Article Per Year (5 Year)
p-Index From 2021 - 2026
6.894
P-Index
This Author published in this journals
All Journal PROSIDING SEMINAR NASIONAL Agroland : Jurnal Ilmu-Ilmu Pertanian SOCA: Jurnal Sosial Ekonomi Pertanian Animal Agricultural Journal Jurnal Sosial Ekonomi Pertanian Habitat Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat AGRARIS: Journal of Agribusiness and Rural Development Research Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGROLAND: The Agricultural Sciences Journal Jurnal Pariwisata JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Litbang: Media Informasi Penelitian, Pengembangan dan IPTEK JURNAL AGRICA Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Agro Bali: Agricultural Journal Jurnal Bisnis Tani AGROMEDIA: Berkala Ilmiah Ilmu-ilmu Pertanian Jurnal Litbang Provinsi Jawa Tengah Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sungkai Mediagro Agribusiness Journal Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian KOLABORATIF Agroland: Jurnal Ilmu-ilmu Pertanian Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Roessali, Wiludjeng
Program Studi Agribisnis, Fakultas Peternakan Dan Pertanian, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

Published : 78 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 78 Documents
Search

 4   5   6   7   8 
Pengaruh Brand Image Dan Perceived Quality Terhadap Keputusan Pembelian Kopi Starbucks di Kabupaten Sleman Intan Tsania Putri; Mukson, Mukson; Roessali, Wiludjeng
JURNAL LITBANG PROVINSI JAWA TENGAH Vol 22 No 1 (2024): Jurnal Litbang Provinsi Jawa Tengah
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36762/.v22i1.1058

Abstract

Purchase decisions for a product of goods and services are heavily influenced by various factors including brand image (brand image) and perceived quality (perceived quality). This study aims to analyze the effect of brand image and perceived quality on purchasing decisions for Starbucks coffee products in Sleman Regency, Special Region of Yogyakarta. This research was carried out in August - October 2022. The research method used a survey method. Coffee shop locations were determined by a simple random method. Sampling used a purposive sampling technique of 100 people, with a minimum age of 17 years and having bought Starbucks coffee products. Data analysis used descriptive analysis methods and Structural Equation Modeling (SEM) with the PLS (Partial Least Square) approach using Smart PLS 3.3.9 software. The results showed that brand image and perceived quality variables influenced the decision to buy Starbucks coffee products in Sleman Regency.
ANALYSIS OF POTATO SUPPLY CHAIN MANAGEMENT IN NGABLAK AND PAKIS DISTRICTS, MAGELANG REGENCY Sembiring Depari, Muhammad Mukhlis; Roessali, Wiludjeng; Kusmiyati, Florentina
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.22025

Abstract

The fluctuating price of potatoes every year as well as the high costs of distribution, storage, and maintenance mean that farmers earn less profit than expected. The research aims to analyze supply chain management, marketing efficiency, and potato supply chain risks. The research was carried out in September 2023 in Pakis and Ngablak Districts, Magelang Regency. This research uses a survey method with a descriptive approach. Determining the institutional sample uses snowball sampling while the farmer sample uses Cluster Sampling or Multistage Random Sampling method. The pattern of flow of information, finances, and goods runs smoothly. In the calculation of the farmer's share of large-grade potato commodities obtained at the research location, channel I was 84.61%, channel II was 85.71% and channel III was 80.00%, including in the efficient category. The farmer's share grade value was obtained by channel I at 75.00%, channel II at 77.77%, including in the efficient category, channel III at 70%, including in the inefficient category. The small farmer's share grade value obtained by channel I was 71.42%, channel II was 75%, which was included in the efficient category and channel III was 66.66%, which was not included in the efficient category. There are 23 risk agents and 15 risk events in the potato supply chain in Ngablak and Pakis Districts, Magelang Regency. Phase 1 HoR analysis provides results based on the Pareto diagram that there are 3 priority risk agents, namely crop failure, potatoes damaged in transit, and natural factors or disasters. 
INCOME AND RISK DETERMINATION OF SHALLOT FARMING BUSINESS IN WANASARI DISTRICT, BREBES REGENCY, INDONESIA Roessali, Wiludjeng; Mukson, Mukson; Prastiwi, Wahyu Dyah
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.24751

