Article Per Year (5 Year)
p-Index From 2020 - 2025
5.745
P-Index
This Author published in this journals
All Journal FORUM Jurnal Administrasi Bisnis JURNAL SAINS PEMASARAN INDONESIA JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Jurnal Bisnis dan Manajemen Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) Wacana, Jurnal Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal Manajemen Kesehatan Indonesia Graduasi: Jurnal Bisnis & Ekonomi HIGEIA (Journal of Public Health Research and Development) Fokus Ekonomi Journal of Public Health for Tropical and Coastal Region Medical Technology and Public Health Journal Jurnal Pendidikan dan Keluarga Ideas: Jurnal Pendidikan, Sosial dan Budaya International Journal of Educational Review, Law And Social Sciences (IJERLAS) Journal of Tourism Economics and Policy Journal of Applied Business, Taxation and Economics Reseach Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Pengabdian Vokasi ASEAN Marketing Journal
Naili Farida
Department Of Management Sciences Of The Doctoral Program Of Faculty Of Economics And Business Of University Of Diponegoro Semarang Central Java Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 89 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 89 Documents
Search

 1   2   3   4   5 
PENGARUH CITRA TOKO DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN TOKO GUNUNG AGUNG CIREBON MALL) Aliyan, Muhammad Ivan; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.799 KB)

Abstract

This research was conducted in account of the vastly developing book industries, indicated by an increasing number of competitors in the market. Specifically this research was focused on Toko Gunung Agung in Cirebon Mall, which was a part of one of the biggest network in Indonesia's book industry, However in the period 2011-2013 there is a gap between expectations and reality of customers who conduct transactions student book. Therefore the company had to recreate the store's positive image and raise the service quality standard in order to ensure the customer's satisfaction which will lead to a re-purchase decision.                The purpose of this research was to describe the effect of store image and service quality to repurchase decision through customer satisfaction Toko Gunung Agung Cirebon Mall customer. This research was of explanatory type, with the means of questionnaire and interview for data obtained. Sampling was carried through purposive sampling, in the number of 100 from the respective store customers. Data was then analyzed through appropriate qualitative and quantitative analysis techniques, in which the quantitative techniques include validity test, reliability test, correlation coefficient, single and multiple regression, coefficient of determination, significance test ( t and F test), and path analysis.                The result showed that store image (X1)) and service quality (X2) simultaneously as well as partially affected customer satisfaction (Y1) and repurchase decision (Y2)). Furthermore, path analysis showed that the direct effect of store image (X1)) and service quality (X2) on repurchase decision (Y2) was significantly bigger than its indirect effect through customer satisfaction (Y1).                Finally, it was suggested that Toko Gunung Agung Cirebon Mall should improve the arrangement of their product's display, exterior design of the store, adding the number of computer which used as catalog, adjusting the store music properly, and to held a discount program once in a while in order to survive the increasing competition in the industry.
PENGARUH COMMITMENT ORGANIZATIONAL DAN (POS) TERHADAP KINERJA KARYAWAN MELALUI (OCB) PADA PT. NASMOCO KALIGAWE Pusparini, Paramitha Agdina; Farida, Naili; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (241.144 KB)

Abstract

The research was motivated by the decrease in the sales division employees at PT. Nasmoco Kaligawe annually. In addition, many employees who complained about the lack of support in the organization of work, coupled with the level of employee performance in achieving sales targets fluktuatif. The aim of this research is conducted to determine the influence of commitment organizational and perceived organizational support to company performance through organizational citizenship behavior. The population is all of employees of the sales division. The sample are 60 person of employees of sales division, with sample technique used was sensus sampling. The analysis used in this research is the Path Analysis using software SPS 15.0, which previously tested the validity, reliability, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, and signification test (t test and F test) first. The result of this research approved that commitment organizational (X1) and perceived organizational support (X2) partially or simultaneously can influenced organizational citizenship behavior (Y1) and employee performance (Y2). According the result of path analysis showed that organizational citizenship behavior variable is intervening variable towards employee performance in this research.
Pengaruh Reputasi Perusahaan dan Kualitas Pelayanan terhadap Retensi Pelanggan dengan Kepuasan sebagai Variabel Intervening pada Maskapai Penerbangan Sriwijaya Air Semarang Panjaitan, Bill Ovid; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.42 KB)

