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All Journal Jurnal Sinergi Jurnal Proaksi Nusantara Hasana Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Transnasional Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Outline Journal of Education Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Gunung Djati Conference Series Jurnal Riset Ekonomi dan Akuntansi Jurnal Penelitian Sistem Informasi Jurnal Sains Student Research Jurnal Imu Pendidikan dan Keagamaan Al-Zayn: Jurnal Ilmu Sosial & Hukum Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen Causa: Jurnal Hukum dan Kewarganegaraan Tashdiq: Jurnal Kajian Agama dan Dakwah Journal of Sharia and Legal Science RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Industri Samudra Jurnal Kajian Kejahatan, Sosial dan Hukum
Muhammad Zaky
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Journal : Profit: Jurnal Manajemen, Bisnis dan Akuntansi

 1 
Strategi Harga Dan Kualitas Pelayanan Pada Penjual Bakso Terhadap Kepuasan Pelanggan (UMKM Bakso Pakde Universitas Bhayangkara) Dian Sudiantini; Faidlullah Mahfudz; Muhammad Zaky; Rizka Amalia Putri; Sunia Hatina
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2024): Februari : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i1.1695

Abstract

In Indonesia, small and medium-sized businesses (SMBs) in the food and drink industry are seeing unprecedented expansion. Lots of MSMEs are experiencing this as they try to win over consumers. With competition heating up in the food stall industry, the research focuses heavily on what makes customers happy. A food stand may increase customer satisfaction by focusing on three areas: price, service, and product quality. Setting reasonable prices, giving outstanding service, and delivering high-quality goods are all ways to make customers happy at the food stand. Satisfied customers will be more likely to return to the store. The sales income of Bakso Pakde has recently seen significant adjustments. Finding out how different pricing tactics, product modifications, and service quality affect "Bakso Pakde" consumer happiness is the main goal of this research. This research makes use of SPSS for statistical analysis, which is part of a quantitative technique. "Bakso Pakde" customers are the center of attention in this research. For this study, 42 participants were chosen at random using a purposive selection technique. Multiple linear regression is the method that the analytical tool uses. This research found that in the setting of meatball vendors, consumer happiness was positively affected by price, product selection, and service quality.
Co-Authors Abdullah, Dessy Agus Alamsyah Perwiranegara, Agus Alamsyah Akbar Riskal Amani Aldi Restu Fauzi Alif Andika Alil Mu’afi Angela Priska Anggi Syafitri Nasution Arientina Amanda Filia Arisandi Amanda Siregar Azkia Nurfadilah Bagas Herlambang Dendi Zainuddin Hamidi Dewi Kurniasari Dian Sudiantini Diaz Nuraji Dini Syahriza Fahlevi Dionisius Sihombing Diva Salsabilla Obadiah Dodi Irawan Dzaliva Alfatir Ebah Suaebah Faidlullah Mahfudz Fairuz Denaya Hafnidafitri Faizal Muhammad Rizki Fathya Ummu Rezkya Fithri Suciati Gojali, Dudang Hana Sujana Henny Grace Enjel Naidelin Waruwu Imelda Juniarti Munthe Iwan Setiawan Joseph Raja Soaloon Sihite Kadar Nurjaman Leonardo Sari, Avid Lilis Sulastri Linda Therecya Sianturi Marta, M Sandi Mela Novita Rizki Moh. Ali Rahmani Mohammad Abie Syah Harianto Muchtar, Azmy Ali Muhamad Satria Nur Hakim Muhammad Fery Muhammad Ikmalluhur Purnawan Muhammad Naufal Hilmi Muhammad Rio Ferdianto Muhammad Risky Nasywa Nabilah Ni Nyoman Sawitri Niken Safitri Nurmala Ahmar Paisol Burlian Pinayah, Siti Rafif Akbar Ramdhani Rahayu Kusumadewi Raihan Anugrah Pratama Refisi Ainjerimen Telaumbanua Resa Khoerunnisa Reyhan Taufiq Ramadhan Rizal Zaelani Rizka Amalia Putri Rosinta Joito Siregar Ryan Rafi Aziz Sendy Prayoga Sulastri Sulastri Sunia Hatina Vannez Cong Vario Virginia Putri Vikri fauzan Vioni Yolisa Fitri Yosserizal, Yosserizal Yusuf Wiranto