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All Journal IQTISHODUNA Jurnal Al-Iqtishad Proceeding SENDI_U Abdi Dosen : Jurnal Pengabdian Pada Masyarakat INTEGRITAS : Jurnal Pengabdian Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat Akuntansi Bisnis & Manajemen (ABM) JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Jurnal Pengabdian Kepada Masyarakat Jurnal Media Administrasi Abdimas Mandalika Jurnal Pengabdian Kepada Masyarakat Jurnal Aplikasi Bisnis
Ayu Sulasari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PRODUK DIVERSIFIKASI GERIT JAGUNG HASIL OLAHAN WARGA DESA DUWET KECAMATAN TUMPANG – KAB. MALANG Ayu Sulasari; Tri Yulisyawati Evelina; Ellyn Eka Wahyu; Ita Rifiani Permatasari; Yekie Senja Oktora; Jatrifia Ongga Sinatrya
Jurnal Pengabdian kepada Masyarakat Vol. 9 No. 2 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT 2022
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jabdimas.v9i2.195

Abstract

This program aims to provide agricultural product processing technology in Duwet, Petungsewu – Malang. The activities carried out are processing corn kernels into tortilla chips and to provide knowledge about entrepreneurship, so that the partner village communities are able to manage their businesses, and improve the empowerment of business groups well. The method of this program are carried out in several stages, namely the initiation of the object of program, coordination with the community as the object of program, implementation of program, and evaluation of activities. Based on the results of the activity, there was a change in behavior to be more creative and innovative in processing corn kernels into Dupitos products (the name of the corn chips product) so as to increase the selling value of products to SME partners.
Analisis SWOT untuk Pengembangan Potensi dan Peluang Pasar pada Gama Private Center Nadya Lutfiana Putri; Ayu Sulasari; Rizky Kurniawan Murtiyanto
Jurnal Media Administrasi Vol 9 No 2 (2024): Oktober : Jurnal Media Administrasi
Publisher : Universitas 17 Agustus 1945 Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/jma.v9i2.1998

Abstract

SWOT analysis is one of the well-known tools for situation analysis of the company's internal and external environment. SWOT analysis is often used as a reference for strategic planning by maximising strengths and taking opportunities by minimising weaknesses and avoiding threats. This research was a descriptive qualitative research using SWOT analysis as an evaluation. This study used data collection techniques of observation, interviews, and questionnaires. The sampling technique used was purposive sampling techniques. The number of respondents was 9 respondents who were owners, employees, teachers, and students of Gama Private Center. The results of the SWOT analysis found 5 points in each factor. It is known that the internal value is positive 2.42 and the external factor is positive 1,90. The position of the Gama Private Centre is in quadrant I.  
Pengembangan Metode Pembelajaran Kewirausahaan Berbasis Proyek Untuk Meningkatkan Karakter Wirausaha Mahasiswa di Politeknik Negeri Malang Sulasari, Ayu
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.703 KB)

Abstract

Attitude mentality potential of entrepreneurship, especially among students need to be developed, with the opportunities that exist and to be the strength to make the authorized capital development. Kalipatrick (1918) Developing an individual to be successful can be achieved by projects that can be done by learners. This study was conducted to obtain a model of entrepreneurial learning development based contextual business problems. It applying the proposed business significantly, this model is expected to be a form of community based education (foster active participation of students in education and training) that is capable of forming new entrepreneurs to reduce poverty, especially in ??Malang. The purpose of this research to determine the development of students entrepreneurial learning method through Project Based Learning approach. The observation is made the group, with each group consist of 5-6 students. The results from this study demonstrated the ability of students to solve problems. Through the development of project-based learning method is seen student interest the development of entrepreneurship shown in the character of students through research variables, that is: leadership / leadership skills were quite good; courage to take risk is still very low; a student perseverance who is well; students' ability to focus on the job they should be improved; and the level of discipline a student who has good enough.
The Relationship between Macroeconomics and the Jakarta Composite Index (JCI) in Bearish Conditions during COVID-19 Aini, Yulis Nurul; Evelina, Tri Yulistyawati; Alabdullah, Tariq Tawfeeq Yousif; Sulasari, Ayu; Trianti, Khoiriyah
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 4 No. 1 (2024): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v4i1.1491

