Article Per Year (5 Year)
p-Index From 2020 - 2025
5.745
P-Index
This Author published in this journals
All Journal FORUM Jurnal Administrasi Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal Manajemen Kesehatan Indonesia Graduasi: Jurnal Bisnis & Ekonomi HIGEIA (Journal of Public Health Research and Development) Fokus Ekonomi Journal of Public Health for Tropical and Coastal Region Medical Technology and Public Health Journal Jurnal Pendidikan dan Keluarga Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Journal of Applied Business, Taxation and Economics Reseach Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Pengabdian Vokasi ASEAN Marketing Journal
Naili Farida
Department Of Management Sciences Of The Doctoral Program Of Faculty Of Economics And Business Of University Of Diponegoro Semarang Central Java Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 89 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 89 Documents
Search

 1   2   3   4   5 
PENGARUH IKATAN HUBUNGAN, CITRA PERUSAHAAN, NILAI PELANGGAN, KUALITAS DAN KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH BANK PEMERINTAH DI JAWA TENGAH Farida, Naili Farida -
WACANA, Jurnal Sosial dan Humaniora Vol 13, No 2 (2010)
Publisher : Program Pascasarjana Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract The study discusses about the integration of relational bonding, relational quality, customer satisfaction, and customer loyalty at the state-owned bank in Central Java. The locations of research include Semarang City, Surakarta City, and Cilacap City. Research method uses multi stage sampling. The sample of research counts to 278 customers of Regular Saving from Bank Negara Indonesia (BNI), Bank Mandiri, Bank Rakyat Indonesia, Bank Tabungan Negara, and Bank Pembangunan Jateng. The hypothesis test in this research employs descriptive analysis and Structural Equation Modeling (SEM). The descriptive analysis has loading factor and 5 % significance rate. The objective of research will be to understand and to analyze the relational bonding between the Bank customers through corporate image, customer value, and relational quality as well as customer satisfaction on customer loyalty. The state-owned banks in Central Java already use this model. Result of research in relative with the result of SEM analysis indicates that the relevancy of relational bonding, corporate image, customer value, and customer satisfaction has significant effect on customer loyalty. Therefore, this model should be developed by the state-owned banks to increase the customer loyalty. Keywords: Relational bonding, Corporate image, Customer value, Relational quality, Service quality, Customer loyalty
Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance Farida, Naili
Jurnal Dinamika Manajemen Vol 7, No 1 (2016): March 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5759

Abstract

This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS), this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS), hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.
ANALISIS MODEL KEPUASAN TERHADAP PEMBELIAN ULANG Farida, Naili
Jurnal Dinamika Manajemen Vol 5, No 2 (2014): September 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Semarang State University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i2.3661

Abstract

Tujuan penelitian ini yaitu untuk menguji pengaruh brand equity, nilai pelanggan dan lifestyle yang dimediasi kepuasan konsumen terhadap pembelian ulang produk gadget di Kota Semarang. Responden dalam penelitian ini adalah seluruh konsumen yang telah melakukan pembelian produk gadget merek Samsung, sebanyak 120 orang. Teknik sampling yang digunakan yaitu purposive sampling. Teknik analisis yang digunakan yaitu Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa terdapat pengaruh brand equity terhadap kepuasan, namun dalam konteks lifestyle dan nilai pelanggan tidak ada pengaruh terhadap kepuasan. Sedangkan kepuasan menunjukkan adanya pengaruh terhadap pembelian ulang. Diharapkan dari hasil penelitian ini mampu meningkatkan pembelian ulang melalui brand equity, lifestyle dan nilai pelanggan dalam konteks kepuasan. The objective of the research was to test the influence of brand equity, customer value and lifestyle which were mediated by consumer satisfaction toward re-purchasing of gadget products in Semarang. The respondents of the study were all consumers who have purchased Samsung gadget products. It was a purposive sampling study with 120 respondents. The data were analyzed by Partial Least Square (PLS). The result of the study showed that there was an influence of brand equity toward satisfaction, but in the lifestyle context and customer value did not give any influence toward satisfaction. Whereas; the satisfaction gave influence toward re-purchase. It is expected that this study can increase the repurchasethrough brand equity, lifestyle and customer values in the satisfaction context.
Pengaruh Kualitas Layanan, Fasilitas Wisata, Promosi Terhadap Citra Destinasi Dan Niat Berperilaku Pada Obyek Wisata Karimunjawa Kabupaten Jepara Farida, Naili
Graduasi: Jurnal Bisnis & Ekonomi Vol 31 (2013): November
Publisher : STIE Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk membuktikan pengaruh Kualitas layanan, Fasilitas wisata, Promosi terhadap  Niat berperilaku  yang dimediasi variabel Citra Destinasi. Teknik pengumpulan data dengan  menggunakan kuesioner. Populasi dalam penelitian ini adalah pengunjung Taman Nasional Karimunjawa Kabupaten Jepara sampel yang diambil  sebanyak  100 responden. Metode pengambilan sampel dengan purposif sampling. Analisis data yang dilakukan dengan menggunakan analisis jalur (path analysis). Berdasarkan hasil penelitian dapat disimpulkan  bahwa  Kualitas layanan, fasilitas wisata dan promosi berpengaruh positif dan  signifikan terhadap Citra Destinasi dan Citra destinasi berpengaruh signifikan terhadap Niat berperilaku.
Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance Farida, Naili
JDM (Jurnal Dinamika Manajemen) Vol 7, No 1 (2016): March 2016 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5759

