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All Journal FORUM Jurnal Administrasi Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal Manajemen Kesehatan Indonesia Graduasi: Jurnal Bisnis & Ekonomi HIGEIA (Journal of Public Health Research and Development) Fokus Ekonomi Journal of Public Health for Tropical and Coastal Region Medical Technology and Public Health Journal Jurnal Pendidikan dan Keluarga Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Journal of Applied Business, Taxation and Economics Reseach Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Pengabdian Vokasi ASEAN Marketing Journal
Naili Farida
Department Of Management Sciences Of The Doctoral Program Of Faculty Of Economics And Business Of University Of Diponegoro Semarang Central Java Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh E-Service Quality dan E-Trust Terhadap E-Customer Satisfaction Dalam Meningkatkan E-Customer Loyalty ( Pada Aplikasi Penyedia Layanan Transportasi Online Grabbike di Jakarta Barat ) Putri, Della Anisa; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43738

Abstract

Abstract : Transportation services are now very developed with the emergence of online transportation booking services, one of which is the emergence of the Grab application. Grab is a company that utilizes technology to provide transportation booking services only through applications. One of the services provided is delivery by two-wheeled vehicles (GrabBike). Based on the data, Grab experienced a decrease in the index in the top Brand Index data from 2020 to 2023 in the face of its competitors This study was conducted to determine the effect of e-service quality and e-trust on e-customer satisfaction in increasing e-customer loyalty of GrabBike service users in West Jakarta. the type of research is explanatory research. Samples were taken from 100 respondents who had used GrabBike in West Jakarta, using non-probability sampling techniques and purposive sampling approaches. The sample collection technique used a questionnaire which was analyzed using validity test, reliability test, correlation coefficient test, determination coefficient test, two-stage regression test, t test, and path analysis with the help of SPSS For Windows 29.0.2. The results of hypothesis testing show the conclusion that: there is a significant effect of e-service quality on e-customer satisfaction, there is a significant effect of e-service quality on e-customer loyalty, there is a significant effect of e-trust on e-customer satisfaction, there is a significant effect of e-trust on e-customer loyalty, there is a significant effect of e-customer satisfaction on e-customer loyalty, there is an insignificant effect of e-service quality on e-customer loyalty through e-customer satisfaction, there is an insignificant effect of e-trust on e-customer loyalty through e-customer satisfaction. The advice given is that Grab provides service improvements in its application, and pays attention to the risks that can occur in order to increase customer loyalty.Keywords: e-service quality; e-trust; e-customer satisfaction; e-customer loyalty Abstrak : Layanan transportasi kini menjadi sangat berkembang dengan munculnya layanan pemesanan transportasi online, salah satunya kemunculan aplikasi Grab. Grab menjadi perusahaan yang memanfaatkan teknologi untuk menyediakan jasa layanan pemesanan transportasi hanya lewat aplikasi. Salah satu layanan yang diberikan adalah pengantaran dengan kendaraan roda dua (GrabBike). Berdasarkan data, Grab mengalami penurunan indeks pada data top Brand Indeks dari tahun 2020 sampai 2023 dalam menghadapi pesaingnya. Penelitian ini dilakukan guna mengetahui pengaruh e-service quality dan e-trust terhadap e-customer satisfaction dalam meningkatkan e-customer loyalty pengguna layanan GrabBike di Jakarta Barat. tipe penelitian adalah explanatory research. Sampel diambil kepada 100 responden yang pernah menggunakan GrabBike di Jakarta Barat, dengan teknik non probability sampling dan pendekatan purposive sampling. Teknik pengumpulan sampel digunakan kuesioner yang di analisa menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi dua tahap, uji t, dan analisa jalur dengan bantuan SPSS For Windows 29.0.2. Hasil pengujian hipotesis menunjukkan kesimpulan bahwa: terdapat pengaruh signifikan e-service quality terhadap e-customer satisfaction, terdapat pengaruh signifikan e-service quality terhadap e-customer loyalty, terdapat pengaruh signifikan e-trust terhadap e-customer satisfaction, terdapat pengaruh signifikan e-trust terhadap e-customer loyalty, terdapat pengaruh signifikan e-customer satisfaction terhadap e-customer loyalty, terdapat pengaruh tidak signifikan e-service quality terhadap e-customer loyalty melalui e-customer satisfaction, terdapat pengaruh tidak signifikan e-trust terhadap e-customer loyalty melalui e-customer satisfaction. Adapun saran yang diberikan adalah Grab memberikan perbaikan layanan dalam aplikasinya, serta memperhatikan risiko-risiko yang dapat terjadi agar mampu meningkatkan loyalitas konsumen.Kata kunci : e-service quality; e-trust; e-customer satisfaction; e-customer loyalty
The Influence E-Service Quality On E-Repurchase Intention Through E-Trust As Mediation Variable (Study on RedDoorz Mobile Apps Users in Bogor City) Br. Sembiring Depari, Ame Angelique; Dewi, Reni Shinta; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43275

