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All Journal FORUM Jurnal Administrasi Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal Manajemen Kesehatan Indonesia Graduasi: Jurnal Bisnis & Ekonomi HIGEIA (Journal of Public Health Research and Development) Fokus Ekonomi Journal of Public Health for Tropical and Coastal Region Medical Technology and Public Health Journal Jurnal Pendidikan dan Keluarga Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Journal of Applied Business, Taxation and Economics Reseach Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Pengabdian Vokasi ASEAN Marketing Journal
Naili Farida
Department Of Management Sciences Of The Doctoral Program Of Faculty Of Economics And Business Of University Of Diponegoro Semarang Central Java Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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UPAYA MEMENANGKAN PERSAINGAN USAHA MELALUI WIRAUSAHA PEMASARAN/MARKETING ENTREPRENEUR Farida, Naili
FORUM Vol 40, No 2 (2012): Menggagas Kontribusi Kearifan Lokal (local wisdom) Bagi Pembangunan Bangsa
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Abstract

In today's global era entrepreneur means all product are handled itself starts from the purchase of ra materials, production processes and yield a product and proudced to be marketed to consumers, but entrepreneurial products can evolve into an entrepreneurial marketing. Entrepreneurial marketing does not have to produce their own but can take products from various product entrepreneuris and not tied to a specific product but rather an entrepreneurial free cooperation of various entrepreneurial product. Marketed products may vary from handicraft products, food, garments, artwork, creative industries from various regions, provices or even between countries that live marketing entrepreneurs to market these products. The focus of entrepreneurial marketing is not a product, but the market, entrepreneurial succes if it is able to market products to consumers and consumers to become  customers satisfield loyal. marketing entrepreneurs is 1)risk factors received relatively small compared to entrepreneurial product and 2)the capital invested relative factor smaller than it needs to be done is 3) factors make network marketing, sample marketing entrepreneurs start finance, banking, branding, packaging and marketing channel distribution. Entrepreneur forward to spearhead improving national economy.
PENGARUH IKATAN FINANSIAL , SOSIAL DAN STRUKTURAL TERHADAP LOYALITAS NASABAH DIMEDIASI VARIABEL CORPORATE IMAGE (Studi Kasus Bank Negara Indonesia (BNI) Cabang UNDIP Semarang Farida, Naili
FORUM Kesejahteraan Sosial
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Abstract

Abstract : Effect of relationship model integration, financial bonding, social bonding and structural bonding to the customer loyalty at Bank Negara Indonesia (BNI) Branch UNDIP Semarang. The location of this research is the city Semarang, purposive sample using sampling, the number of samples in this study as many as 100 customers of Bank BNI, testing of hypotheses in this research using descriptive analysis and regression analysis with path analysis with 5% significance level. The purpose of this study is to investigatege,  financia bondingl, socialbonding and structural bonding customes through its corporate image as a mediating variable  on customer loyalty Bank Negara Indonesia (BNI) UNDIP semarang.Keyword: financial bonding, social bonding, structural bonding , corporate image and loyalty.permalink: http://ejournal.undip.ac.id/index.php/forum/article/view/3204
7. PERAN TEKNOLOGI INFORMASI DALAM MENCIPTAKAN MASYARAKAT INFORMASI Farida, Naili
FORUM Vol 37, No 1 (2009) : Ketahanan Pangan Pasca Kenaikan BBM
Publisher : Faculty of Social and Political Sciences Diponegoro University

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Abstract

Growth of fast information technology have important casting in aspect of life of public. Information technology have impact at life of public. Information technology current without desisting to start from internet. So, nirkable until telephone system, digital cable continually alter way of traditional communications become modern. Role of information technology can create and have an in with information society available for using internet for : education, business, consumer, health, telecommunications, seluler, agriculture, mass media, service, internet, travel and is govermental. Important other factor is ethics, political and social so that information technology is not misused for the sake of criminals and give protection to individual or organizational and public to rights which owned and rule of law from government to be able to protect importance of public.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING STUDI PADA PENGGUNA PRODUK TOLAK ANGIN PT SIDOMUNCUL DI KELURAHAN TEMBALANG SEMARANG Eka, Noviasari Dewi; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed to determine the effect of corporate social responsibility, perceived quality and brand image to purchase decisions with the corporate image as an intervening variable. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling technique. The method of analysis used in this study is using a simple linear regression two – stage with SPSS for windows. The results shows that corporate social responsibility variables, perceived quality and brand image has a positive and significant effect (partial) to the corporate image of each 19,4%, 30.4% and 34,6%. Corporate image variable also has a positive and significant effect (partial) to the purchase decisions of 16, 9%.