Abstract

This research aim to analyze causality influence between innovations, market capability, social modal, entrepreneurs oriented into marketing performance. Organizational innovations is a basic focus on Total  Quality Management. Innovation has a role to technological development and competitive economy environment. The sample technique used is Purpusive sampling amount 58 respondent owner of Batik Small Medium Enterprise known as UKM.  Small businesses have small medium or medium can grow and develop so that it is able to increase its product and sustainability efforts on the creative industry. The technique analysis used is Parsial Least Square (PLS), this result shows entrepreneur orientation doesn’t influence into market capability and social modal, innovation has positive influence and significance into market capability and marketing performance. This results shows innovation has important role in advantaging market capability while influencing to increase marketing performance of Small Medium Enterprise known as UKM. Penelitian ini bertujuan untuk menganalisis pengaruh kausalitas antara inovasi, kemampuan pasar, modal sosial, pengusaha berorientasi ke kinerja pemasaran. Inovasi organisasi adalah dasar TQM. Inovasi mempunyai peran pentinga dalam pengembangan teknologi dan lingkungan yang penuh persaingan. Teknik sampel yang digunakan adalah Purposive Sampling jumlah 58 pemilik responden dari Batik Kecil Menengah dikenal sebagai UKM. UKM dapat tumbuh dan berkembang melalui industri kreatif. Teknik analisis yang digunakan adalah Parsial Least Square (PLS), hasil ini menunjukkan orientasi entrepreneur tidak mempengaruhi ke kemampuan pasar dan modal sosial, inovasi berpengaruh positif dan signifikan dalam kemampuan pasar dan kinerja pemasaran. Hal ini menyebabkan menunjukkan inovasi memiliki peran penting dalam advantaging kemampuan pasar sementara yang mempengaruhi untuk meningkatkan kinerja pemasaran Kecil Menengah dikenal sebagai UKM.
Model of Relationship Marketing and E-Commerce in Improving Marketing Performance of Batik SMEs Farida, Naili; Naryoso, Agus; Yuniawan, Ahyar
JDM (Jurnal Dinamika Manajemen) Vol 8, No 1 (2017): March 2017 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v8i1.10408

Abstract

Various models of relationship marketing were developed with the aim to create sustainable performance. Old model of marketing is a conventional marketing that only rely on face to face marketing. However, in line with the advances in market information technology, customers should be pampered and served well. E-commerce and E-business is the application of busi-ness operations conducted through the Internet so that it can expand product marketing both in national and international markets. The purpose of this study is to develop and test models of relationship marketing, that is, the relationship among determinants of marketing performance increase. Sample in this study is 41 Batik SME owners in Semarang City. The analysis used in this study is the SEM-PLS. Data processing in this study uses the Smart PLS. The results of this study indicate that: (1) social capital has no influence on market capabilities; (2) relation-ship quality has influence on market capabilities; (3) entrepreneurial orientation has influence on social capital; (4) market capabilities has influence on marketing performance; (5) e-com-merce has influence on marketing performance, meaning that a better e-commerce or online marketing will be able to improve the marketing performance of SMEs.
Analisis Model Kepuasan terhadap Pembelian Ulang Farida, Naili
JDM (Jurnal Dinamika Manajemen) Vol 5, No 2 (2014): September 2014 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v5i2.3661

Abstract

The objective of the research was to test the influence of brand equity, customer value and lifestyle which were mediated by consumer satisfaction toward re-purchasing of gadget products in Semarang. The respondents of the study were all consumers who have purchased Samsung gadget products. It was a purposive sampling study with 120 respondents. The data were analyzed by Partial Least Square (PLS). The result of the study showed that there was an influence of brand equity toward satisfaction, but in the lifestyle context and customer value did not give any influence toward satisfaction. Whereas; the satisfaction gave influence toward re-purchase. It is expected that this study can increase the repurchasethrough brand equity, lifestyle and customer values in the satisfaction context.
Pengaruh Website, Ewom, E-Trust Terhadap E-Repurchase Pemesanan Hotel Melalui Pegipegi di Kota Semarang Lesmanawati, Diana; Farida, Naili
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 18, No 1 (2019): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.453 KB) | DOI: 10.14710/jspi.v18i1.34-56

