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All Journal Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Dimensi Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Ilmiah Ekonomi dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) IJBE (Integrated Journal of Business and Economics) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Manajemen Strategi dan Aplikasi Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL PEMASARAN KOMPETITIF JURNAL MANAJEMEN Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Prosiding National Conference for Community Service Project JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Yayasan Cita Cendikiawan Al Khwarizmi Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Ipteks Terapan : research of applied science and education pendidikan, science, teknologi, dan ekonomi Journal of Management and Digital Business Mamangan Social Science Journal Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Ariyanto, Hepy Hefri
Universitas Internasional Batam
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THE ROLE OF ATMOSPHERIC CUES IN SHAPING THE RESPONSE OF FOREIGN TOURISTS VISITING BATAM Hepy Hefri Ariyanto
Jurnal Ipteks Terapan (Research Of Applied Science And Education ) Vol. 14 No. 4 (2020): Jurnal Ipteks Terapan ( Research of Applied Science and Education )
Publisher : Lembaga Layanan Pendidikan Tinggi Wilayah X

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.342 KB) | DOI: 10.22216/jit.v14i4.19

Abstract

This research examined the role of a destination atmospheric cues on tourist' desire to engage in word of mouth (WOM) communication. It adopted the Stimulus-Organism-Response (SOR) model taken from retail theory. In implementing the model, Organism were the combination of three aspects, namely process, affective and cognitive states. Information from 393 foreign tourists visiting Batam City illustrated the power of SOR in explaining the role of atmospheric cues to forming desire WOM communication. Importantly, the results of the research also highlighted the procedural nature of the cognitive state of the organism. This research reinforced the importance of studying tourist behavior through an SOR angles and how affective and cognitive elements of organisms contributed to foreign tourist decision making
Pengaruh Gaya Kepemimpinan, Motivasi Kerja, dan Kepuasan Kerja Terhadap Kinerja Guru Madrasah Boarding School di Kota Batam Aliyah Aliyah; Hepy Hefri Ariyanto
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Penelitian bertujuan untuk mengetahui pengaruh gaya kepemimpinan, motivasi kerja, dan kepuasan kerja terhadap kinerja guru Madrasah boarding school di Kota Batam baik tingkat MI, MTs, dan MA. Populasi penelitian adalah guru Madrasah yang bertugas di bawah Kementerian Agama Kota Batam yang berjumlah 182 orang. Teknik pengumpulan data berupa angket yang disebar melalui Google Forms. Analisis regresi berganda dilakukan untuk mengetahui besarnya pengaruh variabel bebas terhadap variabel terikat. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara gaya kepemimpinan, motivasi kerja, dan kepuasan kerja terhadap kinerja guru madrasah boarding school Kota Batam
Analisis Faktor Faktor yang Mempengaruhi Keterlibatan Guru dan Karyawan Satuan Pendidikan Kerjasama (SPK) di Kota Batam Sofiana Sundari; Hepy Hefri Ariyanto
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

Tujuan studi ini adalah menganalisis faktor-faktor yang mempengaruhi keterlibatan karyawan. Untuk mengestimasi keterlibatan karyawan melibatkan beberapa faktor yang menjadi variabel penelitian yaitu komunikasi internal, kepemimpinan dan kompensasi. Responden yang terlibat dalam penelitian ini berjumlah 207. Teknik pengambilan sampel pada penelitian ini menggunakan metode non probabilitas purposive sampling. Metode analisis data penelitian menggunakan analisis regresi linear berganda. Hasil dalam penelitian ini adalah variabel independen dapat memprediksi variabel dependen. Terdapat pengaruh positif dan signifikan Komunikasi internal, kepemimpinan dan kompensasi terhadap keterlibatan karyawan
Perancangan dan Penerapan Promotion Mix pada PT. Putra Jaya Batam Hepy Hefri Ariyanto; Ferdinand Nainggolan; Verlyn Evajelista
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2023): Juni 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v1i3.7789

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Perancangan dan Penerapan Promotion Mix Pada PT. Putra Jaya Batam. PT. Putra Jaya Batam merupakan merupakan perusahaan yang bergerak di bidang penyalur rumah tangga dalam negeri khususnya di Kepulauan Riau dan memperkerjakan karyawan sebanyak 5 orang dengan tugas masing-masing. Kurangnya ilmu pengetahuan dan kemampuan dalam hal yang berteknologi tinggi merupakan salah satu faktor yang memicu kurangnya target pelanggan terutama melalui sosial media. Sehingga Ibu Dora Weng tidak pernah melakukan promosi terhadap jasa yang ditawarkan dalam rangka meningkatkan jumlah pelangannya. Lokasi usaha PT. Putra Jaya Batam cukup strategis tetapi jangkaunnya hanya sekitaran masyarakat komplek saja. Minimnya jumlah pelanggan PT. Putra Jaya Batam yang berpengaruh terhadap kestabilan perusahaan. Maka itu, perlunya inovasi dan strategi untuk mengatasi masalah tersebut dalam meningkatkan jumlah pelanggan dan stabilitas perusahaan.
Analisis Pengaruh Keyakinan Agama, Citra dan Reputasi, Kualitas Layanan dan Pengaruh Sosial terhadap Niat Menggunakan Produk Perbankan Syariah Yulfiswandi; Dion Dewa Barata; Hepy Hefri Ariyanto; Dafi Pralibdo
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 3 No. 3 (2023): Artikel Riset Volume 3 Issue 3, November 2023
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i3.3261

