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All Journal Jurnal Penyuluhan Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmu Sosial dan Humaniora Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Journal of Robotics and Control (JRC) ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Inovasi Penelitian Ilomata International Journal of Management Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) International Journal of Community Service Golden Ratio of Marketing and Applied Psychology of Business Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi BISMA (Bisnis dan Manajemen) International Journal Of Economics Social And Technology Inkubis: Jurnal Ekonomi dan Bisnis eProceedings of Applied Science Journal of Digital Business and Innovation Management JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Engagement: Jurnal Pengabdian Kepada Masyarakat Jurnal Kawistara
Bethani Suryawardani
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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Digital Content Stimuli and Visit Intention toward a Korean-Themed Café: The Mediating Role of Muslimah Emotional Connection Ulfah Nurwahidah; Bethani Suryawardani; Ganjar Mohamad Disastra
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2345

Abstract

This study investigates how User Generated Content (UGC) and Firm Generated Content (FGC) are associated with Visit Intention (VI), with Muslimah Emotional Connection (MEC) as a mediating variable in the context of Korean-themed café as a creative space. Although previous studies have widely examined the relationship between digital content and visit intention, limited research has explored how identity and emotional connections influence Muslimah consumers within Hallyu-inspired spaces. This study addresses this gap by conceptualizing MEC as an emotional mediator that reflects emotional comfort, identity congruence, and alignment with personal and religious values in the context of Korean-themed café experiences. Kolato Café in Bandung was selected as the research context due to its strong Hallyu-themed branding and active Instagram presence. Using the Stimulus-Organism-Response (SOR) framework and the Theory of Interpersonal Behavior (TIB), this study employed a quantitative approach involving 292 respondents and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both UGC and FGC significantly influence MEC and VI, with UGC demonstrating a stronger influence on emotional connection (β = 0.481) compared to FGC. In addition, MEC partially mediates the relationships between digital content and visit intention. These findings extend the application of SOR and TIB by showing that emotional engagement among Muslimah consumers is shaped not only by digital attractiveness, but also by authenticity, emotional reassurance, and value compatibility. Practically, the study suggests that Korean-themed café businesses should encourage authentic consumer participation and develop culturally sensitive digital marketing strategies that strengthen emotional connection among Muslimah audiences.
PELATIHAN DAN PENDAMPINGAN IMPLEMENTASI CANVA DI DESA BATUKARUT, KECAMATAN ARJASARI, KABUPATEN BANDUNG Riska Aprilina; Astri Wulandari; Bethani Suryawardani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 6, No 4 (2026): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v6i4.2347

Abstract

The advancement of the digital era can drive improved business performance, such as through the use of digital tools and also platforms. Batukarut Village, located in Bandung Regency, boasts a wealth of potential. Community service activities were conducted to optimize the potential of existing MSMEs. Observations and interviews were conducted to identify training and mentoring needs in Batukarut Village. The materials and training covered Canva implementation, from creating account and use of various design features to uploading content to social media to optimize content and promotion. ABSTRAKPerkembangan era digital dapat mendorong peningkatan performansi usaha seperti pemanfaatan tools dan platform digital. Desa Batukarut merupakan salah satu desa yang terletak di Kabupaten Bandung, dengan berbagai potensi yang dimiliki. Kegiatan pengabdian masyarakat dilakukan guna mengoptimalkan potensi UMKM yang ada. Tahapan observasi hingga wawancara dilakukan guna mengetahui kebutuhan kegiatan pelatihan dan pendampingan di Desa Batukarut. Penyampaian materi dan pelatihan terkait dengan implementasi Canva mulai dari pembuatan akun, penggunaan berbagai fitur desain di Canva, hingga tahapan upload konten di sosial media guna optimalisasi konten dan strategi promosi.
Co-Authors Adithya, Donny Al Syahr, Salsabila Shabriyyah Alma Syifa Alma Syifa Maulidina Almaz, Bimo Astri Wulandari Astri Wulandari Ati Mustikasari Bhanuwati, Aretha Dewani Bijaksana Prabawa Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dedy Rahman Wijaya Dendi Gusnadi Donni Junipriansa Ersy Ervina Fat’hah Noor Prawita Fat’hah Noor Prawita Fazri, Irfan Moch Gandeva Bayu Satrya Ganjar Mohamad Disastra Giva Andriana Mutiara Guntur Prabawa Kusuma Hafidzah Aryani Hariandy Hasbi Irfan Moch Fazri Kaulika, Isava Dea Kurnia Wijayanti Leni Cahyani Lesmana, Athallah Jordan Lukito, Wahyu MAHARANI, ALYA Marcelino, Dandy Mochamad Yudha Febrianta Nailla Agnia Noor Syiwan Natasya Putri Syahira Nazwa Halimatusya’diah Noor, Shofa Marwah Prawita, Fat’hah Noor R.N., Raffaela Woro Tyas Rahmadi Wijaya Ratih Amelia Riska Aprilina Riska Aprilina Rizki Yantami Arumsari Sabitah Meilina Raharjo Sampurno Wibowo Silaban, Daniel Andre Salomo Siska Komala Sari Siti Pipit Sabitah Sri Widaningsih, Sri Sunantri, Yudy Suryana Suryana Suryatiningsih Tarandhika Tantra Tito Pandu Raharjo Ulfah Nurwahidah Utami, Habibah Najwa Wingga Nayshila Aura Putri