Abstract

Abstract: The emergence of online hotel booking in Indonesia has led to intense competition in the hospitaly and tourism industry. As a result, companies need to strengthen the quality of their electronic services to build user trust and enchance the likelihood of repeat purchases. This study aims to determine the effect of E-Service Quality on RedDoorz Mobile Apps’s E-Repurchase Intention Through E-Trust as an Mediation Variable. This type of research is explanatory research with a quantitative approach. Data collection techniques were carried out through questionnaries distributed to 100 respondents with a nonprobability sampling technique, namely purposive sampling and processed using SmartPLS 3.3.3. The results show that e-service quality has a positive on e-repuchase intention, e-service quality has a positive on e-trust, e-trust has a positive on e-repurchase intention, e-service quality has a positive indirect effect through e-trust on e-repurchase intention. This study is cross-sectional, meaning that it can only analyze the characteristics of respondents within a specific period.. A suggestion in this research is for the customer service in the RedDoorz mobile apps to be more responsive in processing refund requests. Additionally, the company should follow up on hotels that do not display room photos accurately according to their actual conditions.Keywords: e-service quality; e-trust; e-repurchase intentionAbstraksi: Munculnya berbagai aplikasi booking hotel online di Indonesia menyebabkan persaingan ketat dalam bisnis perhotelan dan pariwisata, sehingga perusahaan perlu memperkuat kualitas pelayanan elektronik yang dapat meningkatkan kepercayaan pengguna serta dapat meningkatkan niat seseorang untuk melakukan pembelian ulang. Penelitian ini memiliki tujuan untuk mengetahui Pengaruh E-Service Quality terhadap E-Repurchase Mobile Apps RedDoorz melalui E-Trust sebagai Variabel Mediasi. Tipe penelitian ini adalah explanatory research dengan pendekatan kuantitatif. Teknik pengumpulan data dilakukan menggunakan kuesioner yang dibagikan kepada 100 responden dengan teknik pengambilan sampel nonprobability sampling yaitu purposive sampling dan diolah menggunakan aplikasi SmartPLS 3.3.3. Hasilnya adalah menurut pandangan Parasuraman (2005) bahwa e-service quality berpengaruh positif terhadap e-repurchase intention, e-service quality berpengaruh positif terhadap e-trust, e-trust berpengaruh positif terhadap e-repurchase intention, e-service quality berpengaruh positif dalam indirect effect melalui dan e-trust terhadap e-repurchase intention. Penelitian ini bersifat cross-sectional, yaitu penelitian ini hanya dapat menganalisis karakteristik responden dalam suatu periode tertentu. Saran dalam penelitian ini adalah agar customer service pada mobile apps RedDoorz lebih tanggap dalam memproses permohonan pengembalian dana. Selain itu, perusahaan harus melakukan tindak lanjut terhadap hotel yang tidak menampilkan foto kamar sesuai dengan kondisi aslinya.Kata kunci: e-service quality; e-trust; e-repurchase intention
PENGARUH E-WOM DAN E-SATISFACTION TERHADAP E-REPURCHASE INTENTION MELALUI E-TRUST SEBAGAI VARIABEL INTERVENING (STUDI PADA PENGGUNA MARKETPLACE BLIBLI SEMARANG) Fadhli, Muhammad; Farida, Naili; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41408

