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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Surya Masyarakat Media Mahardhika Business and Finance Journal Community Development Journal Jurnal Teknologi Informasi dan Terapan (J-TIT) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Surya Masyarakat Indonesia Berdaya JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen dan Inovasi (MANOVA) Journal of Applied Management and Business (JAMB) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Halal Research, Policy, and Industry The Indonesian Journal of Computer Science APMa Jurnal Pengabdian Masyarakat
Rachma Rizqina Mardhotillah
Universitas Nahdlatul Ulama Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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EXPLORING THE KEY FACTORS INFLUENCING YOUNG CONSUMERS' PURCHASING DECISIONS OF HALAL PRODUCTS IN EAST JAVA Berto Mulia Wibawa; Rachma Rizqina Mardhotillah; Cepryana Sathalica Widyananda
Journal of Halal Research, Policy, and Industry Vol. 3 No. 2 (2024): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v3i2.6671

Abstract

This research explores the key factors influencing young consumers' purchasing decisions of halal products in East Java, with a focus on Generation Z. In an increasingly digital and globally connected world, young consumers are more aware of halal principles and how they align with religious, ethical, and social values. The study investigates how various factors—such as attitude toward halal, trust in halal certification, and the role of digital marketing—impact purchasing decisions. Using a quantitative approach, data was collected through surveys distributed to Gen Z consumers in East Java. The results reveal that attitude toward halal is a significant predictor of purchasing behavior, with trust in halal certification further strengthening the decision-making process. Additionally, digital marketing efforts play a crucial role in shaping consumer awareness and confidence in halal products. This study concludes that a combination of religious adherence, trust, and effective digital engagement strategies strongly influences the purchasing decisions of young consumers in East Java. The findings provide valuable insights for marketers and businesses aiming to target the growing halal market among younger demographics.
The Role of Islamic Work Ethics in Strengthening Halal Service Branding: A Study at Sharia Hotel X Rachma Rizqina Mardhotillah; Mohamad Yusak Anshori; Denis Fidita Karya
Journal of Halal Research, Policy, and Industry Vol. 4 No. 2 (2025): Journal of Halal Research, Policy, and Industry : Desember
Publisher : UNIVERSITAS NAHDLATUL ULAMA SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/jhrpi.v4i2.8640

Abstract

This study examines the determinants of behavioral intention toward halal tourism destinations by applying the Theory of Planned Behavior (TPB). Specifically, the research investigates the effects of attitude, subjective norm, and perceived behavioral control on tourists’ behavioral intention in the context of halal tourism destinations in Lombok, Indonesia. A quantitative research design was employed using a cross-sectional survey approach. Data were collected from Muslim and non-Muslim tourists who had visited or intended to visit halal tourism destinations and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model assessment demonstrates satisfactory convergent and discriminant validity, as indicated by outer loading values exceeding the recommended threshold, Average Variance Extracted (AVE) values above 0.50, and strong internal consistency reflected by Cronbach’s alpha and composite reliability values. The structural model results reveal that attitude, subjective norm, and perceived behavioral control have positive and significant effects on behavioral intention. The R-square value indicates a substantial explanatory power of the model, while the f-square analysis confirms the varying effect sizes of each antecedent on behavioral intention. These findings highlight the importance of psychological and social factors in shaping tourists’ intentions toward halal tourism destinations. Practically, the results provide insights for destination managers and policymakers to design effective marketing strategies by strengthening positive attitudes, leveraging social influence, and enhancing tourists’ perceived control through accessible facilities and halal-friendly services. This study contributes to the growing body of halal tourism literature by empirically validating the TPB framework in a multi-group tourism context.
Co-Authors Afib Rulyansah Akhmad ‘Izzul ‘Arobi Al Hafidz, Ilham Achmad Alfiah Alfiah Alisyah Azzahra Putri Alyaa Zalfaa Komara Putri Amma Liesvarastranta Haz Amma Liesvarastranta Haz Amri Rasyid, Reizano Anandita Ade Putri Andini Hardiningrum Arifianti, Novalina Ashfiyatun Najjah Asyita Al-Mufidah Azmil Chusnaini Berto Mulia Wibawa Berto Mulia Wibawa Berto Mulia Wibawa Bhawika, Gita Widi Budiarti, Rizqi Putri Nourma Candraningrat, Candraningrat Cepryana Sathalica Widyananda Choirun Nisa Afidatus Zahro Daffa Salma Minandar Elvinda Aulia Putri Ma'ruf Endah Budi Permana Endah Budi Permana Putri Evianita Dewi Fajrianti Evianita Dewi Fajrianti Fardan, Moch Khoirul Fardan Fatkhiyatus Sa’adah Geodita Woro Bramanti Grisna Anggadwita Heni Agustina Ilham Achmad Al Hafidz Inas Suroya Rahmadini Indina Ni’ma Sam Ardian Intan Azkiya'ul Qolbiyah Jauharotur Rihlah Karya, Denis Fidita Khusnah, Hidayatul Khusnul Khotimah Laila Alfi Sahrin M Udin Harun Al Rasyid, M Udin Harun Marsella Duwi Septyani Marselli Widya Lestari Mohamad Rijal Iskandar Zhulqurnain Mohamad Rijal Iskandar Zhulqurnain Mohamad Yusak Anshori Muhammad Rafli Muhammad Udin Harun Al Rasyid Mujad Didien Afandi Nailul Authar Naufal Adi Satrio Naufal Adi Satrio Niken Savitri Primasari Pance Mariati Puji Rahayu, Esty Putri Lailatul Aisah Raniyah Diva Rosalbah Resi Octovianisa Ribka Anintha Miyagi Rifka Putri Wardhani Riyan Sisiawan Putra Rizki Amalia Rizki Amalia Rizki Amalia Elfita Rohmatun Nashirin Siska Lusia Putri Surnia Maulida Azzahra Surnia Maulidah Azzahra Syarief Nur Husin Tri Deviasari Wulan Yasmin Afra Firdhausyah Yati Isnaini Safitri Yusril Izza Nurfaiza