Abstract

Penelitian ini bertujuan untuk memberikan gambaran kepada masyarakat tentang alasan niat menggunakan produk perbankan syariah, sehingga dapat memberikan gambaran tentang pengambilan keputusan secara individu terkait pemilihan produk bank syariah, dan untuk mengetahui alasan yang memengaruhi masyarakat di Kota Batam untuk memilih bank syariah. Penelitian ini menggunakan data kuesioner dari 314 orang. Poin utama dari penelitian ini terdiri dari keyakinan agama, citra dan reputasi, kualitas layanan, pengaruh sosial (variabel independen) dan Niat menggunakan produk perbankan syariah (variabel dependen). Garis besar hasil penelitian ini menggambarkan penilaian responden terhadap niat dalam menggunakan produk perbankan syariah, untuk hubungan tertinggi, rata-rata banyak fokus pada pertanyaan yang berkaitan dengan variabel keyakinan agama, citra dan reputasi, kualitas layanan dan pengaruh sosial.
The Analysis Of Dynamic Capabilities And Sustainable Competitiveness On Sustainable Performance In Indonesia Private Higher Education Listia Nurjanah; Yolanda Masnita Siagian; Husna Leila Yusran; Hepy Hefri Ariyanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to investigate the relationship between dynamic capabilities, sustainable competitiveness, and sustainable performance in a dynamic business environment. The study used a quantitative research method using a questionnaire at private higher education in LLDIKTI Region X. From 242 existing private higher education, 162 respondent was collected. Data was analysed using SmartPLS software. The analysis consists of descriptive statistics, evaluation of measurement models, evaluation of structural models, and hypothesis testing. The results show that dynamic capabilities and sustainable competitiveness have a positive relationship. In addition, there is a positive relationship between dynamic capabilities and sustainable performance through the mediating role of sustainable competitiveness. The results also show that dynamic capabilities have a direct and indirect effect on sustainable performance, and there is a significant negative relationship between dynamic capabilities and sustainable performance. The results contribute to the novelty of strategic management literature.
Perancangan Strategi Re-Branding Sebagai Upaya Peningkatan Brand Image Mamah Factory Melalui Pemasaran Digital Nainggolan, Ferdinand; Anggraini, Ratih; Kho, Karen; Ariyanto, Hepy Hefri; Hasan, Golan
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8689

Abstract

Mamah Factory is a specialty souvenir center in Batam, featuring its signature products such as Luti Gendang, Kue Lapis Emas, Pancake Durian, Kue Emas Durian Keju, and Brownies Durian. In order to build a positive and healthy brand image for Mamah Factory, the author employed data collection methods including observation, interviews, documentation, and surveys to identify the uniqueness and differences of Mamah's products compared to others. The results of this Community Service activity brought in more viewers, followers, and buyers with content emphasizing Mamah's product values. The number of profile visits was higher compared to previous Community Service activities, with an increase in followers by 43, surpassing the 30-follower increase from the previous Community Service. In the next program, it is hoped that there will be improvements in all aspects that can help the community to better understand Mamah Factory in terms of its product values and quality.
ANTESEDEN NIAT PERJALANAN DESTINASI ALAM DI BATAM Wicipto, Wicipto; Hefri Ariyanto, Hepy
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 10 No. 3 (2024): 2024 Maret
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v10i3.145

Abstract

Batam City is well-known as a destination that frequently visited by visitors and a destination for domestic and foreign tourists. This is because Batam City has very diverse and beautiful tourist attractions. In the last 5 years, Batam City has experienced a very significant increase in the number of tourists. The factors that influence the number of visits are the destination image that Batam City has and a person's motivation to visit Batam City. The aim of this research is to determine the percentage level of influence between travel motivation and destination image on intentions to travel to nature destinations of Batam City. This research was conducted in Batam City using the Voluntary Response Sampling technique. The number of respondents was 283 respondents, namely domestic tourists. This research uses a descriptive verification method with a quantitative approach. The tool used in data analysis is SPSS version 26 software using simple linear regression. Based on the research results, it can be concluded that there is a significant positive influence between motivation and destination image on the intention to travel to natural tourism in Batam City, amounting to 49.8%. The higher the percentage of motivation and destination image, the higher a person's intention to travel to natural tourism in Batam City
Strategi Peningkatan Kapasitas Masyarakat Kampung Tua Teluk Mata Ikan Melalui Pelatihan SDM dan Pengelolaan Sosial Media Anggraini, Ratih; Hariyanto, Oda Ignatius Besar; Sihombing, Dame Afrina; Ariyanto, Hepy Hefri; Purba, Hilarius Raditya Priambada; Aliandrina, Dessy; Meliawati; Kwok, Sherly; Piandi
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 1 (2024): Artikel Periode Mei 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i1.3340

