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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship PubBis : Jurnal Pemikiran dan Penelitian Administrasi Publik dan Administrasi Bisnis Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Journal of Global Business and Management Review Prosiding National Conference for Community Service Project JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JMK Jurnal Manajemen dan Kewirausahaan Journal of Management - Small and Medium Enterprises (SME's) Annals of Management and Organization Research Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Ariyanto, Hepy Hefri
Universitas Internasional Batam
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Reinforcing Green Consumption Intentions: Attitudes as a Mediator and the Role of Environmental Concerns, Lifestyles, Social Media, and Subjective Norms Purwianti, Lily; Ariyanto, hepy Hefri; Winata, Kevin; Changbo, Liu
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1275

Abstract

This study explores the determinants of green consumption intention, with attitude acting as a mediating variable. The examined characteristics include subjective norms, environmental concerns, healthy lifestyles, and social media engagement. We employed a quantitative methodology, collecting data from 396 participants via Google Forms and utilizing SEM-PLS for analysis. The results demonstrate that attitude functions as a vital mediating element in the association between the four elements and the inclination towards green consumption. Without attitude serving as a mediator, subjective norms, healthy lifestyles, and environmental concerns do not significantly impact green consumption intentions. These conclusions highlight the significant influence of mindset on the development of green consumer behavior. The study's recommendations, particularly the suggestion to incorporate factors such as the urge to spend for environmentally friendly products in future research, have the potential to inspire further exploration of the topic. The findings provide vital guidance, enabling governments and organizations to develop more effective policies that promote sustainable and environmentally responsible consumption.
Understanding Consumers Intention toward Electric Vehicles Through the SOR Framework Ariyanto, Hepy Hefri; Purwianti, Lily; Steven; Changbo, Liu
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 12 No. 1 (2025): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v12i1.15614

Abstract

This study investigated the determinants of electric vehicle (EV) purchase intentions in Batam, Indonesia, utilizing the Stimulus–Organism–Response (SOR) framework. We examined how four external stimuli government support, perceived monetary benefits, technology orientation, and perceived risk influence consumer attitude and subsequent purchase intention. Data collected from 356 potential EV adopters via purposive sampling were analyzed using PLS-SEM. The results indicate that government support, per-ceived monetary benefits, and technology orientation significantly enhance consumer attitude, which, in turn, strongly strengthens purchase intention. This confirms attitude as a central psychological me-chanism mediating the SOR process in EV adoption. However, perceived risk was found to have no significant effect on either attitude or intention, suggesting that a strong policy-supported environment in Batam might mitigate consumer concerns regarding EV technology. These findings validate the SOR framework's application in understanding EV adoption in developing markets. Practically, the study em-phasizes that accelerating the transition to sustainable mobility requires continued government fiscal incentives, sustained technological advancements, and effective public awareness campaigns. By strengthening these positive stimuli, policymakers and practitioners can significantly enhance consumer readiness and contribute to national green-transportation goals.
Eksistensi Penggunaan Mobile Banking Dalam Analisis Melalui Pengaruh Teknologi, Pengalaman, dan Keamanan Putra, Edy Yulianto; Vanessa, Vanessa; Ariyanto, Hepy Hefri
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2410

Abstract

The purpose of this study is to analyze the factors that influence the sustainability of mobile application usage using the Technology Adoption Model (TAM) approach. The variables studied include ease of use, user experience, affective experience, and security & privacy. Data was collected through a survey of mobile banking users and analyzed statistically using quantitative methods. The results of the study indicate that ease of use, user experience, affective experience, and application security and privacy significantly influence user satisfaction. User satisfaction then becomes a key factor that mediates the influence of these variables on the intention to continue using mobile banking. These findings show that the higher the level of user satisfaction, the greater the likelihood that users will continue to use mobile banking services. Additionally, security and privacy were proven to be fundamental aspects of user trust and loyalty. The implications of this study are the importance of developing mobile banking applications that are easy to use, provide a positive experience, and ensure the security and privacy of user data to increase user satisfaction and loyalty in a sustainable manner. This study is expected to serve as a reference for developers and digital banking service providers in designing service improvement strategies in the current digital era.
Analysis of Local Fashion Competition Readiness through Consumer Shopping Intention: A Media and Brand Authenticity Approach Edy Yulianto Putra; Warna Gamelia; Hepy Hefri Ariyanto
Jurnal Manajemen dan Kewirausahaan Vol. 12 No. 2 (2024): December (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i2.14083