Abstract

The purpose of this study is to determine the effect of the company's reputation and quality of service to customer retention and satisfaction as an intervening variable in the airline Sriwijaya Air Semarang . This type of research is explanatory , with the technique of collecting data through a questionnaire. The sampling technique used purposive sampling technique , the sample of 100 peoples who are service users airline Sriwijaya Air Semarang . The method of analysis used in this study is Part Analiyst or Path Analysis.Based on the calculations show that there is a variable corporate reputation , quality of service , and satisfaction positive and significant impact on customer retention is equal to 21.0 % . Based on the analysis of pathways directly influences have a greater value than the indirect effect , it shows the customer will be immediately have a sense of retention of the services of the airline Sriwijaya Air flight.
PENGARUH BAURAN PEMASARAN, PSIKOLOGIS, DAN FAKTOR LINGKUNGAN TERHADAP KEPUTUSAN WISATAWAN MENGUNJUNGI OBYEK WISATA MASJID AGUNG JAWA TENGAH Harsanti, Khurita Desi; Farida, Naili; Saryadi, Saryadi
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 1, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.371 KB)

Abstract

One of the attractions in Semarang is Masjid Agung Jawa Tengah. This study aims to determine whether there is influence between Marketing Mix (X1), Psychology (X2), and Environmental Factors (X3) to the Decision Travelers (Y). The type of this research is explanatory research, data collection techniques are using interviews and data collection devices using a questionnaire with a sample of 100 respondents who are traveling to Masjid Agung Jawa Tengah through nonprobability sampling technique by using purposive sampling method. The analysis techniques using validity, reliability test, simple linear regression, multiple linear regression, T test and F test with SPSS tools 20.00. Results of statistical calculations with linear regression analysis are shown by the regression equation Y = 0.886 + 0.036 X1 + 0.184 X2 +0.149 X3. From the regression equation is known that the Marketing Mix, Psychology, and Environmental factors have an influence on the Travelling Decision. The calculations result of determination coefficient are 0.329 or 32,9 %. Based on the results of the data analysis we can conclude there are some the influence of Marketing Mix, Psychological, and Environmental Factors on Decision Travelers visiting Masjid Agung Jawa Tengah and has a strong degree of closeness of this relationship, it means the higher of Marketing Mix, Psychological, and Environmental Factors the higher the Travelers decision. The advice that given in this research aimsto improve the current Marketing Mix which is applied and optimizes the facility in Masjid Agung Jawa Tengah. 
PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN MELALUI INOVASI SEBAGAI VARIABEL INTERVENING (Studi pada UMKM Batik di Jawa Tengah) Gradistya, Giska Ova; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 3, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.598 KB)

Abstract

This research was motivated by the increasing of SMEs omzet cause Batik development. Batik SMEs of Pati Regency and Semarang District are potential to thrieve but the sales is fluctuate and not achieving the sales target has been set. The purpose of this study was to determine the effect of market orientation and entrepreneurial orientation toward marketing performance through innovation in Batik SMEs of Central Java. Type of research is explanatory with data collection through questionnaires and interviews. Population is Batik SMEs of Pati Regency and Semarang District. Samples are 76 owners Batik SMEs of Pati District and Semarang Regency. Technique of sampling using saturated sampling or census This study uses quantitative analysis techniques using validity, reliability test, the correlation coefficient, simple and multiple regression analysis, the determination coefficient, significance test (t test) in one direction, regression 2 stages, and Sobel test using A.F. Hayes program. The results of the study are positive effect of market orientation and entrepreneurial orientation partially on innovation, and innovation positive effect to performance marketing. Regression analysis is known that the two stages of market orientation and entrepreneurial orientation influence on innovation with a coefficient of 0.166 and 0.739. Innovation on the performance of marketing at 0.464. Further Innovation acts as a partial mediating variable.
PENGARUH MOTIVASI, LINGKUNGAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Karyawan PT. KAO di Kota Semarang) Yuniar, Bintang; Farida, Naili; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (93 KB)

