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All Journal Jurnal Sinergi Jurnal Proaksi Nusantara Hasana Journal Jurnal Transnasional Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) Outline Journal of Education Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Gunung Djati Conference Series Jurnal Riset Ekonomi dan Akuntansi Jurnal Penelitian Sistem Informasi Jurnal Sains Student Research Jurnal Imu Pendidikan dan Keagamaan Al-Zayn: Jurnal Ilmu Sosial & Hukum Infomans: Jurnal Ilmu-ilmu Informatika dan Manajemen Causa: Jurnal Hukum dan Kewarganegaraan Tashdiq: Jurnal Kajian Agama dan Dakwah Journal of Sharia and Legal Science Jurnal Industri Samudra Jurnal Kajian Kejahatan, Sosial dan Hukum
Muhammad Zaky
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Social Sciences Other

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Journal : Gunung Djati Conference Series

 1 
DIGITAL MARKETING ADAPTATION AMONG ISLAMIC BUSINESSES IN EMERGING MARKETS: RESILIENCE STRATEGIES AGAINST GLOBAL PROTECTIONIST ECONOMIC TRENDS Avid Leonardo Sari; Rahayu Kusumadewi; Dudang Gojali; Iwan Setiawan; Muhammad Zaky
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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This study explores how Islamic businesses in emerging markets are adapting their digital marketing strategies in response to rising global protectionist economic trends. Through an integrative literature review, the paper synthesizes scholarly findings from peer-reviewed journals and reputable sources published within the last decade. The research highlights that protectionist policies have intensified market entry barriers, disrupted supply chains, and challenged consumer accessparticularly in Muslim-majority developing economies. Islamic enterprises, driven by ethical principles and religious values, have increasingly leveraged digital tools to maintain competitiveness and resilience. The findings reveal that digital marketing adaptation is not merely a tactical response, but a strategic transformation rooted in cultural identity and contextual innovation. Moreover, the literature underscores the importance of social media, mobile commerce, and content personalization in shaping consumer engagement in these markets. Despite growing scholarly interest, existing studies often overlook the intersection between Islamic business values and technological adaptation. This review identifies a significant research gap in understanding how Islamic ethical frameworks influence digital marketing behavior. The paper contributes by offering a conceptual foundation for future empirical inquiry on resilient business practices within faith-based economies. Ultimately, the study advances theoretical and practical discussions on the digital transformation of Islamic businesses amid economic uncertainty.
STRATEGIC TALENT MANAGEMENT IN ISLAMIC ORGANIZATIONS: BUILDING WORKFORCE RESILIENCE AMID GLOBAL ECONOMIC PROTECTIONISM Akbar Riskal Amani; Muhammad Zaky; Dudang Gojali; Iwan Setiawan; Kadar Nurjaman; Lilis Sulastri
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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This study investigates how Islamic organizations adopt strategic talent management (STM) approaches to build workforce resilience amid the resurgence of global economic protectionism. As protectionist policies reshape labor markets and restrict cross-border opportunities, organizations rooted in Islamic values face unique challenges in sustaining human capital competitiveness. Drawing upon a comprehensive literature review, this paper synthesizes findings from peer-reviewed journals and scholarly works published over the past decade. The review reveals that STM in Islamic contexts must align with core ethical principles such as Shura (consultation), Amanah (trust), and Ihsan (excellence). Resilience is fostered not only through skill development and succession planning but also through spiritual and cultural integration. The findings highlight the increasing relevance of adaptive leadership, inclusive organizational culture, and employee well-being strategies in uncertain economic environments. However, most existing literature fails to explore the intersection between Islamic organizational identity and strategic talent frameworks. This research fills that gap by offering an integrative conceptual analysis of STM in Islamic institutions under global economic stress. The paper concludes by proposing a research agenda for future empirical studies in faith-based organizational resilience. Ultimately, this work contributes to a broader understanding of talent strategy in navigating macroeconomic uncertainty through Islamic organizational perspectives.
PERKEMBANGAN PASAR MODAL SYARIAH: TANTANGAN DAN PELUANG INVESTASI SYARIAH M Sandi Marta; Muhammad Zaky; Agus Alamsyah Perwiranegara; Dewi Kurniasari; Diva Salsabilla Obadiah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Tantangan dan peluang dalam investasi syariah kini menjadi perhatian utama dalam pasar modal global. Kompleksitas pengembangan investasi yang sesuai dengan prinsip syariah Islam tercermin dari dinamika ekonomi, sosial, dan politik yang melingkupinya. Penelitian ini bertujuan untuk mengkaji perkembangan pasar modal syariah dengan menyoroti berbagai tantangan dan peluang investasi syariah di tingkat global. Metodologi yang digunakan adalah pendekatan kualitatif melalui studi pustaka dari berbagai sumber penelitian. Temuan penelitian mengungkapkan bahwa untuk menjawab tantangan yang ada, pelaku pasar dan ahli syariah perlu memiliki pemahaman mendalam terhadap dinamika pasar serta merancang strategi inovatif yang mengintegrasikan kepatuhan terhadap syariah dengan prinsip keberlanjutan ekonomi. Dalam konteks pergeseran global menuju inklusivitas dan tanggung jawab sosial, investasi syariah menawarkan potensi pertumbuhan ekonomi yang lebih inklusif dan berkelanjutan.
Co-Authors Abdullah, Dessy Agus Alamsyah Perwiranegara, Agus Alamsyah Akbar Riskal Amani Aldi Restu Fauzi Alif Andika Alil Mu’afi Angela Priska Anggi Syafitri Nasution Arientina Amanda Filia Arisandi Amanda Siregar Azkia Nurfadilah Bagas Herlambang Dendi Zainuddin Hamidi Dewi Kurniasari Dian Sudiantini Diaz Nuraji Dini Syahriza Fahlevi Dionisius Sihombing Diva Salsabilla Obadiah Dodi Irawan Dzaliva Alfatir Ebah Suaebah Faidlullah Mahfudz Fairuz Denaya Hafnidafitri Faizal Muhammad Rizki Fathya Ummu Rezkya Fithri Suciati Gojali, Dudang Hana Sujana Henny Grace Enjel Naidelin Waruwu Imelda Juniarti Munthe Iwan Setiawan Joseph Raja Soaloon Sihite Kadar Nurjaman Leonardo Sari, Avid Lilis Sulastri Linda Therecya Sianturi Marta, M Sandi Mela Novita Rizki Mohammad Abie Syah Harianto Muchtar, Azmy Ali Muhamad Satria Nur Hakim Muhammad Fery Muhammad Ikmalluhur Purnawan Muhammad Naufal Hilmi Muhammad Rio Ferdianto Muhammad Risky Nasywa Nabilah Ni Nyoman Sawitri Niken Safitri Paisol Burlian Pinayah, Siti Rafif Akbar Ramdhani Rahayu Kusumadewi Raihan Anugrah Pratama Refisi Ainjerimen Telaumbanua Resa Khoerunnisa Rizal Zaelani Rizka Amalia Putri Rosinta Joito Siregar Sendy Prayoga Sulastri Sulastri Sunia Hatina Tuti Setiatin Vannez Cong Vario Virginia Putri Vikri fauzan Vioni Yolisa Fitri Yosserizal, Yosserizal Yusuf Wiranto