Abstract

E-commerce has experienced rapid growth around the world, including in Indonesia. This is supported by the high public interest in shopping online which has made many e-commerce companies pop up. To maintain the company and win the competition, companies must be able to encourage their customers to keep shopping at the same e-commerce company. This study aims to determine the effect of E- WOM and e-satisfaction through e-trust on e-repurchase intention of Blibli marketplace customers in Semarang City. This research is included in explanatory research, and uses non-probability sampling and purposive sampling as sampling techniques. The sample used is 100 people who have shopped at least 2 times at the Blibli marketplace. This research uses validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, t test, and path analysis with the SPSS 27 application tool. The results show that there is a positive and significant effect of each variable, namely E-WOM and e- satisfaction towards e-repurchase intention and e-trust. The results of the research test show that there is a positive and significant influence on each variable relationship. The path analysis test results also show that e-trust acts as a partial mediating variable, namely E-WOM and e-satisfaction indirectly have a positive and significant effect on e-repurchase intention through e-trust. Keywords: E-Satisfaction; E-Trust; E-WOM; E-Repurchase IntentionE-commerce telah mengalami pertumbuhan yang cepat diseluruh dunia, termasuk di Indonesia. Hal tersebut didukung dengan tingginya minat masyarakat dalam berbelanja online yang membuat banyaknya perusahaan - perusahaan e-commerce bermunculan. Untuk mempertahankan perusahaan dan memenangkan persaingan, perusahaan harus bisa mendorong pelanggannya untuk tetap berbelanja di perusahaan e-commerce yang sama. Penelitian ini bertujuan untuk mengetahui pengaruh antara E-WOM dan e-satisfaction melalui e-trust terhadap e-repurchase intention pelanggan marketplace Blibli di Kota Semarang. Penelitian ini termasuk dalam penelitian ekplanatori, dan menggunakan non-probability sampling serta purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan ialah 100 orang yang sudah berbelanja minimal 2 kali di marketplace Blibli. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, regresi linear sederhana, uji t, dan analisi jalur dengan alat bantu aplikasi SPSS 27. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari masing-masing variabel, yaitu E-WOM dan e-satisfaction terhadap e-repurchase intention serta e-trust. Hasil uji penelitian menghasilkan bahwa terdapat pengaruh positif dan signifikan pada setiap hubungan variabel. Hasil uji analisis jalur juga menunjukkan bahwa e-trust berperan sebagai variabel mediasi parsial, yaitu E-WOM dan e-satisfaction secara tidak langsung memiliki pengaruh positif dan signifikan terhadap e- repurchase intention melalui e-trust.Kata Kunci: E-Satisfaction; E-Trust; E-WOM; E-Repurchase Intention
Pengaruh Brand Image dan Variasi Produk terhadap Keputusan Pembelian Teh Botol Sosro di Kota Semarang dengan Trust sebagai Variabel Intervening Prasanti, Safira Amanda; Dewi, Reni Shinta; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43839