Abstract

This study is about the Influence of Motivation, Work Environment and Work Discipline on Employee Performance (Case Study On Employee PT. KAO Semarang). This research was made possible thanks to employee performance problems allegedly caused by work motivation, work environment and work discipline that is less than PT. KAO Semarang. Purpose of this study was to determine the effect Influence of Motivation, Work Environment and Work Discipline on Employee Performance either partially or simultaneously. With the holding of this study, it can be a policy about motivation, work environment, work discipline and performance of employees so that the company's goals can be achieved with optimal.This type of research is explanatory research or explanation. The population in this study are employees of PT. KAO Semarang as many as 100 people. Engineering samples are used so that the whole population census used as a sample. Thus the sample used as many as 100 people. Methods of data collection using questionnaires, while data analysis technique used is to test the validity, reliability, t test, F test test, determination coefficient and regression analysis. Calculations in this study using SPSS 16.0 for Windows.The calculations show that: work motivation has an average value of 3.86 to be in either category, work environment has an average value of 3.66 to be in either category, variable working discipline has an average value of 3.62 so as to be in either category, there is an influence either partially or simultaneously variables of motivation, work environment and work discipline on the performance of employees of PT. KAO Semarang. Advice given is the motivation is the variable that has the most impact on the performance of employees of PT. KAO should therefore notice company employee motivation problem by maintaining and improving work motivation, work discipline is a variable that has the least effect on the performance of employees of PT. KAO thus the company should improve and increase, for other researchers, if want to do research on the performance it should use other variables in addition to the variables contained namely research work motivation, work environment and work discipline to predict performance. Other variables that are used to predict the performance of which is leadership, organizational commitment, compensation. Thus the research on this performance will be more perfect.
PENGARUH KOMUNITAS MEREK TERHADAP LOYALITAS MEREK, MELALUI NILAI PELANGGAN SEBAGAI VARIABEL INTERVENING PADA YAMAHA VIXION CLUB INDONESIA CHAPTER SEMARANG Maharani, Intan Nur; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (57.266 KB)

Abstract

The purpose of this study is to determine the effect of brand community brand loyalty through customer value on the Yamaha Vixion Club Indonesia Chapter Semarang. Which is in this study were divided into three communities brand awareness variables together, rituals and traditions, and moral responsibility. This type of research is explanatory, with the technique of collecting data through questionnaires. The sampling technique used purposive sampling technique, the sample of 40 peoples who are members of the Yamaha Vixion Club Indonesia Chapter Semarang. The method of analysis used in this study is Part Analiyst. Based on the calculations show that there is a variable effect of collective consciousness, rituals and traditions, moral responsibility, and customer value significant positive effect on brand loyalty in the amount of 66.7%.Based on the analysis of pathways directly influences have a greater value than the indirect effect, it shows a member of the community with brand customer will immediately have a sense of loyalty to the brand without having to feel the value or benefits as a member of the community.
PENGARUH PERCEIVED QUALITY DAN STORE ENVIRONMENT TERHADAP KEPUTUSAN PEMBELIAN ULANG MELALUI EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING (Studi pada Pelanggan Pasaraya Sri Ratu Pemuda Kota Semarang) Hafi, Ishmah Parameswari; Farida, Naili; Widiartanto, Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.746 KB)

Abstract

The research was distributed by the presence of Pasaraya Sri Ratu which rivaled with the advent of new shopping centers, so Pasaraya Sri Ratu is not being placed as primary option by the customers. The purpose of this research is to find out the influence of perceived quality and store environment against curtomer repurchase decisions through experiential marketing. Sampling techniques using non probability sampling with the kind of purposive sampling. The respondents in this study amounts to 100 respondents. Used analysis in this study is the Path Analysis using SPSS software 20.0 for Windows, where the validity test, reliability, coefficient of correlation, simple and multiple regression analysis, the determination coefficient, test of significance (t-test and F-test) in advance have been done previously. The results of this study indicate that the perceived quality (X1) and store environment (X2) partially or simultaneous affect experiential marketing (Z) and customer repurchase decisions (Y). In this research, Path analysis results represent that experiential marketing variable is an intervening variable against repeated purchasing decisions variable.
Pengaruh Brand Image Dan Customer Experience Terhadap Repurchase Intention Dengan Brand Trust Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Paragon Mall Dan Java Supermall Semarang Rahmanda, Fakhri; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.778 KB)

