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UMKM Pariwisata dan Pendidikan Pasca Pandemi Fariz Fardani Nurbaihaqi; Rini Andari; Caria Ningsih
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (149.754 KB) | DOI: 10.36418/syntax-literate.v7i12.10883

Abstract

Kewirausahaan menjadi isu sentral baik di negara berkembang maupun negara maju sebagai upaya pemulihan kesejahteraan akibat pandemi, khususnya bagi para pekerja di sektor pariwisata. Namun, pola pikir kewirausahaan muncul akibat tekanan dari kebutuhan hidup, bukan dari pola pikir yang diajarkan selama pendidikan formal. Maka perlu dikaji peran dan kebutuhan tenaga kependidikan untuk mengajarkan pola pikir wirausaha mulai dari pendidikan formal baik di SMA maupun di perguruan tinggi untuk mendapatkan pemahaman yang lebih baik tentang pola pikir wirausaha (entrepreneur mindset). Metode pendekatan kualitatif, subjeknya adalah mahasiswa dan praktisi sebanyak sepuluh orang dari industri perhotelan yang sebelumnya terkena dampak pandemi COVID-19 dan beralih profesi dengan memiliki usaha. Hasil temuan menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif jika diajarkan dari pendidikan formal baik SMA maupun perguruan tinggi karena selama ini muncul kecemasan dalam situasi pandemi bagaimana bertahan hidup setiap hari.
STUDI KELAYAKAN PENDIRIAN PUSAT OLEH - OLEH PADA RM SAUNG BALONG Muhamad Fikriyananda; Dewi Turgarini; Caria Ningsih
JURNAL PARIWISATA VOKASI Vol 3 No 1 (2022): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kabupaten Majalengka saat ini menjadi salah satu wilayah yang sedang berfokus kepada pariwisata dimana bisa dilihat dari kunjungan wisata yang selalu meningkat. Kesempatan tersebut menjadi peluang bagi RM Saung Balong dalam pendirian pusat oleh – oleh khas majalengka. Dalam studi kelayakan ini dimulai dengan pengumpulan dan pengolahan data pada aspek pasar dengan penentuan pasar potensial serta permintaan efektif. Tujuan dari penelitian ini ialah untuk mengetahui studi kelayakan pendirian pusat oleh-oleh pada RM Saung Balong Majalengka yang meliputi aspek pasar, aspek teknis, aspek manajemen, aspek pemasaran serta aspek keuangan. Kesimpulan yang diperoleh dari seluruh aspek adalah layak untuk didirikan.
ANALISIS STORE ATMOSPHERE DAN PROMOTION YANG BERPENGARUH TERHADAP REVISIT INTENTION DI THELAPAN COFFEE BANDUNG Nur Ummu Syalamah Pratami; Caria Ningsih; Gilang Pratama Putra
JURNAL PARIWISATA VOKASI Vol 4 No 1 (2023): Jurnal Pariwisata Vokasi
Publisher : Akademi Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60038/jpv.v4i1.61

Abstract

This research aims to find out how the impact of Store Atmosphere and promotion on revisit intention at Thelapan Coffee Bandung. Store Atmosphere is a series of atmosphere experiences that are felt by consumers from the first time they come to the coffee shop until they finish enjoying the dishes and the atmosphere at the coffee shop. While promotion is an activity to attract consumers to come or intend to come back so that a transaction can occur. The independent variable (X1) is store atmosphere which has 4 elements including store layout, exterior, general interior, and interior display (Berman and Evan, 2015), then the independent variable (X2) is promotion, promotion has 6 dimensions, including advertising, personal selling, sales promotion, public relations, word of mouth, and direct marketing (Ailijaa F R et al., 2020). The dependent variable (Y) in this research is revisiting intention with dimensions of revisit propensity, revisit willingness, and revisit probability shortly (Zhang et al., 2018). This study uses quantitative and explanatory survey methods, in this study, 100 respondents had transacted at Thelapan Coffee Bandung. The data processing technique uses validity and reliability tests, classical assumption tests, and multiple linear regression tests with f test (simultaneous), and t-test (partial). The results of the study simultaneously show that store atmosphere and promotions have a significant effect on revisit intentions. And the results partially show that store atmosphere has no significant effect, while promotion has a significant effect on revisit intentions.
The Role of Local Champion in Achieving an Integrated Rural Tourism: A Case Study of Alamendah Tourism Village, West Java Rini Andari; Ahmad Hudaiby Galih Kusumah; Caria Ningsih
Sodality: Jurnal Sosiologi Pedesaan Vol. 11 No. 3 (2023): Sodality: Jurnal Sosiologi Pedesaan
Publisher : Departement of Communication and Community Development Sciences, Faculty of Human Ecology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22500/11202350271