Abstract

Abstract : High mobility affects consumer behavior in purchase decisions. When purchasing food and beverage products, they tend to choose practical products. Teh Botol Sosro is a popular packaged tea that has long been devoted to addressing the needs of the consumer. This research was conducted to know the impact of the brand image and the product variation on the purchase decision of Teh Botol Sosro in Semarang City with trust as an intervening variable. The population in this study amounted to 100 Teh Botol Sosro consumers in Semarang City using a quantitative approach. Analysis was made using a 3.0 smartpls with tests of validity, reliability, r-square, and path coefficient. Research shows that the brand image and the product variation have a positive impact on trust partially, the brand image has a significant effect on purchase decisions, meanwhile product variation has no effect on purchase decisions, trust has a significant impact on the purchase decisions, and the brand image and the product variation has significant effect to purchase decisions through trust partially. Keywords: brand image; product variation; trust; and purchase decisions.Abstraksi: Mobilitas tinggi berpengaruh terhadap perilaku konsumen dalam melakukan pembelian, salah satunya dalam pembelian produk makanan dan minuman yang cenderung praktis. Teh Botol Sosro, teh kemasan siap minum yang populer sejak dulu diperuntukkan dalam menjawab kebutuhan konsumen tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan variasi produk terhadap keputusan pembelian Teh Botol Sosro di Kota Semarang dengan trust sebagai variabel intervening. Populasi dalam penelitian ini berjumlah 100 yang merupakan konsumen Teh Botol Sosro di Kota Semarang yang diteliti dengan pendekatan kuantitatif. Analisis dilakukan menggunakan SmartPLS 3.0 dengan uji validitas, reliabilitas, R-Square, dan Path Coefficient. Hasil penelitian menunjukkan bahwa brand image dan variasi produk bepengaruh positif terhadap trust secara parsial, brand image mempengaruhi keputusan pembelian, sementara variasi produk tidak mempengaruhi keputusan pembelian secara langsung, trust memiliki pengaruh signifikan terhadap keputusan pembelian, dan brand image dan variasi produk berpengaruh terhadap keputusan pembelian melalui trust secara parsial.Kata Kunci: citra merek; variasi produk; trust; dan keputusan pembelian.
Pengaruh E-Service Quality, Customer Experience, dan Perceived Value terhadap Behavioral Intention pada Pengguna Grab di Kota Semarang Puspita Dewi, Aulia Nurputtik; Farida, Naili; Hadi, Sudharto Prawata
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43554

Abstract

Abstract: The development of technology through the internet has led to changes in the lifestyle of Indonesians in terms of transportation. Grab is one of the ride hailing companies that is actively used by Indonesians. In 2020-2021 the number of users outperformed Gojek, Maxim, and InDrive. However, in 2022 Grab experienced a decrease in users of 9.1%. This study was conducted to determine the effect of E-Service Quality, Customer Experience, and Perceived Value on Behavioral Intention for Grab users in Semarang City. The sample size was 100 respondents with non-probability sampling technique, namely purposive sampling. Data collection techniques through questionnaires and literature studies. The type of research is explanatory research with a quantitative approach and is processed using SPPS for windows 25.0 software. The results showed that E-Service Quality has a positive and significant effect on Behavioral Intention, Customer Experience has a positive and significant effect on Behavioral Intention, Perceived Value has a positive and significant effect on Behavioral Intention, E-Service Quality, Customer Experience, and Perceived Value have a positive and significant effect simultaneously on Behavioral Intention. Based on the research results, suggestions that can be given by Grab need to improve service efficiency to be more responsive, innovate by collaborating with other companies, and improve user interaction. Suggestions for future researchers can expand the research locus by including Semarang Regency and adding satisfaction variables as intervening variables.Keywords: e-service quality; customer experience; perceived value; behavioral intentionAbstraksi: Perkembangan teknologi melalui internet menyebabkan perubahan gaya hidup masyarakat Indonesia dalam hal transportasi. Grab merupakan salah satu perusahaan ride hailing yang aktif digunakan masyarakat Indonesia. Pada tahun 2020-2021 jumlah penggunanya mengungguli Gojek, Maxim, dan InDrive. Namun, pada tahun 2022 Grab mengalami penurunan pengguna sebesar 9,1%. Penelitian ini dilakukan untuk mengetahui pengaruh E-Service Quality, Customer Experience, dan Perceived Value terhadap Behavioral Intention pada pengguna Grab di Kota Semarang. Jumlah sampel sebanyak 100 responden dengan teknik pengambilan sampel non-probability sampling, yaitu purposive sampling. Teknik pengumpulan data melalui kuesioner dan studi pustaka. Tipe penelitian berupa penelitian explanatory dengan pendekatan kuantitatif dan diolah menggunakan software SPPS for windows 25.0. Hasil penelitian menunjukkan E-Service Quality berpengaruh positif dan signifikan terhadap Behavioral Intention, Customer Experience berpengaruh positif dan signifikan terhadap Behavioral Intention, Perceived Value berpengaruh positif dan signifikan terhadap Behavioral Intention, E-Service Quality, Customer Experience, dan Perceived Value berpengaruh positif dan signifikan secara simultan terhadap Behavioral Intention. Berdasarkan hasil penelitian, saran yang dapat diberikan Grab perlu meningkatkan efisiensi pelayanan menjadi lebih responsif, melakukan inovasi dengan cara menjalin kerja sama dengan perusahaan lain, serta meningkatkan interaksi penggunanya. Saran untuk peneliti selanjutnya dapat memperluas locus penelitian dengan mengikutsertakan Kabupaten Semarang dan menambahkan variabel satisfaction sebagai variabel intervening.Kata Kunci: e-service quality; customer experience; perceived value; behavioral intention
Pengaruh Tourist Facilities dan Destination Image Terhadap Revisit Intention Melalui Electronic Word Of Mouth (E-Wom)(Studi Pada Wisata Air Umbul Ponggok) Rani, Wina Widya; Purbawati, Dinalestari; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 4 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43717