Abstract

Desa wisata merupakan salah satu tujuan dari Pembangunan Berkelanjutan dengan arah pemberantasan kemiskinan. Desa Wisata memiliki potensi untuk dikembangkan, tidak hanya dari potensi alam, tetapi juga dari potensi sumber daya manusia agar memiliki kemampuan di dalam mengelola operasional kegiatan desa sehingga dapat menjadi salah satu pertumbuhan ekonomi. Tujuan dari kegiatan ini adalah memberikan kegiatan positif yang dapat meningkatkan kemampuan masyarakat desa dalam hal pengelolaan desa wisata, diantaranya adalah pelatihan-pelatihan yang berkaitan dengan hygiene dan sanitasi, kebersihan lingkungan, hingga pada pengelolaan sosial media dan pembuatan company profile sebagai salah satu kebutuhan desa wisata agar dapat dipromosikan secara maksimal. Kegiatan ini merupakan salah satu projek desa dengan target peserta adalah masyarakat yang tinggal dan menetap di desa wisata Teluk Mata Ikan, Kecamatan Nongsa, Kelurahan Sambau. Hasil dari kegiatan ini, masyarakat lebih mengenal terkait hygiene dan sanitasi, hingga pentingnya pemanfaatan sosial media agar dapat memperkenalkan desa wisata teluk mata ikan kepada seluruh turis baik yang ada di kota Batam, maupun dari luar Batam.
ANALISA PENGARUH AKTIVITAS PEMASARAN MEDIA SOSIAL TERHADAP PURCHASE INTENTION YANG DIMEDIASIKAN TRUST DAN BRAND IMAGE Putra, Edy Yulianto; Ariyanto, Hepy Hefri; Meliana, Meliana
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3085

Abstract

The research in this article aims to analyze the influence of entertainment, interaction, and trendiness on customer purchase intentions in social media marketing content which is mediated by trust and brand image. The method used in this research is a quantitative method with purposive sampling technique. This research uses primary data, namely data obtained by distributing questionnaires via Google Form to 318 respondents with 27 questions. This research data was processed using the PLS-SEM program. The results of this research are that entertainment, interaction, and trendiness have a positive effect on trust and brand image. Trust and brand image also have a significant influence on Purchase Intention. Apart from that, there is a significant relationship between Entertainment, Interaction, and Trendiness on Purchase Intention which is mediated by Trust and Brand Image, so it can be concluded that marketing activities carried out on social media through content can grow customer purchase intentions. Therefore, companies or businesses can be more active in cyberspace to carry out their marketing and advertising programs with social media platforms through more interesting marketing content.
Co-Authors Ahmad, Sabrina Aliandrina, Dessy Aliyah Aliyah Aprianti, Khairani Caesar Rosyad Achmadi Changbo, Liu Chintya Lorenz Dafi Pralibdo Dharma Bundawi Dion Dewa Barata Dion Dewa Barata Ellysabeth, Ellysabeth Ermahani A. Jalil, Intan Gamelia, Warna Gamelia, Warni Golan Hasan, Golan Kevin Winata, Kevin Kho, Karen Kwok, Sherly Lily Purwianti Mahira, Rafika Maytanius, Jerry Mazida Ahmad Meliana Meliana Meliawati Nainggolan, Ferdinand Nicholas, Nicholas Nuraisyah Nuraisyah Nurjanah, Listia Oda Ignatius Besar Hariyanto, Oda Ignatius Besar Perdinan Machelino Pardede Piandi Pralibdo, Dafi Prili Yolanda Ayri, Charina Pulung Peranginangin Purba, Hilarius Raditya Priambada Putra, Edy Yulianto Ratih Anggraini, Ratih Reni, Agus Tamrin Rezky Hasanah Rezyanti Apriliani Harsono Ronny Firdiansyah Arief Selly Celsya Setyawan, Agustinus Sihombing, Dame Afrina Sofiana Sundari Sri Intan, Debora Steven Vanessa Vanessa Verlyn Evajelista Wenky Wenky Wicipto, Wicipto Winsley Winsley Yolanda Masnita Siagian Yoshi Velika Yulfiswandi, Yulfiswandi Yuliana Yuliana Yusran, Husna Leila Zainudin, Nurhamizah Zicko Mauristha