Abstract

The fashion industry in Indonesia faces competitive challenges as digital technology develops. The emergence of new local fashion brands and consumers' easy access to global brands through digital platforms have created intense competition. To compete effectively, a deep understanding of shopping intentions is crucial for local fashion brands. Therefore, this study was designed to determine the variables influencing local fashion purchase intention, specifically focusing on advertising, entertainment, e-WOM, interaction, and trendiness, while also examining the mediating roles of brand trust and brand engagement on digital media. The analysis was conducted using SmartPLS 3 and SPSS, analyzing data from 350 respondents who are local fashion users in the Riau Islands Province. The results indicate that e-WOM, interaction, trendiness, brand trust, and brand engagement positively and significantly influence the purchase intention of local fashion users. Notably, e-WOM emerged as a strong driver of brand trust, enhancing the likelihood of consumers engaging with and purchasing from local brands. Furthermore, interaction with brands and perceived trendiness played critical roles in shaping consumer perceptions and fostering loyalty. This research is expected to provide valuable insights for local brands, enabling them to refine their marketing strategies in this highly competitive digital era. By leveraging the identified factors, local fashion brands can enhance their appeal, build stronger relationships with consumers, and ultimately improve their market positioning against global competitors. The findings underscore the importance of adapting to digital trends and consumer preferences to thrive in the evolving fashion landscape
THE INFLUENCE OF VOTER BEHAVIOR ON THE GENERAL ELECTION OF REGIONAL HEADS IN THE RIAU ISLANDS PROVINCE Melina, Bonita; Ariyanto, Hepy Hefri; Nainggolan, Ferdinand
Journal of Global Business and Management Review Vol. 7 No. 2 (2025): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v7i2.10554

Abstract

This study aims to examine the factors influencing voter decision-making among first-time voters in the 2024 regional head elections in the Riau Islands Province. Employing a quantitative research design, the study utilizes survey methods through questionnaires distributed to 100 respondents selected using purposive sampling. The research investigates five key variables: Attitude Toward the Behavior, Subjective Norms, Perceived Behavioral Control, Social Media Political Marketing Activity, and Negative Political Advertising. Data collection was conducted using a Likert-scale questionnaire, and the data were analyzed using SPSS version 25. Hypothesis testing was carried out through both partial and simultaneous regression analyses. The results indicate that all five independent variables significantly affect the voting decisions of first-time voters, suggesting that individual beliefs, social expectations, perceived ease of performing the behavior, online political engagement, and exposure to negative campaigning all play substantial roles in shaping voter behavior. These findings underscore the importance of strategic communication and ethical political engagement tailored to the youth demographic. For policymakers and campaign teams, understanding these determinants can support more inclusive and effective approaches to encourage political participation among young voters in regional elections, particularly in geographically dispersed areas like the Riau Islands.
FACTORS INFLUENCING GREEN HOME APPLIANCE PURCHASE INTENTION AMONG CONSUMERS IN RIAU ISLANDS Ariyanto, Hepy Hefri; Syahputra, Ulung; Putra, Edy Yulianto
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 11 No 1 (2026): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v11i1.7419

Abstract

The main factors influencing consumers' inclinations to buy energy-efficient household equipment in Indonesia's Riau Archipelago are examined in this study. The study assesses the contributions of consumer attitudes, subjective norms, environmental awareness, eco-labeling, governmental laws, and willingness to pay a premium by using the Theory of Planned Behavior (TPB) framework with expanded variables. The results of a quantitative survey with 481 participants and multiple regression analysis show that government regulations, consumer attitudes, and willingness to pay all have a significant and beneficial impact on consumers' intentions to make green purchases. On the other hand, eco-labeling, environmental knowledge, and subjective norms have no discernible impact. These results highlight the role that human attitudes and public policies play in influencing sustainable purchasing patterns, offering useful information for companies and legislators looking to advance green technologies.
Factors Influencing The Adoption of E-Government in Riau Province Debora Sri Intan; Lily Purwianti; Hepy Hefri Ariyanto; Ratih Anggraini
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5014

Abstract

The goal of this research is to identify the elements that affect the implementation of e-government in Riau Island. Employees of the Riau Islands Provincial Government comprise the sudy population, and the research sample consists of those emplyoees who meet the requirements of being able to use digital public service applications in the course of their work. An online survey with measurement questions was sent to respondents in existing regional apparatus organizations and complete answers were received by 417 respondents consisting of permanent and non-permanent employees with variations in education and age, were considered usable for analysis. Trust, security concern, perceived usefulness, information communication and technology, perception of e-government as a mediating variable and adoption of e-government as a dependent variable are the variables in this study, which employs a quantitavive research methodology with data processing using Samrt Pls. Results indicate that trust, security concern, perceived usefulness, information communication and technology have an effect on user decisions in adopting the e-government system. The findings of this study can be considered by the-government when formulating policies that can promote and anhance system quality and establish a thorough and high-quality e-government system implementation while simultaneously enhancing data secutity and the accessibility of sufficient technology infrastructure in the provincial government of Riau Island’s workplace.  
THE ROLE OF TOURIST VILLAGE COMPETITIVENESS FACTORS ON TOURISTS' BEHAVIORAL INTENTIONS Ariyanto, Hepy Hefri; Wijaya, Jacky; Sihombing, Dame Afrina
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.20513

