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All Journal Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik SOLUSI Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat GANESHA: Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Bussman Journal : Indonesian Journal of Business and Management Agroindustrial Journal Jurnal Ekonomi, Teknologi dan Bisnis Room of Civil Society Development Journal of Social Knowledge Education (JSKE) Jurnal Pengabdian Masyarakat dan Riset Pendidikan SUBSERVE: Community Service and Empowerment Journal Journal of Rural and Urban Community Studies Room of Civil Social Development Jurnal Agroindustri Halal
Kurniawati Darmaningrum
Universitas Tunas Pembangunan Surakarta
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Analysis of Marketing Strategies in Overcoming Visitor Decline Gramedia Solo Due to Online Books Sativa Isach; Sri Wijiastuti; Kurniawati Darmaningrum
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1488

Abstract

Purpose of the study: This study aims to analyze effective marketing strategies in increasing sales at Gramedia Bookstore in Solo City amid the increasing popularity of e-commerce platforms and ease of access to online book purchases which have changed consumer behavior and resulted in a decrease in visits to physical bookstores. Methodology: This study uses a quantitative method by collecting data through a questionnaire distributed to 100 respondents who are or have visited the Gramedia Slamet Riyadi Solo Bookstore. Data analysis was performed using multiple linear regression with the help of SPSS software version 30. Main Findings: Brand Experience, store atmosphere, and service quality have a significant effect on revisit intention to Gramedia Bookstore in Solo City. Brand Experience has a t-value of 2.141 (sig. 0.035), store atmosphere of 3.879 (sig. <0.001), and service quality of 2.308 (sig. 0.023). Simultaneously, this variable had a significant effect with an F value of 19.569 (sig. <0.001) and an Adjusted R² of 0.360. Novelty/Originality of this study: This study provides insight into the importance of strategies based on brand experience, store atmosphere, and service quality in increasing customer revisit intent to physical bookstores in the digital era. These findings can serve as a reference for the book retail industry in facing the challenges of competition with e-commerce platforms.
Ella Platinum Beauty Clinic Marketing Strategy to Increase Customer Loyalty in Surakarta City Ameyla Wihastuti; Rini Adiyani; Kurniawati Darmaningrum
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1489

Abstract

Purpose of the study: This study aims to analyze the marketing strategies implemented by Ella Platinum Beauty Clinic in increasing customer loyalty in Surakarta City Methodology: This research uses a Quantitative method with a questionnaire research instrument with the SPSS 25 application. This type of research is Descriptive research. This research uses a survey and using a technique Purposive Sampling. Main Findings: Analyzing the influence of service quality, product quality and facilities partially and simultaneously on customer loyalty at the Ella Platinum Beauty Clinic. Novelty/Originality of this study: The impotance of this research is not only in its contribution to the development of marketing science, but also in its practical value for Ella Platinum Beauty Clinic. By understanding the factors that influence customer loyalty, clinic management can formulate more effective strategies to increase customer loyalty. This can strengthen the position of Ella Platinum Beauty Clinic in the era of competitive market competition.
THE EFFECT OF LIVE INTERACTION, LIMITED-TIME OFFER (LTO), AND HOST ATTRACTIVENESS ON IMPULSIVE BUYING AMONG GEN Z USERS IN THE TIKTOK LIVE SHOPPING FEATURE: (A QUANTITATIVE STUDY IN SURAKARTA CITY) Riska Kusuma Anjani; Kurniawati Darmaningrum; Atik Lusia
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3809

Abstract

Introduction: The development of live shopping features on the TikTok platform has changed consumer shopping behavior patterns, especially among Generation Z, by providing an interactive and persuasive shopping experience. This study aims to analyze the influence of Live Interaction, Limited-Time Offer (LTO), and Host Attractiveness on Impulsive Buying among Generation Z users of the TikTok Live Shopping feature in Surakarta City. Methods: This study uses a quantitative approach, employing a survey distributed to 100 respondents selected through purposive sampling. The data were analyzed using multiple linear regression analysis with the help of IBM SPSS software version 27.Result: The study shows that Live Interaction, Limited-Time Offer, and Host Attractiveness have a positive and significant effect on Impulsive Buying. Intensive direct interaction between the host and the audience can create emotional engagement and social closeness that encourages spontaneous purchasing decisions. In addition, the use of limited-time offers creates a sense of urgency and fear of missing out (FOMO), which accelerates unplanned purchasing decisions. The attractiveness of the host, as reflected in their appearance, communication style, and credibility, also plays an important role in building trust and parasocial relationships with viewers. Conclusion: Simultaneously, these three variables have been proven to significantly influence impulsive buying behavior among Generation Z users on TikTok Live Shopping in Surakarta City. Keywords: Host Attractiveness, Impulsive Buying, Limited-Time Offer, Live Interaction, TikTok Live Shopping
Co-Authors Abdullah, Syahriar Achmad Choerudin Adisa Fusanita Adrian Rahmadi Ameyla Wihastuti Aprilia Restuning Tunggal Ardian Dio Fauzi Ardian Dio Fauzi Armaya, Finda Arya Wijaya Kusuma Aryani, Novita As Sidiq, Isa Ali Ghufron Atik Lusia atik lusia Cyntia, Ade Ilham DARSONO Darsono Darsono Darsono Darsono Daryanti Dewi Kartikasari Dwanita Widodo, Zandra Eni Maryanti, Istinganah Evi Dewi Kusumawati Hanifah, Salma Alya Haryadi, Rahmat Catur Hayuning Ambar Ristika Ibnu Firmansyah, Ibnu Irene Kartika Eka Wijayanti Isaach, Sativa Isach, Sativa Istinganah Eni Maryanti Istinganah Eni Maryanti Jati, Audita Karisma Joko Kismanto Kusuma, Arya Wijaya LAKSONO SUMARTO, LAKSONO Mrihrahayu Rumaningsih Mugi Harsono Muhammad Iqbal Azuma Norbertus Citra Irawan Novia Rahmadani Novita Aryani Nurita Elfani Prasetyaningrum Ori Dimas Tri Prasetyo Purwanti, Upik Putranto, Reza Ridho Rakasiwi, Alifah Addin Raniasari Bimanti Esthi Reza Ridho Putranto RINI ADIYANI Riska Kusuma Anjani Rissa Marina Widodo Rosa Nikmatul Fajri Salma Alya Hanifah Sativa Isach Sativa Isach Soemarjati TJ Sri Wijiastuti SRI WIJIASTUTI Supartini Supartini Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Alhusin Teguh Supriyadi Tri Wulandari, Alviani TRIO HANDOKO Upik Purwanti Wati, Asni Dania Wibowo, Pandan Wicahyo, Imam Prasetyo Widyaswati, Rahmantya Widyaswati, Rahmatya Wihastuti, Ameyla Yuniastuti, Faustina Zandra Dwanita Widodo