Abstract

The purpose of this research is to investigate how macroeconomic factors influence the Composite Stock Price Index (JCI) in times of market decline due to the COVID-19 pandemic. Information for this study will be gathered from official sources such as the Indonesia Stock Exchange, the Central Bureau of Statistics, and Bank Indonesia. The information analyzed consists of monthly data on the Composite Stock Price Index, inflation, and interest rates.   Multiple regression is the method employed in this study. The findings show that inflation has a notable positive impact on the Composite Stock Price Index, causing bearish trends during the COVID-19 pandemic, while interest rates have a significant negative impact, resulting in bullish trends during the COVID-19 pandemic.  
MAPPING OF BUSINESS EMPOWERMENT PROGRAM FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) ON RUMAH PENGUSAHA MALANG RAYA COMMUNITY Evelina, Tri Yulistyawati; Sulasari, Ayu
Jurnal Al-Iqtishad Vol 20, No 2 (2024): December 2024
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v20i2.33190

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a significant role in the economy country which develop. As big as 90 percent from entity business is an MSMEs that contributes to global labor absorption. In terms of labor absorption, MSMEs in Indonesia absorb more power Work If compared to with country ASEAN other. Realizing the importance role MSMEs then it is necessary empowerment efforts MSMEs in in order to accelerate regional and central economic development and increase the competitiveness of MSME products. Rumah Pengusaha Malang Raya or abbreviated as RPMR is one of the communities MSMEs Which is at in region Malang Raya, Indonesia (Malang City, Malang Regency and Batu City). The current RPMR community members number 100 (one hundred) members who are mapped out consisting of culinary, handicrafts, fashion, and merchant. With the large number of MSMES members. Based on these ideals, so that this community can develop and make a significant contribution to improving the economy in Malang City and generally in East Java, it is needed mapping Business Empowerment Program. Micro, Small and Medium Enterprises which will be used later as an initial step to strengthen coordination and synchronization in MSME development programs.
OPTIMASI KEMASAN PRODUK BINAAN POLITEKNIK NEGERI MALANG UNTUK MENINGKATKAN DAYA SAING DAN PERLUASAN PENJUALAN MELALUI OLEH- OLEH KUNJUNGAN DI POLINEMA Sulasari, Ayu; Ellyn Eka Wahyu; Tri Yulistyawati Evelina; Lestari, Baroroh; Nurbaya, Siti; Fauzi, Ahmad
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.6122

Abstract

This service activity program is carried out with the aim of increasing competitiveness and expanding the marketing of superior products produced by the Malang State Polytechnic to partner villages and Polinema entrepreneurial students. This is done by providing encouragement and motivation to increase productivity through efforts to expand the marketing network. Assistance to PKM partners is provided in the form of knowledge, skills and best practices to market products as typical Polinema souvenirs. This service program is carried out together with DUWET partner villages, Tumpang sub-district, Malang district and the Malang State Polytechnic ETU Business Incubator. Apart from that, assistance and marketing access are also provided in order to increase the potential empowerment of village areas and increase business productivity so as to encourage improvements in the welfare of village communities and student businesses. The problem currently faced by partners is that partners (assisted village residents and entrepreneurial students of the ETU Polinema business incubator tenants) have production results in the form of processed products and handicraft products as well as creative industries that have the opportunity to be marketed, however, the trained partners have not been able to maximize their potential. So that superior products cannot be marketed optimally, they do not have sales access to market the resulting products to become superior products. Meanwhile, Malang State Polytechnic partners do not yet have superior products as souvenirs that Polinema colleagues can bring as typical Polinema products. The fostered partners do not yet have a good understanding of village economic development (Rural Economic Development) as an effort to improve the welfare of village communities and young Polinema entrepreneurial tenants through business development and exploiting market opportunities. Understanding the importance of packaging not only as product protection, but also as branding and product promotion media. It is hoped that good packaging will increase the value of the product to be sold.  The solution offered is to map superior products that are suitable and ready to be widely marketed as souvenirs from Polinema, design a product catalog from the mapping, design product packaging dosages as typical souvenirs from Polinema, and provide additional knowledge about the importance of optimizing product packaging. as well as marketing access for Polinema's fostered partners at events/activities held on the Malang State Polytechnic campus as well as ready stock product displays as souvenirs from Polinema.  Keywords: Community Empowerment, Social Entrepreneurship, Packaging Optimization, competitiveness.  
PENGADAAN PERALATAN KRIPIK SAYUR SEHAT UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Mahmudatul Himma; Achmad Zaini; Sulasari, Ayu; Poenamawati, Diana; Fiernaningsih, Nilawati; Muwidha, Muhammad
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7657

