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SYSTEMATIC LITERATURE REVIEW MAPPING OF GLOBAL, REGIONAL AND LOCAL FINTECH ADOPTION FROM THE PERSPECTIVE OF SHARIA ECONOMICS Fuadi; A. Hadi Arifin; Iskandar; Azharsyah Ibrahim
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 5 (2026): APRIL
Publisher : RADJA PUBLIKA

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Abstract

This study aims to map global, regional, and local trends in Financial Technology (FinTech) adoption from the perspective of Islamic economics through a Systematic Literature Review (SLR). The review examines the development of FinTech, particularly the integration of Artificial Intelligence (AI), open banking, RegTech, and digital financial services in the financial and banking industries worldwide and in Indonesia. The findings indicate that FinTech adoption has significantly transformed the financial sector by improving operational efficiency, enhancing customer experience, strengthening fraud detection, and expanding financial inclusion. At the global level, the rapid growth of open banking and AI-driven financial services reflects an increasing shift toward digital financial ecosystems. In Indonesia, FinTech adoption has accelerated digital transformation in banking and financial institutions, contributing to improved service quality and operational effectiveness. However, challenges related to cybersecurity, data privacy, ethical concerns, regulatory compliance, and systemic risks remain critical issues. From the perspective of Islamic economics, particularly the concept of maslahah mursalah, the literature suggests that Sharia FinTech can provide substantial benefits by promoting financial accessibility, efficiency, transparency, and economic welfare while maintaining compliance with Islamic principles. The study concludes that FinTech adoption generally supports the objectives of maqashid shariah by facilitating economic empowerment and public welfare, provided that technological innovation is accompanied by robust governance, cybersecurity measures, transparency, and regulatory oversight.
THE EFFECT OF RELIGIOSITY AND BRAND LOYALTY ON PURCHASE DECISIONS (Case Study at Aurel Hijab Shop in Lhokseumawe City) Wilda Khaira; Yulius Dharma; Fuadi; Agustinar; Munardi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18797918

Abstract

This study aims to analyze the influence of religiosity and brand loyalty on consumer purchasing decisions at the Aurel Hijab Store in Lhokseumawe City. This study uses a quantitative approach with a survey method. The research population is consumers of the Aurel Hijab Store, with a sample size of 100 respondents determined using the Lemeshow formula and convenience sampling techniques. Data collection was carried out through a structured questionnaire with a Likert scale, then analyzed using the Statistical Package for the Social Sciences (SPSS) program through multiple linear regression analysis. The results of the study indicate that partially religiosity (X1) has a positive and significant effect on purchasing decisions (Y), as evidenced by a t-test with a significance value smaller than 0.05. This indicates that the higher the level of consumer religiosity, the stronger their tendency to make decisions to purchase hijab products that are in line with Islamic values. Furthermore, brand loyalty (X2) also has a positive and significant effect on purchasing decisions (Y) based on the t-test results, which indicates that consumer loyalty to the brand encourages repeat purchases and product recommendations. Simultaneously, the F-test results show that religiosity and brand loyalty together have a positive and significant effect on purchasing decisions. The coefficient of determination (R²) value of 76.4% indicates that variations in purchasing decisions can be explained by religiosity and brand loyalty, while the rest is influenced by other variables outside the research model. This finding confirms that consumer purchasing decisions for hijab are not only determined by brand loyalty, but also by the suitability of the product with the religious values held by consumers.