Abstract

Integrated rural tourism can provide welfare to the community and materialize the concept of sustainable tourism. The development carried out to achieve this requires synergy between the internal and external stakeholders. This study analyzes the role of local champions in achieving integrated rural tourism. This research uses a qualitative approach with a case study method to explore cases or phenomena that are interrelated to determine their uniqueness. The tourist village explored is Alamendah which has an ADWI (Anugerah Desa Wisata Indonesia) award 2021 from the government, the selection of this tourist village can be a guide for other tourist villages with a desire to grow. According to the findings of this study, the role of the chairman of the village, who is responsible for managing tourism in the village and acts as a local champion in establishing integrated rural tourism, is essential. Tourist villages also require leaders from their communities who can be trusted and influential in uniting their goals and mission.
Skala Pengunjung: Persepsi Berkelanjutan Lingkungan dalam acara MICE Romizal, Alba; Ningsih, Caria
Jurnal Kajian Pariwisata Vol 5 No 2 (2023): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v5i2.1372

Abstract

Industri pameran yang berkembang pesat namun tidak memperhatikan lingkungan maka dari itu peneliti tertarik akan membahas Persepsi Environmental Sustainable dalam penelitian ini menggunakan lima teori yaitu TCR, RES, RRE, GFB, DAN SCS. Karena Baby and Kids Expo telah lama menjadi event yang dikunjungi oleh pengunjung dengan jumlah pengunjung mencapai sepuluh ribu orang dan diselenggarakan setiap dua tahun sekali selama pameran baby and kids berlangsung belum peduli dengan dampak lingkungan yang dihasilkan, maka peneliti akan menggali Persepsi Environmental Sustainable dengan menggunakan pendekatan kualitatif untuk melakukan analisis tematik dengan membagi kedalam lima kode dan ditanyakan melalui tahap wawancara terhadap pengunjung pameran Baby and Kids. Pengunjung pameran diambil 20 narasumber yang telah mengikuti pameran berdasarkan temuan tersebut, peneliti menemukan bahwa TCR dan RES telah diaplikasikan pada event pameran baby and kids. Sedangkan 3 kode yang dibuat oleh peneliti belum diterapkan pada pameran baby and kids expo yaitu RRE, GFB, SCS padahal ini akan membentuk Persepsi Berkelanjutan Lingkungan pada pameran baby and kids. Bagi peneliti selanjutnya, penelitian ini dapat dilakukan di tempat lain dengan skala yang lebih luas agar dapat meningkatkan kesadaran akan kelestarian lingkungan.
Gastronomic Heritage Tourism Destination Travel Pattern Map in Kuningan Regency Rahmi, Unique Julieta Audia; Turgarini, Dewi; Ningsih, Caria
Journal of Tourism Education Vol 3, No 1 (2023)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jote.v3i1.60035

Abstract

Kuningan district in West Java Province has a local food has uniqueness as gastronomic cultural heritage destination. Integrative information about gastronomic heritage tourism destinatio was not yet available, so tourist cannot easy to choose to visit industry who sell local food as tourist attraction. The general objective is to identify and map the locations of the potential Kuningan local food which can later be used by various stakeholders such as local governments, local culinary business actors, the travel industry, including tourists. While the specific objectives of this study are: (1) identifying potential of Kuningan local food, (2) making a map of the location of potential local food sales in Kuningan District. This study uses a descriptive-qualitative research method in the identification of typical/unique culinary tourism in Kuningan. Data collection techniques were carried out through participatory observation, interviews and literature studies. Data collection through observation and interviews was conducted in local government agencies, the travel industry and culinary tourism businesses in Kuningan District. Literature studies cover all concepts and theories related to culinary tourism, especially culinary references in Kuningan. The results obtained from this study indicate that there are quite a lot of potential local food of Kuningan with their own unique identity. Another result is a map of the location of the potential Kuningan local food sales that can be used by stakeholders in developing Kuningan culinary tourism.
Implementation Of Improving Tour Guide Skills In Gastronomic Tourism In Bandung City Rusmiati, Debi; Turgarini, Dewi; Ningsih, Caria
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8508