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang dapat mempengaruhi              e-repurchase. Website, E-WOM dan E-trust adalah faktor-faktor yang dapat mempengaruhinya. Responden yang merupakan konsumen yang melakukan pemesanan hotel melalui Pegipegi di Kota Semarang akan diteliti melalui faktor website, E-WOM dan e-trust yang akan mempengaruhi e-repurchase.Jenis penelitian ini menggunakan penelitian eksplanatif, dengan populasi sebanyak 100 responden yang melakukan pemesanan hotel melalui Pegipegi di Kota Semarang dengan cara purposive sampling. Data dikumpulkan melalui kuesioner dengan pengukuran skala Likert. Metode analisis data menggunakan PLS.Hasil dari penelitian ini adalah karakteristik website mempengaruhi e-WOM dan e-trust dengan hubungan positif. Dan e-WOM memiliki pengaruh yang positif pula terhadap e-trust. Penelitian ini menyimpulkan bahwa e-WOM dan e-trust memiliki pengaruh yang positif terhadap e-repurchase.
PERILAKU PEMILIH MENJELANG PILKADA SERENTAK 2015 DI KOTA SEMARANG Pradhanawati, Ari; Farida, Naili; Abdulrahman, Wahid; Hanura, Marten
JURNAL ILMU SOSIAL Volume 15, Issue 1, Year 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.501 KB) | DOI: 10.14710/jis.15.1.2016.63-69

Abstract

Indonesian political dynamics over the last 16 years since the Reformation movement initiated, the building shows the fragility of the Indonesian political experience. This can be seen how the level of community participation in the General Election in the Reformation era tend to decline until today. Election deemed not produce leaders who provide real change. This is exacerbated by the political system characterized transactional fraud. The purpose of this study was to look at the political behavior of society and give provisions regarding political education to the public ahead of the elections simultaneously in Semarang, especially in the Village Meteseh and Mangunharjo on December 2015. In this research use several theories: theory of rational choice and the theory of political participation.
13. MENINGKATKAN KUALITAS SUMBER DAYA MANUSIA MELALUI ORGANISASI PEMBELAJARAN Farida, Naili
FORUM Vol 36, No 1 (2008) : Memahami Tayangan Kekerasan Di Televisi
Publisher : Faculty of Social and Political Sciences Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4938.801 KB)

Abstract

Learning Organisation is an organisation aim for capacity building, self adjusment and continuosly changing to keep up with enviroment dynamic change and guarantee organisation longetivity learning model can be conducted within group or team or units within organisation and individual is a process achieved by person throuh learning to improve human resource capacity. To create learning organisation it takes five elements, the are : individual skill, vision, metal model, learning team and thinking sytem. Therefor organisation will be able to accept future  challenge.
Co-Authors Aditya Nugraha Agung Budiatmo Agung Budiatmo Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Cahya Kusmita ahmad yani Ahyar Yuniawan Ali Djamhuri Alifa Nasyahta Rosiana Amelinda, Talitha Apoina Kartini Ari Pradhanawati Asa Ridho Nursinggih Bill Ovid Panjaitan Bintang Yuniar, Bintang Br. Sembiring Depari, Ame Angelique Bulan Prabawani Damas Ade Priambodo Dyah Primasari Edi Sudrajat Errisa Dila Ayunda Faizal Luthfi Fatin, Sania Khairunissa Fipit Alam Pratama Widian Sari Fitria, Difa Nur Fitriandini Dwi Parastiwi Fitriandini Dwi Parastiwi Giska Ova Gradistya, Giska Ova Hardi Warsono Hari Susanta Nugraha Hari Susanta Nugraha Heppy Widya Antika Ida Bagus Nyoman Udayana Intan Nur Maharani Ishmah Parameswari Hafi, Ishmah Parameswari Jay Satriadi Danendra Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti Marcelo, Stephen Hammel Mardikawati Woro Marten Hanura, Marten Maulana Ichsan Maulana Ichsan Mia Yuristika, Mia Muhammad Fadhli Muhammad Ivan Aliyan Muhammad Taufan R Prakoso Ngatno Ngatno Ngatno Ngatno Nikmatul Afiyah Nisrina Kamilah Noor Septi Lestari Noviasari Dewi Eka Nuha, Zahrotun Ulin Paramitha Agdina Pusparini Prasanti, Safira Amanda Prasetya, Dony Eka Puspita Dewi, Aulia Nurputtik Putri, Della Anisa Putri, Maria Novencia Dwi Armita Rahmanda, Fakhri Rani, Wina Widya Reni Shinta Dewi Retno Kusniati Ridho Rahman Rintasari, Dias Rizkyta, Anastassya Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Sabrina Rahma Cipta SAFITRI, Retno Vivi Sakti, Sandi Yudha Salsabila Az Zahra Santoso, Verensia Audre Sari Listiyorini Sari Listyorini Sari Listyorini Sari Listyorini Saryadi Saryadi Septianing, Aldilla Dwi Septo Pawelas Arso Sudharto P Hadi Sudiro Sudiro Susan, Alexandra Devaraell Tri Yuniningsih Triyani Rahmadewi, Triyani Vanny Fajryanti Verissa Rana Khansa Wahid Abdulrahman, Wahid Wibowo, Sugeng Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widiartanto Widiartanto