Abstract

Abstract: The phenomenon that occurs in the field says that there is a decrease in income and also the number of consumers who are not satisfied with the services provided by J.Co Donuts and Coffee, especially at the Semarang branch, are the basis of the problem why this research was carried out. Then an empirical research model is built on brand image and customer experience on repurchase intention as well as problems regarding repurchase intention through the concept of brand trust. This study aims to determine how the influence of brand image and customer experience on repurchase intention through brand trust at J.Co Donuts and Coffee Semarang using explanatory research and accidental sampling methods combined with purposive sampling. The research sample consisted of 104 J.Co Donuts consumers. and Coffee Semarang Branch. Then the data obtained were analyzed quantitatively using the SPSS (Statistical Package for Social Science) program to determine the effect of exogenous variables on endogenous variables in this study. This study resulted in the findings that brand image is proven to have an influence on brand trust, customer experience is proven to have an effect on brand trust, brand image and customer experience is proven to have an effect on brand trust, brand trust is proven to have an influence on repurchase intention. Keywords: Repurchase Intention; Brand Trust; Brand Image Abstrak: Fenomena yang terjadi di lapangan mengatakan bahwa terjadi penurunan pendapatan dan juga banyaknya konsumen yang tidak puas terhadap pelayanan yang dilakukan oleh J.Co Donuts and Coffee khususnya pada Cabang Semarang menjadi dasar permasalahan mengapa penelitian ini dilaksanakan. Kemudian dibangun model penelitian empirik brand image dan customer experience terhadap repurchase intention serta permasalahan tentang repurchase intention melalui konsep brand trust. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh brand image dan customer experience terhadap repurchase intention melalui brand trust di J.Co Donuts and Coffee semarang dengan menggunakan dasar penelitian explanatory research dan metode accidental samplingyang dipadu dengan purposive sampling.Sampel penelitian sebanyak 104 konsumen J.Co Donuts and Coffee Cabang Semarang. Kemudian data yang diperoleh dianalisis secara kuantitatif dengan menggunakan program SPSS (Statistical Package for Social Science) untuk mengetahui pengaruh dari variabel eksogen terhadap variabel endogen dalam penelitian ini. Penelitian ini menghasilkan temuan bahwa brand image terbukti mempunyai pengaruh terhadap brand trust, customer experience terbukti berpengaruh terhadap brand trust, brand image dan customer experience terbukti berpengaruh terhadap brand trust, brand trust terbukti mempunyai pengaruh terhadap repurchase intention. Kata Kunci: Repurchase Intention; Brand Trust; Brand Image
Pengaruh E-Trust dan E-Service Quality terhadap E-Loyalty melalui E-Satisfaction (Studi pada Pengguna Situs E-Commerce C2C Shopee di Kabupaten Sleman) Rintasari, Dias; Farida, Naili
Jurnal Ilmu Administrasi Bisnis Vol 9, No 4 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1971.84 KB)