PENGARUH CRM DAN CUSTOMER EXPERIENCE TERHADAP KEPUTUSAN PEMBEIAN ULANG MELALUI BRAND TRUST PADA PT. NASMOCO PEMUDA Rahmadewi, Triyani; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The research was motivated by the decrease in the number of consumers who served at PT. Nasmoco Pemuda. The aim of this research is conducted to determine the influence of customer relationship management and customer experience support to re-purchasing through brand trust. The population is all consumers who served in 2014 . While the sample of 100 consumers, with sample technique used was purposive sampling. The analysis used in this research is the Path Analysis using software SPS 19.0, which previously tested the validity, reliability, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and signification test (t test and F test) first. The result of this research approved that customer relationship management (X1) and customer experience (X2) partially or simultaneously can influenced brand trust (Z) and re-purchasing (Y). According the result of path analysis showed that brand trust variable is intervening variable towards re-purchasing in this research.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) DAN KUALITAS LAYANAN TERHADAP PEMBELIAN ULANG MELALUI WORD OF MOUTH SEBAGAI VARIABEL MEDIASI (Studi pada Pelanggan Alfamart di Kecamatan Banyumanik, Kota Semarang) Yuristika, Mia; Farida, Naili; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The application of the program a relationship marketing part of customer relationship management in business approaches to affect the habit of customers through good communication will create word of mouth and can increase repurchase decision. Especially in the field of retail, the quality of services will be one of the consideration of the person before decide to choice. Alfamart observance of some aspects of competition to win in the retail business.This research supported by decreasing rank Alfamart’s top brand. The aim of this research is to find out the customer relationship management and quality service to repurchase decision through word of mouth on customers Alfamart. The method of this research is explanatory with multi stage sampling technique and taken 100 people as a Kartu AKU user. Quantitative analysis is a technique used to test the validity, reliability, coefficient correlation, coefficient determination, simple regression analysis and multiple regression analysis, significance tests (t test and f test), and path analysis.The research results show that the variable customer relationship management and service quality in a partial influence word of mouth and repurchase decision, but simultaneously only affect the repurchase decision. Variable word of mouth partial evaluation repeated affect the purchase , but not proved as variable mediation for the purchase of repeated if tested simultaneously.Suggestions that can be given in this research among others the company expected to provide training to employees on product knowledge, more attention to the convenience of shopping place, increase experience kartu AKU users, and especially about how to handling customer complaints.
PENGARUH SERVICE PERFORMANCE DAN CUSTOMER VALUE TERHADAP REPURCHASE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pada Pengguna Jasa PT Herona Express Semarang) Antika, Heppy Widya; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the fluctuations of the Kiriman Hantaran Berangat (KHB) and not achieving the target turnover predetermined PT Herona Express Semarang in recent years . In addition , the performance of services decreased followed by a decrease in customer ratings. The purpose of this research is conducted to determine the influence of service performance and customer value to repurchase with the customer satisfaction as an intervening variable. Type of research used in this research is explanatory research. The population is a freight forwarder users through PT Herona Express Semarang. The sample are 100 person who have done the repurchase services at least twice, with sample technique used was purposive sampling.The method of analysis used in this study is using a two-stage regression analysis with SPSS for windows 16.0, which previously tested the validity and reliability first. Based on calculations show that variable service performance have an influence to customer satisfaction with the coefficient 0,367. Variable customer value have an influence to customer satisfaction with the coefficient 0,254. Variable customer satisfaction have an influence to repurchase with the coefficient 0,622. The result shows that service performance and customer value has a positive and significant effect (partial)to the customer satisfaction of each 30,5% and 27,2%. Customer satisfaction also has a positive and significant effect (partial)to the repurchase of 38,6%.
