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Juliani Pudjowati
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Surabaya
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Journal : Creative Research Management Journal

 1 
ANALISIS STRATEGI PEMASARAN TERHADAP PELAYANAN KESEHATAN PADA ERA JAMINAN KESEHATAN NASIONAL DI RUMAH SAKIT PARU SURABAYA Juliani Pudjowati; Sri Wahyuni Rochmawati; Nova Retnowati; Farida Yuni Rahmawati; Mamak Balafif; Achmad Syamsudin
Creative Research Management Journal Vol 4 No 1 (2021): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v4i1.1839

Abstract

The purpose of this study wasto determine the marketing strategy, the effectiveness of the marketing strategy, the obstacles in carrying out the marketing strategy, and how to overcome the obstacles in carrying out the marketing strategy of health services during the JKN (National Health Insurance) era at the hospital. Lung Surabaya. This study uses a qualitative approach and the researcher as the key instrument. This technique of determining key informants is carried out before or when conducting field research. The technique used before the field research is the judgment of the researcher. Meanwhile, the technique of determining key informants during field research is snowball or snowball technique. The judgment technique is carried out using certain criteria that have been previously determined by the researcher in this study, namely the director, then using the snowballing method totaling 5 key informants. The validity of the data using the triangulation method. Analysis of the data from this study using data reduction, data collection, data display, conclusions
Co-Authors Abdu Fattah Abdul Fattah Abdul Fattah Achmad Syamsudin Ade Puspitasari Aini, Miftakhul Nurul Ali Ikhwan Alvianto, Dony Ammar Wicaksono Anggun Kumala Syafitri Anita Setia Mega Putri Ardhimas Zulkarnain Samsa Ardi Ardana Balafif, Mochamad Benny Saputra Brillian Ayu Cahyaning Safi'i Cakranegara, Pandu Adi Desy Delima Sah Dewianawati, Dwi Dony Alvianto Edo Julio Putra Elly Yuniar Nitawati Elly Yuniar Nitawati Endang Siswati Endang Siswati Endang Siswati Endang Wulandari Enjelita Putri Pratiwi Eryana Setyarti Eryana Setyarti Eva Purnamasari Fajar Yanuarko Fakhriza Fernanda Farida Yuni Rahmawati Fathur Putra Meinando Ferdinandus Sampe Firayani Fistianti, Isna Gedia Imanuelitha Gedia Imanuelitha HARYONO Haryono Haryono Hatimah, Hatimah Herma Setiasih I Ketut Suada Ida Bagus Gede Adyaguhyaka Ika Ayu Wildaningtias Ilham Putra Sahbana Ilhami, Ginaris Putri Isna Fistianti Kharisma Masithah Kabarudin L. Tri Lestari Mamak Balafif Mas'adah, Mas'adah Masadah Maulida Nur Fauza Mayke Puspita Anindi Mayke Puspita Anindika Mochammad Balafif Mohammad Balafif Muhammad Fahrul Sandy Muhammad Yusuf Muhammad Yusuf Murfani Umar Djalo Muslichah Erma Widiana Musriha Musriha Musriha, Musriha Muthmainnah, Riyadatul Nitawati, Elly Yuniar Nova Retnowati Nova Retnowati Novelita Nur Afifah Novi Darmayanti Nugraha, M. Brigas Ajie Nunuk Pudjiastuti Nunuk Pujiastuti Nunuk Pujiastuti Nur Indah Anjarwati Nur Lailiyatul Inayah Nuraini Nuraini Nuraini Nuraini Nurqori’ah, Qusnul Laili Nurul Iman Nurul Iman Nurul Qomari Pesik, Iren Meiske Pudjiastuti, Nunuk Pujiastuti, Nunuk Purnamasari, Eva Raharjo Eko Jarot Rahayu Lestari Rahmadhani Setyo Budiono Rahmasari, Anggraeni Rahmasari, Anggraeni Rahmayani, Putri Rendy Bima Samudra Resti Hardini Retno Ayu W. Rizal Wildan Putra Rizky Nugraha Baqi Rokhmad Fadhlul Wafi Rokhmad Fadhlul Wafi Rosa Khurrotin Rosalia, Olyvia Sandy, Muhammad Fahrul Sasono, Heri Sayyid, Mokhtar Sesario, Revi Setyarti, Eryana Sheylla Akseleria Wijaya Siswati, Endang Siti Nafiah Siti Nurul Asyiyah Siti Rosyafah, Siti Sri Wahyuni Rochmawati Sunaring Nizafatmala Firdhausa Susi Tri Wahyuni Susi Tri Wahyuni Sutaguna, I Nyoman Tri Thariq Abdurrahman Tri Lestari Veltinia Damayanti Wawan Purwanto WINARNO Wulandari, Endang Yustika Pretty Andaresta