Abstract

In every agricultural business, farmers face the phenomenon of farming risk. Climate-related production risk, market risk, financial risk, and institutional risk are some of the dangers faced. This study aims to analyze the level of risk and risk mapping faced by farmers and its impact on shallot farming income. This study was conducted in the shallot center area in Wanasari District, Brebes Regency, Central Java, Indonesia from April to May 2023. The survey was conducted using semi-structured interviews and questionnaires on the level of shallot farming risk and factors that influence farmers' income. The analysis was carried out using risk mapping and multiple regression techniques. The results of the study showed that the production risk, market risk, and financial risk of shallot farmers in the study area were included in the high category, while institutional risk was included in the moderate group. The shallots produced per hectare reached 12.76 tons. The factors that influence shallot farming income are land area, productivity, total costs and shallot farmers' risk awareness. Meanwhile, the price of shallots and the level of risk did not significantly affect shallot farming income.
ANALYSIS OF FARMERS’ RISK PREFERENCES IN RICE FARMING INSURANCE PROGRAM IN SRAGEN REGENCY Dzulfriansyah, Mochammad Immam; Roessali, Wiludjeng; Kariyasa, I Ketut
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 8, No 3 (2024): November 2024
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v8i3.20760

Abstract

Rice farming is closely related to climate and weather in the business process, especially the on-farm process in the crop area. Climate risk in rice farming is closely related to the occurrence of floods, droughts, and attacks of Plant Disturbing Organisms (OPT). Therefore, it is necessary to overcome uncertainty to protect farmers and their farms, namely agricultural insurance. Agricultural insurance shows partiality to farmers to anticipate the risk of farming losses. Sragen Regency is one of the rice production centers in Central Java Province, so its farms need to be protected from risks through Rice Farming Insurance (AUTP). The purpose of this study is to analyze farmers' behavior in conducting rice farming through their risk preferences in Sragen Regency. The research was conducted using the survey method. Data were collected by interview technique using questionnaires. The number of samples taken from 100 rice farmers in Sragen Regency from three representative Sub-districts with specific criteria, namely Tanon Sub-district, Sidoharjo Sub-district, and Sambirejo Sub-district. The population in this study are rice farmers who participated in the Rice Farming Insurance (AUTP) program from 2018 to 2020. Data analysis uses the Multiple Price List (MPL) approach. Some previous studies analysing farmers' willingness to pay premiums in the AUTP programme have not included farmers' risk preference factors in the analysis. In addition, there is no research that discusses farmers' willingness to pay for AUTP premiums in Sragen Regency. Therefore, this research is expected to be a literature study in formulating strategies related to the implementation of the AUTP programme in the future by considering farmers' risk preferences, especially in Sragen Regency. The results showed that rice farmers in Sragen Regency have a very risk-averse risk preference, which means that they are risk-averse individuals when farming. Therefore, the Rice Farming Insurance (AUTP) program can be utilized by farmers as a form of risk mitigation implementation in their farming operations.
Analisis Profitabilitas Usahatani Bayam Jepang Tersertifikasi Organik di Kecamatan Getasan Kabupaten Semarang Prasetyo, Dimas Adhi; Roessali, Wiludjeng; Santoso, Siswanto Imam
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17294

