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All Journal Al Ishlah Jurnal Pendidikan Jurnal Abdi Ilmu Jurnal Ekuivalensi Enrichment : Journal of Management Janaka : Jurnal Pengabdian Masyarakat GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review LEGAL BRIEF Jurnal Ekonomi ProBisnis : Jurnal Manajemen Proceeding of The International Conference on Economics and Business International Journal of Economics, Business and Innovation Research Society
Ahmad Fadli
Universitas Mahkota Tricom Unggul
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : LEGAL BRIEF

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The Influence of Price and Product Quality on Purchase Decisions at Meimei Plaza Marelan Ahmad Fadli
LEGAL BRIEF Vol. 11 No. 2 (2022): Law Science and Field
Publisher : IHSA Institute

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Abstract

The main study of this study is to analyze the effect of price and product quality on the purchasing decision of Meimei Plaza Marelan. The research approach is quantitative. The population in the study are customers who have used Vivo cellphones as many as 100 respondents. The sources of data in this study are primary data and secondary data. Where the primary data is from observations, interviews, and questionnaires. The results of the t test show that the price has a positive and significant effect on consumer purchasing decisions and the product quality variable also has a positive and significant effect on purchasing decisions. The most powerful variable in influencing purchasing decisions is price. The results of the coefficient of determination with a correlation regression value of 0.760, meaning that together the price and quality of the product on the purchasing decision of Vivo Mobile at Meimei Plaza Marelan have a close and positive contribution. Then the coefficient of determination (R2) is 0.760 (76%). So it can be said that 76% of the variation in the dependent variable, namely price and product quality in the model, can explain the purchasing decision variables at Meimei Plaza Marelan, while the remaining 24% is influenced by other variables outside the model.
Co-Authors Adelina Lubis Amin Hou Br Ginting, Berupilihen Chaniago, Sabaruddin Debora Tambunan Dewi Rafiah Pakpahan Effendi, Ihsan Ester Hervina Sihombing Fauzia Mei Salsabillah Fichri Alfisyahri Fiqrida Amalia Juliansyah, Roni Manda Dwipayahi Bhastary Martin Martin Mhd Restu Razaq Razaq Muhammad Fathoni Muhammad Fauzan Azhmy Nasib Novirsari, Emma Prianda Pebri Purjianto Raden Mohamad Herdian Bhakti Ratih Amelia, Ratih Ratna Sari Rina Asriani Levianti Rivai, Ahmad Roma Sihombing Sinaga, Anggiat Tumini Sipayung Vina Winda Sari Wasiman, Wasiman Widy Hastuty HS Zakia Fadila