Abstract

Abstract: Indonesian tourism has a big opportunity to develop. This sector is predicted to be able to change the dominance of the oil and gas sector as the main contributor to the country's foreign exchange. This research aims to determine the influence of tourist facilities and destination image on revisit intention through electronic word of mouth at the Umbul Ponggok water tourism. This type of research uses explanatory research with a sample size of 100 respondents. The sampling technique uses non-probability sampling with a purposive sampling method. In analysing the data, the writer  used SmartPLS SEM 4 For Windows software. The results of this study show that tourist facilities have a significant influence on electronic word of mouth, destination image has a significant influence on electronic word of mouth, tourist facilities have an insignificant influence on revisit intention and destination image has a significant influence on revisit intention. In this research, it was also found that tourist facilities and destination image have an indirect influence on revisit intention through electronic word of mouth on the Umbul Ponggok water tourism. The suggestion in this research is about the management improve existing public facilities for the convenience of visitors, such as parking lots, toilets and prayer rooms.Keywords: revisit intention; tourist facilities; destination image and electronic word of mouthAbstraksi: Pariwisata Indonesia memiliki peluang yang sangat besar untuk dikembangkan. Sektor ini digadang – gadang dapat menggeser dominasi sektor migas sebagai penyumbang utama devisa negara. Penelitian ini bertujuan untuk mengetahui pengaruh tourist facilities dan destination image terhadap revisit intention melalui electronic word of mouth pada wisata air Umbul Ponggok. Teknik pengambilan sampel menggunakan non probability sampling dengan metode purposive sampling. Pada analisis data menggunakan software SmartPLS SEM 4 For Windows. Hasil penelitian ini menunjukkan bahwa tourist facilities memiliki pengaruh signifikan terhadap electronic word of mouth, destination image memiliki pengaruh yang signifikan terhadap electronic word of mouth, tourist facilities memiliki pengaruh yang tidak signifikan terhadap revisit intention dan destination image memiliki pengaruh yang signifikan terhadap revisit intention. Dalam penelitian ini juga ditemukan bahwa tourist facilities dan destination image memiliki pengaruh tidak langsung terhadap revisit intention melalui electronic word of mouth pada wisata air Umbul Ponggok. Saran dalam penelitian ini adalah pihak pengelola meningkatkan fasilitas publik yang ada demi kenyamanan pengunjung seperti tempat parkir, toilet dan mushola.Kata Kunci: revisit intention; tourist facilities; destination image dan electronic word of mouth
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG YANG DIMODERASI GAYA HIDUP (Studi Pada Kosumen Celana Jeans Levi’s Gerai Mall Paragon Kota Semarang) Marcelo, Stephen Hammel; Ngatno, Ngatno; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.41418