Abstract

The purpose of this study was to analyze the profitability and factors affecting Japanese spinach farming in Getasan District, Semarang Regency. The research location was determined purposively. The research was conducted from September to November 2024 in Getasan District, Semarang Regency. The research method used was survey. Data collection techniques were conducted by interview using open and closed questionnaires. The sampling method used probability sampling with multistage random sampling technique. The number of respondents used was 52 Japanese spinach farmers who had joined farmer groups and were organically certified. The types of data used are primary and secondary. Data analysis methods used are production costs, revenue, income, profitability. Scoring analysis method was conducted for managerial ability variables and agribusiness partnerships. The test analysis used is one sample t-test and multiple linear regression. Based on the results of the study, it was found that the average income of farmers was Rp. 1,101,405. The profitability obtained is 109.82%. The one sample t-test results show that Japanese spinach farming is profitable for farmers. Regression test results show that all independent variables simultaneously affect profitability. Variables that partially affect profitability are the amount of production, selling price and profitability.
Analisis Risiko Pasar DOC dan Pakan serta Harga Broiler terhadap Pertumbuhan Pengusaha Kecil Peternakan Ayam Broiler di Indonesia Ezra, Mohammad; Roessali, Wiludjeng; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17226

Abstract

ABSTRACT The purpose of this study is to analyze the risk of DOC (X1), feed (X2) and broiler (X3) prices and their influence on the growth of small broiler chicken farms in Indonesia (Y). This study was conducted by taking data on DOC, feed and broiler prices for the period 2017-2024 (Pre-COVID19, Post-COVID19 and Present) as well as broiler chicken population data nationally in Indonesia from the 2017-2022 range as a dependent variable approach, namely the number of active livestock in Indonesia and trend projection of the number of livestock in 2023 and 2024. The research method used was secondary data research using data from the website of  the Directorate General of PKH (Livestock and Animal Health) of the Ministry of Agriculture, SIMPONI-Ternak, and BPS. The data analysis method used in this study uses Standard Deviation (SD), Coefficient of Variance (CV), trend projection and multiple linear regression analysis to see how large the affect of independent variable towards dependent variable. The dependent variable data processing approach uses the number of broiler chicken populations in Indonesia based on BPS data, assuming based on the Livestock Household Survey (2014) that per livestock business household business in Indonesia with livestock control of 16.000 broiler chicken populations. The results of the risk calculation obtained the result of feed prices having the highest coefficient of variance with a value of 21.94% in the current period. Meanwhile, the results of multiple linear regression obtained results only in 2017-2019 (Pre-COVID19) where feed variables affected the growth of small broiler chicken farm entrepreneurs in Indonesia, while in the Post-COVID19 and Present period, DOC price variables, feed prices and selling prices did not affect the growth of broiler chicken farm small entrepreneurs in Indonesia. As well as the projection trend of the number of active livestock in 2023 and 2024 is increasing.
Pengaruh Brand Image Terhadap Keputusan Pembelian Produk Chicken Nugget Champ di Kabupaten Kudus Lam'aa, Nisrina Fauzia; Roessali, Wiludjeng; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.17030

