Industry : December ]]>
Publisher : <![CDATA[UNIVERSITAS NAHDLATUL ULAMA SURABAYA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.33086/jhrpi.v2i2.5450
<![CDATA[The development of the skincare industry has made the competition in the cosmetics industry even tighter. Skincare is one of the favorite things for women. Many skincare brands in the local cosmetic industry launch a lot of new skincare products to compete for customers, making consumers very careful when buying skin care products. Existing competition requires local skincare to be aggressive in innovating in order to keep pace with foreign products entering Indonesia. One of the innovations that have been made is to make a series of products more specific than before. This study aims to analyze the influence of brand ambassadors, brand image, brand trust and e-wom on purchase intention of Avoskin skincare products. The research method uses a quantitative method with a purposive sampling technique. The distribution of questionnaires was made online via Google forms which were distributed to 260 respondents within four days. Analysis of this research using SPSS. The results of this study are that there is a positive and significant influence between brand trust and e-wom on purchase intention. However, in this study it was found that brand ambassadors did not have a positive and significant influence on purchase intention and brand image also had a positive and insignificant influence on purchase intention.]]>