Abstract

This Community Service aims to provide assistance and training for MSMEs in Duwet Village, Malang Regency The abundance of vegetables in Duwet Village creates problems, such as potential waste and decreased selling value. To overcome this, the transformation of vegetables into healthy vegetable chips can be an effective solution. By turning vegetables into chips, it can increase the added value of products, reduce waste, and create healthy snack alternatives that are attractive to consumers. This community service activity is in the form of assistance to MSMEs in Duwet Village, Tumpang District, Malang Regency The procurement of food dehydrators can make a significant contribution to partners by: Improving the efficiency of the vegetable dehydration process. Maintain the quality of nutrition and texture of the product. Supporting the increase in the production capacity of vegetable chips. Ensure consistency of product quality on an ongoing basis.
Peningkatan Branding UMKM Opak Jepit Melalui Pelatihan Food Photography Muqit, Abd.; Sulasari, Ayu; Unarto, Tirto; Maulidina, Ahsani; Rachmawati, Rina; Sinatrya, Jatrifia Ongga
Abdimas Mandalika Vol 5, No 1 (2025): November
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/am.v5i1.34583

Abstract

Abstract:  The owner of Opak Jepit Mekar Sari MSME has struggled for years to learn how to utilize the right digital strategies to enhance her business branding. The primary objective of this activity is to enhance the branding of partner MSMEs by leveraging information technology through effective marketing management, through training in food photography techniques. The method used in implementing this activity is training and mentoring, which is carried out through several stages: planning, preparation and coordination, training in the use of food photography techniques for product marketing, mentoring in designing packaging labels, mentoring the marketing system through the creation of an Instagram social media account, and joint evaluation. The results of this activity can be used as packaging labels or marketing materials on social media.Abstrak: Pemilik UMKM Opak Jepit Mekar Sari telah berjuang selama bertahun-tahun untuk mempelajari cara memanfaatkan strategi digital yang tepat guna meningkatkan branding bisnisnya. Tujuan utama kegiatan ini adalah untuk meningkatkan branding UMKM mitra dengan memanfaatkan teknologi informasi melalui manajemen pemasaran yang efektif melalui pelatihan teknik food photography. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah pelatihan dan pendampingan, yang dilakukan melalui beberapa tahapan: perencanaan, persiapan dan koordinasi, pelatihan pemanfaatan teknik fotografi makanan untuk pemasaran produk, pendampingan dalam mendesain label kemasan, pendampingan sistem pemasaran melalui pembuatan akun media sosial Instagram, dan evaluasi bersama. Hasil kegiatan ini dapat digunakan sebagai label kemasan maupun materi pemasaran di media sosial.
PELATIHAN PEMBUATAN DUWET-POLINEMA SWEET TOMATO JAM BAGI WARGA DESA DUWET KEC.TUMPANG KAB. MALANG Sulasari, Ayu; Wahyu, Ellyn Eka; Evelina, Tri Yulistyawati; Aini, Yulis Nurul; Nurbaya, Siti; Fauzi, Ahmad
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.4642

Abstract

Desa DUWET Kec. Tumpang Kab. Malang memiliki potensi desa terutama untuk hasil-hasil pertanian. Salah satunya adalah hasil kebun berupa tanaman tomat. Masyarakat di desa Duwet terutama ibu-ibu rumah tangga cukup banyak dan memiliki waktu di rumah. Kegiatan sehari-hari mereka adalah bekerja diladang, di sawah dan berdagang. Berdasarkan kondisi tersebut, maka dirasa perlu menambah ketrampilan agar masyarakat mampu mengolah hasil pertanian yang ada. Kegiatan pelatihan pembuatan selai tomat ini dilakukan dalam rangka memberdayakan potensi desa DUWET. Hasil kegiatan pelatihan pembuatan selai tomat diberi nama “DUWET-POLINEMA SWEET TOMATO JAM” dilaksanakan sesuai dengan rencana kegiatan yang sudah dibuat,
BIMBINGAN PEMBUATAN INSTAGRAM SHOPPING DALAM MEMPERLUAS JANGKAUAN PEMASARAN PRODUK PADA UMKM DI MALANG Evelina, Tri Yulistyawati; Sulasari, Ayu; Budiarti, Lina; Wijayanti, Rena Feri; Mustain, Kun
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5245

