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All Journal AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM NISBAH: JURNAL PERBANKAN SYARIAH El-Barka: Journal of Islamic Economics and Business JURNAL EKOBIS DEWANTARA Attractive : Innovative Education Journal Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Abdimas Bina Bangsa Bulletin of Community Engagement Berkala Ilmiah Pendidikan Wisanggeni : Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management Journal of Childhood Development Falah: Jurnal Hukum Ekonomi Syariah Margin : Jurnal Bisnis Islam dan Perbankan Syariah Journal of Business Management and Economic Development Jurnal Kompetitif Bisnis Falah: Jurnal Hukum Ekonomi Syariah International Journal of Economics, Business and Innovation Research Jurnal Bisnisman: Riset Bisnis dan Manajemen
May Roni
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Business Management and Economic Development

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The Influence of Digital Marketing, Online Customer Reviews, and Place On Purchasing Decisions: Mie Gacoan Consumer Survey in Bandar Lampung Utami, Athiya Aradhana; Sugiono, Arif; Roni, May
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1503

Abstract

This study aims to analyze the influence of digital marketing, online customer reviews, and place on consumer purchasing decisions of Mie Gacoan in Bandar Lampung with a quantitative approach and explanatory research method. Data were collected through questionnaires using accidental sampling techniques and analyzed statistically descriptively through PLS-SEM using SmartPLS 4.0 software and MS Excel. Data analysis includes outer model tests, inner models, and hypothesis tests. The results of the study indicate that the three variables, namely digital marketing, online customer reviews, and place, significantly affect the consumer purchasing decisions of Mie Gacoan in Bandar Lampung. Then simultaneously, digital marketing, online customer reviews, and place significantly affect on consumer purchasing decisions of Mie Gacoan in Bandar Lampung.
Effect of Utilitarian Value, Hedonic Value, and Symbolic Value on Purchase Decision in Shopee Live Streaming at Ladyfame Official Shop Laras, Esti; Aprilani, Deddy; Roni, May
Journal of Business Management and Economic Development Том 3 № 02 (2025): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i02.1666

Abstract

The fashion industry in Bandar Lampung continues to grow alongside technological advancements. One strategy to boost sales is the use of live streaming features on marketplaces. Ladyfame, a fashion-focused online shop, utilizes this feature through Shopee Live. This study aims to examine the influence of utilitarian value, hedonic value, and symbolic value on purchase decisions during Shopee Ladyfame Official Shop’s live streaming. This research is explanatory and uses a quantitative approach. The population consists of Ladyfame consumers in Indonesia who have watched and made purchases via Shopee Live. A sample of 96 respondents was selected using purposive sampling and the Cochran formula. Data analysis was conducted using multiple linear regression with SPSS version 29. The results of this study reveal that both partially and simultaneously, utilitarian value, hedonic value, and symbolic value have a positive and significant influence on purchase decisions during Shopee live streaming at Ladyfame Official Shop. Based on these findings, it is recommended that Ladyfame enhance the informative and efficient aspects of product presentation in live streaming sessions, such as through clear product descriptions, detailed demonstrations, and easy purchasing access. For future researchers, it is recommended to expand the research model by including other variables such as trust in influencers, price perception, and visual streaming quality, which may influence purchase decisions.
Co-Authors A. Rifa'i Agus Hermanto Agus Iskandar Pradana Putra Agus Suprijanto Agus Suprijanto Aprilani, Deddy Arif Sugiono Badarudin Caroline, Susan Melanie Patricia Clara Monica Edira Damayanti Damayanti Daniel Triantoro Deddy Aprilani Etty Kartikawati Fenny Saptiani Ghia Subagja H, Ari Fatihatul Hartono Hartono Ismulyaty, Sri Jeni Wulandari Khanifuddin, Muhammad Laili Nur Indahsari Laras, Esti Maulana Agung Maulana Agung P Mediya Destalia Mohammad Fauzi Muhammad Fathurrahman Nugeraha, Prasetya NUR EFENDI Nurmaini Nurwijayanti Paramita Djausal, Gita Permana, Rian Sigit Gesang Pradana Putra, Agus Iskandar putri, dini Rensiana, Septa Rifa'i, Ahmad Salsabila Salma Shintia Indah Pratiwi Sri Ismulyaty Sri Purwanti N Sri Purwanti Nasution, Sri Purwanti Subagja, Ghia Susanto Susanto Utami, Athiya Aradhana Vira Syavina Widya Rahmawati Yunia Nur Anggraini Putri