Articles
<![CDATA[Peran Government, Industry Dalam Peningkatan Kinerja Pemasaran UKM ]]>
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol 8, No 1 (2019) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jab.v8i1.23961
<![CDATA[Temuan hasil penelitian ini menunjukkan bahwa: (1) Peran Pemerintah berpengaruh signifikan pada Kapabilitas inovasi; (2) Peran Industri berpengaruh signifikan pada Kapabilitas Inovasi; (3) Daya Eksplorasi produk berpengaruh signifikan terhadap Kapabilitas Inovasi; dan (4) Daya Ekplorasi produk berpengaruh signifikan pada Kinerja Pemasaran. Sampel dalam penelitian ini 240 orang pelaku UKM Busana Muslim dan teknik analisis menggunakan Structural Equation Modelling dan AMOS version 20 dalam pengolahan data dan tiga hipotesis berpengaruh signifikan yaitu Peran Industri, peran Pemerintah dan Daya eksplotasi Produk berpengaruh posistif dan signifikan terhadap Kapabilitas Inovasi yang mampu mempengaruhi Keberhasilan perusahaan, khususnya daya eksploitasi produk mampu meningkatkan kinerja pemasaran suatu perusahaan.]]>
<![CDATA[Pengaruh Nilai Pelanggan dan Kualitas Layanan Terhadap Loyalitas Pelanggan, Melalui Kepuasan Pelanggan Pada Pelanggan Bus Efisiensi (Studi PO Efisiensi Jurusan Yogyakarta-Cilacap) ]]>
<![CDATA[Mardikawati Woro]]>;
<![CDATA[Farida Naili]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol 2, No 1 (2013) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jab.v2i1.5355
<![CDATA[This research is conducted to determine the influence of customer value and service quality to customer loyalty, through customer satisfaction of Bus Efisiensi. The location of this research is the reservations in Ambarketawang Gamping, Yogyakarta. The population is all passengers of Bus Efisiensi. The sample is passengers who meet the criteria as customers who have used the Bus Efisiensi more than 3 times in the past 3 months by as many as 100 respondents.The sampling technique used is purposive sampling. The analysis used in this research is the Sructural Equation Modeling (SEM). The results of this study are: (1) respondents are satisfied with the bus service; (2) PO Efisiensi has provided better quality of service; (3) respondents who are satisfied will provide the foundation for their long-term relationship to the company; (4) the customer will form expectations about the value and act on it, and they evaluate offers; (5) service quality has a positive influence on customer loyalty through customer satisfaction.]]>
<![CDATA[PENGARUH DAYA TARIK DAN WORD-OF-MOUTH TERHADAP KUNJUNGAN ULANG MELALUI KEPUASAN ]]>
<![CDATA[Fitriandini Dwi Parastiwi]]>;
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol 6, No 2 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jab.v6i2.16608
<![CDATA[ Tourism in Indonesia has been growing rapidly. Ketep Pass is one of the natural attractions in Magelang, Regency Central Java in which the number of visits during 2011 to 2015 hasbeen fluctuating. So that the goverment expect to increase visits to attractions Ketep Pass with satisfaction gained from seeing the sights and the positive impact (WOM). The purpose of this study was to identity the effect of attraction and word-of-mouth through satisfaction to re-visit the sights Ketep pass. This type of research is explanatory research, with data collection through questionnaires and interviews. The sampling technique used purposive sampling technique. The Sample was taken from 100 adult visitor respondents who have travelled to Ketep Pass. This study used quantitative analysis techniques. Quantitative analysis using validity, reliability test, the coefficient of correlation, simple and multiple regression analysis, the coefficient of determination, significance test (t test) in one direction, and Sobel test. The results of this research shown that there is a positive effect of natural attractions and word-of-mouth significantly on satisfaction, and satisfaction has a positive effect on return visits. Based on the analysis of Sobel test, known that the variable of natural attractions and word-of-mouth significant effect on satisfaction. Further variables significantly influence the satisfaction of repeat visits. Based on these results it is recommended to increase the repair and maintained the facilities to the tourist attractions as well as add a cultural event which could be an attraction for visitors to visit a tourist attraction Ketep Pass]]>
<![CDATA[PENGOPTIMALAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN ONLINE PADA BUMDES ISTAMBUL KARYA DALAM PENGELOLAAN PANTAI GLAGAH WANGI DESA TAMBAK BULUSAN KECAMATAN KARANG TENGAH KABUPATEN DEMAK ]]>
<![CDATA[Robetmi Jumpakita Pinem]]>;
<![CDATA[Naili Farida]]>;
<![CDATA[Agung Budiatmo]]>;
<![CDATA[Sari Listyorini]]>;
<![CDATA[Widayanto Widayanto]]>
<![CDATA[ Jurnal Pengabdian Vokasi Vol 2, No 2 (2021): Nopember 2021 ]]>
Publisher : <![CDATA[Sekolah Vokasi Universitas Diponegoro ]]>
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DOI: 10.14710/jpv.2021.12650
