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Journal : Marketing Management Studies

The influence of green perceived value, green perceived risk, and green trust on green repurchase intention on clodi (clothing diapers) Ningrat Pertiwi Harly Putri; Rahmiati Rahmiati
Marketing Management Studies Vol. 2 No. 1 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i1.117

Abstract

The purpose of this study is to analyze: (1) The effect of Green Perceived Value on Green Trust. (2) The Effect of Green Perceived Risk on Green Trust. (3) Effect of Green Trust on Green Repurchase Intention. (4) The Effect of Green Perceived Value on Green Repurchase Intention. (5) Effect of Green Perceived Risk on Green Repurchase Intention. The population in this study was Clodi Ningrat consumers in the city of Padang. The sampling technique in this study is purposive sampling with a total sample of 190 respondents in 2021. The analysis in this study uses SmartPLS 3.0. The results of this study are: (1) Green Perceived Value has a significant and positive effect on Green Trust. (2) Green Perceived Risk has a significant and negative effect on Green Trust. (3) Green Trust has a significant and positive effect on Green Repurchase Intention. (4) Green Perceived Value has a significant and positive effect on Green Repurchase Intention. (5) Green Perceived Risk has a significant and negative effect on Green Repurchase Intention.
Perceived risk, trustworthiness, and security in E-wallet adoption: a study of DANA in West Sumatra Difa Trevina Kinanti; Rahmiati Rahmiati
Marketing Management Studies Vol. 3 No. 3 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i3.406

Abstract

This study aims to analyze the effect of perceived risk, perceived trust, perceived security on the intention to use DANA E-wallet in West Sumatra. The population in this study are people who use the DANA E-wallet in West Sumatra. This study involved 210 respondents as a sample. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study indicate that (1) Perceived Risk has a negative but not significant effect on Perceived Trust, (2) Perceived Security has a positive and significant effect on Perceived Trust, (3) Perceived Risk has no negative and not significant effect on Intention to use, (4) ) Perceived Trust has a positive and significant effect on intention to use and (5) Perceived Security has a positive and significant effect on Intention to use.