Abstract

This research aims to analyze the influence of brand image on purchasing decisions for the Champ brand chicken nugget product in Kudus Regency. The research was conducted at Bitingan Market and ADA Supermarket in September-October 2023. The survey method was used in this study, with samples taken using accidental sampling and involving 100 respondents responsible for household food shopping. The data obtained were analyzed using multiple logistic regression to determine the influence of corporate image, consumer image, and product image on purchasing decisions. The results of the study show that brand image has a significant effect on the purchasing decision for Champ chicken nuggets, with the most significant variable being product image (X3) on the purchasing decision in Kudus Regency. The variables of corporate image (X1) and consumer image (X2) do not significantly affect purchasing decisions for Champ chicken nuggets in Kudus Regency. This study highlights the importance of enhancing product image to attract consumer interest in purchasing decisions.
Analisis Perilaku Konsumen dan Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sayur organaik Institut Pertanian Bogor di Pasaran Modern Kota Bogor Al-amro, Imroatu Haiyin; Setiadi, Agus; Roessali, Wiludjeng
JURNAL AGRICA Vol. 18 No. 1 (2025): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Organic agriculture in Indonesia had significant growth in 2022, the area of organic agriculture is 261,400 Ha. One of the units of businesses that develop organic vegetables in the Bogor is a Badan Pengelola Bisnis dan Wakaf Institut Pertanian Bogor (BP Biswaf IPB). This trend in healthy lifestyle provides an opportunity for organic vegetable entrepreneurs, Although the challenges in marketing are getting tighter because of the number of competitors. Consumers are now more intelligent and  more selective before making a purchase decision is influenced by knowledge, confidence, and motivation for organic products. The study aims to analyze consumer behavior and the marketing effect on the purchase of organic vegetables at the Institut Pertanian Bogor in the modern market city of Bogor. The method of study used is a survey of data collected through questionnaires distributed to 210 responders and using a scale Likert. Data analysis is carried out using multivariate structural equation modeling (SEM) to know the relationship between the psychological factor variables composed of motivation, Perception, The marketing and marketing approaches that make up the product, Price, Location, Promotion, People, physical means and process with the purchase decision. Results of research show that motivation and perception have a positive and significant influence on purchasing decisions and Products, Location, Promotion, People, and Process also has a positive and significant influence on the decision to purchase organic vegetables. There are three variables, physical means, and prices do not affect the purchase decision. This finding provides insight for entrepreneurs in designing more effective marketing strategies to increase organic vegetable sales in the modern market.This research is expected to contribute to the development of sustainable marketing policies for organic products as well as raise public awareness of the importance of.
Analisis risiko Rantai Pasok Crude Palm Oil Menggunakan Metode House of Risk (Studi Kasus di PTPN IV Regional II Pagar Merbau) Prayoga, Rangga Adi; Roessali, Wiludjeng; Nurfadillah, Suryani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18122

Abstract

This study aimed to analyze the level of risk, risk events and risk agents, and risk mitigation strategies for the CPO supply chain at PTPN IV Regional II Pagar Merbau, Pagar Merbau District, Deli Serdang Regency, North Sumatra Province. This research was conducted from September 23 to October 18, 2024, at the Pagar Merbau Palm Oil Mill KSO PTPN IV Regional II Pagar Merbau II Village, Pagar Merbau District, Deli Serdang Regency, North Sumatra Province. The research method used in this study was a case study with quantitative descriptive analysis. The coefficient of variation (CV) method was used to measure the level of production risk. The SCOR method was used to describe the basic supply chain process of CPO products. The HOR phase 1 method was used to identify and assess risk events and risk agents. The HOR phase 2 method was used for risk evaluation and for analyzing mitigation strategies for CPO supply chain risk agents that had been prioritized. The results showed that the level of risk, based on the coefficient of variation for production quantity, was classified as very high at 28.67%. The results of risk identification revealed 17 risk events, 16 risk agents, and 7 priority risk agents with the highest ARP values that needed to be handled improper production target planning (A1), lack of accuracy in human resources (A2), uncertainty in the yield of FFB in the core plantation (A3), non-routine maintenance and untimely overhaul implementation (A10), damaged core roads in the plantation that disrupted FFB delivery (A4), excessive use of shells as fuel (A11), and leakage of stewing equipment due to worn liners (A8). The results identified 8 mitigation strategies to reduce 7 priority risk agents was reviewing the production target plan (PA1), improving roads to facilitate FFB delivery (PA5), enhancing the supervision system and job training for human resources (PA2), conducting regular maintenance audits (PA4), increasing FFB purchases from third parties (PA3), performing routine inspections and minor repairs to maintain machine conditions (PA6), backing up spare parts (PA7), and periodically replacing stew liners (PA2).
Etika Komunikasi Bisnis dalam Strategi Pemasaran Produk Bertani Agro Farm di Media Sosial Instagram Wibowo, Ghina Nasywa; Prayoga, Kadhung; Roessali, Wiludjeng
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19694