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP INTENTION BEHAVIOR MELALUI WORD OF MOUTH SEBAGAI VARIABEL INTERVENING (STUDI PADA MAHASISWA S1 PENGGUNA SMARTPHONE SAMSUNG DI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO) Amelinda, Talitha; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 4, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is based on the growth of international and multinational markets which is potential to make the growth of foreign products entering Indonesia, especially in electronic gadgets such as a smartphone in particular. This phenomenon characterized by increasing number of users smartphone in the world from years 2013-2018. Smartphone samsung is currently a market leader in indonesia, but from years 2012-2015 the number of Samsung smartphone product sales in Semarang has decreased each year.The purpose of this research is to know the influence of country of origin and brand image against intention behavior through word of mouth as an intervening variable. This research type is explanatory research, with the techniques of datacollection through the questionnaire. Sampling techniques using a purposive sampling technique. The sample in this research are 100 respondents which is a Samsung smartphone use.This research using techniques of quantitative analysis. Quantitative analysis using the test validity, reliability tests, coefficient of correlation, simple regression analysis,the determination coefficient, significance tests (two directions), and analysis of sobel.The results of the research indicate that there is a positive influence of the variable country of origin and brand image against variables intention behavior and variable word of mouth. Based on the results of the analysis of sobel, known that there is a positive influence of the variable country of origin against intention behavior through word of mouth and there was also a positive influence on brand image against the intention of the variable behavior through word of mouth. Then the variable word of mouth can be said to be a partial mediation variables.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan sebagai Variabel Intervening Studi Pada Pelanggan CV.AHASS Brahma Motor Rakhman, Arif; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AHASS Brahma Motor an authorized Honda motorcycle repair shop who daily serve bike repair and maintenance. With a number of rivalry then AHASS Brahma Motor must improve its services so that it can compete with other workshop. TELE SURVEY CSL (customer satisfaction measurement) held by Astra International Tbk Semarang regional offices in order to measure the implementation of Brahma Motor AHASS services to customers through a system of telephone survey respondents with a sampling of 30 people. The result is there are some attributes of service quality needs to be improved so that customers feel satisfied. The better the quality of service, the higher the level of customer satisfaction, with a good performance it will create a good confidence in the customer. If the performance of a given exceed customer expectations then the customer will not hesitate to stay loyal to the company.            This study aims to determine the effect of service quality and customer loyalty tehadap trust through customer satisfaction. The population in this study are all customers AHASS Brahma Motor in 2013 The number of samples in this study was determined using the 100 respondents to be sampled. Sampling technique in this study is purposive sampling. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 20.0 program            The results showed variable service quality affects customer satisfaction at 40.1 percent. Trust variable affects customer satisfaction at 54.5 percent. Satisfaction variables influence on customer loyalty at 42.7 percent. Variables affect service quality on customer loyalty at 24.2 percent. Trust variable effect on customer loyalty at 35.9 percent. Variable quality of service and trust affects customer satisfaction by 84 percent. Variable quality of service and trust on customer loyalty through customer satisfaction for 67.7 percent.            Based on the research results, the AHASS Brahma Motor is expected to increase the waiting room facilities, improving the cleanliness and comfort of the toilet, increasing the speed and accuracy of processing time completion of servicing the motor, provide information about obstacles and ease the damage, prioritize the needs and interests of customers, reminding service time returned to the customer, and increase empathy for the customer.