<![CDATA[ Central Java has various tourism potentials with uniqueness that can become a magnet to attract tourists. The number of tourist visits to Central Java in 2018 was 30.271.679 people, this number and continues to increase until in 2019 it was recorded at 58.592.562 people. Marketing strategy is an effort that can be done to introduce tourism products that can increase the number of visitors. However, in Glagah Wangi Beach tourism, online marketing has not been carried out optimally. Based on this phenomenon, the Department of Business Administration Diponegoro University held training on optimizing social media as a marketing medium for Glagah Wangi Beach tourism at BUMDES Istanbul Karya. The existence of this training can support the introduction of Glagah Wangi Beach to tourists through optimization of social media.]]>
<![CDATA[Pengaruh E-Website Quality dan E-Service Quality terhadap E-Repurchase Intention melalui E-Trust (Studi pada Konsumen produk fashion Lazada Mahasiswa Universitas Diponegoro) ]]>
<![CDATA[Damas Ade Priambodo]]>;
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 9, No 3 (2020) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2020.28113
<![CDATA[The rapid development of e-commerce makes businessman vying to build a business empire through e-commerce. To be able to compete e-commerce must improve the quality of the website, service quality and level of trust so that it gets market share and valuation. The purpose of this study was to determine the effect of e-website quality and e-service quality on e-repurchase intention through e-trust in consumers of Lazada fashion products of Diponegoro University students. This type of research is explanatory research with data collection techniques through Google forms. The sample of this study was 100 consumers of Lazada fashion products from Diponegoro University students. The analysis technique used is quantitative analysis with the help of the SmartPLS (Part Least Square) application version 3.2.9. The results showed a positive and significant effect on e-website quality on e-trust, e-service quality on e-trust, and e-trust on e-repurchase intention. The indirect test results show that there is a positive and significant influence of e-website quality on e-repurchase intention through e-trust and e-service quality on e-repurchase intention through e-trust.Perkembangan e-commerce yang semakin pesat membuat pebisnis berlomba-lomba untuk membangun kerajaan bisnis melalui e-commerce. Agar mampu bersaing e-commerce harus meningkatkan kualitas website, kualitas layanan dan tingkat kepercayaan sehingga mendapat pangsa pasar dan valuasi. Tujuan penelitian ini adalah untuk mengetahui pengaruh e-website quality dan e-service quality terhadap e-repurchase intention melalui e-trust pada konsumen produk fashion Lazada mahasiswa Universitas Diponegoro. Tipe penelitian ini adalah explanatory research dengan teknik pengumpulan data melalui google form. Sampel dari penelitian ini adalah 100 konsumen produk fashion Lazada mahasiswa Universitas Diponegoro. Teknik analisis yang digunakan adalah analisis kuantitatif dengan bantuan aplikasi SmartPLS (Part Least Square) versi 3.2.9. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada e-website quality terhadap e-trust, e-service quality terhadap e-trust, dan e-trust terhadap e-repurchase intention. Hasil uji pengaruh tidak langsung menunjukkan adanya pengaruh positif dan signifikan e-website quality terhadap e-repurchase intention melalui e-trust serta e-service quality terhadap e-repurchase intention melalui e-trust.]]>
<![CDATA[PENGARUH EXPERIENTAL MARKETING TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Pada Pelanggan Maskapai Penerbangan Garuda Indonesia Branch office Semarang) ]]>
<![CDATA[Edi Sudrajat]]>;
<![CDATA[Naili Farida]]>;
<![CDATA[Ngatno Ngatno]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 5, No 3 (2016) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2016.12491
<![CDATA[The purpose of this research was to determine the effect of Experiental Marketing Of Customer Loyalty throught Customer Satisfaction Garuda Indonesia Airlines. This location the research in Branch Office of Garuda Indonesia Airlines in Semarang. Population is all the passangers of Garuda Indonesia Airlines who used Garuda Indonesia Airlines more than twice one last year. This type of research is explanatory research. The sampling technique used non probability sampling technique and purposive sampling. This study uses qualitative and quantitative analysis techniques. Quantitative analysis using validity, reliability test, correlation coefficient, a simple regression analysis, the coefficient determination, tests of significance (t test), path analysis and sobel analysis. Based on the analysis result of the calculation, showed that there are direct effect from experiental marketing on customer satisfaction and customer loyalty, and customer satisfaction on customer loyalty. Beside result of this study revealed that indirect effect of experiental marketing toward customer loyalty mediated customers satisfaction.]]>
<![CDATA[PENGARUH CUSTOMER VALUE, PERCEIVED QUALITY, DAN TRUST IN BRAND TERHADAP BRAND LOYALTY PADA PRODUK INDOMIE (Studi Kasus pada Mahasiswa S1 Universitas Diponegoro Semarang) ]]>
<![CDATA[Errisa Dila Ayunda]]>;
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2018.20956