Abstract

Sosial media merupakan salah satu media penghubung informasi dan komunikasi dari produsen ke konsumen di manapun mereka berada dan berapapun jaraknya. Instagram merupakan media sosial yang tepat sebagai media pemasaran di era digital ini. Melihat jangkauan pengguna Instagram yang luas akan menjadi media potensial untuk mengembangkan jangkauan pemasaran, sehingga UKM dapat memanfaatkan lebih optimal. Instagram mempunyai banyak fitur yang dapat membantu UKM untuk mengembangkan pemasarannya. Salah satu fiturnya adalah Instagram Shopping yaitu serangkaian fitur yang memungkinkan orang untuk berbelanja dengan mudah lewat foto dan video merek Anda di seluruh Instagram.yang di dalamnya ada toko dan etalase dengan halaman detail produk. Tujuan dari pelatihan ini adalah agar pelaku UKM memiliki pengetahuan pengetahuan dan keterampilan dalam penggunaan dan pemanfaatan Instagram Shopping dalam memperluas jangkauan pemasaran produk. fitur-fitur pada Instagram Shooping juga memudahkan berbagai skala usaha untuk menampilkan usahanya yaitu fitur: Instagram Shopping Tag, Katalog Produk, Halaman Detail Produk, Instagram Shopping Ads, Shopping Tag di Akun tertentu dan Product Luanches. Luaran kegiatan pengabdian ini adalah publikasi jurnal Pengabdian ber-ISSN, publikasi media massa online, adanya penerapan pengetahuan dan ketrampilan mitra.
Co-Authors Abd. Muqit Abdilla, Daniar Irvin Achmad Zaini Achmad Zaini Afandi, Yosi Agustin, Fadhilla Amelia Ahmad Fauzi Aini, Yulis Nurul Akhmad, Hamzah Maulana Alabdullah, Tariq Tawfeeq Yousif Anggara, Dimas Yos Arjo, Tri Ramadani Bambang Suryanto Baroroh Lestari Eko Boedi Santoso Ellyn Eka Wahyu Ellyn Eka Wahyu Eny Widiyowati Etik Puspitasari, Etik Evelina, Tri Yulistyawati Evi Suwarni, Evi Fadhilah, Alfira Insani Fahmi Muhammad Fauzi Ahmad Muda Fiernaningsih, Nilawati Halid Hasan Haris Puspito Buwono Himma, Mahmudatul Ita Rifiani Permatasari Ita Rifiani Permatasari Ita Rifiani Permatasari, Ita Rifiani Jalaluddin, Agus Jatrifia Ongga Sinatrya Kartika Indah Khoiriyah Trianti LINA BUDIARTI Lina Budiarti, Lina Luchis Rubianto Mahmudatul Himma Masrevastuti Masrevastuti Maulidah, Salisa Maulidina, Ahsani Moh. Abdullah Anshori Mustain, Kun Muwidha, Muhamad Muwidha, Muhammad Nadya Lutfiana Putri Noverita Wahyuningsih Poenamawati, Diana Poernamawati, Diana Eka Profiyanti Hermien Suharti R.N. Akhsanu Takwim, R.N. Akhsanu Radhia Jatu Noviarsita Sakti Rena Feri Wijayanti Rina Rachmawati RIZKY ARDIANSYAH Rizky Kurniawan Murtiyanto Setyo Nugroho Sinaga, Yiswi Mariani Amelia Sinatrya, Jatrifia Ongga Siti Nurbaya Susanto Susanto Suselo Utoyo Suselo Utoyo, Suselo Tri Yulistyawati Evelina Tri Yulistyawati Evelina Tri Yulisyawati Evelina Unarto, Tirto Wahyu, Ellyn Eka Wirakusuma, Adiyatma Gian Yekie Senja Oktora