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All Journal Tekno : Jurnal Teknologi Elektro dan Kejuruan Transmisi: Jurnal Ilmiah Teknik Elektro Mechatronics, Electrical Power, and Vehicular Technology Jurnal Mahasiswa TEUB RELE: Rekayasa Elektrikal dan Energi Jurnal Teknik Elektro SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan at-tamkin: Jurnal Pengabdian kepada Masyarakat Sarwahita : Jurnal Pengabdian Kepada Masyarakat Jurnal Karinov Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JTEIN: Jurnal Teknik Elektro Indonesia Bima Abdi: Jurnal Pengabdian Masyarakat Bulletin of Community Engagement Jurnal Pengabdian Multidisiplin Didaktika Religia Prosiding Seminar Nasional Pengabdian Kepada Masyarakat JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Khidmatuna: Journal of Research and Community Service Jurnal Ecotipe (Electronic, Control, Telecommunication, Information, and Power Engineering) Emitor: Jurnal Teknik Elektro Vokasi UNESA Bulletin of Engineering, Technology and Applied Science
Muhammad Afnan Habibi
Universitas Negeri Malang
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Journal : Bulletin of Community Engagement

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Digitalisasi Produk UMKM Berbasis E-Katalog untuk Meningkatkan Komersialisasi Pemasaran di Lingkungan Komunitas UMKM PADUKA Irianto, Wahyu Sakti Gunawan; Widiyaningtyas, Triyanna; Sujito, Sujito; Habibi, Muhammad Afnan; Syah, Abdullah Iskandar; Abdul Hadi, Afif; Fuadi, Ahmad
Bulletin of Community Engagement Vol. 3 No. 2 (2023): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v3i2.826

Abstract

The Indonesian economy has traditionally relied heavily on the vital contributions of Micro, Small, and Medium Enterprises (MSMEs) to support economic growth and national development. MSMEs not only create jobs but also drive economic growth, especially after economic crises. This community engagement focuses on the Kasembon Subdistrict in Malang Regency and involves the PADUKA MSME Community. In this program, the introduction of an E-Catalog is presented as a solution to improve the marketing of MSME products. The results show that the implementation of the E-Catalog has enhanced the efficiency of product marketing, facilitated access to product information, and provided benefits to consumers. However, challenges related to technology adaptation and diverse understandings need to be addressed. Continuous support and capacity-building in the form of training and mentoring are necessary to ensure the sustainability of this program. This initiative underscores the significant potential of technology in advancing MSMEs and emphasizes the need for a sustainable approach to drive local economic growth. Keywords: E-Catalog, Community Engagement, Economic Growth, Product Digitalization
Co-Authors . Pramono A.N. Afandi Abdi Mahadiraja, Fajar Abdul Hadi, Afif Achmad Hamdan Achmad Syahrudin Fakhri Achmad, Agil Ziddan Adiguna, Satria Afif Abdul Hadi Agus Purnomo Ahmad Dhaffa' Nibrosoma Ahmad Faiz Risvan Haqiqi Ahmad Fuadi Andika Bagus Nur Rahma Putra, Andika Bagus Nur Rahma Aria Wibawa Arie Muazib Aripriharta - Arya Kusumawardana Asfani, Khoirudin As’ad Shidqy Aziz Ayu Kusuma Dewi Ayu Puwatiningsih Bagaskoro, Muhammad Cahyo Binti Maunah Cahya Tifandi Satriani Che Ani, Adi Izhar Darmawan Satyananda Dimas Herjuno Dimas Jundan A Diva Ayu Lestari Dyah Lestari Eka Mistakim Endah Septa Sintiya Erry Asnarindra Faiz Risvan Haqiqi, Ahmad Fajar Abdi Mahadiraja Fithrotul Irda Amaliah Fuad Indra Kusuma Hadi, Afif Abdul Haqiqi, Ahmad Faiz Risvan Hary Suswanto Heru Wahyu Herwanto Hery Purnomo I Made Wirawan Imam Alfianto Imam Saputra Ivandany, Inov Kusumawardan, Arya Kusumawardana, Arya Langlang Gumilar Mahadiraja, Fajar Abdi Mahfud Jiono Mohamad Rodhi Faiz Mokh Sholihul Hadi Muchamad Wahyu Prasetyo Muhammad Raihan Ammar Riffa’i Muhammad Rizal Andriansyah Muhammad Syahril Mubarok n/a Soemarwanto Nur Hidayat, Wahyu Nur Vidia Laksmi B Octavianus, Juan Pablo Pablo Octavianus, Juan Prasetyo, Muhammad Arzu Rafli Amirul Husain Rahmatullah, Daeng Revansyah Armadito Revanza Wildan Putra Wardana Rizqi, Muhammad Ihsanul Rodhi Faiz Saga Al Mi’roj Sahroni, Muhammad As’ad Satia Nur Maharani Satriani, Cahya Tifandi Setiawan, Aditya Wahyu Shandy Krisnawan Shavira Azzahra Soraya Norma Mustika Sujito Sujito Sujito Sujito Suprayitno Suprayitno Syah, Abdullah Iskandar Syamsul Arifin Tamara Fitri Andansari Tee Tze Kiong Tifandi Satriani, Cahya Triyanna Widiyaningtyas Wahyu Sakti Gunawan Irianto Yazid, Muhammad Yuli Agustina, Yuli Zakiya Pratiwi , Etty