<![CDATA[Indomie is an instant noodle brand that has become a market leader in Indonesia. The position occupied by Indomie now does not necessarily make Indomie guarantee its existence. If Indomie ignoring the presence of its competitors, it can disrupt the brand loyalty of Indomie. Indomie must be able to formulate the marketing strategy that can increase consumer trust so it can increase the brand loyalty of Indomie. This research aimed to determine the effect of customer value and perceived quality of the Indomie brand loyalty through trust in brand as an intervening variable. The type of the research is explanatory research, with a sample of 100 respondents who consume Indomie on student Undip through purposive sampling technique. The method of analysis used in this research was two steps regresstion analysis. The results showed that there are positive effect between customer value to trust in brand, and between perceived quality to trust in brand. Based on the two steps regression analysis showed that customer value and perceived quality has an effect of trust in brand. Next, trust in brand has an effect to brand loyalty. Suggestions of this research is to make innovation of instant noodle products that are more friendly to health. Make improvements in the quality control. And adjust the price of Indomie in order to compete with other instant noodle brand.]]>
<![CDATA[PENGARUH E-WEBSITE QUALITY DAN E-SERVICE QUALITY TERHADAP E-REPURCHASE INTENTION MELALUI E-WORD OF MOUTH (E-WOM) SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Noor Septi Lestari]]>;
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2020.27232
<![CDATA[This study aims to explain the effect of website quality and e-service quality on e-repurchase intention through e-word of mouth as an intervening variable. The sample in this study was 100 Muslim women who had bought Hijab Alila products at least 2 times online.The results of this study indicate that the variable website quality and e-service quality affect e-word of mouth. Variable e-website quality and e-service quality affect e-repurchase intention. The e-word of mouth variable influences e-repurchase intention. While e-website quality, e-service quality, and e-word of mouth variables simultaneously have no significant effect on e-repurchase intention. So researchers provide advice on Hijab Alila in order to set a schedule for the latest product information on a regular basis so that the latest products can be seen one-on-one by customers and provide training to employees on how to resolve customer complaints.]]>
<![CDATA[PENGARUH ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK (Studi pada UMKM Rogo-Rege Kabupaten Semarang) ]]>
<![CDATA[Asa Ridho Nursinggih]]>;
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2019.24788
<![CDATA[Rogo-Rege MSME is a handicraft industry in Semarang Regency with the largest number of craftsmen compared to other handicrafts. Rogo-rege has the potential to develop, but sales of logo-rege have fluctuated in the last 5 years. The purpose of this study is to determine the effect of market orientation and entrepreneurial orientation on marketing performance through product innovation in the Rogo-Rege MSME Semarang Regency. This type of research is explanatory research with data collection techniques through questionnaires and interviews. The sample of this study was 45 Rogo-Rege craftsmen in Semarang Regency with the criteria of having carried out business activities for at least 3 years. The analysis technique that was used is quantitative analysis with the help of PLS (Part Least Square). The results showed that there was a positive and significant influence on entrepreneurial orientation towards product innovation, market orientation towards marketing performance, and product innovation on marketing performance. The results of the study also showed a positive yet not significant effect on market orientation towards product innovation and entrepreneurial orientation towards marketing performance. The results of the indirect influence test indicate a positive and significant influence of entrepreneurial orientation on marketing performance through product innovation and the existence of a positive but insignificant influence of market orientation on marketing performance through product innovation.]]>
<![CDATA[PENGARUH DESTINATION BRANDING DAN PRODUK WISATA TERHADAP NIAT BERKUNJUNG KEMBALI MELALUI WORD OF MOUTH (STUDI KASUS PADA OBJEK WISATA ALAM GOA KREO SEMARANG) ]]>
<![CDATA[Ridho Rahman]]>;
<![CDATA[Naili Farida]]>
<![CDATA[ Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jiab.2017.17536
<![CDATA[This study aims to determine the effect of Destination Branding and Tourism Products on Visiting Intentions through Word of Mouth in Goa Kreo Attraction Object. This type of research is eksplanatory research, where data collection techniques used are questionnaires, Sample selected amounted to 100 people with accidental sampling and purposive sampling. The respondents are visitors of Goa Kreo Tourism Object who have been to Goa Kreo and know Kreo Goa information from other people. Based on the above, the researcher suggested that the management of Goa Kreo Tourism Object improves the tourism product, which is to increase the direction of the road to Goa Kreo, improve the tourist attraction, improve the facilities and be more active in offering guide to the visitors, and clarify the employee job desk, Tourist visit in Goa Kreo.]]>