Abstract

The Market Share Index for the period 2019 to 2023 shows the top three companies in the jeans industry in Indonesia experienced fluctuations caused by the Covid-19 pandemic. In the last two years, the three companies have tried to increase their market share. Although Levi''s always ranks first, the company has experienced a decline in market share in 2020 and 2022. This decline reaches four percent in 2020 and three point two percent in 2022. This study aims to explain whether lifestyle can moderate the relationship between product quality and repurchasing intention of Levi''s jeans. This research is associative research with a quantitative approach using primary data obtained through a questionnaire. The population in this study were consumers of Levi''s jeans in Semarang City. The number of samples in this study were 100 people. The data analysis technique used is moderation regression analysis. The results of this study indicate that: (1) product quality has a significant effect on repurchasing interest in Levi''s jeans. (2) Lifestyle has proven to have a significant influence on repurchase interest in Levi's jeans products. (3) there is a simultaneous influence between product quality varia\bles on consumer repurchase intention of Levi's jeans which is moderated by lifestyle. Based on the results of the research, Levi's needs to increase consumers' interest in repurchasing Levi's jeans. Companies need to optimize the quality of the products they serve and consider the current lifestyle of consumers.Keyword: Product Quality, Repurchase Intention, LifestyleIndex Market Share Perusahaan Celana Jeans di Indonesiaperiode tahun 2019 hingga 2023, menunjukkan ketiga perusahaan teratas dalam industri celana jeans di Indonesia mengalami fluktuasi yang disebabkan oleh pandemi Covid-19. Meskipun Levi''s selalu menduduki peringkat pertama, perusahaan ini mengalami penurunan pangsa pasar pada tahun 2020 dan 2022. Penurunan ini mencapai empat persen pada tahun 2020 dan tiga koma dua persen pada tahun 2022. Penelitian ini bertujuan untuk menjelaskan apakah gaya hidup mampu memoderasi hubungan kualitas produk dengan minat beli ulang celana jeans Levi''s. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif menggunakan data primer yang diperoleh melalui kuesioner. Populasi dalam penelitian ini adalah konsumen celana jeans Levi''s Kota Semarang. Jumlah sampel dalam penelitian ini sebanyak 100 orang. Teknik analisis data yang digunakan adalah analisis regresi moderasi. Hasil penelitian ini menunjukkan bahwa: (1) kualitas produk berpengaruh terhadap minat beli ulang pada produk celana jeans Levi''s terbukti signifikan. (2) gaya hidup berpegaruh terhadap minat beli ulang pada produk celana jeans Levi’s terbukti signifikan. (3) adanya pengaruh secara simultan antara variabel kualitas produk terhadap minat beli ulang konsumen celana jeans Levi’s yang dimoderasi oleh gaya hidup. Berdasarkan hasil dari penelitian, Levi’s perlu meningkatkan minat beli ulang para konsumen celana jeans Levi''s. Perusahaan perlu mengoptimalkan kualitas produk yang disajikan serta mempertimbangkan gaya hidup konsumen yang di saat ini.Kata Kunci: Kualitas Produk, Minat Beli Ulang, Gaya Hidup
The Influence of Social Capital and Marketing Capability on Marketing Performance Through Innovation as a Mediating Factor : Study Of Batik Tulis Kebon Indah MSMEs In Bayat Klaten Wibowo, Sugeng; Farida, Naili; Dewi, Reni Shinta
Jurnal Bisnis dan Manajemen Vol. 11 No. 2 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 2 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the significance of Micro, Small, and Medium Enterprises (MSMEs), particularly within the batik industry, in Indonesia's economic landscape. The research focuses on the impact of social capital and marketing capability on marketing performance, with innovation serving as a mediating factor. The study concentrates on the Kebon Indah Batik Tulis MSMEs in Bayat, Klaten, employing the Resources Based View (RBV) theoretical framework. A quantitative methodological approach was implemented, utilizing questionnaires with a five-point Likert scale to gather data from 100 respondents. The data analysis was conducted using Structural Equation Modeling (SEM) through Smart-PLS version 4.1.0.4. Findings indicate that social capital and marketing capability exert positive and significant influences on both innovation and marketing performance. Moreover, innovation is demonstrated to mediate the relationship between social capital and marketing capability with marketing performance. These results offer valuable insights for MSME stakeholders in identifying crucial factors affecting marketing performance. Future research recommendations include employing qualitative methods to gain deeper insights into the variables and their interaction patterns. Additionally, investigating Batik Tulis MSMEs with diverse characteristics is suggested to enhance the generalizability of the findings.
LONG DISTANCE TRAINING SEMARANG RELIGIOUS TRAINING CENTER Nikmatul Afiyah; Naili Farida; Hardi Warsono; Tri Yuniningsih
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 2 (2025): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i2.2583