Abstract

Marketing strategies through social media, especially Instagram, are currently one of the main choices for business actors in promoting products. This study was conducted with the aim of understanding how the principles of business communication ethics are applied in Bertani Agro Farm's marketing strategy on Instagram. The study was conducted for one month, from April to May 2025, with a qualitative approach and supported by quantitative data. Data were obtained through observation, interviews with the owner of Bertani Agro Farm, documentation, and consumer perceptions who are followers of the Bertani Agro Farm Instagram account. The validity of the data was tested through source triangulation, while the analysis was carried out descriptively-qualitatively. These findings are expected to be a reference for business actors in developing ethical marketing strategies in promotional content. However, two-way communication still needs to be improved. Business communication ethics have been shown to play a role in building consumer trust and loyalty, making it an essential strategy in digital marketing. This study is expected to be a reference for business actors in developing ethical marketing strategies.
Co-Authors 'iin, Huurin . Darwanto administrator, administrator Afma Bella Vista Agus Setiadi Ajeng Kusuma Dewi Al-amro, Imroatu Haiyin Andhika Ayu Anggrainingrum Andhika Ayu Anggrainingrum Annisa Maulina Wardhani Arif Fauzi Ariza Fuadi Arsela, Yola Bambang M. Setiawan Bambang Mulyatno Setiawan Berlian Syahrial Firdaus Al Farizqie Bimantara, Haidar Btari Sukmastika Hemas Carolus Valesaka Wangsa Deputra Darwanto Darwanto Darwanto, . Desy Wulandari Djoko Sumarjono Dzulfriansyah, Mochammad Immam Edy Prasetyo Edy Prasetyo Eka Ferani Dewi Purwanti Ekowati, Titik Eva Maulida Ewin Rumapea Ezra, Mohammad Farah Kamila Fitriandini, Dinar Fitrin Yunita Florentina Kusmiyati Gary Yefta Herbeth Siagian Gitty Nadya Putri Gloria Matital Hasbitsaany, Muhammad Hasri Nurain Hermansyah, Dimas Hery Setiyawan I KETUT KARIYASA Iandri Dapa Mede, Abraham Ika Diah Ayu Safitri Ilham Dwipa Brahmantyo Intan Tsania Putri Ipandi Istanto Istanto Kadhung Prayoga, Kadhung Kamila Nur Imaniyah Komalawati Kustopo Budiraharjo Kustopo Budiraharjo Lam'aa, Nisrina Fauzia Lana Khusnia Shifa Lasana Farnesia Lucia Desy Sukmayanti lufita nur riza irma Maulidya Larasati Migie Handayani Mirza Andrian Syah Muhamad Rifan Ardhiansyah Muhammad Khevin Utama Muhammad Yusril Aditya Mas’ud Mukson Mukson Mukson Mukson Mukson Mukson Nun Maulida Suci Ayomi Nur Ayizah Nurfadilah, Suryani Nurfadillah, Suryani Nurul Aisyah Nugrahaeni Nurul Widya Anggraeni Oktafiani, Vika Tri Prasetyo, Dimas Adhi Pratiwi, Pusdima Rahma Pratomo, Muhammad Daffa Prayoga, Rangga Adi Priyo Sasmoko Priyo Sasmoko Purbayu Budi Santosa Purwoko, Agus Pusdima Rahma Pratiwi Raras Sekar Kinasih Rarastianevi Annisa, Rarastianevi Remaylian Nurani Remaylian Nurani Rizki Fajar Fitrianto Safitri, Ertiana Sembiring Depari, Muhammad Mukhlis Septaka T Riyadi Septi Putri Hardiyanti Setiawan, Bambang Mulyatno Siska Ardiana Siswanto Imam Santosa Siswanto Imam Santoso Siti Rohmatin Wisudawati Siwi Gayatri Sriroso Satmoko Suci Wulandari Sudiyono Marzuki Sunarso . Suryani Nurfadillah Suryani Nurfadillah Syam Lingga Wijaya Titik Ekowati Titik Ekowati Titin Mariyah Tri Winarni Agustini Veithzal Rivai Zainal Vini Anzani Vitus Dwi Yunianto Wahyu Dyah Prastiwi Wibowo, Ghina Nasywa Yanti Yosepha Rufina Br Sembiring Yola Arsela