Pengaruh Nilai Utilitarian dan Ketidakpuasan terhadap Perpindahan Merek melalui Variety Seeking sebagai Variabel Intervening (Studi pada Mahasiswa SI FISIP UNDIP yang Pernah Menggunakan Smartphone Samsung dan Berpindah ke Merek Lain) Yani, Ahmad; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 3, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research based on the high growth of smartphone business development, this phenomenon is characterized with increasing number of smartphone brand that released by smartphone vendor that offer a lot of new features of its products. Samsung smartphone nowadays being a market leader in Indonesia and in the world, however in 2012-2015 samsung’s market share always decreased throughout the year while at the same time market share’s rival competitor such as Xiaomi, Oppo, Asus and etc always increased. The sole purpose of the research is to find out the effect of utilitarian value and dissatisfaction to brand switching through see variety seeking as intervening variable. The type of the research is explanatory research, with data collecting technique with questionnaire and interview. Data collecting sampel using pusposive sampling technique. Sample in this research is 100 respondents that used SAMSUNG smartphone and switched to another brand. This research use a qualitative and quantitave technique analysis. Quantitative analysis use validity test, realibility test, correlation coefficient, simple and multiple regression analysis, determination coefficient, signification test (two direction), and two steps regression.The results showed that there are positive effect utilitarian value and dissatisfaction to variety seeking, and variety seeking has a positive impact to brand switching. Based on the two steps regression analysis showed utilitarian value variable and dissatisfaction has an effect to variety seeking,. Next, variety seeking variable has an effect to brand switching.
Co-Authors Aditya Nugraha Agung Budiatmo Agung Budiatmo Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Cahya Kusmita ahmad yani Ahyar Yuniawan Ali Djamhuri Alifa Nasyahta Rosiana Amelinda, Talitha Apoina Kartini Ari Pradhanawati Asa Ridho Nursinggih Bill Ovid Panjaitan Bintang Yuniar, Bintang Br. Sembiring Depari, Ame Angelique Bulan Prabawani Damas Ade Priambodo Dyah Primasari Edi Sudrajat Errisa Dila Ayunda Faizal Luthfi Fatin, Sania Khairunissa Fipit Alam Pratama Widian Sari Fitria, Difa Nur Fitriandini Dwi Parastiwi Fitriandini Dwi Parastiwi Giska Ova Gradistya, Giska Ova Hardi Warsono Hari Susanta Nugraha Hari Susanta Nugraha Heppy Widya Antika Ida Bagus Nyoman Udayana Intan Nur Maharani Ishmah Parameswari Hafi, Ishmah Parameswari Jay Satriadi Danendra Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti Marcelo, Stephen Hammel Mardikawati Woro Marten Hanura, Marten Maulana Ichsan Maulana Ichsan Mia Yuristika, Mia Muhammad Fadhli Muhammad Ivan Aliyan Muhammad Taufan R Prakoso Ngatno Ngatno Ngatno Ngatno Nikmatul Afiyah Nisrina Kamilah Noor Septi Lestari Noviasari Dewi Eka Nuha, Zahrotun Ulin Paramitha Agdina Pusparini Prasanti, Safira Amanda Prasetya, Dony Eka Puspita Dewi, Aulia Nurputtik Putri, Della Anisa Putri, Maria Novencia Dwi Armita Rahmanda, Fakhri Rani, Wina Widya Reni Shinta Dewi Retno Kusniati Ridho Rahman Rintasari, Dias Rizkyta, Anastassya Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Sabrina Rahma Cipta SAFITRI, Retno Vivi Sakti, Sandi Yudha Salsabila Az Zahra Santoso, Verensia Audre Sari Listiyorini Sari Listyorini Sari Listyorini Sari Listyorini Saryadi Saryadi Septianing, Aldilla Dwi Septo Pawelas Arso Sudharto P Hadi Sudiro Sudiro Susan, Alexandra Devaraell Tri Yuniningsih Triyani Rahmadewi, Triyani Vanny Fajryanti Verissa Rana Khansa Wahid Abdulrahman, Wahid Wibowo, Sugeng Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widiartanto Widiartanto