Abstract

Research on the competitiveness of tourist villages from the perspective of tourists in Indonesia remains limited, despite the government’s strong commitment to developing tourist villages as instruments for economic growth, community welfare improvement, poverty alleviation, unemployment reduction, environmental conservation, and cultural preservation. This study investigates the competitiveness factors of tourist villages that influence tourists’ behavioral intentions, specifically their intention to visit or revisit and to recommend these destinations. The study is based on survey data collected from 318 respondents in Batam who have previously visited tourist villages. The findings indicate that overall competitiveness factors significantly affect tourists’ intentions to visit and recommend tourist villages. However, cultural and attractiveness-related factors do not significantly influence the intention to visit. These results provide important insights for tourist village managers and policymakers in designing strategies to strengthen destination competitiveness and stimulate positive tourist behavioral responses. The study contributes to the literature on destination competitiveness and sustainable rural tourism development in emerging economies. Keywords: Intention to Visit; Intention to Recommend; Destination Competitiveness; Tourist Village
Strategi Pemasaran Digital Terintegrasi untuk Membangun Digital Trust pada UMKM Jasa Konstruksi Lady; Ardianata, Kristi; Ariyanto, Hepy Hefri
Jurnal PubBis Vol 10 No 1 (2026)
Publisher : stiatabalong.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35722/jurnalpubbis.v10i1.1524

Abstract

The evolution of digital media requires MSMEs, particularly in the custom construction service sector, to adopt digital marketing strategies to build visual credibility and expand market reach. This study aims to analyze the implementation of an integrated digital marketing strategy through Instagram, Facebook, WhatsApp Business, a website, and Google Maps at Nicko Kaca & Aluminium. A descriptive qualitative case study method was employed, where data were collected through observation, digital insight documentation, and interviews with six informants consisting of one business owner and five customers. Data analysis was conducted through four interactive stages including data collection, data condensation, data display, and conclusion drawing and verification. The results show that the implementation of this digital ecosystem significantly increased business visibility, which the Instagram Ads platform contributed an 85% reach rate out of a total of 3,230 new audience members. Meanwhile, other platforms such as Google Maps, the website, and Facebook provided value in the credibility dimension through physical location verification and visual portfolios, which served as determining factors for consumer trust. This research produces the Digital Trust Funnel model, which synergizes the visibility, credibility, and conversion stages. The implications of this study emphasize that building an interconnected digital ecosystem can mitigate information asymmetry and establish consumer trust in service industries with high levels of uncertainty
Enhancing Brand Identity and Purchase Intention through Digital Marketing Strategy Lady Lady; Cristina Anggrena; Hepy Hefri Ariyanto; Ronny Firdiansyah Arief
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1721

Abstract

Addressing the limited empirical evidence on the "zero-to-one" digital transition of micro-scale vendors, this study aims to analyze the implementation of a digital marketing strategy at Uda Denai Juice and its effectiveness in strengthening brand identity and stimulating purchase intention. Using a qualitative case study design and the Stimulus-Organism-Response (SOR) model, data were gathered through semi-structured interviews with the owner and consumers, field observations, and Instagram analytics. Data validity was ensured through technique triangulation. Results indicate that a structured digital system significantly enhanced professional visibility, recording 28,546 views and a reach of 19,592 unique accounts, where 85.7% of engagement originated from non-followers. Qualitative findings reveal that consistent, professional visual content effectively increased consumer trust and brand love, which subsequently drove purchase intention. This study concludes that for micro-enterprises, a well-planned digital strategy is a deterministic factor in building emotional connections. The implications suggest that micro-scale businesses can achieve sustainable resilience by prioritizing a professional digital identity to penetrate new markets independently.
Co-Authors Ahmad, Sabrina Aliandrina, Dessy Aliyah Aliyah Aprianti, Khairani Ardianata, Kristi Caesar Rosyad Achmadi Changbo, Liu Chintya Lorenz Cindy Olivia Cristina Anggrena Dafi Pralibdo Debora Sri Intan Dharma Bundawi Dion Dewa Barata Dion Dewa Barata Ellysabeth, Ellysabeth Ermahani A. Jalil, Intan Gamelia, Warni Golan Hasan, Golan Hapsari, Ratih Regina Kelly Lim Kevin Winata, Kevin Kho, Karen Kwok, Sherly Lady Lady Lady Lady Lady Lily Purwianti Lily Purwianti Mahira, Rafika Maytanius, Jerry Mazida Ahmad Meliana Meliana Meliawati Melina, Bonita Nainggolan, Ferdinand Nicholas, Nicholas Nuraisyah Nuraisyah Nurjanah, Listia Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Perdinan Machelino Pardede Piandi Pralibdo, Dafi Prili Yolanda Ayri, Charina Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini Ratih Anggraini, Ratih Reni, Agus Tamrin Rezky Hasanah Rezyanti Apriliani Harsono Ronny Firdiansyah Arief Selly Celsya Setyawan, Agustinus Sihombing, Dame Afrina Sihombing, Dame Afrina Sofiana Sundari Sri Intan, Debora Steven Syahputra, Ulung Vanessa Vanessa Verlyn Evajelista Warna Gamelia Wenky Wenky Wicipto, Wicipto Wijaya, Jacky Winsley Winsley Yolanda Masnita Siagian Yoshi Velika Yulfiswandi, Yulfiswandi Yuliana Yuliana Yusran, Husna Leila Zainudin, Nurhamizah Zicko Mauristha