Abstract

Gastronomy of cities in the world initiated by UNWTO criteria since 2004 aims to promote cooperation between cities around the world. The capital of a city in making its city a gastronomic tourism trend is not only to have potential but in terms of packaging must also be considered. Tourists who visit with the aim of tasting are incomplete if not accompanied by information related to the philosophy and history contained. It is necessary to intervene from a tour guide who provides information so that tourists have a new experience. The ability of the tour guide not only provides information related to the place but also needs interpretation and knowledge of philosophy, ethics and culture. This study seeks to answer these problems by describing the skills of gastronomic tour guides. This research uses the Analytical Hierarchy Process (AHP) method by interviewing 26 panelists in the city of Bandung. The results of AHP data processing show that the criteria for on-site management expertise have the highest weight to be owned by gastronomic tour guides in the city of Bandung. Furthermore, the alternatives that have the highest weight are looking for unique experiences, in-depth information related to regional gastronomic tourism, general information about gastronomic activities, and gastronomic knowledge and expertise and managing activities in a structured manner. Based on the results obtained, the skills of gastronomic tour guides are different from other tour guides. Special guidelines for gastronomic tour guides are needed so that it is hoped that Bandung City will further improve the quality of gastronomic tourism services in the city of Bandung to become a culinary city for tourists and can become one of the cities that are in demand by gastronomic tourists. This research can be a recommendation for gastronomic tour guides to pay attention to the skill aspects of gastronomic tour guides.
Framing The Sundanese Gastronomic Tourism Experience in a Pop-Up Restaurant Ainurrohmah, Syifa; Ismarizal, Beni; Turgarini, Dewi; Ningsih, Caria
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 7, No 2 (2023): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v7i2.8576

Abstract

The purpose of this study was to find out how the consumer experience at pop events in the city of Bandung enjoys Sundanese gastronomic tourism. The data from this study consisted of 22 informants, using qualitative methods. The results of this study found two findings, namely (1) Sundanese gastronomic tourism as a tourist attraction in sustainable tourism (2) Sundanese gastronomic tourism in pop up events as the development of innovative local food products. The implication of this research in the field of tourism is that it can become a gastronomic tourism business development.
Analisis Strategi Keunggulan Bersaing Porter Five Forces Pada Cloud Kitchen di Kitchen Hub Garuda Bandung Hizbulhadi, Syaidan Walid; Ningsih, Caria; Pratiwi, Ilma Indriasri
Tourism and Hospitality Essentials Journal Vol 10, No 2 (2020)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jtee.v10i2.76970

Abstract

Semakin maraknya bisnis dengan berbasis teknologi terutama pada perusahaan besar hingga mempengaruhi industri makanan dan minuman, dan terlahirlah bisnis yang disebut Cloud Kitchen. Penelitian ini bertujuan untuk menganalisis model dan strategi keunggulan bersaing padasalah satu cloud kitchen di Kota Bandung yaitu Kitchen Hub. Jenis penelitian ini menggunakan metode kualitaitf deskriptif dengan menggunakan teori Porter Fuve Forces yang digunakan sebagai kerangka konseptual untuk memahami lingkungan dan keunggulan bersaing industri. Kitchen Hub. Hasil data kualitatif diperoleh dengan teknik observasi dan, wawancara. Hasil dari penelitian menunjukan fenomena cloud kitchen kini sedang meredup sehubungan dengan berkurangnya jumlah tenant yang ada di Kitchen Hub dibandingkan dengan tahun lalu. Sistem pelayanan yang dilakukan Kitchen Hub masih tergolong kurang efektif dan memerlukan strategi inovasi. Pelayanan dapat dimaksimalkan melalui pelatihan dan pengelolaan sumber daya manusia dengan tepat didalam Kitchen Hub. Cloud Kitchen sampai saat ini masih menjadi peran penting bagi para pelaku usaha kuliner yang ingin ekspasnsi bisnisnya, khususnya bagi para UMKM, dibuktikan dari pelaku usaha yang menjadi tenant disana bahwa Kitchen Hub merupakan alternatif yang baik untuk mereka
Generation Z Entrepreneurial Morals towards Intention through Self-Efficacy and Motivation, Based on Creative Economy Ningsih, Caria; Nauval, Muhammad Luthfi; Turgarini, Dewi
Jurnal Moral Kemasyarakatan Vol 9 No 2 (2024): Volume 9, Nomor 2 - Desember 2024
Publisher : Universitas PGRI Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jmk.v9i2.10892

Abstract

This research aims to identify the influence of entrepreneurial morals on entrepreneurial intention, with self-efficacy and entrepreneurial motivation as intervening variables among Generation Z students of tourism study program. This is a quantitative research using the Path Analysis method. Based on computation, sample of this research is using 100 tourism students from Indonesian Education University (UPI), who are participating in the entrepreneurship program. The results of the study indicate that entrepreneurial motivation plays an important role as a significant mediator in linking entrepreneurial moral with entrepreneurial intention, while self-efficacy does not have a significant influence on the relationship between entrepreneurial moral to entrepreneurial intention. Overall, entrepreneurial moral play a significantly important role in increasing the self-efficacy, entrepreneurial motivation and entrepreneurial intention of tourism students. It is expected that this research can recommend and contribute to the development of a more effective and relevant creative economy-based entrepreneurship program to increase interest in entrepreneurship among tourism students.