Abstract

Abstract: The aims of this study is to measure the effect of e-trust and e-service quality to e-loyalty through e-satisfaction. The population of this research is consumers of Shopee in Sleman Regency, while the sample is 100 consumers of Shopee with purposive sampling and accidental sampling.The type of this research is explanative with a quantitative approach. The data was analyzed using multiple linear regression analysis with SPSS 25.0 for Windows and sobel test. The results of this study is showing that e-trust and e-service quality has positive impact toward e-satisfaction, the biggest impact is own by eservice quality. E-satisfaction can mediate the effect of e-trust on e-loyalty significantly and can be mentioned as a full-mediated, and also e-satisfaction can mediate the effect of e-service quality on eloyalty significantly and can be mentioned as a partial mediation. Some recommendations are added based on those results, it is recommended that Shopee be able to place advertisements that can attract the attention of consumers so that Shopee's consumer e-trust can increase, besides that Shopee also needs to add more contacts so that Shopee's e-service quality is getting better, and the most important thing is the bandwidth upgrade that will be impact on e-satisfaction.Keywords: e-loyalty; e-satisfaction; e-service quality; e-trust Abstrak: Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh antara e-trust dan eservice quality terhadap e-loyalty melalui e-satisfaction. Populasinya adalah seluruh konsumen Shopee di Kabupaten Sleman, sedangkan sampelnya adalah 100 konsumen Shopee dengan menggunakan teknik pengambilan sampel purposive dan accidental sampling. Tipe penelitian ini adalah eksplanatif dengan pendekatan kuantitatif. Analisis yang digunakan adalah analisis regresi linear berganda menggunakan software SPSS 25.0 for Windows dan uji mediasi (uji sobel). Hasil penelitian ini menunjukan bahwa etrust dan e-service quality berpengaruh positif secara parsial dan simultan terhadap e-satisfaction, dimana ketika bersama-sama e-service quality memiliki pengaruh yang paling besar terhadap e satisfaction. Variabel e-satisfaction dapat memediasi pengaruh e-trust terhadap e-loyalty secara signifikan dan dapat dikatakan sebagai variabel mediasi penuh (full-mediated), begitu juga dengan variabel e-satisfaction dapat memediasi pengaruh e-service quality terhadap e-loyalty secara signifikan dan dapat dikatakan sebagai variabel mediasi parsial. Berdasarkan hasil tersebut maka disarankan supaya Shopee dapat memasang iklan yang dapat menarik perhatian konsumennya sehingga e-trust konsumen Shopee bisa meningkat, selain itu Shopee juga perlu menambah narahubung supaya e-service quality Shopee semakin baik, dan yang paling penting adalah peningkatan bandwidth yang akan berdampak pada e-satisfaction. Kata Kunci: e-loyalty; e-satisfaction; e-service quality; e-trust
Co-Authors Aditya Nugraha Agung Budiatmo Agung Budiatmo Agus Naryoso S.Sos, M.Si, Agus Naryoso Agustina Cahya Kusmita ahmad yani Ahyar Yuniawan Ali Djamhuri Alifa Nasyahta Rosiana Amelinda, Talitha Apoina Kartini Ari Pradhanawati Asa Ridho Nursinggih Bill Ovid Panjaitan Bintang Yuniar, Bintang Br. Sembiring Depari, Ame Angelique Bulan Prabawani Damas Ade Priambodo Dyah Primasari Edi Sudrajat Errisa Dila Ayunda Faizal Luthfi Fatin, Sania Khairunissa Fipit Alam Pratama Widian Sari Fitria, Difa Nur Fitriandini Dwi Parastiwi Fitriandini Dwi Parastiwi Giska Ova Gradistya, Giska Ova Hardi Warsono Hari Susanta Nugraha Hari Susanta Nugraha Heppy Widya Antika Ida Bagus Nyoman Udayana Intan Nur Maharani Ishmah Parameswari Hafi, Ishmah Parameswari Jay Satriadi Danendra Khurita Desi Harsanti Lesmanawati, Diana Lintang Tyas Kristanti Marcelo, Stephen Hammel Mardikawati Woro Marten Hanura, Marten Maulana Ichsan Maulana Ichsan Mia Yuristika, Mia Muhammad Fadhli Muhammad Ivan Aliyan Muhammad Taufan R Prakoso Ngatno Ngatno Ngatno Ngatno Nikmatul Afiyah Nisrina Kamilah Noor Septi Lestari Noviasari Dewi Eka Nuha, Zahrotun Ulin Paramitha Agdina Pusparini Prasanti, Safira Amanda Prasetya, Dony Eka Puspita Dewi, Aulia Nurputtik Putri, Della Anisa Putri, Maria Novencia Dwi Armita Rahmanda, Fakhri Rani, Wina Widya Reni Shinta Dewi Retno Kusniati Ridho Rahman Rintasari, Dias Rizkyta, Anastassya Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Sabrina Rahma Cipta SAFITRI, Retno Vivi Sakti, Sandi Yudha Salsabila Az Zahra Santoso, Verensia Audre Sari Listiyorini Sari Listyorini Sari Listyorini Sari Listyorini Saryadi Saryadi Septianing, Aldilla Dwi Septo Pawelas Arso Sudharto P Hadi Sudiro Sudiro Susan, Alexandra Devaraell Tri Yuniningsih Triyani Rahmadewi, Triyani Vanny Fajryanti Verissa Rana Khansa Wahid Abdulrahman, Wahid Wibowo, Sugeng Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widayanto Widiartanto Widiartanto