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ANALISIS FARMER’S SHARE DAN EFISIENSI PEMASARAN KOMODITAS KOPI DI KECAMATAN PANTAI CERMIN KABUPATEN SOLOK Fitri, Elva Rahmi; Erlinda, Rita; Sorel, Deni
Jurnal Imiah Management Agribisnis (Jimanggis) Vol. 5 No. 2 (2024): Jurnal Ilmiah Management Agribisnis (Jimanggis)
Publisher : Magister Agribisnis Program Pascasarjana Universitas Sjakhyakirti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48093/jimanggis.v5i2.266

Abstract

Penelitian ini bertujuan untuk menganalisis saluran pemasaran, margin pemasaran, farmer’s share, dan efisiensi pemasaran komoditas kopi di Kecamatan Pantai Cermin, Kabupaten Solok. Metode penelitian melibatkan 30 responden yang dipilih secara acak sederhana dengan pengumpulan data primer melalui wawancara dan observasi langsung serta data sekunder dari literatur terkait. Hasil penelitian menunjukkan bahwa saluran pemasaran kopi di Kecamatan Pantai Cermin masih sederhana, melibatkan petani, pedagang pengumpul, dan pedagang besar. Margin pemasaran tercatat sebesar Rp 12.000/kg dengan farmer’s share hanya 32%, menunjukkan ketimpangan distribusi keuntungan dalam rantai pasokan. Efisiensi pemasaran yang rendah (32%) mengindikasikan masih tingginya biaya tambahan dalam proses distribusi. Rendahnya efisiensi dipengaruhi oleh panjangnya rantai distribusi, rendahnya mutu kopi, dan posisi tawar petani yang lemah. Untuk meningkatkan efisiensi pemasaran dan kesejahteraan petani, disarankan penggunaan teknologi digital, perbaikan kualitas kopi, serta pengembangan kebijakan pemasaran yang mendukung. Penelitian ini menegaskan pentingnya perbaikan sistem pemasaran untuk menciptakan pembagian keuntungan yang lebih adil bagi petani kopi di wilayah ini.
Students’ Views on the Use of WhatsApp during Covid-19 Pandemic: A Study at IAIN Batusangkar Munir, Sirajul; Erlinda, Rita; Afrinursalim, Hanif
IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics) Vol 5, No 2 (2021): Indonesian Journal of English Language Teaching and Applied Linguistics
Publisher : Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/ijeltal.v5i2.740

Abstract

This study aims to describe students’ views on the use of WhatsApp in English Teaching Department classes during the covid-19 pandemic. The impact of the Coronavirus disease 2019 (Covid-19) pandemic is now beginning to spread to the world of education. This condition makes the students and the lecturers used online media or online learning much longer than expected. In the online learning process, WhatsApp is one of the most used applications. This study used qualitative research. The research population was all 270 students of the English Teaching Department of IAIN Batusangkar. The sample involved 168 students by using stratified random sampling technique. Slovin’s formula was used to measure the sample. The research instrument was questionnaires. It was designed in the type of closed-ended and open-ended forms. The questionnaire consisted of 21 statements. Then, to analyze the data from a closed-ended questionnaire, the researchers used Guttman Scale. Meanwhile, to analyze the open-ended questionnaire, the researchers classified students’ responses and then described the results. The finding of the study indicated that students’ views on the use of WhatsApp (WA) in English Teaching Department classes during the covid-19 pandemic mostly positive (73.2%) and the negative responses only (26.8%). Furthermore, students’ views on the use of WA includes WA as media in doing online learning process; WA as an educational media; WA as an evaluation and assessment benchmarks; WA as an application of sharing information; WA as the application to do group discussion; and WA as media to increase literation and to share learning materials. This research implies that WA could be used to do the online learning process because it empirically helps the students to get enthusiastically involved in learning activities.