Abstract

Distance training has become a solution for the Semarang Religious Training Center in overcoming budget constraints and improving the competence of state civil servants. This study aims to analyze the implementation of distance learning based on George C. Edward's policy implementation model, which includes four factors: communication, resources, disposition, and bureaucratic structure. The research method used is descriptive qualitative, with data analysis techniques based on interviews, observations, and document studies. The results of the study indicate that the implementation of distance learning at the Semarang Religious Training Center faces various challenges, such as limited human resource competence, lack of supporting facilities (such as soundproof rooms and internet access), and weak commitment of implementers in running the program. In addition, communication between organizers, participants, and teachers is not optimal, even though it has been supported by social media and online learning platforms. In terms of bureaucratic structure, the existing standard operating procedures still need to be improved to support the sustainability of the program more effectively. The conclusion of this study emphasizes the importance of enhancing human resource competence, providing adequate infrastructure, and better coordination between stakeholders to ensure the success of the implementation of distance learning.
Co-Authors Aditya Nugraha Agung Budiatmo Agung Budiatmo Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Cahya Kusmita ahmad yani Ahyar Yuniawan Ali Djamhuri Alifa Nasyahta Rosiana Amelinda, Talitha Apoina Kartini Ari Pradhanawati Asa Ridho Nursinggih Bill Ovid Panjaitan Bintang Yuniar, Bintang Br. Sembiring Depari, Ame Angelique Bulan Prabawani Damas Ade Priambodo Dyah Primasari Edi Sudrajat Errisa Dila Ayunda Faizal Luthfi Fatin, Sania Khairunissa Fipit Alam Pratama Widian Sari Fitria, Difa Nur Fitriandini Dwi Parastiwi Fitriandini Dwi Parastiwi Giska Ova Gradistya, Giska Ova Hardi Warsono Hari Susanta Nugraha Hari Susanta Nugraha Heppy Widya Antika Ida Bagus Nyoman Udayana Intan Nur Maharani Ishmah Parameswari Hafi, Ishmah Parameswari Jay Satriadi Danendra Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti Marcelo, Stephen Hammel Mardikawati Woro Marten Hanura, Marten Maulana Ichsan Maulana Ichsan Mia Yuristika, Mia Muhammad Fadhli Muhammad Ivan Aliyan Muhammad Taufan R Prakoso Ngatno Ngatno Ngatno Ngatno Nikmatul Afiyah Nisrina Kamilah Noor Septi Lestari Noviasari Dewi Eka Nuha, Zahrotun Ulin Paramitha Agdina Pusparini Prasanti, Safira Amanda Prasetya, Dony Eka Puspita Dewi, Aulia Nurputtik Putri, Della Anisa Putri, Maria Novencia Dwi Armita Rahmanda, Fakhri Rani, Wina Widya Reni Shinta Dewi Retno Kusniati Ridho Rahman Rintasari, Dias Rizkyta, Anastassya Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Sabrina Rahma Cipta SAFITRI, Retno Vivi Sakti, Sandi Yudha Salsabila Az Zahra Santoso, Verensia Audre Sari Listiyorini Sari Listyorini Sari Listyorini Sari Listyorini Saryadi Saryadi Septianing, Aldilla Dwi Septo Pawelas Arso Sudharto P Hadi Sudiro Sudiro Susan, Alexandra Devaraell Tri Yuniningsih Triyani Rahmadewi, Triyani Vanny Fajryanti Verissa Rana Khansa Wahid Abdulrahman, Wahid Wibowo, Sugeng Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widiartanto Widiartanto